Week 13:
Technology Innovation and
Course Review
MIS5001: Management Information Systems
David S. McGettigan
Adapted from material by Arnold Kurtz, David Schuff, and Paul Weinberg
Agenda

Apple Case Analysis

Course Review

Next Week
2
Apple Case Review

What are the key success factors behind Apple’s
platform strategy with iTunes?

Compare Apple’s strategy for iPad and iPhone
to Amazon’s strategy for Kindle. Which company
do you think will be more successful?

Develop an argument that a similar platform
strategy can or cannot be used in other products
such as cars, TV, or more traditional products
like furniture and appliances (e.g., pick a side
and argue it).
3
Course Review
4
Course Recap – Week 1

Fundamentals

Components of an Information System

Data, Information and Intelligence

Gaining Competitive Advantage from IT




Barriers to Entry
Distribution Channels
Switching Costs
Innovation in Marketing, Manufacturing and
Customer Service
5
Course Recap – Week 2

Decision making



Types of Systems




Structured vs. Non-structured decision
Recurring vs. Nonrecurring
Transaction Processing Systems
Management Information Systems
Decision Support Systems
Business Process Management



Definition
Benefits
Linkage to IS
6
Course Recap – Week 3

Role of the CIO




System Development Lifecycle


Strategic Planning – Aligning the direction of IS with that of
the business
Operations – running the corporate information center
Project Governance – responsibility for large scale and
high cost technical initiatives
A structured step-by-step approach for developing
information systems
Change Management

The “change curve”
7
Course Recap – Week 4

Web Services



What is a web service?
Why is it beneficial to business?
Standard Messaging



What is standard messaging?
How does XML enable it?
Why is it beneficial to business?
8
Course Recap – Week 5

Sustaining Technology vs. Disruptive
Technology

Characteristics and Examples of Both

Organization Innovation




Definition
Benefits
Process
Adapting to Change
9
Course Recap – Week 6

ERP





From the “ground up” integration of business processes
Software solutions include: SAP and Oracle
A single application ties together multiple business
functions
Benefits of Integration
Drawbacks: Cost, Complexity, Culture
10
Course Recap – Week 7

Customer Relationship Management



Business Intelligence




Brings together information regarding customers, sales,
marketing, and products
Functions supported and management issues
Knowledge about your customers, competitors, partners,
competitive environment, and internal operations
Enables users to identify and understand the key trends and
events driving their businesses
Uses and challenges
Knowledge Management


Knowledge management comprises a range of strategies and
practices used in an organization to identify, create, represent,
distribute, and enable adoption of insights and experiences.
Benefits, Communities of Practice, Communities of Interest
11
Course Recap – Week 8

Cost / Benefit Analysis



Financial Formulas



Tangible vs. Intangible Benefits
Total Cost of Ownership
Enables value comparison of projects versus each other
Enables value comparison of projects versus a company’s
cost of capital
Portfolio Management



Business Drivers
Methodology
Portfolio Types
12
Course Recap – Week 9

Kodak




Disruptive technology
Innovation and the culture of innovation
Financial concepts such as NPV
Change management

Discuss the strategic and cultural similarities
and differences between Wyeth and Kodak.

How influential and effective was senior
leadership in each of these?
13
Course Recap – Week 10
Role of the CIO




Most Time Spent
 Collaborating with CXOs
 Making Strategic Decisions
 Working on Strategic Business Planning
Obstacles to Success
 Overwhelming Project Backlog and Requests
 Ability to Execute Remains a Top Concern
 Focus on Cost Cutting
Opportunities
 Using IT to Enable / Standardize Business Processes
 Measuring Success and Proving Business Value
A Modern CIO
 Deputies Run Operations
 Focus on Strategy and Execution
Source: www.cio.com: “State of the CIO”
14
Course Recap – Week 11
eCommerce

Features and associated business value of the Web

B2B, B2C, C2C, C2B, eGovernment

Crowdsourcing
 Characteristics
 Benefits
 Drawbacks
Source: www.cio.com: “State of the CIO”
15
Course Recap – Week 12

Social Commerce – essentially using social
media as part of eCommcerce

Examples:



Rating sites
Online shopping or “social shopping”
How does this differ from eCommerce (e.g.
typical B2C) alone?
16
Remaining Class Schedule
Week 14: Class Meets on TUESDAY per University Schedule
11/26
Group Projects Presented
10 Minutes Each + 2 Minutes for Questions
Week 15: No Class: Study Day per University Schedule
12/05
Week 16: Final Exam
12/12
17