The Strategic Direction of the MIA’s Public Practice Committee 2010 - 2012 Auditors was said to be “not a hound” but “a watch dog”. The duties and responsibilities of preparing financial statements that meet the standards set for financial reporting fell squarely on the shoulder of the directors, being the custodians of the company’s assets, and the preparers, being the financial personnel of the company. Auditors were engaged to lend credibility to the financial statements so prepared by expressing their professional opinion on them. More often than not the auditors bear the brunch of the blame when some thing goes wrong with the company, financially. The case of Arthur Anderson was a fine example where auditors took the first blow, but was later found to be ‘not at fault’. Auditors may not be the hounds, that this does not excuse them from discharging their duties and responsibilities to the highest professional standards demanded of them. Current developments in the fields of accounting and auditing in our Malaysian market place is presenting great challenges to us, the auditors. The Prime Minister, in the Budget 2008 speech, announced the formation of an Auditing Oversight Board to oversight the audit of public listed companies. The aim is to ensure the audits are performed to the highest auditing standards. MIA, on the other hand, in order to maintain quality, made mandatory the adoption of ISQC 1 (International Standard on Quality Control 1) in 2006. At the same time MIA introduced a Practice Review mechanism on audit firms to ensure that all member firms maintain a reasonable standard of auditing. Assisting members in maintaining quality standard of works and continuing professional education acquisition are the main concern of MIA. The credibility of the profession, and that of MIA, lies in the performance of the members. Public practice matters (as the works of audit firms are known in the profession) are entrusted to the Public Practice Committee (PPC) under the purview of the MIA Council. Recently the Council had a Strategic Retreat in Cyberjaya to re-visit the MIA Strategic Plan to ensure that all action plans are in line with its strategies; and to ensure that members welfare are served. As for the PPC, it was entrusted with the responsibility of serving the practicing members in a more effective manner. Having examined the challenges faced by members in public practice (a Herculean task, in deed!) PPC concluded that the challenges and the way forward can be identified into three main Strategic Themes, i.e. 1) ‘Competency & Quality’ that concerns with managing the firms. 2) ‘Growth & New Challenges’ that concerns with managing the future of public practice. 3) ‘Shifting the Paradigm’ that concerns with managing our own as well as others’ perception about the profession. Arising from these Strategic Themes, PPC together with the MIA Professional Development Centre (MPDC) had identified several Strategic Action Plans to address those challenges. (Please refer to the matrix in Table A below). The three Themes are of equal importance for us to survive and thrive in this challenging moment in history. However, of immediate importance, managing competency and quality remains the most challenging. It goes to the very ‘bread and butter’ issues of practice. This is where PPC found, at times, it had to bear the full rap of the members. Honestly, MIA, in its 42 years of existence, never shrinks its responsibility in meeting members’ needs. The welfare and the well being of the members always are the priority of the Council. In fact, the demands of the practicing members had always out-stripped those other sector members. On the part of PPC, several key initiatives are on the drawing board to assist and address the difficulties and concerns faced by the members in practice, notably: a) Quality issue: PPC would like to re-visit seminars such as ISQC and Practice Review. PPC appreciates the difficulties in up-holding and up-grading quality, but practicing firms have no option but to improve. Members must accept that quality is the ‘key driver’ to their business success and not a ‘burden’ imposed by MIA. PPC is of the opinion that the seminars should be conducted in a more proactive fashion. Towards this end, PPC is working closely with the MPDC to re-orientate these seminars to be more hands-on. b) Mentoring: Apart from the Big 4 and Big 8, the rest are grouped generously under Small and Mid-sized Practitioners (SMP). It is the opinion of PPC that some firms may need guidance in adopting ISQC, and MIA should be the ‘resource centre’ to assist members in need. This idea of ‘mentoring’ is now been floated and discussed. It is the hope of PPC that the idea can be materialized and that the member firms can come forward to participate. c) Service Mix: The world is changing. Many business opportunities are opening to us, the practitioners. In this endeavor, PPC hopes to organize some workshop and seminar for the members to introduce new business opportunities. d) Firm management: There are many challenges facing practicing firms presently. Big and small firms faced the same problems such as, staff acquisition and retention, IT acquisition, competition on fee, continuous professional training. This list is endless. PPC will take ‘the bull by its horn’. PPC hopes (again, working with MPDC) to come up with some relevant seminars and workshops to assist members from time to time. PPC is not a superman. It cannot survive and thrive on its own. Members must come forward to offer ideas and suggestions. Members must be ready to participate in the PPC activities. Our future belongs to us, in our own hands; PPC is just the enabling tools. As a parting word, President Kennedy once said, ‘ask not what your (MIA) can do for you. But ask what you can do for (MIA)’. Table A: Strategic Matrix for Public Practice Committee No. 1. Strategic Strategic Themes Objectives Competency Managing & Quality Public Practice Strategic Action Quality Building Competency Building MIA Website Financial newspaper Proposed Action Plan 1) ISQC workshops and certification 2) Practice Review workshops 3) CPE for members 4) CPE for staff – no frill audit & tax courses 1) Profiling of firms 2) Ethics workshops 3) Leadership workshops 4) Benchmarking Dedicated section Weekly column Engaging Members Members Authority Members & Public No. 2. Strategic Themes Growth & New Challenges Strategic Objectives Managing Future Strategic Action Accountants Today Tuition Provider Service Mix & Diversification M&A and Networking Capacity Building 3. Shifting the Paradigm Managing Changing Perception practitioners’ mindset Changing authorities’ mindset Changing users’ mindset Proposed Action Plan Engaging Dedicated page 1) QE 2) Contents 1) Workshops on: Halal food Bio tech Labuan Offshore Islamic Financial Products Franchising SMIDEC 2) Showcasing Firms 1) MRA arrangement 2) Network Showcasing Indonesia Cambodia Vietnam China Singapore 1) M&A and Networking 2) IT workshops 3) Profiling of firms 4) Multi-discipline 1) Self-awareness workshops 2) Ethics workshops 1) Joint activity MOF LHDN SSM SC Bursa MOE 2) Publicity 3) Disciplinary action 1) Media publicity 2) Joint activity 3) Soft-skill training for members Academia Members Members Members Members Members, Public & Authorities Members & Public