To find circulating books, as well as electronic books and U.S. government online documents, on wide-ranging topics using your key words or ideas:
 Go to the Kean University Library’s home page located at http://library.kean.edu
.
 Click Books, E-books, Videos, & More to access the Kean Catalog.
 Type your key words in the search box underneath Find This:
 Limit your search results to particular types of records (such as, Main Collection books, Reference
Collection books, or U.S. Government Online Document) by selecting an option from the Limit Your Search menu.
 Click Search.
 Evaluate your search results.
 Make note of the Library Location designation for any titles of interest. A designation of Main Collection means that the book is a circulating title, while Reference Collection means that the book does not circulate. A designation of U.S. Government Online Document or Electronic Resource means that the item is available online; you may access the material online by clicking the title, then clicking the hyperlink next to the words Linked Resource.
 Make note of the call number and status for any Main Collection titles of interest. When a Main Collection book’s Status is Available, this means that the book is not checked out. Circulating titles are located in the
Main Collection on the second and third floors of the Kean University Library.
Listed below are select reference titles provided for quick look-up by call number in the Reference Collection located on the first floor of the Library. The first column displays the reference call number. The second column displays the corresponding title.
Call Numbers
Ref HB 615 .O94 2006
Ref HC 102 .D8
Ref HC 106.6 .S74
Ref HD 30.15 .B463 1997
Ref HD 59 .H266 2005
Ref HD 2721 .I63
Ref HF 1001 .E467 2001
Ref HF 5412 .G68 2004
Ref HF 5415 .B4552 1997
Ref HF 5415 .Y23 2002
Ref HF 5415.1 .D57 2006
Ref HF 5802 .A38 2003
Ref HF 5826.5 .K38
Ref HF 5837 .E53 2000
Ref HG 151 .B49 1997
Ref HG 4961 .M68
Reference Titles
Oxford Handbook of Entrepreneurship
D&B Million Dollar Directory: America’s Leading Public & Private Companies
Standard and Poor’s Industry Surveys
Blackwell Encyclopedic Dictionary of Management
Handbook of Public Affairs
International Directory of Company Histories
Encyclopedia of Busine$$ and Finance
Dictionary of Marketing Communications
Blackwell Encyclopedic Dictionary of Marketing
International Dictionary of Marketing
Direct Marketing Market Place
Advertising Age Encyclopedia of Advertising
Media Handbook
Encyclopedia of Major Marketing Campaigns
Blackwell Encyclopedic Dictionary of Finance
Mergent’s Industry Review

The Library has a growing electronic book collection. The Kean Catalog provides records for these electronic books, and these records specify that the Library Location is Electronic Resources. Click a book title on a search results list to access the brief record for the item, then scroll down and click the hyperlink provided next to the words Linked Resources. Listed below are select electronic books that focus on sales and marketing topics:
Blackwell Encyclopedic Dictionary of Marketing
Brands Laid Bar: Using Market Research for Evidence-Based Brand Management
Business Without Borders: A Strategic Guide to Global Marketing
Competing on Value
E-commerce Relationship Marketing
Emerging Paradigms in International Entrepreneurship
Global Account Management
Global Market: Developing a Strategy to Manage across Borders
Hispanic Marketing: A Cultural Perspective
Introduction to International Marketing: A Guide to Going Global
Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management
Leisure Marketing: A Global Perspective
Marketing Era from Professional Practice to Global Provisioning
Marketing Plan: How to Prepare and Implement It
Omnipowerful Brand: America’s #1 Brand Specialist Shares His Secrets for Catapulting Your Brand to
Marketing Stardom
Relationship Banking: Cross-selling the Bank’s Products & Services to Meet Your Customer’s Every Financial Need
Sales Letters That Sell
Sales Negotiation Skills That Sell
Sales Questions That Close the Sale
There's a Customer Born Every Minute: P.T. Barnum's Secrets to Business Success
Trillion-Dollar Moms Marketing to a New Generation of Mothers
Your Successful Sales Career
Provided below is a list of select periodicals available in electronic format through the Library’s databases. To check holdings information for these titles and numerous other periodicals, click Periodicals List on the Library’s home page (http://library.kean.edu), then click Periodicals List again.
