Full name: First Name and Surname: Senka ANASTASOVA
Paper title: Theory of New Forms of Popular Media Consumption
Author of the paper: Senka ANASTASOVA, PhD Research Fellow in Philosophy of Mass
Culture Industry
Institution: University of Ss. Cyril & Methodius, Skopje
Country: Macedonia
Email addresses: senkaanastasova@gmail.com, senkaanastasov@yahoo.com
Address: Ivan Agovski 13/1/3 1000 Skopje
Tel. 00 389 (0) 70 771 587
Conference Title, Country and City: Past, Present and Future of Popular Culture: Spaces
and Context: 4th International SELICUP Conference
Palma de Mallorca, Spain - 20-22 October 2010
Deadline for proposals: 15 May 2010
Abstract:
THEORY OF NEW FORMS OF POPULAR
MEDIA CONSUMPTION
This text examines the methodology and new forms of media consumption in popular arts
industry. The text will be focused on methodological paradigms of the visual media and its
relation to the media consumption industry today. The main interest in this field becomes the
metamorphosis of thought due to new technologies form of popular media arts which
provides new ways for focalisation of the digital arts and context of e- consumption. Digital
arts, as new forms of popular media consumption, become a cultural product/cultural artifact
that are strongly determined by intermedia and intercultural relations of popular culture
society in the post postindustrial age of electronic communications.
Key words: mass production, mass consumption, new visual arts, visual multiplication
CV
PhD Fellow Senka ANASTASOVA in Philossophy of Mass Culture Industry, Institute of Philosophy, Ss. Cyril and Methodius
University, Skopje, Macedonia
PERSONAL INFORMATION
Date and place
of Birth:
22. 07. 1978, Macedonia
Phone:
00 389 (0) 2 3067 254 / 00 389 (0) 70 771 586
E-mail:
senkaanastasova@gmail.com / centrifuga.centar@gmail.com
Business
Address:
Institute of Philosophy, Ss. Cyril and Methodius University, Ul. Goce Delchev BB, 1000
Skopje, Macedonia
EDUCATION
Degree
Year
Institution
Subject
Country
2008 – (...) Ss. Cyril and Methodius University, Institute of Philosophy,
Macedonia
Doctorate:
Advanced Studies/
Specialization:
2005 (Oct) – 2006 (Jan) University of Greenwich, School of Humanities and
Social Science - Creative, Critical and Communication Studies Department,
London, United Kingdom
Master:
2002 - 2005 Ss. Cyril and Methodius, Philological Faculty ,,Blaze Koneski”,
Department of Science of Literature/Theory of Literature, Macedonia
BA:
1997 – 2001 Ss. Cyril and Methodius University, Comparative Literature,
Macedonia
Language
qualifications:
English, Serbian, Croatian (Fluent)
German, Bulgarian (Intermediary)
Macedonian (Mother tongue)
ACADEMIC POSITIONS
Year
Institution
Position
2008 – (...) The Centre of Contemporary Cultural Research ,,Centrifuga”, Skopje. Scientific Research
Fellow.
2007 – 2008 The Institute for Social and Humanities Research ,,Euro-Balcan” Skopje. Research Centre in
Gender Studies, School of Politics, Gender and Culture. Lecturer.
2006 – 2008 Dictionary of Literary Theory, Macedonian Academy of Science and Art (MASA). Research
Fellow.
2005 (Oct.) – 2006 (Jan.) University of Greenwich, School of Humanities and Social Science - Creative,
Critical and Communication Studies Department, London, United Kingdom. Associate Research Fellow.
2001-2002 Ss. Cyril and Methodius University. Philological Faculty, Skopje. Studio for Hermeneutics
and Creative Writing. Project Researcher. Programme Editor.
AWARDS, GRANTS, SCHOLARSHIPS, JOURNEYS

International Award ,,Voya Kondic”, London, for the best young scientific scholar of Cultural
Theory. Awarded from British Scholarship Trust from London, United Kingdom. The award is
bestowed to the best young scholars doing doctor or master courses, scholars in the area of physical
and social sciences and humanities in former Yugoslavia, sponsored by the Foundation, who have
used their stay in Britain in the most creative way. The goal is for any researcher participant,
depending on their specialization and interests, to show how they could convey experience and
innovation acquired in the country of their origin. Voya Kondik consists of a monetary part (£ 500), a
plaque and recognition – 2006

Grant from British Scholarship Trust (BST) London- for three months academic specialization in
United Kingdom in area of Critical and Cultural Studies, Philosophy of New Media & Contemporary
Practicing Arts – 2005

Educational journey in Australia: Macquarie University, New South Wells, Sydney, Australia.
