NORTH SEATTLE COMMUNITY COLLEGE ________________
Business and Engineering Technologies Division
S YL L A B U S
BUS&101.01 Introduction to Business
Winter Quarter, 2012 —Monday & Wednesday
Instructor: Kerry Dennis Wu
Message Phone: 206 934-6027 Fax: 206 934-3735
5:30pm to 7:50pm (no breaks)
Room: IB3317
Connect Login: http://connect.mcgrawhill.com/class/kdwu_bus101_winter_2012
Connect Tech Information & Support: http://facweb.northseattle.edu/kdwu/BUS_101_Winter_
2012/Connect_Student_Quick_Tips.pdf
Office: IB2319A
Business Division: 206 934-3730
Email: kerry.wu@seattlecolleges.edu
Campus Office Hours: By appointment
Instructor ’s Web Page: https://people.northseattle.edu/users/kdwu
NSCC Web site: www.northseattle.edu
Assignments, Quizzes & extra credit projects: http://facweb.northseattle.edu/kdwu/BUS_101_Winter_
2012/ http://facweb.northseattle.edu/nadelson/bus101.oncampus/guest_JB/
COURSE DESCRIPTION : Survey of American business in a global context: business and economic terminology, forms of business ownership, management, accounting, finance, international marketing, and foreign exchange rates. Also covers small businesses, business start-ups, and franchising.
INSTRUCT OR’S BRIEF BIOGRAPHY: K. Dennis Wu, is a former Qwest Corporation Finance
Director. He has administered and managed financial organizations’ reporting of on-going and discontinued operations, monthly and annual filings to Federal, state, and other stakeholders, developed annual and long-range budgets, and assisted in determining optimal corporate debt ratio levels. Dennis has testified before numerous state regulatory commissions on financial issues and has provided financial testimony to the Federal Communications Commission (FCC). As part of a startup mobile phone company, Dennis lived in the U.K. while working as a regulatory accounting and marketpricing analyst. Prior to joining North Seattle Community College, Dennis taught mathematics at West
Seattle High School.
He has bachelors of science degrees in Biology and Business Administration/Accounting, an Executive
MBA - Management, is a certified public school math and science teacher, is a Certified Internal
Auditor, a Certified Management Accountant and Certified Public Accountant – inactive.
LEARNING OBJECTIVES:
Upon completion of this course, students should be able to

Understand the nature of business and its environment.

Develop a general business vocabulary.

Understand management concepts and organizational structures.

Understand management of resources —human, financial, and natural (land).

Be familiar with basic marketing concepts.

Understand general methods of financing business ventures.

Be familiar with commonly encountered securities markets.

