Perception We perceive with our BRAIN! Sensation vs. Perception • Sensation: • Perception: • Our experience is important to perception – Turnbull (1963) – phonemes Vision is the dominant sense • Has the largest amount of neural substrate • Vision trumps other senses – University of Bordeaux study – McGurk Effect The Neuroscience of the Visual Pathway 1. 2. 3. 4. The Retina Optic Nerve --> Central Pathways Primary Visual Cortex Association Areas The Retina • Photoreceptors: Rods and Cones • Bipolar Cells • Ganglion cells • --> To optic nerve Central Pathways • Majority of optic nerve transmits through Lateral Geniculate Nucleus (thalamus) V1: The Primary Visual Cortex • Processes information for features such as color, form, motion Association Areas • The “What” pathway: Through occipitaltemporal visual stream • The “Where” pathway: Through occipitalparietal visual stream The What/Where Pathway Distinction: Case Studies • Blindsight • Prosopagnosia Processing: Top Down vs. Bottom Up • Top Down: • Bottom Up: The Complexity of Pattern Recognition • Pattern Recognition: • Visual properties alone do not convey meaning • Long Term Memory very involved here Pattern Recognition: Template Theory • Requires direct match between sensory experience and template in memory • Problems: Pattern Recognition: Feature Analysis Theory • Analysis of elements of stimulus • Synthesis puts the features together into a coherent whole The Importance of Context • Context aids recognition in providing expectations about incoming patterns • May activate patterns in LTM prior to sensory experience of pattern • Final recognition is guided by LTM Gestalt Prinicples of Organization Connection of Vision to Emotion • Capgras delusion The Special Case of Smell: The Proust Effect • Smell does not go through thalamus • Smell is closely related to memory and emotion