Jake Jackson
Executive Intern
Adviser: Richard Perl
Princeton Environmental Institute, Summer 2011
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The Feel of TerraCycle
Educational Materials
Curricula for kindergarten through high school
Teaches everything from the concept of “The Commons” in
storybook form to intimate coupling of entrepreneurship and
sustainability
Focus on clarity and enjoyment
Impact of Gem Mining
Jewelry Brigade
Creating material for
the web and print
Not TerraCycle’s
typical audience
Accordingly, we
adhered to different choices in tone, style, and message
The Intern Army
The purpose of this
project was two-fold:
finding niche blogs to
comment on, and finding
good articles to tweet as well
as tweets worth retweeting
We composed hundred of tweets for TerraCycle, and commented on
over a hundred blogs
Conclusion
My learning:
And lastly, thanks to Richard Perl, Tom Szaky, and the Princeton
Environmental Institute for an amazing summer.