What is the difference
between a strength, a competitive advantage,
and a sustainable competitive advantage?
實力、競爭優勢、以及持續的競爭優勢，
這三者之間有何不同？
• 指導老師:朱大中
組員:李宜倫m9810201
黃聖聞m9810112
陳德輝m981y212
What is strengh?
•
Strength is basic of a powerful organization. Business strength is
difficult to measure things, but businesses are allowed to grow
without worrying about the pursuit of growth "bullet" enough is
behind the "strength", it is not only the concept of strength, more
appropriate to say that the real stuff.
Today’s Scheme
Strengh
Competitive
advantage
Basic of basic
costcompetitive
high-quality
products
speed
innovation
Sustainable
competitive
advantage
monopolize the market
the technical characteristics which one not
easy to replace
ambitious business goals
What is competitive advantages?
•
•
What competitive advantages, competitive advantages as a
manifestation of corporate power, but to be able to show the
strength of the enterprise out of a power company has to manage.
Management is to help companies compete with other companies to
survive and win. If the company can be properly managed, then it is
more likely to be successful, and has become highly competitive
world leader.
In order to survive and to win you have to get beyond the advantage
of competitors, you need to make a price for the customers
something more than competitors better, you can think about costcompetitive, high quality products, speed and innovation to meet
the management of customer to gain competitive advantage.
Four elements of
competitive advantages
• First, be efficient and cost-competitive means to use your
resources wisely, this can be achieved through many ways,
including the deletion of the labor and low pay interest,
and more effective way for fair pay for people to identify
their company additional benefits generated by the
investment staff than its competitors.
• Second, high-quality products can be performance, extra
features, reliability, conformance with standards,
durability, service, or looking to be measured, only the
quality of generalization beyond the concept of a more
specific nature of quality identified in order to find
problems, goals need to be more accurate to set performance
standards and value delivery worldwide.
• In addition to the aforementioned other two, the third
point is speed, speed products to market including the speed
of customer response rate, while opponents of the copying
speed is one of them.
• The last point is that innovation, companies must be
innovative, to adapt to customer needs, and competitors will
certainly introduce new products, the company should be able
What is
Sustainable competitive advantage
•
•
•
•
Sustainable competitive advantage, means that an enterprise can
maintain their competitive advantage for a long time. How to
maintain a long competitive advantage?
The first method is to monopolize the market, if the market does
not spare the space for others to enter, that is, no other
competitors, that advantage can be maintained, this is a large
enterprise approach.
The second method is the technical characteristics which one not
easy to replace, which means the product is unique, like the google
search engine database is a thing not easily be replaced. If it is
not big companies that have not unique technical, how to maintain
competitive edge?
A third way for ambitious business goals, has targeted not just to
get short-term interests of the company, often to a greater
opportunity to maintain business advantage, and this ambitious goal
is not just a slogan proclaimed, he needs the actual execution the
slogan is just a begining rather than the end.
The Three Kingdoms Ages
•
•
There were many examples in The Three Kingdoms.At first,strength is the basic of a
powerful organization.
The basic elements included generals who were good at wars,counselors who were good
at thinking,and craftsmans who were good at making weapons.It was also effected by
economy and armed forces of a kingdom.And the four elements of competitive
advantages were also obviously revealed in The Three Kingdoms period.
Cost down
•
•
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Cost competitions can be emerged from salaries of generals and
agricultural technologys.
Of course, if you can reduce farm labors, and reduce the salaries of
military officers to reduce costs naturally have more money to the
treasury,
but reduced it really is a good salary way? Or increase the tax rate
is really a good solution? Efficient and wise use of your resources is
the right way, so we can see that the sovereign may occasionally reward
something to their generals, such as Red Hare for a class of a good
Army is a product of a kingdom
•
The competition of high quality products which can be reflected in
the Three Kingdoms period is the military. Compared with a large
number of people without training , well-trained troops were much
better. When they have a military confrontation,the army which one
have better training would win the war. Of course,this result was
also considered by arms and items. A good example is the Yellow
Turban Rebellion, Zhang Jiao led the popular uprising, but
eventually lost to suppress the princes.