Be aware of common ethical challenges faced by business.
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
Be aware of ways in which issues of diversity in business and the professions strongly influence realistic and effective decision-making in each of the first eight objectives listed.
NSCC ESSENTIAL LEARNING OUTCOMES MET BY COURSE:
Knowledge, including
Facts, theories and perspectives
Intellectual and Practical Skills, including
Critical thinking and problem solving, communication and information literacy
Personal and Social Responsibility, including
Civic engagement: local, global and environmental
TEACHING PHILOSOPHY:
My philosophy is learning should be engagi ng, fun and relevant to today’s business environment. Also, we learn from each other. I encourage students to take an active role in researching current developments in business and in participating in class discussions. I offer learning experiences that facilitate student’s achievement of course learning objectives, clearly communicate expectations, and responsive to individual student’s learning styles and needs. I expect students will assume responsibility for their learning by completing the required reading, all assignments to the best of their ability, and actively participating in class sessions.
TEACHING AND LEARNING STRATEGIES:
• Class Discussions, Lectures, and Student Presentations
• Guest Speakers
• Extra Credit Opportunities
• Directed readings
• Video Case Studies
• Web enhanced learning
REQUIRED TEXTBOOK : Understanding Business, 9 th Edition, 2010 with Connect Access ;
Nickels, William J., McHugh, James M. and McHugh, Susan M. Irwin; McGraw – Hill Publishers; ISBN
9780077398118. If you DON’T buy this new from NSCC Bookstore or you rent or buy a used book, then you must buy a Connect Access Code from the publishers Connect Site or the NSCC Bookstore.
Connect Access Code comes free with new textbooks purchased from NSCC Bookstore. You can also buy this book with Connect Access Code through Amazon.com. New textbook option through McGraw-
Hill: if you buy a Connect Access Code through McGraw-Hill site (listed at top of this syllabus), then you can purchase a loose-leaf version of the above textbook for $65 plus taxes and shipping is free.
RECOMMENDED (BUT NOT REQUIRED) MATERIALS : Resumes Cover Letters Networking &
Interviewing 3e ; 2010; Eischen and Eischen, Cengage-Thomson/South Western Publishers; ISBN:
9780324588668
Kiss, Bow and Shake Hands, 3 rd Edition; 2011; Morrison, Adams Med
Relevant Periodicals and/or newspapers like; Black Enterprise, Business Week, Economist,
Entrepreneur, Forbes, Fortune, Harvard Business Review, Hispanic Business, Money, Newsweek,
Puget Sound Business Journal, Seattle Post – Intelligencer (online), Seattle Times, Time, Wall Street
Journal. Many can be found in the NSCC library, local libraries, or online.
CONNECT: ONLINE WEBSITE THAT SUPPORTS ABOVE REQUIRED TEXTBOOK with narrated
PowerPoints, extra credit chapter practice quizzes, required video case study assignments: http://connect.mcgraw-hill.com/class/kdwu_bus101_winter_2012 .
You must register for this site!
Learn more about Connect and your textbook by viewing this PowerPoint Presentation by clicking http://facweb.northseattle.edu/kdwu/BUS_101_Winter_2012/Connect_Introduction_Presentation.ppt
.
Please also read this Connect Student Guide by clicking http://facweb.northseattle.edu/kdwu/BUS_101_Winter_2012/Connect_Student_Quick_Tips.pdf
.
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McGraw-Hill Publisher and Connect Technical Support: www.mhhe.com/support or Phone 1-800-
331-5094 (Sun 4pm-9pm, M-Th 6am to 9pm and Fri 6am-4pm Pacific Standard Time)
GUIDE FOR BUSINESS RESEARCH including tools for starting a small business and for researching companies for Final Project: http://facweb.northseattle.edu/jwu/Business_Research.htm
, created by
Jennifer Wu, retired NSCC Librarian, specifically for YOU in this class.
ONLINE PACKETS FOR RESUME AND COVER LETTER SKILLS: https://northseattle.edu/careerservices/help-your-resume-cover-letter-interviewing-skills
SITE FOR SAMPLE BUSINESS PLANS AND DIRECTIONS: http://www.bplans.com/business_plan_template/
INVESTMENT DEFINITIONS, SYNONYMS, ABBREVIATIONS AND ACRONYMS: http://invest.yourdictionary.com/index/agr-aud.html
sponsored by http://www.yourdictionary.com/
REQUIRED CLASS MATERIALS : #2 pencils, and scan-tron forms for 6 quizzes.
REQUIRED WEB ACCESS: Access to a computer and the internet are required for this course.
Schedule regular time to use NSCC campus computer lab, library computers, and/or have access at home. Use Firefox or Internet Explorer 7 or Internet Explorer 8 set to “compatibility” view for the best access and homework submissions.
GRADING SYSTEM : Based on the following:

Six multiple choice type quizzes worth a total of 193 points with each correct answer worth one point

Business Plan or Business Research Project and Presentation worth 240 points —Details at end of syllabus

