Diversity of LSE Students’ Consumer Behaviour and its Potential Explanations LSEGROUPS 2012 - Group 10: Rajlakshmi De Fan Jiang Mirela Oana Long Ying Tang 1 Acknowledgement: The authors would like to thank Elizabeth Stubbins Bates for the constructive comments and support, Dr Sally Stares for the technical feedback and LSEGROUPS organisers for planning an undergraduate research opportunity we have valued very much. 2 Abstract A thorough understanding of consumer behaviour diversity is important both to businesses and to academic inquiries into people’s decision-making. Past literature has debated the correlations between regional influence and spending habits and between gender and spending habits. However, there is insufficient research relating these factors of regional culture and gender to university students’ consumer behaviour. Using the student population at the London School of Economics and Political Science (LSE), this paper addresses the question of, “What variables affect LSE students’ consumer behavior?” After hypothesising that there would be correlations between gender and expenditure behaviour and between region and expenditure behaviour, the relationships between these variables were analysed through multiple regressions. The control variables were LSE degree type, relationship status, sources of funding, type of accommodation, and an approximated total expenditure. Findings were highly statistically significant for both relationships between gender and leisure travel spending and between regional influence and food expenditure. Keywords: consumer behaviour, expenditure diversity, LSE, gender, world region. 3 1. Introduction Consumers exhibit a variety of spending patterns, and this “consumer behaviour diversity” is a powerful mechanism within both businesses and social sciences. Diversities of consumption choices are often measured within businesses, where consumption decisions affect demand functions, revenue streams, profit functions, and marketing techniques. Social sciences, economics and psychology measure consumer expenditures as a way to understand individuals’ preferences or utility gains from consuming different goods. Because of the difficulty of ascertaining individuals’ innate preferences, these disciplines have used consumption decisions to reveal preferences. This research paper measures consumer behaviour diversity with a different goal of understanding if categories of expenditure (dependent variables) are correlated with factors of gender and the region where an individual has spent the most time (independent variables), while controlling for other pertinent variables. The significance of this research lies at the intersection of the approaches between businesses and social sciences: to find differences between genders and world regions with regards to spending is important both to business development and to furthering the understanding of individuals’ innate preferences. The student population at the London School of Economics and Political Science (LSE) is diverse with regards to gender and world region, and provides a population for measuring expenditure diversity. To explore relationships among the independent, dependent and control variables, we asked the question, “What variables affect LSE students’ consumer behavior?” Rather than formulating hypotheses for all possible combinations of explanatory and response variables, we hypothesised broadly that there would be correlations between gender, region, and expenditure categories. Our hypothesis also included the control variables of relationship status, LSE degree type, funding sources, living arrangements, and approximated total spending. The hypothesis was tested using data from surveys of 97 LSE students. F Tests and T Tests were used to reduce the size of regressions, and finally, multiple regression analysis was used to obtain two statistically significant findings. With regards to gender, women spent £700 more than men on annual leisure travel, which corresponds to a significance level of α = 0.005. With regards to region, individuals selecting Asia spent more on weekly food than individuals selecting Eastern Europe 4 or Western Europe, and the difference was statistically significant at a level of less than α = 0.001. These statistically significant findings on gender and region were found only in certain categories of expenditure. 