Leveraging Data for Student Support:
Tools for Student Services
Professionals and Students
Bryan Miller, Foundation for Community Colleges
Omid Pourzanjani, Golden West College
Lynell Wiggins, Pasadena College
Kathy Booth, WestEd
California Community Colleges – Chancellor’s Office | 113 Colleges | 72 Districts | 2.1 Million Students
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Objectives
• Frame the question of how data on jobs and salaries
relate to advising and educational planning
• Introduce you to Here to Career, a mobile career
exploration app that can help with educational
planning
• Show how the LaunchBoard Program Snapshot can
support advising
California Community Colleges – Chancellor’s Office | 113 Colleges | 72 Districts | 2.1 Million Students
Jobs of the Future
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Extent of training
Transfer curriculum
Much more theoretical
Extended soft skills training through semesterlong General Education courses.
• Extended Math and English skills through collegelevel courses.
• Time for extended “SSSP” onboarding
• Engagement through Student Clubs
California Community Colleges – Chancellor’s Office | 113 Colleges | 72 Districts | 2.6 Million Students
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Jobs of today
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Job-specific orientation
Faster training
Industry-aligned, ever changing training
Hands-on education
Contextualized basic skills
Integrated soft-skills training
Internships and/or Service Learning
Job readiness, interviewing skills, resume writing...
Pathways for transfer and/or skill-building
Industry Associations and Certifications
California Community Colleges – Chancellor’s Office | 113 Colleges | 72 Districts | 2.6 Million Students
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Advising Expertise
• What are the fastest growing jobs - NOW?
• What occupation types have the strongest need for
employees?
• What skills are needed?
• How much do they pay?
• Who else is offering training programs for these
jobs?
• Regional view of stackable certificates and job
opportunities based on levels of training.
California Community Colleges – Chancellor’s Office | 113 Colleges | 72 Districts | 2.1 Million Students
A Counselor’s Perspective
The Utility of Historical
Knowledge and SSP as Catalyst
The Proper Ingredients
• Career Decisions are like
• To achieve success, you
making chocolate chip
must know the correct
cookies
“elements” to add
• Being an informed decision • Begin with the end in mind
maker is more art than
– a satisfying occupation
logic; heart, than mind
offering a living wage
• As Student Services
Professionals we must help • Change your campus
culture by adopting the Girl
students cultivate career
based engagements
Scout mentality
California Community Colleges – Chancellor’s Office | 113 Colleges | 72 Districts | 2.1 Million Students
PCC Uses the LaunchBoard Program Snapshot Tab for
Workforce Experience Education On-Boarding
Career readiness is the attainment and demonstration of requisite competencies that broadly
prepare college graduates for a successful transition into the workplace.
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Critical Thinking/Problem Solving
Oral/Written Communications
Teamwork/Collaboration
Information Technology Application
Industry
Application
WEE
Onboarding
Intake form
Career
Onboarding
Orientation
Labor Market
Salaries
Major
Onboarding
• Leadership
• Professionalism/Work Ethic
• Career Management
Program of
Study
Learning
Outcomes
Professional
Onboarding
Employer
Feedback
Occupational
Selection
Workforce
Onboarding
Employment
Preparation
Career Ready
High school/First Year
First Year/Change of Major
End of Program of Study/Internship
Employment/Returning Student/Displaced Worker
California Community Colleges – Chancellor’s Office | 113 Colleges | 72 Districts | 2.6 Million Students
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Task Force Roll Out
14 Regional College & Faculty Conversations
Over 700 attendees, including 40% faculty
6 Strong Workforce Town Hall Meetings
Over 500 participants in regions across the state
6 expert background papers on common themes

Workforce Data & Outcomes
Curriculum Development & Instructors
Structured Pathways and Student Support (2 parts)
Regional Coordination
Funding
5 meetings of the 26-member Task Force
221 website & 10 letters during public comment period
California Community Colleges – Chancellor’s Office | 113 Colleges | 72 Districts | 2.1 Million Students
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Recommendations: Advising and Ed Planning
• Broaden and enhance career exploration and planning, workbased learning opportunities and other supports for students
• Improve the quality, accessibility, and utility of student
outcome and labor market data to support students,
educators, colleges, regions, employers, local workforce
investment boards, and the state in CTE program
development and improvement efforts.
