COURSE OUTLINES
ACADEMIC YEAR: JUNE 2014 ONWARDS
(BACHELOR OF FAMILY AND COMMUNITY SCIENCES)
(With 144 credits)
1
DEPARTMENT OF EXTENSION AND COMMUNICATION
FACULTY OF FAMILY AND COMMUNITY SCIENCES
THE M. S. UNIVERSITY OF BARODA , VADODARA
Undergraduate level (B.Sc.) 144 credit distribution
Credits
Semester
First year
42
I & II
Honors programme
84
III, IV, V, VI
Elective
18
III, IV, V, VI
TOTAL
144
2
DEPARTMENT OF EXTENSION AND COMMUNICATION
FACULTY OF FAMILY AND COMMUNITY SCIENCES
THE M. S. UNIVERSITY OF BARODA , VADODARA
SEMESTERWISE DISTRIBUTION OF B.Sc. (Extension & Communication major)
(Total : 90 Credits programme)
(06 + 84 = 90 credits)
 FIRST YEAR : 06 credits (Subjects Offer by Department)
Course No. Course Title
Credits
Theory Practical Total
FIRST SEMESTER
EXC
Introduction to Extension and
1101
Communication
2
1
3
SECOND SEMESTER
EXC
Community Development Perspective
1201
and Approaches
3
-
3
3
DEPARTMENT OF EXTENSION AND COMMUNICATION
FACULTY OF FAMILY AND COMMUNITY SCIENCES
THE M. S. UNIVERSITY OF BARODA , VADODARA
SEMESTER WISE DISTRIBUTION OF
FOR UG (SY
Honors programme
and TY major in Extension and Communication )
(84 Credits)
SEMESTER III
SR.
Course No.
NO
1
EXC 1301
2
EXC 1302
3
EXC 1303
4
EXC 1304
5
EXC 1306
6
EXC 1305
Types of Courses
Course Name
CC
Communication Process
Socio economic trends in
extension/communities
Extension methods &
materials
PRA Technique for devt
process
Computer application
designing
Publicity Media
5 (3+2)
5(5+-)
CA
FG
FE
3cr(1+2)
3 (2+1)
3(2+1)
3(3+-)
Total Credits = 22
SEMESTER IV
1
EXC 1401
2
3
4
5
EXC 1403
EXC 1402
EXC 1405
EXC 1404
Non Formal , Adult & Life long
education
Software in Folk Media
Project Mgt
Information, Educational, &
Communication materials for
Development
Electronic media & new
technology in education
4(4+-)
4(3+1)
4(3+1)
4(2+2)
4(3+1)
Total Credits =20
SEMESTER V
1
EC 301
2
EC 302
3
EC 303
4
5
6
EC 304
EC 305
EC 306
Software in Print Media
Workshop in NFE
Monitoring & Evaluation in
development
Programmes for development
Genesis and Devt of NGO
Management of community
recreation
4(3+1)
5(-+5)
3(3+-)
3(3+-)
3(3+-)
2(1+1)
Total Credits = 20
SEMESTER VI
1
EC 307
2
EC 308
3
EC 309
Workshop in Adult Edu
Entrepreneurship
development
Research and Documentation
4
5
6
EC 310
EC 311
EC 312
Seminar
Designing Action Projects
Writing for Development
5(0+5)
4(-+4)
5(2+3)
3(3+-)
3(1+2)
2(1+1)
Total Credits = 22
Grand Total=84
4
DEPARTMENT OF EXTENSION AND COMMUNICATION
FACULTY OF FAMILY AND COMMUNITY SCIENCES
THE M. S. UNIVERSITY OF BARODA , VADODARA
SEMESTER WISE DISTRIBUTION OF CREDITS FOR ELECTIVE COURSES
OFFERED BY EXTENSION AND COMMUNICATION DEPARTMENT
(18 Credits)
Offer in
semester
SR.
NO
Course No.
Course Name
EXC 1307
Entrepreneurship
Management
Extension Management
Communication
Strategies for
Development
Folk media for
Development
Communications
Designing Action Project
Writing for Development
Communication
EXC 1406
EXC 1407
EC 321
EC 323
EC 322
Types of Courses
EG
EO
III
3(3+0) -
IV
IV
3(3+0)
V
3(3+0) -
V
VI
3(1+2)
3(3+0)
3(3+0)
Grand Total=18
5
DEPARTMENT OF EXTENSION AND COMMUNICATION
FACULTY OF FAMILY AND COMMUNITY SCIENCES
THE M. S. UNIVERSITY OF BARODA , VADODARA
Semester: I
(Core Compulsory)
EXC 1101 INTRODUCTION TO EXTENSION AND COMMUNICATION
Course Credits: 3 (2+1)
OBJECTIVES
1. To develop understanding regarding the concept and process of communication.
2. To develop understanding regarding the concept of extension with special
reference to Family and Community Sciences
3. To develop understanding regarding the types of communication aids and their
functions in the teaching-learning process.
4. To develop ability in preparing graphic aids.
5. To develop understanding regarding the role of various mass media in
Extension and Communication
CONTENT
Theory
UNIT I: Communication
(20%)
1 Meaning of Communication
2 Process of Communication
3 Types of Communication
a. Interpersonal
b. Group
c. Mass Communication
4 Need and importance of Communication
5 Characteristics of Communication process
6 Role of Communication in development and social change.
UNIT II: Extension
1
2
3
4
(20%)
Meaning and concept of Extension
Concept of Extension and Communication
Principles of Communication in Extension
Importance of feedback in extension communication
UNIT III: Communication Media in Extension
(30%)
1 Visual Media
a. It's preparation and usage
2 Group Media and it's usage in Extension
3 Mass media and their uses for extension
a. Electronic Media
i.
Radio
ii.
Television
iii.
Films
6
b. Print media
i. News Paper
ii Magazines
c. Folk Media
i.
Meaning and Characteristics
ii.
Major Indian Folk forms
iii.
Importance of Folk forms
Practical
(30%)
1. Lettering techniques for graphic aids
2. Writing a Slogan/message so as to develop understanding about the
basics of layout techniques.
3. Preparation of any two of the graphic aids (Charts/graphs/Maps/
Flashcards/poster)
REFERENCE
1. Harks J.D. (1990) Mass Communication - An Introduction Survey, Wn.C. Brown
Publishers, London.
2. Joseph M.K. (1996) , Modern Media and communication, Sociology and
Communication Revolution, Vol.- 1, Anmol Publication Pvt. Ltd. , New Delhi.
3. Joshi U.J. (2000) , Textbook of Mass Communication, Anmol Publishers, Delhi
4. Malhan P.N. (1992) , Communication Media Yesterday, Today and Tomorrow,
Ministry of Information and Broadcasting, New Delhi.
5. Mody Bella ( 1991) Designing messages for Developmental Communication,
SAGE Publications, New Delhi.
6. Raydu C.S. (1993) Media and Communication Management, Bombay, Himalaya
Publishing House.
7. Roy G.L. (1991) Extension Communication & Management, Naya Prakash,
Calcutta.
8. Shah, Chandra and Joshi ( 1989) Fundamentals of Teaching Home Science,
Sterling publishers, Delhi.
7
DEPARTMENT OF EXTENSION AND COMMUNICATION
FACULTY OF FAMILY AND COMMUNITY SCIENCES
THE M. S. UNIVERSITY OF BARODA , VADODARA
Semester II
(Core Compulsory)
EXC 1201 COMMUNITY DEVELOPMENT PERSPECTIVES AND
APPROACHES
Course Credits: 3 (3+0)
OBJECTIVES :
1. To develop an understanding regarding the concept of community Development
programme.
2. To develop an understanding regarding Historical perspectives of Development
Approaches.
3. To develop an understanding regarding the implementation of Community Development
programme.
4. To develop an understanding regarding the impact of Community Development
programme.
5. To enable students to understand the existing support structures for development
efforts.
CONTENT
Theory
UNIT I: Concept of Community Development Programmes
1. Definitions of the term community development programmes.
2. Elements of community development programmes.
3. Need for community development programmes
4. Types of community development programmes.
5. Philosophy of community development programmes.
6. Principles of community development programmes
7. Approaches of community development programmes
(25%)
UNIT III: Historical Perspective of Development Approaches
(15%)
1.
2.
3.
4.
5.
The Capitalistic approach
The Welfare approach
The Gandhian approach
The Modernisation approach
The Institutional and Social justice approach
UNIT III: Implementation of Community Development
Programmes
1. Administration and process of urban & rural community development
programmes.
