Graphic Design
The term graphic design can refer to a number of artistic and professional
disciplines which focus on visual communication and presentation. Various
methods are used to create and combine symbols, images and/or words to
create a visual representation of ideas and messages. A graphic designer
may use typography, visual arts and page layout techniques to produce the
final result. Graphic design often refers to both the process (designing) by
which the communication is created and the products (designs) which are
generated.
Common uses of graphic design include magazines, advertisements and
product packaging. For example, a product package might include a logo or
other artwork, organized text and pure design elements such as shapes
and color which unify the piece. Composition is one of the most important
features of graphic design especially when using pre-existing materials or
diverse elements.
History of Type
-Movable type was invented by Johannes Gutenberg in Germany in the
Early 15th century. Movable type revolutionized writing in the west.
-Scribes previously manufactured books and documents by hand.
- Printing with type allowed for mass production: letters could be cast in a mold
And assembled into “forms.” After the pages were proofed, corrected, and printed,
The letters were put away in gridded cases for reuse.
- the Bible is one of the first productions in the west using movable type.
Gridded cases metal type was kept in
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In metal type, the
point size is the
height of the type
slug.
• Typeface. The surface of a block of type that makes the
impression. The impression made by this surface. The size or
style of the letter or character on a block of type. The full range
of type of the same design.
• Font. A complete assortment of type of one style and size.
• Appropriateness. Pick typefaces appropriate to the contents of
the story, to the audience, and to the publication and its
objectives. Typography is a major means that publications use
to create their visual personalities.
• Sans-serif. A typeface without serifs.
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• Serif. Small finishing stroke perpendicular to a letter’s main
stroke.
• Weight. Relative thickness or thinness of a typeface. Important
for creating mood.
Homework:
-Print the following handouts
- staple them into your notebook
- you can find them on the homework website page
-Find 5 examples of fonts you like (magazine or internet)
- Find 5 Logos you like.
-Bring them to next class.