9 Case Studies worth a total of 102 points —based on video case studies and multiple choice questions

SWOT Analysis, Resume and Cover Letter worth 60 points

Participation will be graded on attendance with 20 classes worth 3 points each
DETERMINING STUDENTS GRADES : At the end of the quarter, your final grade will be calculated on the basis of a possible 645 points . Just divide your actual accumulated points by 645 to arrive at a percentage. You can, at any time during the quarter, determine your current grade by dividing the total acquired score by the total number of possible points to that point in time. This will provide you with a percentage. You will then be able to determine your GPA by using the following table:
TOTAL POINTS AVAILABLE: 645
GRADE POINT
4.0
3.9
3.8
3.7
3.6
3.5
3.4
3.3
3.2
3.1
3.0
2.9
% TOTAL PNTS
95-100
94
93
92
91
90
89
88
87
86
85
84
GRADE POINT
2.3
2.2
2.1
2.0
1.9
1.8
1.7
1.6
1.5
1.4
1.3
1.2
% TOTAL POINTS
78
77
76
75
74
73
72
71
70
69
68
67
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2.8
2.7
2.6
2.5
2.4
83
82
81
80
79
1.1
1.0
.9
.8
.7
66
65
64
63
62
Assignments and Quizzes are due at the beginning of class. Any assignments turned in after the scheduled time will be discounted by 10% and are due no later than February 29, 2012 . With prior approval, students may receive and turn in assignments or take exams prior to the scheduled times .
ACCESS GRADES: Students can access their final grades about two weeks after the last day of the quarter at https://sccdweb.sccd.ctc.edu/nscckiosk/waci002.html
.
EXTRA CREDIT : Extra credit projects will be announced and discussed during class.
Ten points of extra credit will be given to each student with perfect attendance. All extra credit projects are due on or before
February 29, 2012 except for the Connect Chapter quizzes. Those quizzes are due on or before the
Connect listed dates by 6:00pm.
Recommend completing and submitting extra credit projects early in the quarter. Below is a summary of some extra credit projects:
EXTRA CREDIT OPPORTUNITIES:
Connect Chapter quizzes (offered after the Connect Narrated PowerPoints with specific listed due dates):
½ point for
each correct answer must earn 50% or more correct answers to count
End of Chapter “taking it to the net” Exercise (all questions): 10-20 points each set of questions
Interview Business Owner: 10-20 points
Interview Employee or Manager: 10-20 points
Tour Company and write about its operation: 10-20 points
Procure Speaker for Class: 5 points
Business Articles with 2 paragraphs of student analysis and copy of article: 3-5 points each
Participate in WorkSource Workshops with 2 paragraph description of what learned: 10 points each up to
3 submissions http://www.worksourceskc.org/events/calendar/eventlisting.asp?Cats=0&Cal=187&Mylocation=383&Subm it2=Search 2 hours Community Service with 2 paragraph description by student: 10 points each up to 3 submissions
Watch The Apprentice and analyze what you learned or mistakes participants made including your opinions and
impressions based material covered in BUS 114: 10 points for each episode with comments
CRITERIA FOR CLASS PARTICIPATION: Contribute ideas, interact with peers and instructor, engage in class activities, maintain attention on class work, and come prepared for class (complete reading and assignments).
POLICY ON COURSE WITHDRAWAL: Official withdrawal during the quarter is the responsibility of the student.
CLASSROOM CONDUCT: Students are expected to comply with NSCC student conduct policy and procedures. Information on student responsibilities and rights is available at the following website: http://www.seattlecolleges.com/DISTRICT/currentstudents/studentrulescs.aspx
. Cell Phone Etiquette in the Classroom: To avoid disruption of the learning environment, students are expected to turn off or silence cell phones during class.
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AMERICANS WITH DISBLILITES ACT: If you need course adaptations or accommodation because of a disability; if you have emergency medical information to share with your instructor; or if you need special arrangements in case the building must be evacuated; please meet with your instructor as soon as possible.
ACADEMIC HONESTY: Academic honesty is highly valued at NSCC. A student must always submit work that represents his/her original words or ideas. Plagiarism is not tolerated and will be punished!
ACADEMIC DISHONESTY COULD INVOLVE:
1. Having a tutor or friend complete a portion of your assignment.
2. Having a reviewer make extensive revisions to an assignment.