2. Weaknesses of community development programmes.
(20%)
UNIT IV: Impact of Community Development Programmes
1. Social Impact
2. Economic Impact
3. Educational Impact
(20%)
8
UNIT V: Support structures and their functions
1. Central Social Welfare Board
2. State Social Welfare Board
3. National Level voluntary agencies as CAPART, KVIC
4. Elected Panchayats
(20%)
Learning Experiences
1. Presentation of report from previous Five Year plans.
2. Review of any recent Urban Community Development Programmes
3. Review of any recent Rural Community Development Programmes.
4. Presentation of report on impact of Community Development Programmes.
5. Arranging Expert Lectures on different Perspectives of Development
REFERENCES :
1. Baidyanath, Misra : Poverty, Unemployment and Rural Development, Himalaya
Publishing House, Bombay 1991
2. Choubey, B.K. Handbook of Education Extension, Jyoti prakashan, Allahabad,
1990.
3. Chitambar, J.B. Introductory Rural Sociology. Wirly Eastern Ltd., New Delhi,
1992.
4. Desai Vasant : Rural Development (Vol. 1 to 6) Programmes and Strategies,
Himalaya Publishing House, Bombay, 1988
5. Duarate, Barreto : India's search for Development and Social Justice. Analysis of
Indian Society and Indian Situation Centre for Social Action, Bangalore, India.
1984
5. Dhama O.P. & Bhatnagar. Education and Communication for Development.
Oxford and IBH Pub. Co. Delhi, 1999.
6. Dhama O.P. Extension & Rural Welfare. Ramprasad and Sons, Agra 1995.
7. Dube, S.C. Indian villages Routrdge Kegan Paul Ltd., 1985
8. Patnayak Rama : Rural Development in India, Anmol Publications, New Delhi
1990
9. Reddy A. Extension Education, Sri Lakshmi Press, Bapatla , 1987
10. Rogers Alan : Adults Learning for Development, Cassette Published in
association with Education for Development, London, 1992.
11. Supe, S.V. Introduction to Extension Education. Oxford and IBH pub. Co. New
Delhi 1982.
12. Vaghmare, S.K. Teaching Extension Education, Vallabh vidyanagar, Anand,
Gujarat, 1980.
9
DEPARTMENT OF EXTENSION AND COMMUNICATION
FACULTY OF FAMILY AND COMMUNITY SCIENCES
THE M. S. UNIVERSITY OF BARODA , VADODARA
Semester III
(Core Compulsory)
EXC 1301 : COMMUNICATION PROCESS
Course Credits: 5 (3+2)
OBJECTIVES
1. To comprehend the process of communication
2. To develop understanding regarding the importance of effective communication
3. To develop understanding regarding the elements of communication
4. To develop an understanding about the concept of group communication
5. To develop ability in selection, preparation, evaluation and use of group communication
method
CONTENT
Theory
UNIT I:
1 Basic functions of Communication
2 Models of Communication
3 Extension Communication system
4 Need for effective communication in extension programme
(10%)
UNIT II: Elements of Communication
(40%)
1.Communicator - meaning & functions
a. Characteristics of a communicator - knowledge, interests, preparation, skills
required.
b. Problems related to communicator
2. Message
a. Characteristics of a good message
b. Factors affecting selection of message
c. Effect of poor communicator on message
d. Problems related to the transmission of message.
3. Channel - meaning & role
a. Characteristics of channels
b. Classification of channels - characteristics, advantages, limitations.
i. Individual
ii. Group
iii. Mass
c. Problems related to channels
4 Treatment - meaning & function
a. Need for treatment
b. Organization of message
10
5 Receiver - meaning & role
a. Characteristics of receiver
b. Factors affecting receiver’s response
c. Problems related to the receiver
6 Feedback in communication
a. Role of feedback in extension programme
b. Characteristics & methods
c. Problems in getting feedback
7. Communication as a tool for public relations
UNIT III : Group Communication
1.
2.
3.
4.
5.
6.
7.
(10%)
Meaning of group communication
Function of group communication
Essentials of good communication with special reference to group communication.
Merits, demerits and problems in group communication.
Types of group communication media (meaning and importance in learning process)
Characteristics of group media
Need for group communication in Family & Community Sciences and Extension
UNIT IV: Materials for Group Communication
(10%)
1 Meaning, preparation, educational values, limitations, organisation, evaluation, storage
and problems in use of the following Displays :
a. Chalk board
b. Bulletin board
c. Flannel board
d. Magnetic board
e. Showcase- Table top and wall
f. Exhibition
2. Selection, preparation, organization, evaluation, storage, educational values, limitations &
problems in use of the following Three-Dimensional Aids :
a. Objects and specimen
b. Models
c. Mockups and Diorama
d. Mobiles
3. Various methods for Group Communication
UNIT V: Trends in Communication Approaches in Development
Programmes
(5%)
11
Practical
(25%)
1. Preparation, arrangement and evaluation of :
- Bulletin board
- Flannel board
2. Preparation, arrangement and evaluation of any one Three-Dimensional Aids.
3. Preparation, arrangement and evaluation of Showcase / Exhibition
4. Viewing filmstrips on chalk board, bulletin boards.
5. Planning a group communication strategy for extension work.
Please note that all practicals are to be done on topics relating to Family & Community
Sciences in Extension .
REFERENCES :
1. Barrett and Newbold ( 1996) : Approaches to media - A reader, Amold, New
York
2. Dominig J. ( 1990) : The dynamics of mass communication, Mcgraw Hill Pub. Co.,
New Delhi.
3. Joseph M.K. ( 1996) : Modern Media and Communication, Sociology and
Communication
Rewolietion Vol. 1, Anmol Pub. Pvt. Ltd., New Delhi.
4. Leagons, J.P.( 1991) : The Communication process in Rural development.
Mimeographed report, Cornell Uni., Ithaca, New York.
5. Malhan P.N. ( 1992) : Communication Media : Yesterday, Today and Tomorrow,
Ministry of Information and Broadcasting, New Delhi.
6. Mohanty J. ( 1992) : Educational Technology, Deep and deep Pub., New Delhi.
7. Sandhu A. S. ( 1993) : textbook on agricultural communication, Process and
Methods, Oxford and IBH Pub. Co. Pvt. Ltd., Culcutta.
8. Roy G. L. ( 1991) : Extension Communication and Management,Naya Prakash,
Culcutta.
9. Amold ( 1995) Between Ourselves - An introduction to interpersonal communication, London.
10. Brown, J., Richards L. and Fred H. : (1985) AV Instructional Technology, Media and
Methods Singapore , McGraw Hill Book Company
11. Hartley D. (1993) Interpersonal Communications, London.
12. Rayudu c.S. ( 1991) : Media and Communication, Naya Prakash, Culcutta.
13. Roy G.L. (1991) : Extension Communication and Management, Naya Prakash, Culcutta.
14. Shah A., Chandra A. and Joshi U. ( 1989) : Fundamentals of Teaching Home Science ,
Sterling Pub., Delhi.
15. Watts, E. ( 1993) : The Blackboard Book., Sangam books (India) Ltd. , Hyderabad
12
DEPARTMENT OF EXTENSION AND COMMUNICATION
FACULTY OF FAMILY AND COMMUNITY SCIENCES
THE M. S. UNIVERSITY OF BARODA , VADODARA
Semester III
(Core Compulsory)
EXC 1302: SOCIO ECONOMIC TRENDS IN EXTENSION/COMMUNITIES
Course Credits: 5 (5+0)
OBJECTIVES:
1. To understand the concepts, approaches of Extension and Extension
programme planning
2. To understand the concept of Socio Economic Analysis
3. To understand the social problems of Society
4. To understand the political system, Religion and culture
CONTENT
Theory
UNIT I: Conceptual Analysis
1.
a.
b.
c.
d.
(30%)
Extension
Meaning
Philosophy
Objectives
Principles
2. Extension Education
a. Meaning
b. Need
c. Importance
3. Approaches in Extension work
a. Extension approach
b. Training approach
c. Co-operative, self help approach
d. Integrated development approach
4 Extension Programme Planning
a. Programme planning process
b. Identify problems and decide objectives
c. Develop plan of work
d. Execute plan
e. Evaluation of progress
13
UNIT II: Socio Economic Analysis
1. Meaning of Socio Economic Analysis
2. Need for Socio Economic Analysis
3. Ways/ Methods of Social Economic Analysis
4. Approaches for Social Economic Analysis
5. Contribution to the development of Society
6. Analysis of Family
a.