Advertising Age
AdWeek
American Business Review
Fortune
Harvard Business Review
Journal of Economic History
American Demographics
Brandweek Online
Business Week
Economist
Entrepreneur
Fast Company
Financial Times
Forbes
Journal of Economic Research
Journal of Finance
Marketing News
New York Times
Newsweek
Sales and Marketing Management
Star Ledger
Wall Street Journal
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To start using the Library’s electronic databases to search for articles on certain topics using your key words, go to the
Library’s home page ( http://library.kean.edu
). Click Articles & More to access the Databases. The databases are organized in two different lists. In one list the databases are listed alphabetically, and in the other list the databases are listed by subject or format. Brief directions are provided on the next pages to help you navigate these electronic databases. [Note: When you are off-campus, you will be asked to enter your Kean Library bar code after you click on a database name. Your bar code is located on the back of your Kean University photo ID card.]
To search ABI/INFORM Global for articles, including newspaper articles from the Wall Street Journal:
 Click the letter A on the Jump to menu.
 Click ABI/INFORM Global (ProQuest).
 Type your key terms in the box underneath Basic Search.
 Use the “and” operator to combine terms and retrieve items that contain all of the terms. Use the “or” operator to retrieve one or more of the grouped terms (not necessarily all of the grouped terms). Use the asterisk (*) as a truncation symbol after a word root to retrieve articles with the word root and all of its possible word endings. For instance, type:
salespeople* and business ethics
 Limit your results to articles reviewed or judged by scholars in the field (in other words, scholarly or peer reviewed articles) by selecting Scholarly journals, including peer-reviewed.
 Click Search.
 Result: The first 10 retrieved article titles will be displayed. If the full-text article is available online for a specific item, you will see a Full Text link, a Text + Graphics link, a Full Text - PDF link, or a combination of theses links immediately below the item. Click one of these links to view the full-text article.
 E-mail the article you are viewing by clicking Email located at the top left-hand side of your screen.
 If full-text link options are not present, click Find a copy, then click TOUR Full Text or Check
for full text via Tour Resolver to check the availability of full-text for the article in other Kean
University Library databases.
To search JSTOR for scholarly articles:
 Click the letter J on the Jump to menu.
 Click JSTOR.
 Click Search.
 Type your key terms in the search box.
 Use the “AND” operator to combine terms and retrieve items that contain all of the terms.
Use the “OR” operator to retrieve one or more of the grouped terms (not necessarily all of the grouped terms). Use double quotes (“”) to retrieve items that contain specific phrases.
Use the asterisk (*) as a truncation symbol after a word root to retrieve articles with the word root and all of its possible word endings. For example, type:
"sales force" AND align* AND goal* AND "organizational structure"
 Click Search.
 Result: the first 25 retrieved citations will be displayed. Click citation titles of interest to view the full-text articles.
 E-mail the article citation by clicking Export this citation. Click Email citations under the Export
Citations heading. From the Citation Format drop-down menu select printer-friendly, fill out the rest of the email form, and click Send.
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To search the EBSCOhost Research Databases for scholarly articles using your key terms:
 Click the letter E on the Jump to menu.
 Click EBSCOhost Research Databases (EBSCOhost).
 Click EBSCOhost Web.
 Select databases pertinent to your research topic, such as Academic Search Premier, Business
Source Corporate, Business Source Premier, MasterFILE Premier, Newspaper Source, and/or
Regional Business News.
 Click Continue.
 Type your key terms in the search box.
 Use the “and” operator to combine terms and retrieve items that contain all of the terms. Use the “or” operator to retrieve one or more of the grouped terms (not necessarily all of the grouped terms). Use the asterisk (*) as a truncation symbol after a word root to retrieve articles with the word root and all of its possible word endings. For instance, type:
sales forces and motivat* and compensat*
 Limit your results to articles reviewed or judged by scholars in the field (in other words, scholarly or peer reviewed articles) by selecting Scholarly (Peer Reviewed) Journals under the
Limit your results heading.
 Click Search.