2. Literature Review 2.1 Regional influences and consumer behaviour diversity Culture binds consumers from the same region into similar lifestyles and cultural habits (Pietrykowshi, 2009:15); thus diversity in regional culture leads to diversity in consumer behaviour. This is consistent with Anderson’s theory of “imagined community”, where economies are bound by consumers’ regional culture. Xu et al. echoed Anderson’s theory by using the example of similar spending habits within the Asian-American group (Xu et. al, 2004:95). Xu et al. further suggested that parental acculturation and ethnic-friendship networks would influence one’s regional identity and consumption behaviour, while Luna and Gupta emphasised that regional cultural rituals have limited individuals’ lifestyles and consumption practices (Luna and Gupta, 2001:59). These scholarly publications have confirmed the correlation between regional diversity and consumer behaviour diversity. However, globalisation has potentially reduced the effect of regional culture on consumer behaviour. Kvidal argued that the increasing level of global homogeneity has created a “global culture” (Kvidal, 2011:59). In this viewpoint, diversity in regional culture does not have an impact on consumer behaviour diversity. However, the impact of globalisation on cultural and consumption homogenisation requires further research. 2.2 Gender and consumer behaviour diversity Gender, as a social phenomenon, also has an impact on consumer behaviour diversity (Alagöz and Burucuoglu, 2011:94). There are two social characteristics associated with gender: gender identity (masculinity and femininity) and gender role attitude (the financial provider or care giver) (Fischer and Arnold, 1994:166). 5 Empirical findings show diversity in spending habits can be caused by differences in gender identity (Firat, 1994: 205). Fisher and Gainer used the example of spending on organised sports to illustrate that consumption behaviour is dependent on one’s gender identity (Fischer and Gainer, 1994:85). They argued that men tend to dominate the more violent forms of organised sports such as American football, while women tend to spend on organised sports that reflect femininity, such as dancing. This demonstrates the correlation between one’s gender identity and consumption decisions. Alagöz and Burucuoglu supported this argument and further denote masculine and feminine identities of men and women as variables that determine consumers’ needs and wants (Alagöz and Burucuoglu, 2011:96) and cause consumption behaviour diversity. Furthermore, gender role attitudes contribute to consumption behaviour diversity. Pietrykowski directly asserts that consumers are gendered agents (Pietrykowski, 2009:3). Nelson supports Pietrykowski and further notes the traditional roles of men and women. Nelson emphasises the domestic roles of men as “financial providers” and women as “shoppers” within a family (Nelson, 1993:3). This potentially explains the findings that show women spend more (Ellwood and Shekar, 2008:192) and leads some credence to gender role identity determining the consumption behaviour diversity. However, a number of scholars opposed the above arguments because of variations within findings. Stern suggested that gender identity is not bipolar in nature (Stern, 1988:85). Fischer and Arnold further suggest that males could be feminine while females could be masculine (Fischer and Arnold, 1994:168). There is also an increasing egalitarian element within gender role. As suggested by Buss and Schaninger, historical events have changed the role of women in society (Buss and Schaninger, 1987:293). Costa also suggested that an increasing domestic role for men (Costa, 1994:8). However, the correlation between consumer behaviour diversity and the level of social equality between men and women is still open for further research. 6 2.3 Diversity of university students’ consumer behaviour University study incorporates an experience of living away from home for many students, who may manage their own finances. Literature on university students’ spending decisions is mainly self-published and not peer-reviewed. Among the scholarly resources, age can be an influence on spending habits (Kapoor et al., 2007). The year of study may influence money management: seniors are better planners than freshmen (Stollak et al., 2011). Sources of income are also considered to affect consumer behaviour, but this has not been examined in a student context. The United States Bureau of Labor Statistics has designed the Consumer Expenditure Survey in which individuals indicate all sources of income received