3. Copying work submitted by another student or from the internet.
4. Using information from online information services or other resources without proper citation.
5. Taking exam answers from another student’s paper.
6. Using materials not allowed for answering exam questions.
7. Copying excerpts from your resources without using quotations and using it as your own writing.
CLASSROOM DIVERSITY STATEMENT: Respect for diversity is a core value of NSCC. Our college community fosters an optimal learning climate and an environment of mutual respect. We, the college community, recognize individual differences. Therefore, we are responsible for the content and tone of our statements and are empathetic speakers and listeners.
RESPECTFUL AND INCLUSIVE ENVIRONMENT: The instructor and student share the responsibility to foster a learning environment that is welcoming, supportive, and respectful of cultural and individual differences. This allows for the expression of varied opinions and multicultural perspectives and encourages us to learn from each other.
FRAGRANCE POLICY: Students are encouraged to refrain from wearing heavily scented products during class sessions, since some individuals may experience chemical sensitivities to fragrances that interfere with their learning.
ATTENDANCE: Students, who anticipate absence from class sessions, are encouraged to email the instructor in advance prior to the absence . Repeated absence may interfere with the student’s class participation and result in a lower grade for that component of the course.
STUDENT SUPPORT SERVICES:
Students are encouraged to seek campus support services when necessary to support their learning and academic progress. Refer to student handbook or college website at https://northseattle.edu/ for information about:
Educational Access Office (accommodations for physical, learning, test taking challenges, etc.)
Tutoring Services Library LOFT Writing Center Plus
Counseling
Women’s Center
Wellness Center
Worker Retraining Program
Disability Services
Veterans’ Affairs Office
Financial Aid Services
SIM-PC Media Support
ADDITIONAL NSCC ONLINE SUPPORT SERVICES AND INFORMATION:
Create a new NSCC NetID and email account: https://netid.northseattle.edu/create.php
NSCC Library: http://dept.sccd.ctc.edu/nslib
Business Librarian: Wadiyah Nelson, 206 934-7719, wadiyah.nelson@seattle.colleges.edu
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Worker Retraining Program: http://www.northseattle.edu/wrp/
Financial Aid Services: http://www.northseattle.edu/enroll/finance/
Search Current Scholarships and leads to donors’ links: http://www.northseattle.edu/enroll/finance/scholar
Business Division Advisor: Peggy Itschner, 206 934-7305, M-F 8:30-4:30, peggy.itschner@seattlecolleges.edu
School Closure Information: www.schoolreport.org
Workforce: Wendy Peterson, Cross Agency Employment Specialist, 206-934-6104, wendy.peterson@seattlecolleges.edu
, www.worksourceskc.org
Instruction Media Production Center (SIMPC); Zola Mumford, Media-Technology Technician, 206 934-
0070, zola.mumford@seattle.colleges.edu; Student 3 rd floor library, https://library.northseattle.edu/about/simpc
ADDITIONAL MATERIALS SUPPORTING PUBLIC SPEAKING: http://www.ljlseminars.com/monthtip.htm
: Lenny Laskowski; Features a tips for public speaking. http://www.roch.edu/dept/spchcom/anxiety.htm
: Rochester College Speech Anxiety Website; gain many useful strategies for managing communication apprehension from this site.
How to Prepare, Stage, and Deliver Winning Presentations: Leech, T.; 1993; New York: AMACOM;
Addresses the role of presentations in business today. Adopts a systematic approach to presentations, covering how to plan, organize, support, stage, and deliver presentations including team presentations and international presentations.
HELPFUL WEB SITES FROM THE NSCC COUNSELING CENTER (206 934-3676)
* Taking Multiple Choice Exams: http://www.coun.uvic.ca/learning/exams/multiple-choice.html
* Tactics for Managing Stress and Anxiety: http://www.coun.uvic.ca/personal/stress-anxiety.html
ASSIGNMENTS AND TEST DATES
Please read the below listed reading assignments PRIOR to the beginning of each class. Also listed are the due dates for all assignments and extra credit (not required) projects. Assignments and
Extra Credit projects will be handed out in class and are always accessible at http://facweb.northseattle.edu/kdwu/BUS_101_Winter_2012/ and required Connect case studies and end of chapter extra credit quizzes are at http://connect.mcgrawhill.com/class/kdwu_bus101_winter_2012 . Below this table are the details for in-class guest speakers, off site visits and details for some assignments.
