CCS 400 Leininger No Logo Viewing Questions Page 1 of 1 No Logo Viewing Questions 1. Explain the difference between the old and newer forms of relationships between the consumer and seller. 2. Explain why Klein thinks that marketing seeks to eliminate choice as much as possible. 3. What is the measure of success of a brand? 4. Explain: “’Colonization’ by corporations and marketing doesn’t respect national boundaries and perhaps not even the earth’s boundaries.” 5. What is effect on the public square when the primary place of public gathering becomes the privately owned shopping mall? What limits does it place on public dialogue and activity? On diversity of perspectives? 6. What solutions does Klein offer to the problems posed by branding? What solutions would you offer? 7. How does the film support and/or pose challenges for Beaudoin’s arguments in Consuming Faith?