 Result: The first 10 retrieved article titles will be displayed. If the full-text article is available online for a specific item, you will see one or more of the following links immediately below the item: HTML Full Text, PDF Full Text, or Linked Full Text. Click one of these links to view the full-text article.
 E-mail the article you are currently viewing by clicking E-mail at the top of your screen.
 If full-text link options are not present, click the TOUR button to check the availability of full-text for the article in other Kean University Library databases.
To search ScienceDirect for scholarly articles using your key terms:
 Click the letter S on the Jump to menu.
 Click ScienceDirect (Elsevier).
 Click the Search button to access the Basic Search form.
 Type your key terms in the first and second boxes next to Term(s).
 Use the “and” operator to combine terms and retrieve items that contain all of the terms. Use the “or” operator to retrieve one or more of the grouped terms (not necessarily all of the grouped terms). Use the asterisk (*) as a truncation symbol after a word root to retrieve articles with the word root and all of its possible word endings. For example, type:
First Search Box: sales representative*
Second Search Box: manag*
 Click Search.
 Result: The first 100 retrieved article titles will be displayed. If the full-text article is available online for a specific item, you will see a PDF link below the item. Click PDF to view the full-text article.
 E-mail the full-text article by clicking the title from the results list, then click E-mail Article.
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To search OmniFile Full Text Mega (WilsonWeb) for scholarly articles using your key
terms:
 Click the letter O on the Jump to menu.
 Click OmniFile Full Text Mega (WilsonWeb).
 Select Business or Social Science instead of All from the Subject Area drop-down menu.
 Type your key terms in the first, second, and/or third boxes adjacent to Find.
 Use the “and” operator to combine terms and retrieve items that contain all of the terms. Use the “or” operator to retrieve one or more of the grouped terms (not necessarily all of the grouped terms). Use double quotes (“”) to retrieve items that contain specific phrases. Use the asterisk (*) as a truncation symbol after a word root to retrieve articles with the word root and all of its possible word endings. For example, type:
First search box: “sales force”
Second search box: perform*
Third search box: compensat*
 Limit your results to articles reviewed or judged by scholars in the field (in other words, scholarly or peer reviewed articles) by selecting Peer Reviewed.
 Click Start.
 Result: The first 10 retrieved article titles will be displayed. If the full-text article is available online for a specific item, you will see a Full Text HTML link, a Full Text PDF link, or both immediately below the item. Click one of these links to view the full-text article.
 E-mail a full-text article by clicking the Email button available when you either click the article title or click the Full Text HTML link on the results list.
 If full-text link options are not present, click the TOUR button to check the availability of full-text for the article in other Kean University Library databases.
To search SAGE Journals Online for scholarly articles using your key terms:
 Click the letter S on the Jump to menu.
 Click SAGE Journals Online.
 Click Advanced Search underneath the Quick Search box.
 Use the asterisk (*) as a truncation symbol after a word root to retrieve articles with the word root and all of its possible word endings. For example, using the first row of search boxes, type:
Left-hand search box: sales representative*
Right-hand search box: align*
 Note that the “and” operator combines terms and retrieves items containing all of the terms.
 Click Search.
 Result: The first 10 retrieved citations will be displayed. For any item that shows the message this article is AVAILABLE to you or this article is FREE to you on the left-hand side of the screen, click the Full Text (PDF) link immediately below the item to view the full-text article.
 E-mail the full-text article you are viewing by clicking Abstract, then click E-mail this Article to
a Friend located in the gray box on the right-hand side of your screen.
 If you do not see the message this article is AVAILABLE to you, search for the journal in the
Periodicals List to check the availability of full-text for the article in other Kean University
Library databases.
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To search Factiva for company information:
 Click the letter F on the Jump to menu.
 Click Factiva (Dow Jones).
 Click Companies/Markets on the top green toolbar.
 Click Company (instead of Quotes) at the top left corner of the screen.
 Type a company name in the box to the right of Company Name. For example, type: MTV
 Click the magnifying glass button to run the search.
 Results: Browse the Company Results list for the desired company. Click the company name to access a Snapshot, including Address/Contact Information, Business Description, and more.
 Alternatively, click News, Financial Results, Reports, or Build a Report to view more detailed information about the company.
