Advertising Contract
The Cougar Chronicle
Centennial High School Student Newspaper
www.cougarnews.org
5050 Mallory Lane, Franklin, TN 37067
Phone: (615)472-4270 Ext. 2484 | FAX: (615)472-4291
Beth Bivins, Adviser: bethb@wcs.edu | Staff: 1415cougarnews@gmail.com
Name of Purchaser: _________________________________
Signature of purchaser: ______________________________
Name of salesperson: _______________________________
Signature of salesperson: ____________________________
Preferred proof of delivery: _____FAX _____Email
Business
Name:
Billing
Address:
City/State/
Zip:
Business
Phone:
Business
FAX:
Website
URL:
Email
Address:
Printed Name
of
Purchaser:
Select ONE:
Designer:
TopCat Online Sponsorship Information
Start Date:
End Date:
TopCat Type:
TopCat Features:
Regular Cost:
TopCat Extra:
TopCat Discount:
_____1X _____Subscription (10 reps)
1 front page slider ($30 regular price)
30
8 Section blocks or sidebars ($25)
(whichever appears on that section page)
News
Student Life
200
Sports Center Extras
Features
Spotlight
A&E
Opinion
Single: $230
$2300
*Special mention in the TOPCAT Sponsors Section
on our TopCat page (Your recognition as a TOPCAT
Sponsor stays online ALL YEAR!)
Single: $159
Subs. $1599
Other:
Print Ad Information
Edition: _____Fall Spectacular
_____Holiday
Subscription:
(5% discount)
___Online ___Print ___BOTH
___CC Staff ___ Business
___Outside Agency
_____No
_____Yes _____X #reps
Type:
_____1/8 ($35)
_____1/2 ($100)
Extras:
_____Spot Color (1) (+$25)
_____Full Color (+$50)
Placement:
_____Spring Break Special
_____Grad/Smr Keepsake
_____Front Page (+25%)
1/8 and 1/4 only
Basic: (we choose)
_____1/4 ($60)
_____FULL PAGE ($180)
Custom: (+10%)
(select ONE)
Location:
(if custom)
Subtotal:
Name of
Agency:
Contact:
Discounts:
Total:
Other:
Online Ad Information
Start Date:
End Date:
Subscription:
_____No _____Yes _____X #reps.
(20% discount)
Type:
(select ONE)
_____Breaking News ($20)
_____Front Page Slider ($30)
_____Section Slider ($25)
TopCat Print Sponsorship Information
Start Date:
End Date:
TopCat Type:
TopCat Features:
_____Section Block ($25)
_____Section Sidebar ($20)
Placement:
Basic: (we choose)
(select ONE)
Location:
(circle ONE)
Subtotal:
Discounts:
News
Student Life
Features
Spotlight
Custom: (+10%)
Cost:
Sports Center
Extras
A&E
Opinion
Regular Cost:
TopCat Extra:
TopCat Discount:
_____1X _____Subscription ( 4 times)
Special FULL COLOR thank you feature
article AND 1/2 page ad in the section of
your choice
Section:
Single: $165
S660
*Special mention in our special TopCat Sponsors
Section in front (Your recognition as a TOPCAT
Sponsor stays online ALL YEAR!))
Single: $115
Other:
Total:
Other info:
$100
$50
$15
Totals:
Total Online:
Total Print:
Total TopCat Online:
Total TopCat Print:
Grand Total (this order):
Subs. $462
Notes:
*Advertisers designing their own ads should specify portrait or landscape preference
(both not available on every page—ask your ad sales rep).
*Make checks payable to CHS Cougar Chronicle and write “ADVERTISEMENT” in the
memo line.
About The Cougar Chronicle:
*Published since 1996
*Available in both print and online formats
*Published online starting 2014-15—one of only two WCS schools to do so
*Online audience with limitless potential
*Frequent updates
Why advertise with us?
--High visibility: Up to nearly 1900 daily views by faculty and students alone—(Our
current student enrollment is nearly 1750, and we have over 130 staff, faculty, and
admin)
*Prominently featured on school website and mentioned in PTSO newsletter, as well
*Reaches multiple Brentwood/Franklin/Spring Hill communities:
--Strong presence on campus and off
--Audience demonstrates large purchasing power throughout these communities
(teens spend $100-150 per month, on average)
--Teenagers and their parents need a wide range of products and services, including,
but not limited to, the following:
-Job opportunities
-Salon services
-Prom-related services
-Athletic gear and wear
-Travel services
-Car insurance
-Test preparation services
-Restaurants
-Driver’s education
-Clothing and accessories
-Tutoring services
-Student bank accounts
-Computer, gaming equipment
-Cell phone equipment
-Movies, theatre, events
-School supplies
-Pets and pet supplies
-Costumes/party supplies
-Audivisual equipment/supplies
-Books, movies, music
-Medical services (particularly dental, chiropractic, and orthopedic)
Fine Print:
*In no event will The Cougar Chronicle be liable beyond the cost of an individual ad.
*The Cougar Chronicle reserves the right to reject, edit, or cancel any advertisement at
any time. If the business has paid in advance and The Cougar Chronicle must cancel the
ad, money will be refunded for the remaining ads or purchased time.
*The Cougar Chronicle cannot accept ads for products or groups considered
discriminatory, illegal for high school students, or in violation of other standard
journalistic principles (libel, obscenity, invasion of privacy, or disruption).
*Publication of an ad is in no way an indication of endorsement by staff, adviser,
administration, or WCS.
*Ad publication lies under the discretion/direction of staff, adviser, and CHS/WCS
administration.
What’s great about TopCat advertising?
The TOPCAT options allow you to saturate a paper (or all papers—depending on
whether you want to do one, multiples, or the entire year), either online or print (or
both), for heavily discounted rates.
*The print ads work well because, in addition to your advertisement, you get a full color
feature story (including pictures and a coupon if you like) and a special thank you!
*The online ads are great because you get a front page slider (This is just a sample):
And you get eight small section boxes that look like this (also just a sample):
But the best part is that each of the captions (Ex: “Go beyond a single photo with
slideshows”) links to another page on which you can put anything you want (any
dimensions, any layout)—tons of copy, graphics, coupons, flyers, AND hyperlinks to your
business website, which you can’t do (for legal reasons) on the regular school website!
Here’s a sample of the section sidebar:
Again, below the photo or logo, there is a headline and text with a link that says “Read
more.” Once again, your ad here goes to another page where you can, again, put
anything you want.
If you want, you have the option of using totally different copy in each of the section
boxes/sliders, so it’s like you’re getting up to eight different ads in addition to the
slider!
Finally, regardless of format, we put your name on our TOPCAT sponsors list, which
appears all year long with the masthead on page two of the print version and its own
tab of the online version. It never goes away, even if you buy only one TOPCAT ad. It’s a
very reasonable way to try it out and get lots of advertising for your money!
Ad Specifications:
Print version:
Full page 10X12 inches
Half page vertical 12 X 5 inches
Quarter page vertical 6 X 5 inches
Eighth page vertical 3 X 5 inches
Half page horizontal 10 X 6 inches
Quarter page horizontal 10 X 3 inches
Eighth page horizontal 10 X 1.5 inches
Online Version:
Front page Slider Image 475 X 300 pixels
Front page Slider Text Area 450 X 100 pixels (approx.)
Section Box Image 270X171 pixels with link to additional page
(News, Student Life, Features, Spotlight, A&E, and Extra)
Section Slider 615 X 410 pixels with link to additional page
Sidebar Image 300 X 206 pixels with link to additional page
(Sports Center and Opinion)