CLASS
MEETING
DATES
Jan 4
CHAPTERS
1
ASSIGNMENTS
DUE AT THE
BEGINNING OF
EACH CLASS
CONNECT
ASSIGNMENTS
EXTRA CREDIT
(EC)
OPPORTUNITIES
Jan 9
Jan 11
Jan 16
Jan 19
Jan 23
3
2
Holiday – No
Class
4
5&6
Quiz 1 given
Ch 3 Case Study due
Quiz 1 due; Quiz 2 given
Register on
Connect
Connect Ch 1-4 EC
Quizzes due
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Jan 25 7 Quiz 2 due; Quiz 3 given
Ch 6 Case Study due by 5:30pm
5:30pm
Connect Ch 5 &6
EC Quizzes due
5:30pm
Jan 30 8 Ch 7 Case Study due by 5:30pm
Feb 1
Feb 6
9 &10
13
Business Project
Part One due
Quiz 3 due, Quiz 4 given
Connect Ch 7-9 EC
Quizzes due
5:30pm
Feb 8
Feb 13
11 & 12
Prologue Chapter; pages 14 – 26
Quiz 4 due, Quiz 5 given
Ch 10 Case Study due by 6:00pm
Ch 11 Case Study due by 5:30pm
Connect Ch10-12
EC Quizzes due
5:30pm
Feb 15
Feb 20
Feb 22
Feb 27
Feb 29
14
Holiday – No
Class
15
16
19 & 20
SWOT, Resume &
Cover Letter due
Quiz 5 due, Quiz 6 given
Ch 13 Case Study due by 5:30pm
Ch 16 Case Study due by 5:30pm
Connect Ch13-16
EC Quizzes due
5:30pm
Mar 5 17 & 18
Business Project
Parts 2&3 and ALL
Presentations due
Quiz 6 due
Ch 20 Case Study due by 5:30pm
Mar 7
Mar 12
Student
Presentations
Student
Presentations
Ch 17 Case Study due by 5:30pm
All extra projects and late assignments due
Connect Ch17-20
EC Quizzes due
5:30pm
Mar 14
Mar 19 IF needed
Student
Presentations
Student
Presentations
DETAILS FOR IN-CLASS GUEST SPEAKERS, OFF SITE VISITS AND DETAILS FOR
ASSIGNMENTS
1-4: Read CONNECT Student Guide. http://facweb.northseattle.edu/kdwu/BUS_101_Winter_2012/Connect_Student_Quick_Tips.pdf
.
Register on CONNECT http://connect.mcgraw-hill.com/class/kdwu_bus101_winter_2012
1-19: Chapter 3 Case Study due at beginning of class (This required Case Study video and quiz are located at http://facweb.northseattle.edu/kdwu/BUS_101_Winter_2012/Bus101_Guest_Speakers_&_Extra_Credit
_Quizzes.pdf
1-23: Quiz 2 covering Chapters 5 and 6
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2-8: Chap 11 & 12
2-15: Possible Guest Speaker Meredith Bane, Embedded Career Services Liaison, NSCC Workforce
OCE&E, Office presenting Cover Letters and Resume Writing and Prologue Chapter pages P-14 to P-
26; https://northseattle.edu/career-services/help-your-resume-cover-letter-interviewing-skills
2-27: Chap 16 Using Effective Promotions; SWOT Analysis, Resume and Cover Letter are due at beginning of class
3-5: Chapters 17 & 18
3-7: Parts 1, 2 and 3 of Business Research and/or Business Plan Project due at beginning of class;
All presentations must be ready by beginning of class; Students’ presentations of Business Research or
Business Plan Projects; All extra credit (except Connect Chap 17-20 Quizzes) due at beginning of class
3-12: Students’ presentations of Business Research or Business Plan Projects
3-14: Students’ presentations of Business Research or Business Plan Projects
Final Project: Business Research Project or Business Plan Project (in lieu of a comprehensive final exam)
Choose to do a Business Research Project or choose to complete a Business Plan.
Choose a local, national, or international business to research or generate a Business Plan. (This can include your present or past employer or your own business ideas for a company that you plan to establish.) You will discuss and analyze the business you are researching in conjunction with what you’ve learned in class and read in your textbook. You will need to complete extensive research for both types of the final project. For an exceptional list of resources and sites to help you complete this project, please click facweb.northseattle.edu/jwu/Business_Research.htm
. Part One is due February
1, 2012. The complete Research Project or Business Plan is due on March 7, 2012 and ALL
Student Presentations must be ready on February 29, 2012.
 Submit typed “Part One” including the following:
Your Name
Company Name and Address
Type of Business
Company History (for example; how and why started and how and why grew)
Size of Company
Company Mission Statement and support why you think it is a “good” or “bad” mission statement for your chosen company
Description of Product(s) or Service(s) Provided by your company
Owner/President/CEO (Chief Executive Officer)
Why you chose this company
Must be typed si ngle space with 12 size font and cover a minimum of 1½ pages with margins 1 inch or less. (It can be more pages.) You may submit this via email by attaching a MS
WORD doc or hard copy. Both have to be received by the professor within the first 10 minutes of class start time.

