休閒一甲
丁翎兒 4A3B0032
陳育萱 4A3B0035
The advantages and disadvantages of
advertisement
Advertising on the Internet is almost a necessity for modern businesses.
Advertising has the following disadvantages:
1.Adds to Costs
An organisation has to spend large amount on advertising. It increases
the cost of the products.
2.Undermines Social Values
Advertisement is a sort of day-dreaming for the people. These days it is
taking the people away from reality and into the realm of artificiality. Through
its medium people get information about new products.
3.Confuses the Buyers
Many a time distorted version of reality is shown in the advertising.
Believing in advertising, consumers buy the product. On its use, they feel
cheated.
4.Encourages Sale of Inferior Products
Every manufacturer projects his product as superior one in the
advertisement. Therefore, the buyer is unable to decide as to which product is
really good.
5.Some Advertisement is in Bad Taste
Many times, foul language and objectionable pictures are used in
advertising in order to attract a particular class. They may be insulting to a
particular class. It causes decay of social values.
Advertising has the following advantages:
1. The advertisement informs the consumer about qualities and price of
goods and this makes purchasing easy for the consumers.
2. It provides knowledge about the new designs of the commodities to
consumers and thus consumers consume those commodities and increase
their living standard.
3. The consumers are attracted by the quality of the products that are
advertised. If the consumers are convinced that the quality is the same
that is advertised, they continue buying.
4. It helps the consumer to save time also raises the living standard of
consumers.
5. The manufacturer can sell the goods directly to the consumers without
depending on middlemen this eliminates the Middleman’s charges and
profit.