Family and types of family
b.
Marriages and types of marriages
c.
Roles and responsibilities of family
7. Analysis of social relation of Economic life
a. Employment
b. Types of employment
c. Credit and types of credit
d. Sources of credit
e. Avenues of Economic generation
f. Present and past analysis of economic life
g. Measures adopted for solving economic life
UNIT III: Social Problems of Society
1. Poverty
2. Inequality
3. Unemployment
4. Reservation
5. Social inequality
6. Corruption
UNIT IV: Political system, Religion and culture
1 Traditional political system i.e. Panchayati Raj System
2 Electrol process
3 Religion and types of religion
4 Values of social justice, equality, liberty and solidarity
(40%)
(15%)
(15%)
Learning Experiences:
1. Visiting local organizations related in extension work like Deepak Foundation,
Shroff Foundation, BCC, etc.
2. Visiting DRDA and TDO office for information regarding extension projects
REFERENCES:
1. Dubey V.K., Extension Education and Communication, (2008) New Age
Publication Pvt Ltd Publisher, New Delhi.
2. Dahama O.P. and Bhatnagar O.P., Educational and Communication for
Development (1985), Oxford & IBH Publlishing Co. Pvt Ltd, New Delhi.
3. Supe, An Introduction to Extension Education (1983), oxford IBH publications
14
DEPARTMENT OF EXTENSION AND COMMUNICATION
FACULTY OF FAMILY AND COMMUNITY SCIENCES
THE M. S. UNIVERSITY OF BARODA , VADODARA
Semester III
(Core Compulsory)
EXC 1303: EXTENSION METHODS AND MATERIALS
Course Number: Course Credits: 3 (1+2)
OBJECTIVE:
1. To understand the concept of Extension Methods
2. To understand the classification of teaching methods
3. To develop the understanding on development of extension materials
CONTENT
Theory
UNIT I Concept of Extension Methods
(10%)
1. Extension teaching learning process
2. Need for using methods and material for extension teaching
3. Factors affecting selection and use of extension methods and material
4. Methods of Extension teaching
5. Steps of Extension Teaching
UNIT II Classification of Teaching Methods
(15%)
1 Individual contact methods(Meaning, Selection, Usage, Advantages,
Disadvantages, Limitations)
a. farm and home visits
b. office calls
c. telephone calls
d. personal calls
e. computers
2 Group Contact Methods (Meaning, Selection Usage, Advantages,
Disadvantages, Limitations)
a. Method Demonstration
b. Result Demonstration
c. Group Meetings
d. Training Courses
e. Tours
3 Mass Contact Methods(Meaning, Selection, Usage, Advantages, Disadvantages,
Limitations)
a. All printed materials
b. Folk media
c. Exhibition
15
UNIT III: Extension Materials (Meaning, Selection, Usage, Advantages,
Disadvantages, Limitations)
(15%)
1. Chart
2. Poster
3. Flash cards
4. Flip book
5. Display boards
6. Models
7. Diorama
8. Objects
9. Specimens
10. Education Game
Practical:
(65%)
1. Developing innovative methods and material for extension projects
2. Usage of methods and materials in selected community
3. Computerized Educational Kit
4. Developing a innovative game
REFERENCES:
1. Dubey V.K., Extension Education and Communication, (2008) New Age
Publication Pvt Ltd Publisher, New Delhi.
2. Dahama O.P. and Bhatnagar O.P., Educational and Communication for
Development (1985), Oxford & IBH Publlishing Co. Pvt Ltd, New Delhi.
3. Supe, An Introduction to Extension Education (1983), oxford IBH publications
4. Dubey V.K., Extension Education and Communication, (2008) New Age
Publication Pvt Ltd Publisher, New Delhi.
16
DEPARTMENT OF EXTENSION AND COMMUNICATION
FACULTY OF FAMILY AND COMMUNITY SCIENCES
THE M. S. UNIVERSITY OF BARODA , VADODARA
Semester III
(Foundation generic)
EXC 1304 : PRA TECHNIQUES FOR DEVELOPMENT PROCESS
Course Credits: 3 (2+1)
OBJECTIVES
1. To help students understand the meaning and concept of PRA for appraisal
and evaluation of Development programmes.
2. To train students for using PRA techniques for governmental/ non
governmental programmes/ projects of development
3. To get oriented to the various PRA techniques used by various development
agencies.
CONTENT
Theory
UNIT I PRA Techniques: Concept
1.
2.
3.
Meaning and concept of PRA Techniques
Definition of PRA Techniques
Need and Significance of PRA Techniques
UNIT II
1
2
3
4
5
(10%)
PRA Techniques:
(20%)
Objectives of PRA
Principles of PRA
Components of PRA
Advantages of PRA
Limitation of PRA
UNIT III PRA Methods
1. Body Mapping
2. Community Mapping
3. Seasonal Calendar
4. Wealth Ranking
5. Transects Walk
6. Interviews
7. Focus Group Discussions
8. Public Forum
9. Visualized Analysis
10. Trend lives
11. Life Web
12. Urban Diagrams
13. Daily Chart Activities
(70%)
17
Practical:
(10%)
Using & Excercises in developing
1. Body mapping
2. Community mapping
3. Calenders
4. Focus group discussion
5. Interview
Learning Experiences
1. Referring books/journals and development reports related to PRA
Techniques.
2. Visiting websites related to various underdeveloped and developing Nation to
review their development projects.
3. Visiting various local level NGO’s and GO’s for understanding their usage of
PRA Techniques and reporting in the class.
References
1. Alston, Margaret and Bowles Wenely (2003) Research for Social workers: An
Introduction to Methods, 2nd edition, New Delhi, Rawat Publication
2. Agrawal C., Joshi S.P. and Sinha A: Communication Research and
Development, The ISRO Experience Nawray Rai concept Pub. Co ,
New Delhi
3. Best J. (1959): Research in education. Englewood, Cliffs. New Jercy Prentice
Hall Inc.
4. Brow F. (1988): Statistic for Behavioral Sciences, Bostan, Allyn and Barm Inc.
5. Costello M.J.Patric (2005): Action Research, Brijbasi Art Press, New Delhi
6. Good C.N. (1963) Introduction to Educational Research, New York, Applatan
Centry Gofes
7. Joshi Uma (2009) Research Methodology for community development,
Author’s press, New Delhi
18
DEPARTMENT OF EXTENSION AND COMMUNICATION
FACULTY OF FAMILY AND COMMUNITY SCIENCES
THE M. S. UNIVERSITY OF BARODA , VADODARA
Semester III
(Foundation Elective)
EXC 1306 : COMPUTER APPLICATION DESIGNING
Course Credits: 3 (2+1)
OBJECTIVES
1. T o create the awareness regarding the use of computer application in designing.
2. To develop understanding regarding the various software for computer application
designing.
3. To develop skills in using computer for making different designing.
CONTENT
Theory
UNIT I: Computer Application Designing
(10%)
1 Concept of Computer and Designing
2 Need of computer Application Designing in Extension and Communication
3 Scope of Computer Application Designing for Extension and
Communication
4 Use of Computer Application Designing for Extension and Communication
UNIT II: Computer Software for Designing
Use of the following software for making IEC material and Teaching Aids
1 Word Processor
2 Presentation Software
3 Corel Draw
4 Paint
5 Photoshop
6 PageMaker
(50%)
UNIT III: Issues in Use of Computer Designing
(10%)
1 Issues and Challenges in use of Computer for Designing in Extension and
Communication
Learning Experiences
1. Preparing various IEC material with the use of different software
2. Arranging expert talk on computer designing
3. Viewing different computer designs.
19
Practicals
(30%)
1. Preparing charts/poster/flash cards etc with the help of computer
2. Preparing designed brochures, leaflets with the help of various software.
3. Preparing presentation with the help of presentation software on
development programmes.
