Week 1 Reading Assignment
Introduction to Green Building Marketing, Education, and Ethics
in Sustainable Development, including general green building and
materials terminology
“The Truth about Costs”, Gil Friend, Sustainable Industries Journal, July 27, 2009
http://www.sustainableindustries.com/commentary/51792742.html?viewAll=y
“Help Wanted”, Charles Redell, Sustainable Industries Journal, April 27, 2009 – see packet
“Building labels could yield higher returns”, Charles Redell, Sustainable Industries Journal, May
28, 2009
http://www.sustainableindustries.com/greenbuilding/46406267.html
Trends
Smaller Homes
“McMansions Out of Favor, For Now”, June Fletcher, Wall Street Journal, June 28, 2009.
http://online.wsj.com/article/SB124630276617469437.html
“Tiny homes are attracting the thrify and the green”, Craig Saunders, Globe, July 21, 2009
http://www.theglobeandmail.com/life/tiny-homes-are-attracting-the-thrifty-and-thegreen/article1235382/
Down Market Influence
“Green Lake eco-friendly homes going for much less”, Eric Pryne, Seattle Times, October 14,
2009 – see packet
Examples of Current Market Penetration
“Solar panel designed with the novice in mind”, Chris Kahn, Associated Press, Seattle Times
December 10, 2009
http://seattletimes.nwsource.com/html/businesstechnology/2010468094_diysolar10.html
“Cash for Caulkers could seal $12,000 a home”, Steve Hargreaves, CNN Money, December 9,
2009
http://money.cnn.com/2009/12/08/news/economy/president_energy/index.htm
Week 2 Reading Assignment
Overview of Common Green Strategies and Marketability,
including discussion of features and benefits
General Overview
Nisqually Building Guide, Nisqually Valley News, December 2009, Editor Cate O’dahl
http://yelmonline.com/ go to bottom of home page, look for “Special Sections” clink on link for
Building Guide
Green Features in Demand
“What Green Amenity or Feature is Most in Demand Among Tenants?”, Austin Business
Journal,
http://austin.bizjournals.com/austin/stories/2009/06/29/focus3.html
Site and Water
“Water Efficiency to Become Critical in Green Building Designs”, EnvironmentalLeader.com ,
June 2, 2009
http://www.environmentalleader.com/2009/06/02/water-efficiency-to-become-critical-ingreen-building-designs/
For More Information:
Urban Design – Seattle Green Factor, www.seattle.gov/dpd/greenfactor/
Sustainable Soils and Sites – Soils for Salmon, www.soilsforsalmon.org/
Green Roofs – Seattle DPD Green Building
http://www.seattle.gov/dpd/GreenBuilding/OurProgram/Resources/TechnicalBriefs/DPDS_009
485.asp
Health and Indoor Air Quality
See Nisqually Building Guide “Healthy and Safe Indoor Environments:, Cate O’dahl, December
2009
“Home Ventilation Options For Home Builders”, Bruce Sullivan, Oikos.com , originally from
Energy Source builder #39, June 1995.
http://www.oikos.com/esb/39/VentOpt.html
For more information
American Lung Association of Washington,
http://www.alaw.org/air_quality/indoor_air_quality/
Energy
For more information on all energy conservation and building strategies, see
US Department of Energy, Energy Efficiency and Renewable Energy, Building Technologies
Program, http://www1.eere.energy.gov/buildings/
Green Building.com, www.greenbuilding.com/
Environmental Building News, www.buildinggreen.com/
Structural Insulated Panels
“What are SIPs?” Stuructural Insulated Panel Association,
http://www.sips.org/content/about/index.cfm?pageId=7
Advanced Framing
Washington State Energy Code, Chapter 3 – Framing,
www.energy.wsu.edu/documents/code/bfg/.../Chapter_03-2006A.pdf
Materials
“Top 10 Green Building Products of 2009 announced by Sustainable Industries”, Sustainable
Industries, June 24, 2009
http://www.sustainableindustries.com/breakingnews/49012336.html
For more information on specific products:
Ecohaus, www.ecohaus.com
Week 3 Reading Assignment
Green Demographics and the Marketplace
Ethics in Marketing Sustainable Developments
Green Demographics
“What the New Home Buyer Wants”, Teresa Burney, Builder 2009, June 19, 2009
http://www.builderonline.com/sales-and-marketing/what-the-new-home-buyer-wants.aspx
For more information
The Green Home Consumer: Driving Demand for Green Homes, McGraw-Hill Construction,
November 2008, $149.00
Consumer Choices
“What’s driving consumers’ ‘green’ purchases?” Paul Schwarz, Sustainable Industries Journal,
September, 4, 2009
http://www.sustainableindustries.com/greenmarketing/57288022.html
Ethics
Eco-labeling
“Into the wild blue yonder” Charles Redell, Sustainable Industries Journal, August 7, 2009
http://www.sustainableindustries.com/greenmarketing/52453232.html
“The Coming Age of Radical Transparency”. Bill Walsh, Healthy Building News, October 22, 2009
http://www.healthybuilding.net/news/091022radical_transparency.html
“Eco-Buyer Beware: Green Can be Deceiving”, Bryan Walsh, Time, September 11, 2008.
http://www.time.com/time/magazine/article/0,9171,1840562,00.html
“FTC fights ‘green’ claims” Sustainable Industries Journal staff, Sustainable Industries Journal,
June, 10 2009
http://www.sustainableindustries.com/recycledmarkets/47607172.html
Week 4 (Reading Assignment
Marketing Green Buildings
“10 Practical Strategies for Marketing Green Homes”, Jean Dimeo, EcoHome Magazine, May 11,
2009.
http://www.ecohomemagazine.com/news/2009/may/10-practical-strategies-for-marketinggreen-homes.aspx
“6 Myths of Green Consumers”, Jennifer Goodman, EcoHome Magazine, August 26, 2009.
http://www.ecohomemagazine.com/news/2009/08/6-myths-of-green-consumers.aspx
“Should sustainable brands tweet?”, Charles Redell, Sustainable Industries Journal, July 10,
2009
http://www.sustainableindustries.com/breakingnews/50172372.html
Green Real Estate Tip Sheet, Sustainable Development Task Force of Snohomish County,
www.sustainablesnohomishcounty.org/pdfs/RE%20Tips.pdf
New
Reading List RES 132
February 6, 2011
PACE rescue bill could get Republican help, Jonathan Hiskes, 01/05/11
http://sustainableindustries.com/articles/2011/01/pace-rescue-bill-could-get-republican-help
Important note: it’s not currently an option in Washington state, where the state constitution prohibits local governments
from lending money to private entities. New federal legislation might change that.
Retrofits pick up the pace, Sara Stroud, 01/02/11
http://sustainableindustries.com/articles/2011/01/life-after-pace
Cities develop alternatives to finance efficiency improvements as PACE programs stall.