NSCC P-Patch Fundraising Plan
Statement of Work
Group 3
1. Purpose
To develop and execute a supplemental fundraising plan for the North Seattle Community
College (NSCC) commitment to build a P-Patch. Enough funds must be acquired to make up
for gaps in current funding sources so the P-Patch can be completed to specification by fall
quarter, since the $20,000 grant from the city of Seattle Department of Neighborhoods will not
be sufficient to cover the all the costs of a new water sub-meter necessary to complete the
installation of the P-Patch.
2. Scope
The scope of this project includes:
A. Researching fundraising methods that have been successful for other area P-Patches
and community gardens.
B. Selecting an appropriate fundraising method
C. Planning for the execution of the fundraising method
D. Executing the fundraising method with the goal of raising $3,000 net before September
30th, 2012.
E. Post-analysis of the fundraising method documenting successes and failures
The scope of this project will not include:
 Future fundraising. This project will only be documenting current fundraising efforts for
future use, not executing or planning future fundraising activities.
 Activities that are part of the larger P-Patch project, such as volunteer recruitment,
coordination, designing the P-Patch, or maintaining it after it is built. (The fundraising
project is a subproject of the larger P-Patch project.)
 Raising funds for tasks and activities assigned to other P-Patch stakeholders.
3. Objectives/Deliverables
3. Objectives/Deliverables
A. Understanding fundraising best practices for other local P-Patches. Networking with
local community gardens and other P-Patches to document effective fundraising efforts
that most closely correspond to the NSCC demographic.
B. Selection of a fundraising method. Define and choose the most appropriate
fundraising effort, prioritized for the best fit for NSCC’s demographic, costing less than
$1,000 to execute, and can be completed by September 30th, 2012.
C. Fundraising action plan. A timeline of steps to construct the fundraising method that
can be completed before September 30th, 2012. Activities will include setting a specific
date for fundraising completion, assigning tasks, and identifying next steps/actions.
D. Smooth job transitions for new and transient staff will be aided by the development
of a process map with defined and interchangeable roles, to include event management
and positions that people would hold or initiate.
E. Execution of the fundraising method that raises $3,000 net, completed before
September 30th.
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NSCC P-Patch Fundraising Plan
Statement of Work
Group 3
F. Increased potential for successful future fundraisers. A post-analysis of the
fundraising method will include a package of documents with clear information about
who filled each role and the job description. It will also include the documentation of the
successes and failures of the project fundraising method that can be used by new
stakeholders joining the P-Patch project at a later date. It will be possible for the
information to be understood by a new person unfamiliar with the project.
4. Constraints.
A. Budget
The budget is a major constraint and the least flexible. There are no additional funds
available outside of five hours of weekly work study to pay for additional staff on this
project. Additionally, funds available to cover the upfront costs of executing a fundraiser
are limited. (The first $500 can be proposed through Sustainability and will likely be
granted. $500 – 1,000 must go to the Students For Sustainability subcommittee.
Anything above $1000 must be a formal proposal to the Sustainability Committee for
approval.)
B. Resources, Skills and Training
Another major constraint is resource availability. This project is an all-volunteer effort;
there are no paid positions except for five hours of weekly work study. The steering
committee staff members are all volunteers. Additionally, no one from NSCC is working
full time on the project; the P-Patch Trust program person is full time, but only has a
portion of time to devote to NSCC. Therefore time availability is a major constraint that
must be taken into consideration.
C. Deadline
The project deadline constraint could have some flexibility, if deemed necessary due to a
lack of funding sources. Since the land has already been set aside, the dates for
construction & breaking ground could be pushed back. (Pushing the deadline back is an
undesirable outcome because the stakeholders don’t want lose momentum on the
project, but it could be an option if necessary.)
5. Stakeholders (Environment).
Project manager: Group 3 – Fred Ward, Jenny Schmidt, Cris Pinzon, Sean McDonald.
Goal: To provide project management support to aid in the successful completion of the
project and deliver it on-time, to specifications.
Execution and Approval Authority: The NSCC P-Patch Steering Committee
Goal: To oversee the successful completion of the NSCC P-Patch – on time and on
budget
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NSCC P-Patch Fundraising Plan
Statement of Work
Group 3
Fundraising Subcommittee Head: Amy LaZerte – overseeing the fundraising project
Goal: To successfully complete a fundraiser that nets $3,000 or more for the NSCC PPatch before July 1st, 2012.
Fundraising Team Member: Lynn Hull- on P-Patch steering committee and a
subcommittee member to help with fundraising.
Goal: To assistant and share the work load of implementing a fundraiser for the NSCC
P-Patch
P-Patch Project Coordinator (Spring Quarter): Diana Meeks – Head of the NSCC PPatch Steering Committee
Goal: To coordinate the NSCC P-Patch Steering committee and oversee the building of
the P-Patch at NSCC
P-Patch Project Coordinator (Summer Quarter): Derek Belka & Heidi Leonard - Head
of the NSCC P-Patch Steering Committee
Goal: To continue to coordinate the NSCC P-Patch Steering committee and oversee the
building of the P-Patch at NSCC
Stakeholders in the larger P-Patch Project:
Funding Source: The City of Seattle - the umbrella organization that oversees the
Department of Neighborhoods and the P-Patch program.
Goal: (for this project) To provide funds to assist the development of neighborhood
projects deemed appropriate for funding based on grant applications.
Partners in Management: The P-Patch Trust- the non-profit that will provide
management of the NSCC P-Patch after it is constructed.
Design Firm: LA studios - designing the P-Patch as a donation to NSCC.
Goal: To design a P-Patch for NSCC based on a budget of $20,000 that will be
approved by the community.
Community: Veterans groups and people on the P-Patch waitlist
Goal: To obtain a plot in the P-Patch community garden
6. Risk Analysis.
A. Financial instability. The biggest risk at the outset of this project was that the $20,000
grant would not be approved. However, on May 15, 2012 NSCC this risk was mitigated
when the grant was approved. While this major hurtle has been overcome, there is still
the risk the next fundraiser will not raise sufficient funds to complete the project to the
desired specifications.
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NSCC P-Patch Fundraising Plan
Statement of Work
Group 3
B. Volunteer priorities pose a risk because the NSCC P-Patch positions are unpaid
positions. Because this is a volunteer effort, there is the risk that it could become a
lower priority for staff working on the project. There is the potential that volunteers could
accept paid positions that conflict with their volunteer duties and would not able available
to continue working on the project.
C. High Staff/Participant turn-over. Maintaining continuity is another risk on this project.
There is turnover in responsible staff assigned to the project – Project Coordinator Diana
Meeks will be leaving after she graduates in the spring quarter and two new Project
Coordinators (Derek Belka & Heidi Leonard) will be taking over.
D. Role Confusion. Among the staff, there are loose roles and responsibilities.
Additionally members of the project management group 3 team will also be graduating or
moving after the BUS 229 course ends.
E. Time availability and scheduling is another risk. The client’s goal is to execute a
fundraiser by September 30th, 2012. As stated above, this is an all-volunteer effort and
personnel are only available to work on the P-Patch fundraising project for a few hours
each the week. Therefore, the work hours available to complete this project are
restricted.
F. Lack of experience also poses a risk to this project. The NSCC P-Patch Steering
Committee has never executed a P-Patch fundraiser for NSCC. There will be a certain
amount of trial and error in the success (or potential failure) of this first fundraiser.
Additionally, the PM Team is composed of students learning about project management,
who have varied levels of experience in project managing real-world projects.
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