REFERENCES
1.Kihrwadkar A, Pushpanadan, (2006), Information and Communication
Technology in Education, Sarup and Sons, Delhi
2. Sampath K (1998), Introduction to Educational Technology, Sterling
Publishers Pvt. Ltd
3.Sagar Krshna (2007), ICTs and Teacher Training, Authors Press, Delhi
4.Valerie Q (1998), Internet in a nutshell, Shroff Publishers and Distributors
Pvt. Ltd, Delhi
20
DEPARTMENT OF EXTENSION AND COMMUNICATION
FACULTY OF FAMILY AND COMMUNITY SCIENCES
THE M. S. UNIVERSITY OF BARODA , VADODARA
Semester III
(Foundation Generic)
EXC 1305 : PUBLICITY MEDIA
Course Credits: 3 (3+0)
OBJECTIVE :
1. To Orient and familiarize students to various mass media that are used for
publicity
2. To develop understanding amongst the students regarding the mass media for
publicity
UNIT I: Mass Media
1. Meaning – Definition
2. Purposes, Types and use
3. Scope and relevance for publicity
(15%)
UNITII: Individual/Group Contacts
(15%)
1
2
3
4
5
SMS/Mobile
E-mail
Telephone
Faxing
Mailing by post/mail
UNIT III: Local Media
(40%)
1 Print
a. Local News paper
b. Newsletters of Industries and Corporate sectors
c. Magazines of Local Agencies
d. Media Directories
e. Business or social advertisement letters
2 Electronic
a. Local T.V.
b. Local Radio Broadcasts
c. Mass Communication / Publicity Blogs
d. Blogs (Web logs)
e. Message Boards
f. Podcasts
g. Video and Audio sharing
3.Folk Media
a. Street Plays
b .Puppet Plays
c. Bhawai
d Tamasha
e. Nautanki
21
UNIT IV: Social Marketing and Public Relations
1
2
3
4
5
(20%)
Public relations firm
Advertising and social marketing
Propaganda
Establishing media contacts
Networking
UNIT V: Outdoor Media
(10 %)
1 Billboards
2 Transits
3 Hoardings
Learning Experiences:
Designing and developing

-
Advertisements and Messages for social marketing for
E-mails
SMS
Local News paper
Local T.V.
Billboards and Hoardings
Blogs or Web-pages
Students can select any three depending on their interest in Print , Electronic or Folk
Media


Students can be given an exercise of listing and bringing photographs or
advertisements of social advertisements for mass publicity.
Students can identify and bring to class –
_ SMS’S
_ News letters
_ Magazines having social and relevance usages for communication &
media.
REFERENCES:
1. Chauhan S. S. (2000) : Innovations in Teaching Learning Process, Vikas
Pub. House PVt. Ltd., New Delhi.
2. D’souza Y.K (1999) : Electronic Media and the Internet, Dominant Pub. And
Distributors, Delhi.
3. Jain, R. (1993) : Mass Media and Rural Development, Vol. II, New Delhi,
Manak Pub. Pvt. Ltd.
4. Karunkaran K. and Hando J. (1988): Folklore in India, Coimbatore
Bharathiar University, Coimbatore.
5. Mankekar D.R. (1979) : Media and Third world, Indian Institute of Mass
Communication, New Delhi.
22
DEPARTMENT OF EXTENSION AND COMMUNICATION
FACULTY OF FAMILY AND COMMUNITY SCIENCES
THE M. S. UNIVERSITY OF BARODA , VADODARA
Semester IV
(Core Compulsory)
EXC 1401 : NON FORMAL, ADULT AND LIFE LONG EDUCATION
Course Credits: 4 (4+0)
OBJECTIVES
1. To help students understand the meaning, concept and components of Life
Long Learning.
2. To develop their understanding regarding objectives, need and various
principles of Life Long Learning.
3. To train students for monitoring and evaluating various Life Long Learning
Programmes.
CONTENT
UNIT I: Non Formal Education
(20%)
1 Meaning & Purpose
2 Difference between formal & Non-Formal Education
3 Significance of Non-Formal Education in India
4 New education policy & NFE
5 Techniques of community study
6 Subject matter for Non-Formal Education
7 Physical aspects - place, seating arrangement, lighting, ventilation
8 Publicity of Non-Formal Programme.
9 Implementing the publicity plan
UNIT II: Adult Education
1. Meaning & Concept of Adult Education
2. Content & scope of Adult Education
3. Adult Education programme in India
4. Importance of Adult Education
5. Need for Adult Education in Extension
6. Understanding the Adult Learners
7. Difference between Adult & Child learning
8. Developmental tasks of Adults
9. Characteristics of Adult learning
10.Positive & negative factors associated with Adult learning.
11.Methods of motivating Adults to learn
UNIT III : Life Long Education
1. Definition of Life Long Education
2. Meaning and Concept of Life Long Education
3. Status of Life Long Education
4. Components of Life Long Education
5. Objectives of Life Long Education
(20%)
(20%)
23
6. Need/Importance and significance of Life Long Education
7. Various forms of Life Long Education
8. Principles of Life Long Education
UNIT IV: Methods and Material for Non Formal/Adult/ Life Long Education
(20%)
1 Methods
2 Materials
3 Monitoring
4.Evaluation
5 Programmes of Non Formal/Adult/ Life Long and Continuing Education
UNIT V: Agencies
(20%)
1 Local
2 State
3 National
LEARNING EXPERIENCES
1. Visits to different NGO's involved in Non Formal/Adult/Life Long Education
2. Inviting experts from Government/Universities/ NGO's to share their
experience of Non Formal/Adult/Life Long Education.
3. Reporting of Literacy news, events from periodicals and news papers.
REFERENCES
1. Mishra. L., Adult Education, A study of the trials, APH Publishing Corporation,
New Delhi.
2. Chandra A., Shah A. 1987, Non Formal Education for All, Sterling Publishers,
New Delhi.
3. Singh M., 2007, New Companion to Adult Educators, International Institute of
Adult and Life Long Education, New Delhi.
4. Singh N. K, 2010, Adult Education, Saurabh Publishing House, New Delhi.
5. Khajuria D. P., New Trends in Indian Education, Narendra Publishing House,
Jalandhar.
24
DEPARTMENT OF EXTENSION AND COMMUNICATION
FACULTY OF FAMILY AND COMMUNITY SCIENCES
THE M. S. UNIVERSITY OF BARODA , VADODARA
Semester IV
(Core Allied)
EXC 1403 : SOFTWARE IN FOLK MEDIA
Course Credits: 4 (3+1)
OBJECTIVES :
1. To develop awareness regarding historical developments in folk media.
2. To develop understanding regarding folk media and its role in developmental
communication.
3. To develop understanding regarding traditional as well as contemporary folk
forms of Communication.
4. To develop skill in selecting and using folk media for developmental
communication.
CONTENT :
Theory
UNIT I : Historical Perspective
(15 %)
1 Genesis and growth of folk media in India.
2 Folk media as means of transmitting the culture of a society .
3 Current trends in the use of folk media in development.
UNIT II : Folk Media In Developmental Communication
(10 %)
1 Significance of folk media in developmental context.
2 Contribution of folk music, folk dances and folk dramas for developmental
society.
UNIT - III : Various types of Folk Media
(30 %)
1 Forms of folk media
a. Music
b. Dance
c. Theater
2 Folk Music - The concept of folk music, the cultural, physical intellectual,
emotional, moral and spiritual value of music.
3 Folk Dance - Various forms of folk dances and their educational value.
4 Folk theater
a. Street theater - meaning, preparation, its performance, its educational value,
evaluation of street plays
b.Puppets - types, stages, accessories, storage , performance, educational
values
5. Popular Indian Folk theater Bhavai - Gujarat
Lavani - Maharastra
Nautanki – North India
25
UNIT IV : Messages For Folk Media
( 20 %)
1 Developing messages for folk media
- Their nature
- Steps in developing messages
- Limitations of developing messages
2 Integrating of the exiting messages of the community with the developmental
messages
3 Media blending - concept and it's importance are in the use of folk media.
Practicals :
(25 %)
1. Identify few folk forms of different religions of India with its content, context and
origin with the specific cultural background.
2. Select any contemporary issues and write of script based on a selected folk
format and enact it.
3. Record same folk forms
- Nautanki
- Bhavai
- Lavani etc.
REFERENCE :
1. Jain, R. ( 1993) : Mass Media and Rural Development, Vol. II, New Delhi, Manak
Pub. Pvt. Ltd.
2. Karunkaran K. and Hando J. ( 1988) : Folklore in India, Coimbatore Bharathiar
University, Coimbatore.
3. Kaur Betal ( 1993) ; Potentiality of communicating home improvement messages
through traditional meia, M.Sc. dissertation, Hariyana Agricultural University,
Hissar.
4. Mishra M.K. ( 1990) : Role of Traditional Media Today. Folklore March
5. Mody Bella ( 1991) : Designing Messages for Developmental Communication,
New Delhi, Sage Pub.