To search Factiva for business articles, including Wall Street Journal articles:
 Click the letter F on the Jump to menu.
 Click Factiva (Dow Jones).
 Type your key terms in the Free Text search box. Use the “and” operator to combine terms and retrieve items that contain all of the terms. Use double quotes (“”) to retrieve items that contain specific phrases. Use the asterisk (*) as a truncation symbol after a word root to retrieve articles with the word root and all of its possible word endings. For instance, type:
“ad* agency”
 Select the appropriate date range from the Date menu.
 Click Run Search.
 Result: The first 20 retrieved article titles will be displayed. Click the article title to view the full-text article.
 E-mail the article you are currently viewing by clicking the envelope icon located on the top left-hand side of your screen.
To search Hoover’s Company Records for company information:
 Click the letter H on the Jump to menu.
 Click Hoover’s Company Records (ProQuest).
 Type a company name in the box underneath Basic Search. For example, type:
Apple
 Click Search.
 Result: The first 10 retrieved records will be displayed. Browse the results list for the desired company. Click the Full Text link below the company name to view a company Fact
Sheet, Overview, History, Financials, and more.
To search MarketLine for information about worldwide companies and industries:
 Click the letter M on the Jump to menu.
 Click MarketLine.
 Click Browse All Companies Information or Browse All Industries Information to access lists of companies arranged alphabetically or by industry.
 Alternatively, type a company name in the box labeled Search Our Products. For instance, type: Krispy Kreme
 Click Go.
 Result: Browse the results list for the desired company. Click the company name to access a
Company Overview, Business Description, History, and more.
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To search ReferenceUSA for company information:
 Click the letter R on the Jump to menu.
 Click Reference USA.
 From the box on the left labeled ReferenceUSA Databases, select a particular Business Database by clicking Search to the right of the database’s name. For instance, you may select one of the following databases: U.S. Businesses, Canadian Businesses, Corp Tech (high-tech companies), HealthCare, or International Businesses.
 Type a company name in the Quick Search form, then click Search Now.
To search Mergent Online for company information:
 Click the letter M on the Jump to menu.
 Click Mergent Online.
 Click enter mergent online.
 In the box labeled Identifier on the left-hand side of your screen, make sure Company Name is selected, then type a company name in the box below. For example, type: Google
 Click Search.
 Results: Browse the Search Results list for the desired company. Click the company name to access Company Details, Company Financials, News, Annual Reports, and more.
To search CountryWatch for information, including historical, cultural, and political
information, about the countries of the world:
 Click the letter C on the Jump to menu.
 Click CountryWatch.
 Select a country from the drop-down menu located under the heading Shortcut to Country
Review on the right-hand side of your screen and proceed.
To search CQ Electronic Library for reports using your key terms:
 Click the letter C on the Jump to menu.
 Click CQ Electronic Library (Congressional Quarterly).
 Type search terms in the search box labeled All CQEL Search: Search across your library’s
CQEL collections.
 Click Go.
 Click titles in the results list to access full-text reports.
 Alternatively, click Advanced Search for the Advanced Search template.
 Type your key terms in the search box.
 Use the “and” operator to combine terms and retrieve items that contain all of the terms.
Use the asterisk (*) as a truncation symbol after a word root to retrieve articles with the word root and all of its possible word endings. For example, type:
tobacco and advertis*
 Click Search.
 Result: The first 30 retrieved report titles will be displayed. Click one of the titles to view the full-text report.
 E-mail the report you are currently viewing by clicking E-mail This Document or by clicking
Send as E-mail then selecting Full Report from the drop-down menu.
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American Community Survey http://www.census.govacs/www
American Factfinder http://factfinder.census.gov
Export.gov
Market Research Library http://www.export.gov
FedStats http://www.fedstats.gov
Kids Count http://www.aecf.org/kidscount/census
State of New Jersey http://state.nj.us.gov
Statistical Abstract of the United States http://www.census.gov/compendia/statab/
U.S. Bureau of Labor Statistics http://www.bls.gov
U.S. Census Bureau http://www.census.gov
Copyright © 2009, Kean University Library.
Originally created by Linda Cifelli and Caroline Geck.
Updated by Linda Cifelli, September 25, 2009.
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