To: Henry Smith Bill Masterson From: Sharon Nguyen, Manager Date: March 12, 2009 Subject: Winter Exhibition Sales Results This year’s winter photography exhibition was a big success, with attendance and sales surpassing last year’s event. Extended hours and increased promotion in the store and local media ads clearly made a difference. Gross Photograph Sales Day 2009 Opening Night $20,320 Saturday $18,500 Sunday $17,680 Monday $5,850 Tuesday $4,900 Closing $19,700 2008 $15,600 $10,000 $10,900 $6,000 $3,200 $17,800 Planning for next year’s ad buys is already under way in order to secure space and rates. At the next staff meeting I will present a plan and budget for next year’s winter exhibit, including further increasing in-store promotional activities.