6. Roy G.L. ( 1991) : Extension Communication Management , Calcutta, Naya
prakash
7. Shah A. & Joshi U. ( 1992) : Puppetry & Folk drama for Non-formal education .
Sterling Publishing Pvt. Ltd. New Delhi.
8. Thakur B.S. and Agarwal C. ( 1989) : Media Utilization for the development of
women and children, New Delhi, Concept Pub. Company.
26
DEPARTMENT OF EXTENSION AND COMMUNICATION
FACULTY OF FAMILY AND COMMUNITY SCIENCES
THE M. S. UNIVERSITY OF BARODA , VADODARA
Semester IV
(Core compulsory)
EXC 1402 : PROJECT MANAGEMENT
Course Credits: 4 (3+1)
OBJECTIVES
1.
2.
3.
4.
To understand the concept of project management
To understand the concept of service organisation
To develop understanding regarding system of project management
To develop understanding regarding role finance management in project
planning
5. To develop ability in planning project for service organisation
UNIT I : Concept of project management
1. Meaning of Project
2. Importance of Project
3. Guidelines to be considered for selection of project
4. Elements of project life cycle
5. Meaning of Project management
6. Importance of project management
7. Scope of project management
(30%)
UNIT II : Project cycle
1 Planning
2 Implementation
3 Evaluation
(20%)
UNIT III: Budgeting and Financial Management
(10%)
1 Preparing the budget, -types of budgets, estimating costs, identification of donors,
preparing the budget, fund raising
2 Performance to budget- book keeping, revising project schedule and budget,
automating budgeting
3 Use of computers and spreadsheets
UNIT IV : Problems and Issues in Project Management
1. Human-Personnel selection, controlling staff,
2. Non Human- Machine or equipments
(10%)
Practical
1. Identification of project through survey
2. Developing a project proposal for CSR activity, recent social issues, etc
3. Writing and presentation of report
(30%)
REFERENCES:
1. Ramakrishna. K., Essentials of Project Management, (2010) Published by PHI Learning Private
Limited, New Delhi
2. Gupta B.L., Village Development Project Management (2009), Published by Mahamaya Publishing
House, New Delhi
27
DEPARTMENT OF EXTENSION AND COMMUNICATION
FACULTY OF FAMILY AND COMMUNITY SCIENCES
THE M. S. UNIVERSITY OF BARODA , VADODARA
Semester : IV
(Foundation Elective)
EXC 1405 : INFORMATION, EDUCATIONAL AND COMMUNICATION
MATERIALS FOR DEVELOPMENT
Course Credits: 4 (2+2)
OBJECTIVES:
1. To develop the understanding regarding the concept and meaning of IEC
material.
2. To develop the understanding regarding the significance of IEC material for
development.
3. To develop the understanding regarding the selection and usage of various
IEC material for development.
4. To develop ability in designing IEC material for development.
UNIT I: Concept of IEC Material
1. Meaning of IEC Material
2.Importance and scope of IEC material for development.
3. Different types of IEC materials for development.
4. Role of IEC material for development.
(10%)
UNIT II Guidelines for Development of IEC Materials
(20%)
1 Selection of IEC material
a. Strength and Limitations of Various IEC materials
b. Criteria for selecting IEC material
c. IEC materials for combining for grater impact
2 Developing a creative brief
a. Importance of creative brief.
b. Elements of creative brief
3 Preparing prototype IEC material
a. Guidelines for developing new IEC material
b. Qualities of effective IEC material
4 Pretesting the prototype of IEC material
5 Assessing the pretested results and revising IEC materials
6 Monitoring the use and impact of IEC materials.
UNIT III: Various Types of IEC Materials for Development
(20%)
1. Graphics and audio visual charts, posters, flashcards, flexes, flip books,
pamphlets, leaflets, brochures, booklets, modules, manuals
28
2. Mass Media
IEC materials for radio, television, newspapers and magazines
 Radio scripts writing
 T.V. programme scripts writing
 News paper, magazine article writing
Practices:
(50%)
1. Content analysis of various IEC material for development messages.
2. Designing layouts for various IEC materials
3. Writing scripts on selected developmental issues for radio, and T.V
programmes.
Learning Experience:
1. Viewing and recording various types of television and radio programmes
2. Preparation of various graphic (IEC) materials
3. Identifying various IEC materials used by NGO’s and GO’s for development
work.
REFERENCES:
1. Enderson (1972): Introduction to communication theories and practices,
Cummings publishing house, California
2. Bernice Hurst (1996) : The handbook of communication skills, Kogan Page
Limited, London.
3. Chandra A, Shah A, Joshi U (1989) : Fundamentals of teaching home
science, Sterling publishers, New Delhi
4. Wittich and Schuller (1967) : Audio visual materials, Havper & Row
publications, London
5. Keval Kumar (2010) : Mass communication in India, Jaico publishing house,
Ahmedabad
29
DEPARTMENT OF EXTENSION AND COMMUNICATION
FACULTY OF FAMILY AND COMMUNITY SCIENCES
THE M. S. UNIVERSITY OF BARODA , VADODARA
Semester IV
(Core Allied)
EXC 1404 : ELECTRONIC MEDIA AND NEW TECHNOLOGY IN EDUCATION
Course Credits: 4 (3+1)
OBJECTIVES :
1. To develop understanding regarding the meaning and significance of electronic
media.
2. To develop understanding regarding the contribution of electronic media for
developmental purposes
3. To develop ability in writing script for electronic media.
4. To create awareness about the use of information and Communication
technologies (ICT) in Education
5. To develop understanding regarding various new technologies and their use in
education.
CONTENT :
Theory :
UNIT I : Significance of Electronic Media
(10 %)
1 Electronic Media - Meaning/Defining, Scope and Importance, Various
Types of Electronic Media.
UNIT II : Radio
(10 %)
1 Growth in India
2 Contributions of Radio in the development ( Project on Radio education for Adult
Literacy)
3 Writing for Radio - Principles and Techniques.
4 Feedback - Audience research - its Importance and relevance.
UNIT III : Television, Video and Films
(30 %)
1 Origin and Growth of television in India
2 Contributions of Television for developmental purposes ( SITE experiment,
Jhabua Development Communication Project)
3 Writing for Television
4 Feedback and Audience research
5 Characteristics of Video, types of Video film programmes.
6 Use of Video for Developmental purposes ( SEWA video)
7 Writing for Video
8 The value of motion picture
9 The development of Film Industry in India
10 Types of films and Process of Film Production.
11 Feedback mechanism
30
UNIT IV : ICT in Education
(20%)
1 Concept of ICT
2 Importance and scope of ICT in Education
3 Different forms of ICT
4 Role of ICT in Education
5 Uses of ICT in Education
6. New Technologies in Education
a. Internet tools – Emails , FTP , HTML , PDF
b. Mobile Technology
c. Multimedia technology
d. Online teaching and learning
e. Webcasting & podcasting technology
f. Weblogs
g. E-content design and development
Practical:
(30%)
1. Script writing for Radio
2. Viewing and taping Radio and Television Programmes, Video Films and Films
and analysing them according to technical aspects and messages.
Learning Experiences:
1. Visiting radio/television station/film studio
2. Viewing various types of radio/TV/Video Programmes/ Films.
3. Discussions on a) Contributions of electronic media in development programmes.
b) Social effects of films/TV programmes
c) Contribution of social advertisements for development
4. Viewing and recoding/ collecting examples of different types of video films.
5. Preparing reports on E-learning , online teaching and learning , Weblogs ,
Webcasting technology
6. Presentations : using PowerPoint , paint /corel and other application based
software
7. Arranging expert talks on : Role of ICT in education , Role of teacher as facilitator
8 .Viewing web-pages and educational web-sites
REFERENCES:
1. Aram Arun ( 1993) : Television in education. Orient Longmen Pub. Madras,
2. Gramble Teri Keva, Gramble W. Michael ( 1989) : Introducing Mass
Communication, Mc Graw Hill Book ompany, London.
3. Jain R. ( 1981) : Mass Media and Rural Development Vol. II, Manak
Pub. Pvt. Ltd. New Delhi,
4. Joshi U. ( 2001) : Understanding Development Communication, Dominant Pub.,
New Delhi.
5. Joshi U. ( 1999) : Textbook on Mass Communication and Mass media, Anmol
Pub.Pvt. Ltd., New Delhi.