• Create a sustained, public outreach campaign to industry, high
school students, counselors, parents, faculty, staff, and the
community at large to promote career development and
attainment and the value of career technical education.
California Community Colleges – Chancellor’s Office | 113 Colleges | 72 Districts | 2.1 Million Students
Tools You Can Use:
Here to Career
powered by salary surfer
California Community Colleges – Chancellor’s Office | 113 Colleges | 72 Districts | 2.1 Million Students
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Objectives
• Develop an app to help students
make informed education and
career decisions that lead to
greater economic opportunities
and professional success
• Provide students, counselors, and
parents information about
community colleges and highdemand career opportunities in
the Inland Empire region.
California Community Colleges – Chancellor’s Office | 113 Colleges | 72 Districts | 2.1 Million Students
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powered by salary surfer
Background
• Initiated by a two year investment
from The W.K. Kellogg Foundation
California Community Colleges – Chancellor’s Office | 113 Colleges | 72 Districts | 2.1 Million Students
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Project Team
• Chancellor’s Office:
– Workforce, Technology/Research,
and Communications Divisions
• Foundation for California Community Colleges
• The Young Invincibles - the nation's largest youth
advocate organization
California Community Colleges – Chancellor’s Office | 113 Colleges | 72 Districts | 2.1 Million Students
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powered by salary surfer
Development
• Data Sources:
Salary Surfer, Doing What
Matters, O*NET, CCC Alumni
• Focus Groups:
Middle school, high school, and
community college students in
the Inland Empire area
California Community Colleges – Chancellor’s Office | 113 Colleges | 72 Districts | 2.1 Million Students
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Here to Career – Key Features
powered by salary surfer
Interest Explorer
• The 60 question quiz based on the O*NET
Interest Profiler
• The O*NET Interest Profiler was
developed by the U.S. Department of
Labor through an extensive research and
testing process
California Community Colleges – Chancellor’s Office | 113 Colleges | 72 Districts | 2.1 Million Students
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Here to Career – Key Features
powered by salary surfer
Career Profiles
• Spotlights regionally in demand careers
and salary ranges to help students make
informed decisions
• Students select profiles of interest,
influencing their customized
recommendations
• Short video vignettes provide engaging
insight into careers of interest
(currently under development)
California Community Colleges – Chancellor’s Office | 113 Colleges | 72 Districts | 2.1 Million Students
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Here to Career – Key Features
powered by salary surfer
Salary Information
• View change in salaries for occupations
before and after a student earns a related
degree or certificate
• Regional occupational information from
Doing What Matters helps direct students
toward in demand jobs.
California Community Colleges – Chancellor’s Office | 113 Colleges | 72 Districts | 2.1 Million Students
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Here to Career – Key Features
powered by salary surfer
Geo Location
• Geo location information helps students
identify nearby community colleges and
explore degree programs offered in the
area aligned with their interests
California Community Colleges – Chancellor’s Office | 113 Colleges | 72 Districts | 2.1 Million Students
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Project Timeline
• Previous Phases
– Research and Focus Groups: July — December 2014
– Initial Development: January — December 2015
– Outreach and Further Development: July — December 2015
• Current Phase
– Final Development and Release: January — March 2016
– Outreach and Analytics: February — June 2016
California Community Colleges – Chancellor’s Office | 113 Colleges | 72 Districts | 2.1 Million Students
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Feedback
• How does this tool relate to key concerns for CIOs?
• How does this tool relate to key concerns for
counselors?
• How does this tool relate to your key concerns?
California Community Colleges – Chancellor’s Office | 113 Colleges | 72 Districts | 2.1 Million Students
Tools You Can Use:
LAUNCHBOARD
PROGRAM SNAPSHOT
California Community Colleges – Chancellor’s Office | 113 Colleges | 72 Districts | 2.1 Million Students
21
The LaunchBoard Program Snapshot Tab
 Access student outcomes, employment and earnings
data, and labor market information by program,
sector, college, and region
 View visual reports that answer questions like "are
the right number of people being trained for available
jobs" and "how much money are students making“
 Drill down into detailed data tables on student
characteristics, milestones, and success
California Community Colleges – Chancellor’s Office | 113 Colleges | 72 Districts | 2.1 Million Students
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Cahforn1a Community Colleges-Chancellor's Off1ce 1113 Colleges 1 72 01stncts 1 21M1lhon Students
Determine what you want to see
Program Snapshot
Select Your View
What level of information do you want?
