EFFECTIVE DISPLAY EVALUATION
CRITERIA
EFFECTIVE DISPLAY
NONEFFECTIVE DISPLAY
Overall
Appearance
Pleasant to look at. Pleasing use of
colors, text, and graphics.
Theme/Catch
Phrase
The theme is apparent by the display
and is supported by the visuals. The
catch phrase is memorable and clever.
Photos tell a story. One can look at
the photos and get a feel for the theme
of the display
It is interesting to look at and items
are displayed in a unique manner.
Does the display stand out?
Balanced. Text and graphics are
evenly dispersed in the poster. There
seems to be enough text to explain the
graphics and support the theme. .
Photos are large and balanced with the
text size.
Easy to read from 2-3 feet.
Cluttered or sloppy appearance. Gives
the impression of a solid mass of text and
graphics, or pieces are scattered and
disconnected.
The theme is unclear and how the visuals
relates to it is not obvious. The catch
phrase isn’t very memorable.
Relationship between the photos and the
theme is not apparent.
Visuals/Photos
Creativity
Text /Graphics
Balance
Text Size
Organization and
Flow
Headings and photo or other
elements are easy to follow in a
logical order that implies organization
and flow.
Display is boring and not very
interesting. It doesn’t convey the spirit of
what the designer was trying to portray.
Too much text. The poster gives an
overwhelming impression of text only.
OR Not enough text. Cannot understand
what the graphics are supposed to relate.
Too small to view comfortably from a
distance of 2-3 feet.
Cannot figure out how to move through
poster.