6. Kuppuswami B. ( 1989) : Communication and social Development in India.
Media promoters and Publishers Pvt. Ltd., Bombay.
31
7. Metallinos Nikos ( 1987) : Media Software, The Development of Cross Cultural
Television Programming - conference paper, Quebec, Canada International
Communication Association.
8. Modi Bella (1991) : Designing Messages for Developmental Communication,
Sage Pub., New Delhi.
9. Nair K.S. and White s. (1993) : Perspectives on Development Communication,
Sage Pub. , New Delhi. Abbott C. (2001) , “ICT : Changing Education “ ,
Routtedge Falmer , London
10. Joshi U. , Pahad A. , Maniar A.(2003) “ Information Communication Technology
& Development “ , Dominant pub. & Distributors.
11. Khirwadkar A. , (2005) , Information & Communication technology in Education”,
Sarup & Sons Pub. , New Delhi
12 .Lawrence T. , (2008) , Adapting Information & Communication technologies for
Effective education , IGI Global Snippet
13.Navasaiah M.L. , (2007) , “ Information Communication Technology & education”,
Discovery Pub. House , New Delhi
14. Unwin T. (2009), “Information & Communication Technology for Development”,
Cambrige university Press, U.K.
15. Varma A. (2008), “ ICT in Education, “ICFAI Uni. Press
16. Vrasidas C. , Zembylas M. , Glass G. (2009), “ICT for Education, Development &
Social Justice”, Info Age publishing Inc, U.S.A.
32
DEPARTMENT OF EXTENSION AND COMMUNICATION
FACULTY OF FAMILY AND COMMUNITY SCIENCES
THE M. S. UNIVERSITY OF BARODA , VADODARA
Semester V
(Core Allied)
EC 301 : SOFTWARE IN PRINT MEDIA
Course Credits: 4 (3+1)
OBJECTIVES:
1. To develop understanding regarding the role of various Print Media in
development communication
2. To develop understanding regarding the growth and development of Print Media
3. To develop skills in the production of software in Print Media.
CONTENT
Theory
UNIT I: Print Media
1
2
3
4
Origin, growth and development of the Print Media
Characteristics of Print Media
Role of Print Media
Functions and limitations of Print Media
UNIT II: Visual Communication
1
2
3
4
5
6
(10%)
(20%)
Meaning and Importance of visual communication
Forms of visual communication
Different visual materials for communication
Scope of their use in developmental communication
Principles underlying preparation of visual materials
Barriers of effective visual communication
UNIT III: Press
(20%)
1 Newspaper
a. Their role as mass media
b. Content and its selection
c. News and Features - responsible reporting, News stories, Turning news into
features
d. Editorials - Principles of editing
2 Magazines
a. Their role as mass media
b. Various types of magazines
c. Textbooks
d. Press and Public Relations
33
UNIT IV: Graphic Arts
(10%)
1 Basic principles of Graphic Reproduction
2 Types of printing - Design and Layout
UNIT V: Legal Issues
(5 %)
1 Laws related to Press, Agencies governing regulations and ensuring freedom of
press
Practical:
(35%)
1. Content analysis of newspaper and periodicals for development messages and
type of presentation .
2. Visits to printing press to get exposed to different types of printing.
3. Training in designing layouts.
REFERENCES :
1. Agarwal Binod C. ( 1989) : Communication revolution : A study of video
penetration in India Mimeo, , Development and Educational Research
Organisation, Ahmedabad, India
2. Bhagat R. ( 1993) : Role of Mass Media in developing rural women, women and
Science, Indian Science Congress Association.
3. Bradley, Sarah Murray ( 1995) : How people use pictures. An amoted
Bibliography and Review for development workers, London, U.K.
4. Chakravarty S. ( 1997) : Press and Media : The global Dimensions. Kanishka
Pub. New Delhi.
5. Kumar K. ( 1995) : Media Education Communication Policy, Himalaya Pub.
House, Bombay.
6. Mc Givney, Veronica and Murray Fravees ( 1991) : Adult Education in
Development, Methods and Approaches from Changing Societies, Leicester,
U.K., National Institute of Adult and Continuing Education.
7. Mehta D.S. ( 1992) : Mass Communication and Journalism in India, Allied Pub.
Ltd., New Delhi.
8. Modi Bella (1991) : Designing Messages for Developmental Communication,
Sage Pub. , New Delhi.
9. Rayudu C.S. ( 1993) : Media & Communication Management , Himalay Pub.
Bombay.
10. Roy G.L. ( 1991) Extension Communication Management, Naya Prakashan,
Calcutta.
11. Srinivasan Lyra (1990) : Tool for community Participation - A Manual for
Training Trainers in participatory techniques, New York, PROWWESS / UNDP
Technical Series Park Inc.
12. Zietlyn Jonathan ( 1980) : Low cost Printing for development, Inter mediate.
13. Mass Media in India ( 1994) ; Pub. Division , Ministry of Information and
Broadcasting , Govt. of India.
34
DEPARTMENT OF EXTENSION AND COMMUNICATION
FACULTY OF FAMILY AND COMMUNITY SCIENCES
THE M. S. UNIVERSITY OF BARODA , VADODARA
Semester V
(Core Compulsory)
EC 302 : WORKSHOP IN NON FORMAL EDUCATION
Course Credits: 5 (0+5)
OBJECTIVES :
1. To know the various agencies involved in Non-Formal Education Programme for
Children & Youth
2. To acquire knowledge & skill in organising Non-Formal Education Programme for
Children & Youth
3. To evaluate the Non-Formal Education Programme for Children & Youth.
Practical:
(100 %)
1. Selection of community (Visiting 5 agencies of Non-Formal Education)
2. Conducting community survey if collaborating with agency.
3. Planning programmes for Non-Formal Education
4. Organizing/implementing programmes for Non-Formal Education
5. Observing communities, agencies other than one’s own.
6. Carrying out the evaluation of Non Formal Education Programme.
7. Writing the report of practical class.
8. Report presentation of the visit.
9. Organizing an Exhibition of the entire Programme.
10. Developing IEC materials related to the thrust areas.
35
DEPARTMENT OF EXTENSION AND COMMUNICATION
FACULTY OF FAMILY AND COMMUNITY SCIENCES
THE M. S. UNIVERSITY OF BARODA , VADODARA
Semester V
(Core Allied)
EC 303 : MONITORING AND EVALUTION IN DEVELOPMENT
Course Credits: 3 (3+0)
OBJECTIVES:
1. To develop an understanding regarding the concept of monitoring and evaluation
in development .
2. To develop an understanding regarding the process of monitoring and evaluation
in development work.
3. To develop an understanding regarding importance of various approaches in
monitoring and evaluation.
4. To develop an understanding about tools and techniques used for monitoring and
evaluation.
CONTENT:
Theory
UNIT I: Concept of Monitoring And Evaluation
(20%)
1 Meaning of monitoring and evaluation
2 Importance of monitoring and evaluation in development projects/programmes.
3 Project cycle and the place of monitoring and evaluation in the cycle.
UNIT II: Approaches in Monitoring and Evaluation
(20%)
1 Programme oriented approach
2 People oriented approach
UNIT III: Tools and Techniques for Monitoring and Evaluation
(40%)
1 Questionnaire, Interview schedule, Observation, Case studies
2 Participatory Rural Appraisal (evolution , importance, strengths and weaknesses)
3 Steps in Participatory Appraisal
UNIT IV: Problems in Monitoring and Evaluation
(10%)
Learning Experiences:
(10%)
1. Reporting on ' evaluation techniques used by various Government
programmes/projects.'
2. Constructing different tools for monitoring and evaluation
- Questionnaire
- Interview schedule
- Observation schedule
3. Showing video film on the usage of Participatory Approaches in development.
36
REFERENCES:
1. Chauhan C.P.S. ( 1993) : Emerging Trends in Educational Evaluation, Common
wealth Pub.,New Delhi.
2. Eyken, William Varder ( 1994) : Introducing Evaluation, The Hague, The
Metherhands, Bernard Van Leer Foundation.
3. Karmal L.J. ( 1990) : Measurement and Evaluation in the school, The Macmillan
Co., London.
4. Manor, Shaul & Chambouleyron, J. ( 1993) : Performance Measurement in
Farmer Education, Managed imigation systems - Srilanka.
5. Mithin, Diana and John Thompson Ed. ( 1994) PRA NOTES : Special issue on
participatory Tools and Methods in urban areas, International Institute for
Environment and Development.