Please select one
IC> Reports summarizing program outcomes
iE> Detailed data tables with historical, regional,and state comparison data
+What do I need to know about the Program Snaoshot data?
Cahforn•a Community Colleges- Chancellor's Off1ce 1113 Colleges 1 72 01stncts 1 21M•lhon Students
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In the Reports, find answers to your questions
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Where are students taking courses?
Arc we training the right number of students for available jobs"
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What kinds of students are taking courses?
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Are studen.ls progres.o;ing in the paLJ1way?
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Are there equity gaps in student success?
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What types of awards are programs issuing?
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Are students getting jobs?
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How much money <Jre students m<Jking?
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Are students making reasonable wages?
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Which colleges have Lhe mosl eneclive programs?
Cahforn•a Community Colleges-Chancellor's Off1ce 1113 Colleges 1 72 01stncts 1 21 M•lhon Students
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Get a deeper level of information
-
What kinr1of turlf'nk.are taki ng r-our f': ?
Gender
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Dig DE-eper into additional student populations.such as foste•r yout h and disabled st ude-n ts
Cahforn•a Community Colleges- Chancellor's Off1ce 1113 Colleges 1 72 01stncts 1 21M•lhon Students
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Compare figures with other colleges
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Common Questions: Labor Market Data
What kinds of jobs are available?
See which jobs have projected openings in the region
and the number of people currently employed
What are those jobs like?
View information on starting and median wages
California Community Colleges – Chancellor’s Office | 113 Colleges | 72 Districts | 2.1 Million Students
28
Related Jobs: Nursing
jobs Requiring an Associ ates
Degree
Projected Annual Cpenings in the Region
•Registered Nurses
job;Requiring Less than an Associates Degree
Proje-cted Annual Openings in the Region
roiected AnnualOpeninn in the Re:e:ion
Nursing Assistants:1987
•Home Health Aides
•Nursing Assistants
Licensed Practical and Licensed VocationalNurses
Cahforn•a Community Colleges-Chancellor's Off1ce 1113 Colleges 1 72 01stncts 1 21 M•lhon Students
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Labor Market Information: Nursing
Yn:gram !>IZe-
!::itudet'lt t:haraoe:nst•cs
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mtheRe
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t mp oyment
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Cahforn•a Community Colleges- Chancellor's Off1ce 1113 Colleges 1 72 01stncts 1 21M•lhon Students
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Regional Salaries: Nursing
Median Regional Annual SiJiary
Entry Level Salary
Median Salary
$64.709
$94,390
Licensed Practi cal and Licensed Vocational Nurses (292061)
$33.883
$50.045
Nursing Assistants (311014)
$20.738
$27,747
$18.366
$23.275
82.Requires an Associate Degree
Registered Nurses (291141)
83.Requires a Postsecondary Non-Degree Award
85.On-The-job Training. No College Required
Home Health Aides (311011)
Cahforn•a Community Colleges-Chancellor's Off1ce 1113 Colleges 1 72 01stncts 1 21 M•lhon Students
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Common Questions: Labor Market Data
How do former students do?
See whether students got jobs and how much money
they earned
Will students who succeed in this program earn a living
wage?
View information on how former students’ earnings
compare to regional living wages
California Community Colleges – Chancellor’s Office | 113 Colleges | 72 Districts | 2.1 Million Students
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Employment Trends: Licensed Vocational Nurse
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Are students getting jobs?
After a year.70% of completersand 68of skillS-builder students were employed.
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Quarters After Progn1m Exit
LocalCe'1:i..:icates
Skills·Ouliders
.- Chancellors Office Certificate
Assoc
iates Degrees
Cahforn•a Community Colleges- Chancellor's Off1ce 1113 Colleges 1 72 01stncts 1 21M•lhon Students
Employment Trends: Certified Nursing Assistant
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Are students gemng JObs?
After a year.G2% of completers and G9% of skills-builder students were employed.
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Cahforn•a Community Colleges- Chancellor's Off1ce 1113 Colleges 1 72 01stncts 1 21M•lhon Students
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Earnings: Licensed Vocational Nurse
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Cahforn•a Community Colleges- Chancellor's Off1ce 1113 Colleges 1 72 01stncts 1 21M•lhon Students
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Earnings: Certified Nursing Assistant
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How muchmoney are students making/
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Cahforn•a Community Colleges- Chancellor's Off1ce 1113 Colleges 1 72 01stncts 1 21M•lhon Students
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Earnings: Licensed Vocational Nurse
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Are students mak.nreasonable wa es!