Collaboration with The Department of English and Europe Studies & Department for Theory of
Literature and Creative Writing – 2004

Award
for the best student at The Faculty of Philology ,,Blaze Koneski”, Ss. Cyril and
Methodius University - 2000/2001
Theses
Ph.D. – ,,Popular Culture in British Cultural Studies", Institute of Philosophy, Skopje, Ss. Cyril and Methodius University,
Macedonia (2008 - )
Master - ,,Dividing ,,I” in Narrative World of Dubravka Ugresik and Christa Wolf". Area: Narratology and Theory of Literature.
Department of Science of Literature, Philological Faculty ,,Blaze Koneski”, Skopje, Ss. Cyril and Methodius University,
Macedonia (2005)
PUBLICATIONS
BOOKS
Narrative Identities – Christa Wolf and Dubravka Ugresic (Templum, 2007).
Sketch Sequences – hybrid songs (TRI, 2005)
Gala and Gala (Studentski zbor, 1995)
ARTICLES
,,The Politics of Representation: Vacant Name of the Feeling”. Collected papers from the International Conference - After the
War: Post War Structures of the Felling, Birkbeck's School of English and Humanities and the Institute of English
Studies, University of London 2009/2010 (forthcoming)
,,The Histery of Tidy Dana’’, Identities. 2009/2010, Skopje: Institute Euro Balcan
,,The Subject of Narration in New Visual Society ”. GLOCALISATION. Electronic Media in South Eastern Europe (Collected
papers from the 1st Skopje International Conference in Communication Studies: (G)local Media in Transition-the Case of SouthEastern Europe 1990 – 2007) Ed. Holger Briel. Skopje: Blesok. 2009, 48-59
,,Exploring Digital Practices of Looking”. Collected papers from the 3rd Global Conference – Visual Literacies, University of
Oxford, 2009/2010 http://www.inter-disciplinary.net/at-the-interface/education/visual-literacies/project-archives/3rd/session5a-the-new-view/
,,Decentring Identity: Cultural, Political, Gender Identity in The Museum of Unconditional Surrender by Dubravka Ugresic”.
Identities – Journal for Politics, Gender and Culture. Euro-Balcan. Vol. 6 No 2/3 Summer 2007/Winter 2008 pp. 295 - 315
,,Capitalist Narrative System as Data Text. Part 1”. Mirage 20. December 2008
,,Literary Terms: Bestseller. Configuration. Dispositive. Pre-figuration. Re-figuration”. Dictionary of Literary Theory (ed.
K.Kulavkova). Skopje: Macedonian Academy of Science and Art (MASA), 2008 pp. 72-73, 128, 275, 424, 468
,,Narratology and the phenomena of accumulation: Folders/Archives: From Memory to Event”, Interpretations. Special issue.
European Research Project for Poetics and Hermeneutics under UNESCO. Skopje: Macedonian Academy of Science and Art
(MASA), 2008, pp. 315-327
,,Longing for the Theory of Displacement and Re-telling”. Mirage 17. November 2007
,,Text, Narratology and Contemporary Mediology in Techno-Capitalism”. Knizeven kontekst. 2007
,,Literary-theoretical terms and its translation into Macedonian language” (Intermediality). Mirage 09. July 2004
,,The Myth and The Music”. Mirage 06. June 2003
,,The Balcan’s Footnotes” (theoretical discourses). Nase Pismo 2002 & Mirage 03. September 2002
,,The Skin of the Cultural Identity” Margina 61/3 2000
BOOK REVIEWS
,,Discourses of Diaspora. Displacement and Narrating Subject in Monkey’s Wedding by Marcelle Freiman. An introduction”.
Monkey’s Wedding by M. Freiman, Skopje: Centrifuga 2009 (upcoming)
,, The Hysterics of Tidy Dana” (Essay for Sanitary Enigma by Jasna Koteska). Identities – Journal for Politics, Gender and
Culture. Euro-Balcan. 2009, (research Jasna Koteska’s blog http://jasnakoteska.blogspot.com/2009/11/senka-anastasova-2008for-sanitary.html)
Brief
Review
of
Komunistic’s
Intimacy
by
Jasna
Koteska.
