• Daniel Lee, Executive Director, Levi Strauss Foundation
• Heather McLeod Grant, Founder, McLeod Grant Advisors
• Abdi Soltani, Executive Director, American Civil Liberties Union –
N. California

A New Model for Social Change

Program Focus
Year-by-Year
Toolkit
• Grants
• Forums
• Capacitybuilding

Looking Back…
December 8, 2009: ACLU-NC Executive Director Application
• Engagement : “From lobby days to the next phase of internet organizing, volunteers are critical to the success of the ACLU.”
• Reach : “Building capacity to protect civil liberties in the Central Valley.”
• Diversity : “People of color, young people, and the LGBT community must be three cornerstones of broadening the membership of the ACLU.”
• Collaboration : “The ACLU affiliates in California have a tremendous responsibility to work together … for maximum impact on state and federal policy.”
March 30, 2009 9:00 a.m.
• Start the new job on Cesar Chavez Day!
September 24, 2009 9 a.m.
• Meet with Merle Lawrence, Daniel Lee, and Lateefah Simon.

Spending Money to Make Friends?
Ads start again
Increase to
$20/day
Momentarily stop ads miACLU Facebook page ads start
($10/day) miACLU tour launches

Lessons Learned
People care Ads work Networks matter

Discussion Themes
Collaboration and Movement Building
Leadership and Change Management
New Models of Philanthropy and Grantmaking
Social Media and Technology

Share your feedback. Download the case study at bit.ly/pij-lsf .
Daniel Lee
@LeviStraussFdn
@flybyboy dlee4@levi.com
Heather McLeod Grant heather@mcleodgrant.com
Abdi Soltani
@ACLU_NorCal asoltani@aclunc.org