during the previous 12 months. Using the same concept, we controlled for students’ sources of funding when analysing other variables’ relationships with spending behaviour. Our study focuses on diversity with regards to gender, regional influence, and five control variables that may shape consumers’ behaviour. Our research design adds details and demographic diversity to the existing literature, which consists of, an unpublished student paper from the Philippines that depicts student budgeting behaviour (Rose et al., 2008). Although research has shown the relationships between the independent variable of either region or gender and the dependent variable of consumer behaviour, an understanding about the diversity of factors that shape university students’ consumer behaviour as a distinct group has not been developed in the current literature. This research paper strives to address this missing link. 7 3. Methodology 3.1 Choice of variables and survey design The first aspect of the research design was to define concepts that may be correlated with LSE students’ expenditure behaviour, leading to a list of 11 possible factors and 12 expenditure categories. In the interests of feasibility, both within the survey design and the eventual analysis, we narrowed our lists to 6 factors and 6 expenditure categories. Using the themes within the literature review and factors we felt had intuitive relevance, we limited the list to the factors of gender, world region, relationship status, LSE degree type, funding sources, and living arrangements, and broad concepts like “world region” were defined specifically in the survey. For the expenditure variables, the focus was on categories that would elicit variation among students, excluding standardised costs like tuition. We also avoided private expenditures like healthcare and medication, because of the importance of not invading privacy and of obtaining informed consent. Our final survey included the categories of food, transportation, clothing, housing, recreation, and leisure travel. By conceptualising our survey design as “factors” and “expenditure categories,” we had the orderly framework of explanatory, or independent, variables and response, or dependent, variables. 3.2 Ethical considerations Two levels of ethical considerations were imperative to our project. Firstly, there were the general ethical guidelines such as informed consent, avoiding deception, not harming participants, and not invading privacy (Bryman, 2012: 135). These considerations permeated the survey phrasing and the physical interactions with participants. It was important to phrase questions neutrally, and to make sure all potential respondents—LSE students—are able to choose from our survey choices. Though there are not many data points from regions such as Africa or South America, we included all regions on the survey to avoid the methodological flaw of under-inclusiveness. 8 Secondly, due to the private nature of personal finance, we framed our research questions around “expenditures,” which is less intrusive than “income” or “savings”. The more sensitive data on income and savings would have been useful for analysis, but we recognised the ethical-analytical trade-off present in the research question and chose to rely on specific expenditures instead. Even questions on expenditure, however, may feel intrusive to some participants, and if a relationship between reticence on matters of personal finance and expenditure behaviour exists, our analysis may be affected by nonresponse bias. We chose to use ranges of values for expenditure, to facilitate the participants’ survey completion, another trade-off between not burdening participants and achieving more precise correlations. 3.3 Reliability, replicability, and validity In evaluating our research, we have identified potential threats to reliability, replicability, and validity. Potential threats to reliability may include uneven price changes or time-dependence of LSE students’ preferences. There are no procedural threats to replicability because the survey design could be copied and reused to test the diversity of LSE students’ consumer behaviour and its potential explanations at another point in time by other researchers. However, because we were unable to rely purely on random sampling, replication may expose sampling bias inherent in using tactics of convenience sampling and snowballing to obtain participants. The internal validity of our results is affected by any unaccounted variables