TTCI 旅遊競爭力指數
旅遊競爭力指數 has been developed to
measure the many different regulatory
and business-related issues that have been
identified as levers for improving T&T
competitiveness in countries around the
world
藉由詳細分析各指標的向度，企業和政府
可找出產業成長所面臨的挑戰
TTCI 旅遊競爭力指數十四項
Policy rules and
regulations
Tourism infrastructure
Environmental
sustainability
Price competitiveness in
the T&T industry
Safety and security
Human resources
Health and hygiene
Affinity for Travel &
Tourism
Prioritization of T & T
Air / Ground transport
infrastructure
ICT infrastructure
Natural resources
Cultural resources
旅遊競爭力是否能反映觀光
客數目多寡?
旅遊競爭力與觀光客人數的關係?
旅遊競爭力指數
為什麼瑞士的競爭力指數最高，但遊客比
英美等國較少?
可能原因?
旅遊競爭力 – 台灣
若針對長途旅行 
產品設計
全民意識
配套
台灣觀光旅遊優勢
Telephone lines, Internet use
Quality of roads, railroad infrastructure,
ground transport network交通系統
Education enrollment, staff training教育訓
練
Visa acceptance金融VISA
台灣觀光旅遊劣勢
Visa requirements簽證
Time to start a business 成本
Sustainability 永續性 of T & T
development
Particulate matter concentration都會密集
Threatened species受威脅物種
Government expenditures 政府支出
台灣觀光旅遊劣勢
Presence of major car rental companies
Hotel price index旅館房價
Ease of hiring foreign labor 雇用外國勞工
Tourism openness
Business trips 商務旅遊
自然環境品質、保護區、世界遺產數、巨
蛋