6. Narayan, Deepa ( 1993) : Participatory Evaluation Tools for managing change in
water & sanitation, World Bank Technical Paper, Number 207, The world Bank.
7. Oakley, Peter and David marsden ( 1984) : Approaches to Participation in Rural
Development, Geneva, ILO.
8. Parlikar Kalpana R. : Measurement Made Simple Booklet - II, Dept. of Home
Science Extension & Communication, Faculty of Home Science.
9. Regional office for Asia and Pacific (RAPA) (1988) : Participatory Monitoring and
Evaluation, Handbook for Training Field Workers, Bangkok, FAG.
10. Sandhu A.S. ( 1996) : Extension Programme Planning , Oxford and IBH Pub.
Co. Pvt. Ltd., New Delhi.
11. Singh R. ( 1994) : Techniques of Measurement and Evaluation, Commonwealth
Pub., New Delhi.
37
DEPARTMENT OF EXTENSION AND COMMUNICATION
FACULTY OF FAMILY AND COMMUNITY SCIENCES
THE M. S. UNIVERSITY OF BARODA , VADODARA
Semester V
(Foundation Elective)
EC 304 : PROGRAMMES FOR DEVELOPMENT
Course Credits: 3 (3+0)
OBJECTIVES:
1. To develop understanding regarding concept of development programmes
2. To develop the understanding regarding the need for development programmes
for various communities
3. To develop the understanding regarding various programmes for development at
each level
4. To understand the impact and evaluation of ongoing and past programmes
Unit 1 Concept of Development programmes
1 Definitions and elements of development programmes
2 Philosophy of Development Programmes
3 Principles of Development Programmes
4 Need for Development Programmes
5 Role of Development Communicator in Development Programmes
(30%)
Unit 2 Development Programmes at each level
(30%)
1 Local level
2 Regional/State level
3 National level
4. International level
5. Boards/ Agencies/ Organizations for supporting development programmes
Unit 3: Evaluation of Ongoing and past Development Programmes
(20%)
Unit 4 Impact of Development Programmes
(20%)
Learning experiences:
1. Presentation of report from previous Five Year Plans
2. Review of recent local, regional level Community Development Programmes
3. Review of recent local, regional level Community Development Programmes
4. Presentation of report on impact of Community Development Programmes
5. Arranging Expert Lectures on different Perspectives of Development
References:
1. Dhama O.P (1985) education and communication for development, oxford
publication, New Delhi
2. Dubey V.K., Extension Education and Communication, (2008) New Age
Publication Pvt Ltd Publisher, New Delhi.
3. Dr. Rai. D. P. , Duggal A. and Dr. Singh Y.K. , Community Development(2007)
published by Shree Publishers and Distributors, New Delhi
38
DEPARTMENT OF EXTENSION AND COMMUNICATION
FACULTY OF FAMILY AND COMMUNITY SCIENCES
THE M. S. UNIVERSITY OF BARODA , VADODARA
Semester V
(Foundation Generic)
EC 305 : GENESIS AND DEVELOPMENT OF NGO
Course Credits: 3 (3+0)
Objective:
1 To understand the concept of NGO
2 To develop the understanding of starting a NGO
3 To understand NGO management System
4 To understand the problems of NGO
Unit 1 Concept of NGO
1. Meaning of NGO and GO
2. Difference between Government Organizations and NGO
3. Characteristics of good NGO
4. Structure of NGO
5. Functions of NGO
6. Historical Perspective of NGO
7. Advantages of NGO
8. Present status of NGO
9. Contribution of NGO in the Development
10. Role of Development Communicator in developing NGO
(20 %)
Unit 2 Starting of NGO
1. Steps for starting NGO
2. Registration of NGO
3. Selection of Personnel
4. Training of Personnel
5 .Proposal writing under NGO
6. Identifying Funding agencies
7. Resource Mobilization
8. Planning, Implementation and Evaluation strategy under NGO
9. Documentation
10 .PR in NGO
(30%)
Unit 3: NGO Management
1. Organizational types and structures
2. Managing people and teams in NGOs
3. NGO management competencies
4. Applying NGO principles and values
5. Accountability and impact assessment for NGOs
(30%)
39
Unit 4 Problems of NGO
1. Training
2. Recruitment
3. Funding
4. Resource Mobilization
5. Documentation
(20%)
Learning Experiences
1. Visit of Local NGO
2. Studying the Annual report of NGOs
3. Studying the ongoing Activities
4. Studying the problems
References:
1. S. Chandra, Guidelines for NGO Management in India (2003), Published by
Kanishka Distributors, New Delhi
2. D. Lewis, Management of Non Governmental Development Organization (2001),
Second Edition, Published by Routledge, Newyork.
3. A. Abraham, Formation and Management of NGOs (2003), Third Edition,
Published by Universal Law Publishing Co. Pvt Ltd., New Delhi.
40
DEPARTMENT OF EXTENSION AND COMMUNICATION
FACULTY OF FAMILY AND COMMUNITY SCIENCES
THE M. S. UNIVERSITY OF BARODA , VADODARA
Semester V
(Core Allied)
EC 306 : MANAGEMENT OF COMMUNITY RECREATION
Course Credits: 2 (1+1)
OBJECTIVES
1. To help students understand the meaning and concept of community recreation.
2. To develop their understanding regarding objective, need and importance of
community recreation.
3. To train students for management of community recreation with various groups of
people.
UNIT I – Community
1. Definitions, Meaning and Concept
2 Needs of Community
3 Recreational needs of community
4 Recreational needs according to various age groups
5 Children
6 Adolescents and Youth
7 Elderly
(25%)
UNIT II – Recreation
1 Definitions
2 Meaning and Concept of Recreation
3 Types of Recreation for Community
(25%)
Practical
Recreational activities planning and executing
Recreational Activities with:
1. Children
2. Adolescents and Youth
3. House wives
4. Elderly
5. Planning and Coordinating recreational activities with
6. NGOs
7. Clubs and Mandals
8. Corporate Social Responsibilities Department/ Forums
9. Recreational Activities with Old Age Home
(50%)
41
Learning Experiences
1. Students can visit GOs and NGOs to get oriented with the various needs of
recreational activities that they conduct with various groups of people and
report to the class.
2. Students can visit various websites and understand the various types of
recreational activities provided to various types of group of people by GOs,
NGOs and Corporate sector.
3. Visiting mahila mandals and planning some recreational activities like Garba,
Bhajan Singing, Rangoli Making and so on.
REFERNCES
1. Butler G., Introduction to Community Recreation, Hill book company inc, New
York, 1949.
2. Dass S. K, Community Participation in Health Management, Isha Books,
Delhi, 2003.
3. Recreational Activities for Adults: a guide to the planning and conducting of
recreation activities for adult groups, Association Press, New York, 1956.
42
DEPARTMENT OF EXTENSION AND COMMUNICATION
FACULTY OF FAMILY AND COMMUNITY SCIENCES
THE M. S. UNIVERSITY OF BARODA , VADODARA
Semester VI
(Core Compulsory)
EC 307 : WORKSHOP IN ADULT EDUCATION
Course Credits: 5 (-+5)
OBJECTIVES :
1. To become aware of the existing programme for Adult Education and the
agencies involved in it.
2. To understand the Adults, their needs and interest with reference to their
socio - economic background
Practicals :
(100%)
1. Selecting the Communities/Collaborating with agency for carrying out
Adult Education programme.
2. Conducting community survey
3. Identify the target group , and local leaders.
4. Meeting with the group collecting base line information, identify needs &
problems.
5. Planning programme for Adult Education
6. Executing/implementing the programme. (With suitable methods and
communication technologies)
7. Observing communities/agencies, other than own where adult education classes
are conducted.
8. Visiting Adult Education Centres
9. Evaluating the programme
10. Writing the report.
11. Report presentation.
43
DEPARTMENT OF EXTENSION AND COMMUNICATION
FACULTY OF FAMILY AND COMMUNITY SCIENCES
THE M. S. UNIVERSITY OF BARODA , VADODARA
Semester VI
(Core Allied)
EC 308 : ENTREPRENEURSHIP DEVELOPMENT
Course Credits: 5 (2+3)
OBJECTIVES :
1. To develop an understanding regarding the concept of training for self
employment .
2. To develop an understanding for the entrepreneurship development .
3. To develop an understanding to take up the project for entrepreneurship
development .