that have causal relationships on expenditure. We lowered this risk by controlling across the six independent variables. Understanding LSE students’ consumer diversity was central to our research, but focusing on this specific population greatly threatens the external validity of our results. Possible reticence towards disclosing personal finances reappears in questions of ecological validity. A participant who is uncomfortable sharing data on personal finances may provide answers that are not reflective of true expenditures. Though we have striven to not be intrusive, the unnaturalness of having to answer a survey may mean that findings have limited ecological validity (Bryman, 2012: 48). 9 4. Data Analysis and Discussion With regards to sample sizes, there were not enough participants from the category of “Other Region,” which included Africa, Australia, North America and South America. For the subsequent analyses, only the regions with substantive data—Asia, Western Europe, and Eastern Europe—were considered. Multiple Regressions Multiple linear regression analysis on SPSS was used to find the relationships between gender, region, and expenditure behaviour. Four sets of exogenous variables are measured and act as control variables in the regressions. However, statistically, the inclusion of many less relevant variables make regression analysis inefficient and lead to high standard errors and low significance levels. Therefore the analysis required a method to reduce the regressions to only the most pertinent variables. We tested the significance of each set of control variables on different categories of expenditure using the F Test and T Test, allowing a selection of control variables for each expenditure category. Also, the sum of other categories of spending is added as control variable as a proxy for the total spending. The limitation of using a proxy is that the total spending power cannot be perfectly controlled in the regressions. Gender With regards to gender, women’s average monthly total expenditure on the six categories is £1348 which is £200 higher than men (Appendix 2, Table 1). This is consistent to existing empirical findings (Ellwood and Shekar, 2008:192). As our study is based on a group of students and most of the respondents are not married, the argument of women’s role as family “shopper” may not apply (Nelson, 1993:3). A regression for women respondents is run to explore the potential factors that influence women’s spending behaviour. It shows that female students spend £289 more each month if they are in a relationship (significance 10%) while no significant influence of relationship status is found on men (Appendix 3, table 6&7). This reflects that women’s care giver role (Pietrykowski, 2009:3) may apply by taking care of their partners which contributes to this difference. 10 In the regressions, women are spending more on housing (by £74), clothing (by £17) and recreational activities (by £9) per month, but these relationships are statistically insignificant of more than 50% (Appendix 3, table2, 3, and 5). Gender has a significant influence only on expenditure in leisure travel. According to the regression, women spend £700 more than men on annual leisure travel, which corresponds to a very high significance level of 0.5% (Appendix 3, table 4). This unexpected result may affect by inadequate sample size or potential sample bias using non-random sampling, but with such a high significance level, it still suggests that LSE’s female students are more willing to spend on leisure travel than male students. Collins showed that Australian men tend to travel more often for business, but women travelled more often for leisure (Collins, 2002). Further theoretical and statistical research is needed on the relationship between gender and leisure travelling. Our finding may also be explained by a specific LSE culture or feature, which cannot be generalised to other populations. Region In the data, the spending of Asian students is very high with average total spending on the six categories of £1341.3 per month outweighing £1118.4 for West Europe and £1235.1 for East Europe (Appendix 2, table 2). Specifically, students from Asia spend £43 more weekly on food compared with Western European students; such difference was statistically very significant at a level of 0.1% (Appendix 3, table 1). It is also found that Asian students spent £683 more than Eastern European students on leisure travel at a significance level of 11% (Appendix 3, table 4). Asians’ high spending could reflect the strong spending power of their countries. Despite the financial crisis, Asian economies remain in boom and have comparatively higher growth rates than Europeans. GDP growth rate in Asia is averaged 7% in both 2011 and 2012 after reaching of 8.3% in 2010 according to IMF. The high growth rates make people perceive themselves to be richer and this wealth effect cause increase in consumer behaviour (Darby, 1987:883). 