Speed of the competition can be reflected
in their equipment and weapons
Lance
•
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Halberd
Crossbow
Knife
Axes
The speed of the competition can be reflected in their equipment
and weapons. One way to exchange a weak army to a strong army is
improving the military's weapons and equipment. Zhuge Liang was a
military commander of Shu's who focused on military weapons, and he
was also the most prominent inventor of the ancient military
weapons in The Three Kingdom period.
Zhuge Liang spend a lot of time on the weapon researches and Shu’s
army also gained from it.There were many army weapons and equipment
of the Shu improved by Zhuge Liang, such as crossbows, knifes, axes,
Enhance of crossbows
Crossbow on the ground
Two possible type of crossbow which
was made by Zhuge Liang.
A normal crossbow
•
Crossbows was used for a long time before The Three Kingdom age.
According to archaeological finds and historical records, crossbows
which designed by Zhuge Liang have greatly improved than before.
First, the previous crossbows can only launch three to five arrows,
and a crossbow which designed by Zhuge Liang can launch ten arrows
at one time. Second, Zhuge Liang transformed the crossbows to get a
more powerful shooting,and more long range,and also the
Crossbows depends on their
"teeth"
Teeth of crossbows.similar to a
modern trigger.
•
Those powerful crossbows depends on their "teeth" which has a good
performance, or they would not shot at the right time, just like
today's trigger. Because high quality requirements, so every
casting crossbow, manufacturers have to signed their names
personally ,responsible for product quality. This shows that Zhuge
Liang making the request of the military weapons was very strict.
The development speed of the Shu ahead of his country's
manufacturing process also brings some advantages to their
countries.
Examples for innovation
And innovation means
that changing with
environments by wisdom.We
can explain this with a
Chinese story.
Zhuge Liang’s figure
(draw by KOEI company)
“Borrow arrows by using straw boats”
Zhou Yu of Wu envys Zhuge Liang’s talents, so he
always finds some way to get rid of him. One day,
Zhou Yu asked Zhuge Liang to made thousands of
arrows by public reasons, and restricted only 10
days. Zhuge Liang unexpected agreed that,and he
said that work only need 3 days. Zhou Yu is happy,
and Zhuge Liang set up military order.After that.
Zhuge Liang meet Lu Su secretly, said: "Please
lend me twenty boats, each to 30 soldiers on board.
Marine blue cloth cover up, binding on both sides
of the ship more than 1,000 grass dummy." Lu Su
agreed. On the third day at dawn, Zhuge Liang and
Lu Su went to sit the 20 boat in the river. Heavy
fog covered all the river, they can’t see any
thing even face to face are not clear. Boat near
the north shore of Cao, Zhuge Liang ordered the
soldiers move these boats in a row, and then
called the soldiers on board thunders cry. By this
time ,Cao Cao cant confirm the actual situation of
enemys,so he dare not to launch his army and he
mobilized more than 10,000 soldiers towards the
Borrow arrows
•
•
In this time, the ship has filled with arrows on both sides of the
grass dummys. Zhuge Liang ordered to go back. Cao Cao has known
that he was tricked by Zhuge Liang in this time. Lu Su was very
surprised, saying: "Sir, how do you know today there is heavy fog?"
Liang said: "as a general must know astronomy, geography, and yin
and yang. Three days ago, I have counted to today's fog up. "
And
Zhuge Liang complete the build on this arrow task.
Zhuge Liang developed a new method to complete his mission,it is
also a kind of innovation.Those counselors tricked their competitor
once and once again,their innovative ideas changing the situation
Examples of sustainable
competitive advantage
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•
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So what are examples of sustainable competitive advantage?
For example, after Battle of Red Cliffs ,China were splitted into
three kingdoms, when the market was exclusively the three countries,
they maintain their site through an exclusive advantage for some
time. They have their own ideas is also an important reason.
But finally Shu lost to Wei , Wei unified China. Why? This is the
manager's problem, Shu replaced their king, and he did not inherit
the concept,so the competitive advantage eventually disappeared.
Conclusion
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•
•
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Summarized above, we can know the strength is basic of strong
business,
and to show the strength of a company, you need good management
skills to revealed it,
and to be able to maintain long time competitive advantage, not
just management, but have a great aim.
In other words is the "Save the core, stimulating progress," a good
manager should be made to do things rather than self-contented, so
that it can allow enterprises to continue to grow.
Thanks for your attention