CONTENT :
Theory :
UNIT I : Training Concepts
1
2
3
4
5
6
Meaning & need for training
Training process & its nature
Problems & prospects in training
Meaning, categories and scope of self employment
Role of self employment in national economy
Need of training for self employment
UNIT II : Concept of Enterpreneurship Development
1
2
3
4
5
(10 %)
(10 %)
New avenues for Family and Community Sciences.
Entrepreneurship under Family and Community Sciences.
Scope for Family and Community Sciences.
Training institutes/organisations for entrepreneurship development.
Problems in entrepreneurship development.
UNIT III : Selection of The Projects For Enterpreneurship Development (10 %)
1 Preliminary preparations to start industry
2 Steps for selection of products a. Market Survey
b. Visualising the risks
c. Identification of the product
3 Quality control
4 Budgeting
5 Resource Management
6 Production
7 Marketing
8 Taxation
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UNIT IV : General Industrial Policy of the Government
1
2
3
4
5
(10 %)
Big, small, cottage and tiny industries
Organisations giving financial, technical assistance
Infrastructure of the industrial control
Contemporary government policies for entrepreneurship development.
Preparation of project report
a. Fixed capital
b. Working capital
c. Sales receipts
d. Net profits
Practicals :
(60 %)
1. Planning a panel discussion of successful entrepreneurship
2. Visiting different training institutes/organisations for entrepreneurship
development
3. Selecting and preparing the project proposal for entrepreneurship development.
4. Producing any product in a group
REFERENCES :
1. Batra G.S. (1999) : Entrepreneurship and Small scale Industries , Deep and
Deep Pub. , New Delhi.
2. David O. ( 1980 ) : The complete entrepreneurs : A guide to survival for small
business,Mercury books division.
3. Dargulkar M.D. ( 1983) : Udyogdeep, Udyog sahitya prakashan, Mathura
sadan, Bombay.
4. Harper Malcan ( 1998) : Impact of small enterprise , Oxford, IBH Pub. Co., New
Delhi.
5. Hisrich R.D. , Brush C.G. ( 1986) : The women Entrepreneurs , De Health & Co.,
toranto.
6. Kulshrestha ( 1999) : Successful Entrepreneurship, Kanishka Pub. Co., New
Delhi.
7. Mathew J. Marimala ( 1999) Entrepreneurship theory at crosswords, Wheeler
Pub. Co., New Delhi.
8. Mathew P.M. ( 1999) ; Small enterprise and Regional Development, Kanishka
Pub. Co., New Delhi.
9. Patri C.M. ( 1999) : Self employment and successful entrepreneurship,
Kanishka Pub. Co., New Delhi.
45
DEPARTMENT OF EXTENSION AND COMMUNICATION
FACULTY OF FAMILY AND COMMUNITY SCIENCES
THE M. S. UNIVERSITY OF BARODA , VADODARA
Semester VI
(Core Compulsory)
EC 309 : RESEARCH AND DOCUMENTATION
Course Credits: 3 (3+-)
OBJECTIVES :
1. To understand the meaning and importance of research.
2. To develop awareness regarding the basic elements of research
3. To develop understanding regarding the characteristics of a good tool of
research.
4. To develop understanding regarding the primary principles of constructing
simple tools for survey research.
5. To develop understanding regarding simple statistical methods.
6. To understand various techniques of report writing and documentation.
CONTENT :
UNIT I : Introduction To Research
1.Definition of research
2 Need for research
3 Identification of a research topic
4 Formulation of research questions
5 Library skills required for research
(15 %)
UNIT II : Basic Elements of Research and their Importance
1 Review of literature
2 Objectives
3 Assumptions and hypothesis
4 Limitations
5 Sampling and sampling methods
6 Tool construction
7 Analysis and Interpretation
(20 %)
UNIT - III : Survey Research
1 Meaning
2 Importance
3 Advantages
4 Limitations
5 Develop tools for research a. Check list
b. Questionnaire
c. Interview schedule
d. Rating scale
(20 %)
UNIT IV : Characteristics of a Good Tool
1 Validity
2 Reliability
3 Objectivity
4 Practicability
(15 %)
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UNIT V : Simple Statistical Methods
1 Types of research instruments
2 Classification and organisation of Data
a. Coding
b. Tabulation
c. Graphic presentation
3 Simple statistical measures
a. Percentages
b. Mean
c. Mode
d. Median
e. Standard deviation
f. Normal curve
UNIT VI : Techniques of Writing Reports and Documentation
1 Methods of follow-up and feed back
2 Need for Documentation
3 Techniques of Documentation.
(25 %)
(5 %)
Learning Experiences:
1.
2.
3.
4.
5.
6.
7.
Exercise in referring the list of research topics in the department library
Suggesting simple research topics
Referring abstracts
Framing objectives for research topics
Referring survey research tools
Constructing a simple tool for a preliminary survey on a selected topic.
Applying simple statistics to the given data/scores.
47
DEPARTMENT OF EXTENSION AND COMMUNICATION
FACULTY OF FAMILY AND COMMUNITY SCIENCES
THE M. S. UNIVERSITY OF BARODA , VADODARA
Semester VI
(Core Compulsory)
EC 310 : SEMINAR
Course Credits: 4 (-+4)
OBJECTIVES :
1. To become aware of the issues concerning areas in Extension and
Communication.
2. To develop an ability in preparing and presenting the reports to the class.
CONTENTS :
The students will be required to refer literature, conduct surveys, interviews,
observations on the selected topics and prepare reports on the same.
48
DEPARTMENT OF EXTENSION AND COMMUNICATION
FACULTY OF FAMILY AND COMMUNITY SCIENCES
THE M. S. UNIVERSITY OF BARODA , VADODARA
Semester VI
(Core Allied)
EC 311: DESIGNING ACTION PROJECTS
Course Credits: 3 (1+2)
OBJECTIVES
1. To help students for developing their understanding regarding development
action project.
2. To develop the understanding regarding planning, execution, evaluation and
following up of development action projects.
3. To help students to develop proposals for funding of development action
projects.
UNIT I Development Action Projects
(10 %)
1 Development: Meaning, Definition and Concept
2 Development Action projects proposals for developing countries
3 Writing proposals for funding agencies
UNIT II Planning Development Action Projects
Planning for
1 Components – content
2 Methods and Materials
3 Venue and Training programme
4 Budget or estimated budget
5 Experts for training
(15 %)
UNIT III Execution of Development Action Projects
1 Starting the project
2. Training programme
3. Executing the project
(15%)
Practical
Developing an Action Projects
(60%)
Learning Experiences
1. Inviting Government officials from various agencies
2. Visiting various Non- Government Organizations
3. Arranging discussion on Developmental issues
49
DEPARTMENT OF EXTENSION AND COMMUNICATION
FACULTY OF FAMILY AND COMMUNITY SCIENCES
THE M. S. UNIVERSITY OF BARODA , VADODARA
Semester VI
(Core Compulsory)
EC 312 : WRITING FOR DEVELOPMENT
Course Credits: 2 (1+1)
Objectives
1. To help students understand the basics of writing
2. To train students for writing newsletters and in- house journals.
3. To develop students’ understanding regarding writing for Development issues,
programmes and projects.
UNIT I Development Communication
1. Third world communication
2. Development meaning, concept and definition
3. Development communication
(25%)
UNIT II Basics of Writing
1 Writing structured articles
2 Writing for newspapers, local and national
3 Writing stories and articles
4 Writing newsletters and in- house journals
5 Writing reports for development projects.
(25%)
Practicals
(50%)
Writing For Development Issues Of Developing Nations
 Literacy and is importance
 Environment issues, problems and challenges
 Empowerment of women
 Corruption
Learning Experiences
1. Collecting and reviewing Newspaper articles related to various developmental
issues.
2. Visiting newspaper houses for their function and formats and styles of writing.
3. Writing on developmental issues of the society at large.
REFERENCES
1. Dhama O.P. (1973): Extension and Rural Welfare, Ram Prasad and Sons, Agra U.P
2. Joshi Uma(2001): Understanding Development Communications: Dominant Pub.,
New Delhi
3. Kumar Keval (1981): Mass Communication in India. Jaico pub, Bombay
4. Mehta S.R. (1991): Communication for Development in third World, Theory and
practice, SAGE publications, New Delhi
5. Modi Bella (1991): Designing Message for Development, SAGE pub., New Delhi
6. Rayadu C.S. (1993): Media and Communication on Management, Himalaya Pub.,
Bombay
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