11 The theory of “imagined community” states that the life-style in different regions can cause regional similarity in respect of consumer behaviour (Anderson, 1991:8). The differences of spending on food between Asians and Europeans can be interpreted by diversities in culture. The dining experience in Asia places great value on social and cultural reasons, rather than economic reasons (Yan, 2008:505). Of students selecting Asia, 72.7% rely on only family support as their source of funding compared to 15.6% for West Europe and 25% for East Europe (Appendix2, table 3). Having family support as the only source of funding sets a threshold of family income to these students. According to LSE statistics, the tuition fees and expected living expenses are around £22,500 per year for international students. However, using China as an example, the annual family disposable income was £17,200 for the 95th percentile and £55,900 for the 99th percentile (Chinese Family Financial Study 2012). It shows that less than 5% of Chinese families can afford to support a child studying in LSE. The relatively affluent family circumstances may associate with the generous spending behaviour of Asian students in LSE, but this would need further research to verify the correlation. 5. Conclusion This paper has investigated the diversity of LSE students’ consumer behaviour across gender and world region, while controlling for other pertinent variables. Although the analysis was limited to correlations and not causations, it found highly statistically significant relationships between gender and leisure travel expenditure and between region and food expenditure. With less statistical significance, relationships were found between region and recreational expenditure and between region and leisure travel expenditure. Nonrandom sampling, non-response bias, and the overall time frame of this research were limitations to the internal validity of these results. In addition, due to the specificity of LSE students, the external validity of the findings must be questioned. To strengthen the internal validity, future analysis should investigate the causal relationships of our findings. We hope that future scholars will conduct a 12 comprehensive investigation of students from various universities in various locations. This may provide stronger external validity and achieve a thorough understanding of student consumer behaviour diversity. 13 Bibliography: Alagöz, S. B. and Burucuoglu, M. (2011) Gender: As a Purchasing Decision Variable and a Research at Karamanoglu Mehmetbey University, European Journal of Economics, Finance and Administrative Sciences, 39, 94-100 Anderson, B. (1991) Imagined Communities: Reflections on the Origin and Spread of Nationalism, London, Verso Bryman, A. (2012) Social Research Methods: 4th edition, Oxford University Press Buss, W. C. and Schaninger, C. (1987) An overview of dyadic family behavior and sex roles research: A summary of findings and an agenda for future research, in Houston, M. (eds), Review of Marketing, Chicago: American Marketing Association, 293-324 Collins, D. and Tisdell, C. 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(eds) Food and Culture: A Reader, London, Routledge, 500-522 Xu, J., Shim, S., Lotz, S. and Almeida, D. (2004) Ethnic Identity. Socialization Factors, and Culture-Specific Consumption Behavior, Psychology & Marketing, 21, 93-112 15 Appendix 1: Survey Design Research Survey: LSE Students We are LSE undergraduates conducting a research project through the undergraduate initiative of LSEGROUPS. Please take our survey if you were an LSE student of any level during the 2011-2012 academic year. The survey should take less than 5 minutes. Thank you for your time. We truly appreciate it. All responses will be confidential and we will anonymise your data fully if we refer to it in our research. You may withdraw your participation at any time by contacting us at LSEGroups10@gmail.com and your data will then not be used in the research. Do you consent to having your responses used