Submitted Complete Final Project must include:
1. Part One; resubmit what you already submitted or submit new and improved Part One with notification to instructor so your grade can reflect the new or improved Part One score.
2. Part Two; Research Project OR Business Plan must be typed single space using 12 Font size with margins 1 inch or less and cover a minimum of 5 pages (NOT including Part One or material covered in Part One) (using MS WORD if emailing).
(Again, it can be more pages.)
You choose to write a Business Plan OR Research Paper. Both still require a bibliography.
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For Business Plan Option, follow a Business Plan* template that you choose-complete all the listed sections excluding the financial data portion. (If you choose to submit all or part of the financial data portion, you will earn extra credit.) Please remember that this is only a template or guide. It’s up to you research and write about your company in the recommended sections.
Submitting blank sections do not count towards your minimum of 5 typed pages.
For Business Research Option, include the following:
*Introduction
*Body of Research (apply your research based on material covered in textbook chapters and other outside resources) You may talk about and analyze all aspects of the business or concentrate on specific parts of the business like their marketing plan/strategy; how they train, retain and empower their employees; their organizational structure; their social responsibility and community service programs, etc.
*Your Opinions and Analysis about the Business and/or Business Practices; for example, their successful marketing campaign, their environmental record, effective employee retention program, target market, social responsibility, etc.
*Conclusion
3. Part Three; (Required for both the Research Project and Business Plan Options); Typed
Bibliography must include a minimum of 3 resources using APA style for citations and references. Go to this web site for details for proper citation formatting www.ccc.commnet.edu/apa/ or view the Resource Link or contact NSCC Librarians. The resources that you use for this project and disclose in your bibliography can be from periodicals, books, newspapers, internet, company published materials, your textbook, interviews, etc. Part
3 is required for both the research project and business plan. (Business Plans don't usually include bibliographies. However, this is a class assignment so humor me.)
4. Oral Presentation; Prepare a five minute presentation highlighting your Business Plan or
Business Research Report supported with a minimum of 5 PowerPoint slides (and no more than
10 slides). Students and professor will evaluate each presentation by providing points and comments.

230 Point Breakdown:
30 points for Part One (submitted earlier in the quarter)
170 points for Part Two and Part Three
30 points for 5 minute presentation including PowerPoint presentation (other students and professor give up to 15 points each)
*(Students will earn an additional 5 points for each class for evaluati ng other students’ presentations
*If you choose to create a Business Plan, you can use the recommended http://www.bplans.com/business_plan_template/ or Google/Bing search Business Plan Templates and pick one you like.
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