Creating Professional Posters Nancy Clark, M.Ed FSU College of Medicine

advertisement

Creating Professional Posters

Nancy Clark, M.Ed

Director of Medical Informatics Education

FSU College of Medicine

1

Objectives

 Attendees will create posters that are

 Attractive

 Readable

 Professional looking

 Display rules of consistency

 Effectively convey idea, messages, etc.

 Using either Publisher (preferably) or

PowerPoint

 Get them printed

 Transport them without damage

2

Hidden Agenda

 Represent the College of Medicine well at national conferences

 If you use our templates, we won’t have as much to fix it before printing.

3

Steps to Creating Posters

1.

Plan

 Size

 Words

 Images and graphics

2.

Assemble

 In Publisher (preferably) or PowerPoint

 Proof and Edit

3.

Print

4.

Transport

4

Planning Your Poster

Excellent resource:

Williams, Robin. 2004.

The Non-Designer’s

Design Book. 3 nd Ed.

Peachpitt Press.

Berkeley, CA.

Thanks to Helen Baker for this info.

5

What will you mount it on?

Conferences: (3.5’ – 4’) x (6’-8’) cork board and stand, pushpins, (read instructions to authors) Cork boards have frames…not true 8’

 Foam Boards Sizes (easels)

 40x60 (FSU CoM Research Fair)

 30x40

 24x36

 20x30

 Trifold 36x48, center panel 24x36

 Poster Board 22x28

6

7

36”x72” poster on standard 4’x8’ cork board

8

9

What Size Do You Need?

Plotter Paper Sizes Available

42

Finish? Matte or glossy

36

0 5

24

10 15 20

Inches

25 30 35 40 45

10

Posters Should be Visual Media

 Not an article printed really big

 No one reads paragraphs

 People look at pictures and want the bottom line.

11

What Do You Want to Say?

 Research paper

 Background

 Hypothesis

 Methods/Materials

 Results

 Conclusions

 Discussion/Future research

 References

 Educational program

 Patient Education

 Promotion

Trick

 Make a 15 minute PowerPoint presentation

 Create charts, graphs

Add images

 Rule of 6

 Convey your message

Sequenced logically

 Use to copy and paste words, charts, images into poster

12

Poster Session Details

 You will be there entire time?

 Verbal explanation necessary tolerated

 You will NOT be there entire time?

1 Minute Rule: Target audience looking at poster for 1 minute should be able to completely understand your research and outcomes- without explanation

 Ask yourself: “What is important?” …

“What is NOT important?”

13

Handouts

 Small version of poster?

 Every word must be readable on 8.5x11

 Put contact info on Poster

 More detailed write-up…

 Consider 2 sided with small poster one side – write up on back

 Bring manila envelope to pin on board to put handouts

14

How Many Columns?

 Three?

 Four?

Title

Title

Funky?

Dependent on size of bulletin boards provided and content.

15

There is Always Too Much Text

20% Text, 40% Graphics, 40% Empty Space

Space

40%

Graphics

40%

Text

20%

16

What Images Do You Need?

 Photographs: Resolution

 72 DPI computer screen (too low)

 150-300+ DPI print

 Web images won’t work unless 1200 x

1000

 Find original digital pictures 1+ M pixels

 Scan at 600+ DPI

17

Charts and Graphs

 What data can be best illustrated visually?

 If data CAN be displayed in graph, it

SHOULD be.

 Use Excel to make charts/graphs

 Make friends with Excel expert

 Capture with Snipping Tool nd paste as image into Poster

18

Hints on Charts and Graphs

 Avoid sensory overload – too much information on one chart

 1x2 to 3x8 matrix

 Avoid 3D -hard to interpret

 Avoid tables of raw data

 Label everything -tiny legend not helpful

19

20

Rules of Consistency

 Pick 2-3 fonts. Use the same Font for all… (size, color, capitalization, alignment)

Headings (i.e. 60 pt Goody Old Style,

Bold, Shadowed, Garnet, Centered)

Body Text (i.e. 32 pt Verdana, Black,

Left justified)

Labels (i.e. 20 pt Arial, black, centered)

 Pick two or three colors, use throughout poster

21

Rules of Consistency

 Keep shading same (color and fade)

 Keep borders same (color, style and thickness)

 Keep objects (text boxes, headings) aligned to guidelines (vertically and horizontally)

 Keep margins and gutters consistent

 Keep line spacing consistent, adjust for readability

22

Rules of Readability

Title banner read from 20 ft (Title 10 words or less)

 Body text read from 6 ft

 Suggested font sizes (depends on font)

 Title of poster 96-120 pt

 Author(s) and institution 60-72 pt

 Headings 60-72 pt

 Body Text 32-48 pt

 Labels 20-32 pt

ALL

CAPS

 Test of readability – print 8.5 x 14

 Can you still read it?

23

Example Fonts – All 46pt

Verdana

Arial

Times New Roman

Goudy Old Style

Font as important as size

24

Conservation of Ink

 No solid dark color backgrounds

(ink is expensive)

 Use white or gradient of light color

 Compensate with decorative graphics, small areas of solid color

Conclusions

Conclusions

25

26

Evaluate Some Posters

Actual posters presented at AAMC,

IAMSE, STFM, SGEA…

27

1

28

2

29

3

30

4

31

5

32

6

33

7

34

8

35

9

36

10

37

11

38

12

39

n s

C o o s

P r

Program to Use: Publisher

Publisher PowerPoint

Actual size of poster (42 x

72)

Has full Word Processing capabilities

Designed for creating print materials

Has great graphic design tools

Uses a lot of memory (hog)

Printing can be tricky

Scale Prints without distortion

Uses less memory

Most people know how to use it

56x56 size limit

Text Boxes not WP friendly

Guidelines hard to manipulate

Not designed for this – designed for data projection

40

Create Your Poster

41

Options

A.