as data for our LSE-GROUPS project? All responses will be confidential and we will anonymise your data fully if we refer to it in our research. □ □ Yes, I consent. I understand I can withdraw my participation at any time and my data will not be used in the research. No. I do not consent. Gender □ Male □ Female In which region have you spent the most years of your life? □ Africa □ Asia □ Australia/Oceania □ East Europe □ West Europe □ North America □ South America What was your relationship status for the majority of the 2011-2012 academic year? □ Single □ In a Relationship □ Married □ Other What course did you undertake during the 2011-2012 academic year? □ General Course □ Undergraduate □ Masters □ Other □ PhD Please indicate your sources of income during the 2011-2012 academic year. Check all that apply. □ Employment during the academic year □ Family support □ Financial Aid □ Government grants □ Loans □ Personal savings □ Scholarship What was your main type of residence during the 2011-2012 academic year? □ Lived with family □ Private accommodation □ Student accommodation 16 Please estimate your typical weekly expenditure on food during the academic year. Please answer WEEKLY. □ □ □ □ □ □ □ £0 - £25 £25 - £50 £50 - £100 £100 - £150 £150 - £200 £200 - £250 over £250 Please estimate your typical weekly expenditure on transportation during the academic year, including trains, underground, buses, bikes, and cabs. Please answer WEEKLY. □ □ □ □ □ £0 - £25 £25 - £50 £50 - £75 £75 - £100 over £100 Please estimate your typical monthly expenditure on clothing during the academic year. Please answer MONTHLY. □ □ □ □ □ □ £0 - £50 £50 - £100 £100 - £200 £200 - £500 £500 - £1500 over £1500 Please estimate your typical monthly expenditure on housing during the academic year, including rent, electricity, gas, heating, and water. Please answer MONTHLY. □ □ □ □ □ □ □ £0 - £200 £200 - £400 £400 - £600 £600 - £800 £800 - £1500 over £1500 Do not pay rent or mortgage Please estimate your typical monthly expenditure during the academic year on the recreation activities of movies, performances, hobbies, and socialising. Please answer MONTHLY. □ □ □ □ □ □ □ £0 - £20 £20 - £50 £50 - £100 £100 - £150 £150 - £200 £200 - £250 over £250 Please estimate your annual expenditure during the academic year on leisure travel, including flights, accommodation, and tourism costs. Please answer ANNUALLY. □ □ □ □ □ £0 - £200 £200 - £500 £500 - £1000 £1000 - £3000 over £3000 17 Appendix 2: Descriptive Statistics on average monthly total speeding Table 1: Average Spending for Male and Female Gender Average monthly total spending Number St. Deviation Female 1348.108 63 632.8629 Male 1147.598 34 473.8721 Total 1277.826 97 587.4564 Table 2: Average Spending for World Regions World Region Average monthly total spending Number Std. Deviation Africa 1430.000 2 655.2523 Asia 1341.345 44 550.3390 East Europe 1235.069 12 769.0523 West Europe 1118.437 32 478.5369 North America 1500.333 5 593.5406 South America 1978.750 2 1540.9035 Total 1277.826 97 587.4564 Table 3: Asia East Europe West Europe Other Regions No. receiving solely family support 32 3 5 1 Total Number Percentage (%) 44 12 32 9 72.7 25.0 15.6 11.1 Diagram 1: Average Monthly Total Spending 18 Diagram 2: Average Weekly Expenditure on Food Diagram 3: Average Annual Expenditure on Leisure Travel 19 Appendix 3: Regression coefficients tables Table 1: Dependent Variable: Weekly Expenditure on Food Model Unstandardised Coefficients B (Constant) Standardised Coefficients Std. Error t Sig. Beta 68.365 14.225 4.806 .000 3.053 11.438 .027 .267 .790 East Europe -29.434 20.437 -.150 -1.440 .153 West Europe -42.978 12.401 -.372 -3.466 .001 Other Region -9.337 19.520 -.050 -.478 .634 In Relationship 3.073 11.723 .028 .262 .794 Master 7.010 11.127 .064 .630 .530 .030 .011 .262 2.670 .009 Gender Total Expenditure Except Food Table 2: Dependent Variable: Monthly Expenditure on Housing Model Unstandardised Coefficients B (Constant) Std. Error 464.187 118.789 Gender -60.670 88.741 East Europe 165.624 West Europe Other Region Live With Family Private Accommodation Standardised Coefficients t Sig. Beta 3.908 .000 -.075 -.684 .496 157.069 .116 1.054 .295 151.988 101.787 .187 1.493 .139 106.418 143.638 .084 .741 .461 -446.356 234.407 -.210 -1.904 .060 -17.883 86.006 -.023 -.208 .836 .238 .125 .220 1.900 .061 Total Expenditure Except Housing Table 3: Dependent Variable: Monthly Expenditure on Clothing Model Unstandardised Coefficients B Standardised Coefficients