• Corporate Responsibility
-also known as Corporate Social Responsibility
-is a form of corporate self regulation integrated
into a business model
-law, ethical standards, and international norm
• Green Practice
-One part of Corporate responsibility
-Develop self-regulating and sustainable mechanisms
for business practices regarding to environmental
concerns
 IKEA
-Blue Bag Program
-imposing regulations on the use of wood in manufacturing
their products
 Toyota
-Energy efficient hybrid cars-Prius
 Citi Group
-committed to a 10 percent reduction in GHG emissions by
2011
Criticisms of “Green” Corporations
Although the health of the environment is a worthwhile cause, there are
several problems associated with “going green.”
•Few “green” solutions are currently available in industry
•Sacrifices in productivity which result from green practices
•The high price tag