Start from blank template

OR

B.

Use Design Templates

 Intranet under Faculty and Staff Posters

 Adjust templates to fit your need

 Size

 # Columns

 Guidelines

42

Intranet Posters Site

More Poster Templates:

Academic Affairs >

OME >

Informatics

43

Templates

Arch Background

New Website Colors

Black and Red

Taupe

Mahogany

44

Steps for Creating From Blank

 Start with new, blank template

 Select correct size of blank template

 Create guidelines (columns)

 Add Title banner words and images

 Add Headers

 Add text boxes

 Add images, charts, photos, graphs, lines, borders

 Edit

45

Adjust size of poster

 Publisher

 Page Design Tab

 Size

 Page Setup

Publisher

46

Guidelines in Publisher

 Page Design >

Guides

 # columns

 Grid and Baseline

Guides…

 Spacing = gutters

 Add horizontal or vertical Ruler

Guides

47

Adding Text, Lines, Images, Etc.

 Home Tab > Objects

48

Adding Text, Lines, Images, Etc.

 Home > Drawing

 Insert Tab > Pictures, Shapes, Clip

Art, etc.

49

Working With Text

 Use bulleted lists if possible – quickly read; adjust size of bullets

 Align text boxes with guidelines

 Indent first line of paragraphs

 Keep font size as large as possible, but be consistent

 Edit ruthlessly -- there is always too much text

50

Setting Text Styles

 Set Font and sizes for

 Heading 1

(section headings)

 Normal

(body text)

 List Bullet

 Title

(poster title)

 Title 2

(authors)

 Right click > Modify

51

More Text Box Hints

 Centering Vertically

 Text Box Tools

 Alignment

Results

52

Working With Images

53

Institutional Logos

 Official Logos Only

No Dots

On Intranet under Official University Seals (Save Target As)

54

Official Photographs

 Find originals in 3 Mpixel

 Intranet: Photo

Archive or Ask PR people

 Do Not use web page photos—too small

 Do not use copyrighted images without permission

55

Resizing

 Maintain Aspect Ratio (Shift-Corners)

 Do not distort photographs

Grab Here and drag

Not Here

56

Cropping

 Crop to fit space. Do Not Distort

Picture. Put a border around photos.

57

Picture Tools Tab 2007-10

 Click on Picture, then Picture Tools tab

 Transparency under Recolor

 Borders

 Arrange

 Size with Crop

58

Capturing the Screen

 Print Screen button on keyboard

 Paste

 Crop

 Snipping Tool

59

Aligning Objects

 Align top (bottom, middle, left, right, center)

 Distribute horizontally or vertically

 Pub – Arrange> Align or Distribute

60

Aligning Objects

 Align top (bottom, middle, left, right, center)

 Distribute horizontally or vertically

 Drawing Tool > Align or Distribute

61

Chart Strategy

 Create in Excel full sheet

 Display full screen (F11)

 Print screen (screen capture) or

Snipping Tool

 Paste image of chart

 Make background transparent

62

Chart Demo

63

Fill Color Options

(including text boxes)

 Fill colors (256 or 1M)

 Transparency

 Fill Effects (1 or 2 color)

64

Ordering/Arranging

 Send to Back

 Bring to Front

 Bring Forward

 Send Backward

 Picture Tool

 Align

 Right-click object

 Suggestion: don’t put text on top of pictures

65

Wrapping Text Around Objects

 Publisher only.

66

Zoom In and Out

 Keep overall look in mind

 Work zoomed in

 Back out and look at whole

67

Printing

68

Before Submitting

Printing Your Proof

 Publisher cannot print directly

Save As > Save as Type > tif (tagged

image file) in 96 dpi

 Open Image in Windows Photo Viewer

 Print Fit picture to frame on 8 ½‟ x 11‟ or

11‟ x 17” paper

 Check alignment, balance, spelling (run spellchecker), grammar, consistency

 Get second opinion

 Try out on someone not familiar with project/research

69

Who Will Print Poster?

 OIT

 Intranet Posters page

 Upload and complete the form

 72 hours notice

 Tell date needed, size, & paper to use

70

71

IT Proofing

 Sorry, no printed proofs from IT

 Submission will be reviewed for branding and design issues

 If any changes are made, will send jpg image back for proofing and approval

 If no changes made, poster will be printed from upload as is

72

Transporting

 We provide tubes

 FedEx overnight to Hotel before you leave

 Carry on plane

 Don’t check these

Tape ends – cut away before removing poster

73

Make a Handout

 Put details in Handout

 Contact Information

 The Paper

 Small version of poster

 Brochure

 Bring a Manila Envelope or nice plastic sleeve

74

In Summary

 Read Instructions for presenters carefully

 Posters are VISUAL media

 There is ALWAYS too much text – EDIT

– use images, charts

 Planning is key – give yourself and us time

 Use the correct Logos

 Submit poster presentations!

75

Will Consult for Chocolate

76

Download