http://209.85.129.132/search?q=cache:exrRlTZMcFwJ:www.plagij.at/index.php%3Fsajt%3Dmore%26id%3D3190+SENKA+AN
ASTASOVA+jasna+koteska&cd=5&hl=mk&ct=clnk
,,Mutation of language’s fever“ (Essay for Blind Angle by Katica Kulavkova). Sovremenost, September 2005 pp. 135-141
FICTION
,,Combing Hair’’, Senka Anastasova, Dnevnik 13 June, 2009
(http://209.85.129.132/search?q=cache:EG9OcAL0Fm4J:www.dnevnik.com.mk/default.asp%3FItemID%3DCCB17B5772CEC54
59AFFADD18BF69561+%D1%87%D0%B5%D1%88%D0%BB%D0%B0%D1%9A%D0%B5+%D0%BA%D0%BE%D1%81%D0
%B0&cd=1&hl=en&ct=clnk&gl=uk)
TRANSLATIONS
Excerpts from the books:
,,Interdiction: or the Impossibility of Dialogue” by K. V. Tirumalesh (from the book: Dialogism and Cultural Criticism. Eds. Clive
Thomson and Hans Raj Dua. London, Canada: The University of Western Ontario, Mestengo Press, 1995), in the next edition of
the electronic review Mirage 2009 (forthcoming)
,,Focalisation in Film Narrative“ by Celestino Deleyto (from the book: Atlantis 13.1/2 1991, 159-77, ed. S. Onega and J. A. G.
Landa, Longman, London and New York, 1996). Mirage 12. June 2005
,,The Rise of the Hermeneutics” by Wilhelm Diltay. The Reader: Hermeneutics and Poetics. Ed. by K. Kulavkova, Skopje:
Kultura, 2003
,,The Rudiments of A Theory of Aesthetic Response” by Wolfgang Iser. The Reader: Hermeneutics and Poetics. Ed. by K.
Kulavkova, Skopje: Kultura, 2003
REVIEWS FOR Senka Anastasova’s books
,,An essay for Narrative Identities by Senka Anastasova”, by Prof. D-r Andrea Zlatar University of Philosophy in Zagreb,
Quorum 2009 (upcoming)
INTERVIEWS
,,The Visual Today ,,Is Feed Up’’ by Copy and Market”, Interview with Senka Anastasova by Jasna Frangovska, Nova
Makedonija, 24 June 2009 (http://www.culture.in.mk/story.asp?id=28919&rub=42)
,,The Art of Writing Could Not Exists Without Theory”, Interview with Senka Anastasova by Ivana Tasev, Tea Moderna, May
2007
,,The connections between fiction and historiography”, forward Narrative Identities by S. Anastasova, Telma TV, 24 September,
2007
Join the International Scientific Meetings
"Exploring Digital Practices of Looking”, 3rd Global Conference – Visual Literacies. Organiser: Oxford University, United
Kingdom. Place and Date: Mansfield College, Oxford, Tuesday 14th July - Thursday 16th July 2009 (http://www.interdisciplinary.net/at-the-interface/education/visual-literacies/conference-programme-abstracts-and-papers/)
,,The Politics of Representation: Vacant Name of the Feeling”, International Conference: After the War: Post-War Structures of
Feeling. Organizer: Birkbeck’s School of English and Humanities and the Institute of English Studies, University of London.
Place and Date: University of London, 8-9 May 2009
http://209.85.129.132/search?q=cache:l_oVP4RrpRcJ:ies.sas.ac.uk/events/conferences/2009/AfterWar/index.htm+SENKA+AN
ASTASOVA+after+the+war&cd=1&hl=mk&ct=clnk
,,Narratology and the phenomena of accumulation: Folders/Archives: From Memory to Event”. International Scientific
Conference: Memory and Interpretation. European Research Project for Poetics and Hermeneutics. Organizer: UNESCO
Programme of Participation and Macedonian Academy of Science and Art. Place and Date: Macedonian Academy of Science
and Art, Skopje, 16-17 November 2008
,,Longing for the Theory of Displacement and Re-telling”. International Conference: Without An Exile Who Am I? Organizer:
Struga Poetry Evening. Place and Date: Struga, 26 August, 2007
,,Text, Subject of Narration and New Technology of Communication”. 1st Skopje International Conference in Communication
Studies: (G)local Media in Transition -the Case of South-Eastern Europe 1990 – 2007. Organizer: New York University Skopje
(NYUS). Place and Date: New York University Skopje, 8-10 March 2007
,,Text, Narratology and The Contemporary Mediology in Techno-capitalism”. International Symposia: The Comparative Studies
- Today. The Anniversary of the Foundation of the Department of Comparative Literature. Organizer: Ss. Cyril and Methodius
University, Department of Comparative Literature and the Philological Faculty ,,Blaze Koneski” of Skopje. Place and Date: Ss.