Std. Error (Constant) 27.664 38.141 Gender -7.360 27.709 East Europe -30.488 West Europe t Sig. Beta .725 .470 -.028 -.266 .791 48.074 -.067 -.634 .528 -16.200 29.538 -.061 -.548 .585 Other Region -21.729 46.369 -.051 -.469 .641 Master -25.833 26.459 -.102 -.976 .332 .067 .025 .287 2.719 .008 Total Expenditure Except Clothing 20 Table 4: Dependent Variable: Annually Expenditure on Leisure Travel Model Unstandardised Coefficients B Standardised Coefficients Std. Error (Constant) 1466.701 444.110 Gender -702.022 238.816 East Europe -683.317 West Europe t Sig. Beta 3.303 .001 -.290 -2.940 .004 422.237 -.165 -1.618 .109 -295.570 315.301 -.121 -.937 .351 Other Region 178.705 426.328 .045 .419 .676 Employment -421.775 333.150 -.133 -1.266 .209 345.980 312.918 .122 1.106 .272 -125.841 467.592 -.029 -.269 .789 120.751 431.823 .032 .280 .780 Loans -685.079 350.075 -.228 -1.957 .054 Personal Savings -272.783 306.105 -.096 -.891 .375 Scholarship -385.365 296.895 -.141 -1.298 .198 .012 .200 .006 .062 .951 Family Support Financial Aid Government Grants Total Expenditure Except Travel Table 5: Dependent Variable: Monthly Expenditure on Recreational Activities Model Unstandardised Coefficients B Standardised Coefficients Std. Error (Constant) 65.159 29.429 Gender -3.998 15.439 -37.801 West Europe Other Region t Sig. Beta 2.214 .030 -.029 -.259 .796 28.157 -.160 -1.343 .183 3.524 21.187 .025 .166 .868 -28.398 28.068 -.127 -1.012 .315 7.830 15.827 .059 .495 .622 Master 15.588 15.060 .118 1.035 .304 Employment 37.375 21.835 .208 1.712 .091 -22.792 20.274 -.142 -1.124 .264 Financial Aid -1.267 30.117 -.005 -.042 .967 Government Grants -5.462 28.505 -.026 -.192 .849 .141 22.721 .001 .006 .995 -5.341 19.667 -.033 -.272 .787 3.737 19.200 .024 .195 .846 .021 .013 .187 1.624 .108 East Europe In Relationship Family Support Loans Personal Savings Scholarship Total Expenditure Except Recreational Activities 21 Table 6: Dependent Variable: Monthly Total Spending on the Six Categories FOR WOMEN Model Unstandardised Coefficients B (Constant) Standardised Coefficients Std. Error 1203.380 287.679 East Europe -98.702 295.958 West Europe -572.990 Other Region t Sig. Beta 4.183 .000 -.047 -.334 .740 245.289 -.403 -2.336 .024 135.385 259.939 .073 .521 .605 In Relationship 288.865 174.360 .229 1.657 .104 Master 373.208 164.143 .298 2.274 .028 -1196.241 448.436 -.413 -2.668 .010 77.868 171.148 .061 .455 .651 340.246 248.926 .209 1.367 .178 7.809 229.798 .005 .034 .973 Financial Aid -191.652 357.545 -.076 -.536 .594 Government Grants 1187.351 458.818 .469 2.588 .013 Loans -594.941 269.832 -.366 -2.205 .032 209.900 216.295 .137 .970 .337 -104.126 203.021 -.073 -.513 .610 Live With Family Private Accommodation Employment Family Support Personal Savings Scholarship Table 7: Dependent Variable: Monthly Total Spending on the Six Categories FOR MEN Model Unstandardised Coefficients B (Constant) Standardised Coefficients Std. Error 1896.251 367.288 East Europe 116.709 409.961 West Europe -114.815 Other Region t Sig. Beta 5.163 .000 .059 .285 .779 229.332 -.121 -.501 .623 438.385 654.582 .159 .670 .512 In Relationship -121.099 242.180 -.126 -.500 .623 Master -181.414 204.587 -.189 -.887 .387 Live With Family -930.613 307.588 -.641 -3.026 .007 Private Accommodation -307.033 184.882 -.306 -1.661 .114 101.982 276.451 .070 .369 .717 Family Support -342.819 317.085 -.296 -1.081 .294 Financial Aid -300.371 394.492 -.182 -.761 .456 Government Grants -195.670 252.089 -.159 -.776 .448 114.846 279.472 .094 .411 .686 Personal Savings -117.660 218.597 -.102 -.538 .597 Scholarship -259.888 283.315 -.212 -.917 .371 Employment Loans 22 Table 8: Dependent Variable: Monthly Total Spending on the Six Categories Model Unstandardised Coefficients B Standardised Coefficients Std. Error (Constant) 1488.291 222.965 gender -103.558 127.773 East Europe -118.038 West Europe t Sig. Beta 6.675 .000 -.084 -.810 .420 231.863 -.056 -.509 .612 -337.910 172.084 -.274 -1.964 .053 Other Region 185.319 228.579 .093 .811 .420 In Relationship 141.709 129.681 .120 1.093 .278 Master 122.050 124.938 .104 .977 .332 -861.614 262.126 -.385 -3.287 .002 -11.875 129.385 -.010 -.092 .927 Live With Family Private Accommodation Employment 79.521 183.688 .050 .433 .666 Family Support -109.094 178.173 -.076 -.612 .542 Financial Aid -386.689 250.938 -.173 -1.541 .127 337.040 233.455 .177 1.444 .153 -208.069 186.471 -.137 -1.116 .268 214.542 159.734 .150 1.343 .183 -191.658 159.462 -.138 -1.202 .233 Government Grants Loans Personal Savings Scholarship 23