Student Eamlngs C:)m ared to startlfl8 wages for Related occupations
Student Eamlngs C:)mpared to The RegWlCIUvlngwage
112% of students were making a livingwage.
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Annual Waoe (in choJsands of dollars)
Cahforn•a Community Colleges-Chancellor's Off1ce 1113 Colleges 1 72 01stncts 1 21 M•lhon Students
$77 !98
Earnings: Certified Nursing Assistant
;rudent tamms£ lomp>red to th e Hegoona l _ ving wage
1G'l& of students were making a livingwage.
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Cahforn•a Community Colleges-Chancellor's Off1ce 1113 Colleges 1 72 01stncts 1 21 M•lhon Students
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Find Out More
• Various two-minute videos describing how to use the
LaunchBoard for specific tasks like starting a new program,
program review, equity planning, and accessing employment
and earnings data
• Four-minute video on why we need to count skills-builders in
CTE success measures
• Eight minute video on earnings outcomes for various CTE
pathways
• Two guides on understanding and using labor market
information
http://doingwhatmatters.cccco.edu/LaunchBoard.aspx
Feedback
• How does this tool relate to key concerns for CIOs?
• How does this tool relate to key concerns for
counselors?
• How does this tool relate to your key concerns?
California Community Colleges – Chancellor’s Office | 113 Colleges | 72 Districts | 2.1 Million Students
Getting Support:
CTE DATA UNLOCKED
California Community Colleges – Chancellor’s Office | 113 Colleges | 72 Districts | 2.1 Million Students
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CTE Data Unlocked
• Provides tools, training, technical assistance, and
funding to support better use of CTE outcomes data
and labor market information
• Strengthens ongoing capacity for CTE data usage in
program review, accreditation, integrated planning,
and regional and sector-based program design
• Supports the development of regional workforce
plans and prepares for $200 million in new CTE
funding that will be available in 2017
Building Awareness (Spring 2016)
Provide an overview on CTE data at regional trainings:
• learn about the expanded CTE metrics on the
Student Success Scorecard
• get hands-on experience using statewide tools like
the LaunchBoard to answer common questions
• send a team including a senior administrator (CEO,
CIO, or CSSO), plus one or more CTE deans, faculty,
and institutional researchers
Deepening Expertise (Summer 2016)
• Resources on how to use data tools in various usage
cases such as program review, accreditation, and
planning, offered in various formats including:
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Two minute videos
Seven page guides
Detailed how-to guides
Animated PowerPoints
• Short documents on how to analyze and work with
metrics such as employment and earnings data and
labor market information
Expanding Regional Data Use (Fall 2016)
Support the development of regional workforce plans:
• release regional reports that integrate labor market
information and student outcomes data from Data
Mart, the LaunchBoard, the CTE Employment
Outcomes Survey, and other sources
• host meetings with colleges, employers, and other
educational partners to create regional workforce
plans
Supporting College Data Usage (2016-2017)
Support colleges in integrating regional plans and CTE data into
core activities:
• offer $50,000 in funding and 10 hours of technical assistance
to support CTE data usage (for colleges that attended spring
training)
• host in-depth “super-user” trainings to help practitioners
develop a deeper understanding of CTE data tools and labor
market information.
• provide one free year of participation in the CTE Outcomes
Survey (tracks employment and other post-college outcomes)
• roll out three years of participation in the CATEMA system
(tracks participation in articulated courses and eligibility for
credit)
Technical Assistance Examples
• Onsite training with student services professionals,
faculty, and deans on using employment data for
educational planning and to strengthen support
services
• Hands-on support to pull and format data from
statewide data tools to support local and regional
processes like program review, accreditation, and
planning
Funding Examples
• Hire a communications consultant to develop
outreach and educational planning materials based
on data found in the LaunchBoard, Salary Surfer, and
other tools
• Hire a consultant or pay faculty release time to gather
stories on skills-builder students and analyze skillsbuilder pathways, to provide a deeper understanding
of these students, course clusters, and outcomes
Find Out More
• training content, locations, and dates
• requirements to receive funding and technical
assistance
• full details on CTE Data Unlocked
http://doingwhatmatters.cccco.edu/LaunchBoard/CTEDataUnlocked.aspx