Chapter
9
Monopoly and
Antitrust Policy
Prepared by:
Fernando & Yvonn Quijano
© 2009 Prentice Hall Business Publishing Essentials of Economics Hubbard/O’Brien, 2e.
Learning Objective 9.1
Chapter 9: Monopoly and Antitrust Policy
Is Any Firm Ever Really a Monopoly?
Monopoly A firm that is
the only seller of a good
or service that does not
have a close substitute.
© 2009 Prentice Hall Business Publishing Essentials of Economics Hubbard/O’Brien, 2e.
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Learning Objective 9.2
Where Do Monopolies Come From?
To have a monopoly, barriers to entering the market must be
so high that no other firms can enter.
Chapter 9: Monopoly and Antitrust Policy
Barriers to entry may be high enough to keep out competing
firms for four main reasons:
1 Government blocks the entry of more than one firm
into a market.
2 One firm has control of a key resource necessary to
produce a good.
3 There are important network externalities in supplying
the good or service.
4 Economies of scale are so large that one firm has a
natural monopoly.
© 2009 Prentice Hall Business Publishing Essentials of Economics Hubbard/O’Brien, 2e.
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Learning Objective 9.2
Where Do Monopolies Come From?
Entry Blocked by Government Action
Chapter 9: Monopoly and Antitrust Policy
In the United States, government blocks entry in two
main ways:
1 By granting a patent or copyright to an
individual or firm, giving it the exclusive right to
produce a product.
2 By granting a firm a public franchise, making it
the exclusive legal provider of a good or
service.
© 2009 Prentice Hall Business Publishing Essentials of Economics Hubbard/O’Brien, 2e.
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Learning Objective 9.2
Where Do Monopolies Come From?
Entry Blocked by Government Action
Chapter 9: Monopoly and Antitrust Policy
Patents and Copyrights
Patent The exclusive right to a product for a
period of 20 years from the date the product
is invented.
Copyright A government-granted exclusive
right to produce and sell a creation.
Public Franchises
Public franchise A designation by the
government that a firm is the only legal provider
of a good or service.
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Learning Objective 9.2
Where Do Monopolies Come From?
Chapter 9: Monopoly and Antitrust Policy
Natural Monopoly
Natural monopoly A situation in
which economies of scale are so
large that one firm can supply the
entire market at a lower average
total cost than can two or more firms.
© 2009 Prentice Hall Business Publishing Essentials of Economics Hubbard/O’Brien, 2e.
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Learning Objective 9.2
Where Do Monopolies Come From?
Natural Monopoly
FIGURE 9-1
Chapter 9: Monopoly and Antitrust Policy
Average Total Cost Curve
for a Natural Monopoly
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Learning Objective 9-2
Solved Problem
9-2
Chapter 9: Monopoly and Antitrust Policy
Is the “Proxy Business” a Natural Monopoly?
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Learning Objective 9.5
Government Policy toward Monopoly
Chapter 9: Monopoly and Antitrust Policy
Collusion An agreement among firms
to charge the same price or otherwise
not to compete.
Antitrust Laws and Antitrust Enforcement
Antitrust laws Laws aimed at
eliminating collusion and promoting
competition among firms.
© 2009 Prentice Hall Business Publishing Essentials of Economics Hubbard/O’Brien, 2e.
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Learning Objective 9.5
Government Policy toward Monopoly
Antitrust Laws and Antitrust Enforcement
Table 9-1
Chapter 9: Monopoly and Antitrust Policy
Important U.S. Antitrust Laws
LAW
DATE
PURPOSE
Sherman Act
1890
Prohibited “restraint of trade,” including price fixing
and collusion. Also outlawed monopolization.
Clayton Act
1914
Prohibited firms from buying stock in competitors and
from having directors serve on the boards of
competing firms.
Federal Trade
Commission Act
1914
Established the Federal Trade Commission (FTC) to
help administer antitrust laws.
Robinson-Patman Act
1936
Prohibited charging buyers different prices if the result
would reduce competition.
Cellar-Kefauver Act
1950
Toughened restrictions on mergers by prohibiting any
mergers that would reduce competition.
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Learning Objective 9.5
Government Policy toward Monopoly
Mergers: The Trade-off between Market Power and Efficiency
Chapter 9: Monopoly and Antitrust Policy
Horizontal merger A merger
between firms in the same industry.
Vertical merger A merger between
firms at different stages of production
of a good.
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Learning Objective 9.5
Government Policy toward Monopoly
Mergers: The Trade-off between Market Power and Efficiency
Chapter 9: Monopoly and Antitrust Policy
FIGURE 9-6
A Merger That Makes
Consumers Better Off
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Learning Objective 9.5
Government Policy toward Monopoly
The Department of Justice and Federal Trade
Commission Merger Guidelines
Chapter 9: Monopoly and Antitrust Policy
The guidelines have three main parts:
1 Market definition
2 Measure of concentration
3 Merger standards
Market Definition
A market consists of all firms making
products that consumers view as
close substitutes.
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Learning Objective 9.5
Government Policy toward Monopoly
The Department of Justice and Federal Trade
Commission Merger Guidelines
Chapter 9: Monopoly and Antitrust Policy
Measure of Concentration
• 1 firm, with 100% market share (a monopoly):
HHI = 1002 = 10,000
• 2 firms, each with a 50% market share:
HHI = 502 + 502 = 5,000
• 4 firms, with market shares of 30%, 30%, 20%, and 20%:
HHI = 302 + 302 + 202 + 202 = 2,600
• 10 firms, each with market shares of 10%:
HHI = 10 (102) = 1,000
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Learning Objective 9.5
Government Policy toward Monopoly
The Department of Justice and Federal Trade
Commission Merger Guidelines
Merger Standards
Chapter 9: Monopoly and Antitrust Policy
• Post-merger HHI below 1,000. These markets are not
concentrated, so mergers in them are not challenged.
• Post-merger HHI between 1,000 and 1,800. These markets
are moderately concentrated. Mergers that raise the HHI by less than
100 probably will not be challenged. Mergers that raise the HHI by
more than 100 may be challenged.
• Post-merger HHI above 1,800. These markets are highly
concentrated. Mergers that increase the HHI by less than 50 points will
not be challenged. Mergers that increase the HHI
by 50 to 100 points may be challenged. Mergers that increase the HHI
by more than 100 points will be challenged.
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Learning Objective 9.5
Making Should the Government Prevent Banks
the
Chapter 9: Monopoly and Antitrust Policy
Connection
from Becoming Too Big?
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Learning Objective 9.5
Government Policy toward Monopoly
Regulating Natural Monopolies
FIGURE 9-7
Chapter 9: Monopoly and Antitrust Policy
Regulating a Natural Monopoly
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An Inside LOOK at
Policy
As Barriers Fall, Will
Cable TV Competition Rise?
Chapter 9: Monopoly and Antitrust Policy
Cable Guys
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Chapter 9: Monopoly and Antitrust Policy
Key Terms
Antitrust laws
Natural monopoly
Collusion
Network externalities
Copyright
Patent
Horizontal merger
Public franchise
Market power
Vertical merger
Monopoly
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