Cyril and Methodius University, Skopje, 24 October 2006
,,The Balcan’s Footnotes”. International Symposium: The image of The Other. Organizer FOSIM. Place and date: Ss. Cyril and
Methodius University, Skopje, May 2001
,,The Skin of the Cultural Identity”. International Symposium with Gayatri Chakravorty Spivak. Organizer: Cultural Centre
Tochka. Place and Date: Tochka, Skopje, June 2000
Workshops and seminars
,,Floating, Transgression, Blob: tools of the Trade” , Seminar with Prof. D-r Sue Golding (Johnny Golding).
Organizer:
Department of Creative, Critical and Communication Studies, School of Humanities and Social Science. Place and Date: London,
Greenwich University 17 October 2005
,, The Politics and Potential of Everyday Life: On the Very Concept of Everyday Life”.
Literary and Critical Theory Seminar with Prof. D-r Claire Colebrook and London Reading Group. Organizer: Department of
English, Queen Mary, University of London. Place and Date: London, Senate House, December 2005
Edit the Academic Activities into workshops organized by The Department of Comparative Literature in supplement of The High
Education Support Programme, New Development Programme with Sorbonne Nouvelle Paris III and CEU – Budapest, 20022004
,,Virtual Identities”, Workshop Identities. Organizer: HOPS. Place and Date: Daut Pasin Amam, Skopje, June 2000
Participate in Research Projects
2008 – (...) Women theorist and postcolonial criticism. Case: Macedonia v.s. Australia. Project Director: PhD Candidate Senka
Anastasova. Supporting Organizations and Institutions: Centre for Contemporary Cultural Research (CCCR) Centrifuga, Skopje,
Macedonia and Maquarie University, Sydney, Australia
2006 – 2008 Dictionary of Literary Theory. Project Director: Acad. Prof. D-r Kata Kjulavkova. Supporting Institutions:
Macedonian Academy of Science and Arts (MASA) and Ministry of Culture of Republic of Macedonia
2007-2008 Interpretations. European Project for Poetics and Hermeneutics (EPPH). Project Director: Acad. Prof. D-r Kata
Kjulavkova. Supporting Institutions: UNESCO Programme of Participation
2006 – 2007 Narrative Identities. Author’s research project. Project Directors: PhD Candidate Senka Anastasova.
Reviewer/Critic: Prof. D-r Andrea Zlatar University of Philosophy in Zagreb. Supporting Organizations: Centre for Contemporary
Cultural Research (CCCR) Centrifuga, Cultural Centre Tochka and Bozinovski
2001 – 2004 HIGH EDUCATION SUPPORT PRОGRAM (HESP). Project Director: Prof. D-r Jean Bessiere.
Supporting Institutions: University Sorbonne Nouvelle Paaris III and University Ss. Cyril and Methodius
Macedonia/France
2001 – 2002 The Image of the Other in the High Education Programme. Project Director: Prof. D-r Kata Kjulavkova.
Supporting Organization: FOSIM
2001 – 2002 Studio for Hermeneutics and Creative Writing at the Department of Comparative Literature: E –
Comparative Magazine: Mirage (www.mirage.com.mk). Project Director: Prof. D-r Kata Kjulavkova. Supported by
University Ss. Cyril and Methodius Macedonia and FOSIM
Head of programme editing projects as a Director of the Centre of Contemporary Cultural Research (CCCR)
Centrifuga, Skopje
Tekst, Tijelo, Trauma by Andrea Zlatar (Translation from Croatian by Senka Anastasova and Dalibor Plecic). Skopje: Centrifuga
2009
Monkey’s Wedding by Marcelle Freiman (Translation from English by Magdalena Horvat). Skopje: Centrifuga, 2009
,,Strategies of Self-Representation in Contemporary Women Genres: Christa Wolf, Dubravka Ugresik and Senka
Anastasova”. Conversation with Prof. D-r Andrea Zlatar University of Zagreb and Prof. D-r Kata Kjulavkova Ss.
Cyril and Methodius University of Skopje. Partner
Organizations: Culture Centre Tochka and Bozinovski,
Skopje, 2007
Author’s projects as freelancer artist and theorist in Arts, Writing, Exhibitions, Visual Performances,
Installations, Poetry Theatre, Multimedia Processes, Design Projects
Exposure of the Mould (hybrid songs and installation). Project Director: Senka Anastasova. Acto 2 Festival of Theory, Art and
Design. Researching connections between Art and Food. September 2007
,,Eveline, passenger. Theory and Voice” by Senka Anastasova. Unpacking Мy Library - Exhibition – Department of Creative,
Critical and Communication Studies Research Project. Artistic Director: Johnny Golding (Johnny de philo). Supported by
Stephen Lawrence Gallery at the University of Greenwich and Laban Theatre. November 2005
First Price (Grand Prix) for the poetry theatre, author’s project ,,The time of the rocks”. Directing and text: Senka Anastasova,
1995.