LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
B.Com. DEGREE EXAMINATION –COMMERCE
SUPPLEMENTARY EXAMINATION – JUNE 2007
CO 6601 - INTERNATIONAL MARKETING
Date & Time: 27/06/2007 / 9:00 - 12:00
Dept. No.
Max. : 100 Marks
PART A
Answer all the questions:
(10 X 2 = 20)
1) What is free trade area.
2) What is expropriation.
3) What is antitrust?
4) What is piggyback marketing?
5) Suggest 2 steps in personal selling.
6) What is dumping?
7) What is grey marketing?
8) What is meant by high-touch positioning?
9) What is meant by balance of payments?
10) Who are low income countries.
PART B
Answer any five of the following:
11)
12)
13)
14)
15)
16)
17)
18)
(5 X 8 = 40)
Explain the three management orientations in international marketing.
Explain the three policy alternatives for global pricing.
Differentiate between high-context and low-context cultures.
Write notes on Hofstede’s cultural typology?
How are disputes settled and what are the alternatives to litigation for dispute settlement?
What are the criteria for market selection?
What are the strategic alternatives to geographic expansion?
Write notes on environmental sensitivity.
PART C
Answer any two of the following:
(2 X 20 = 40)
19) What are the various driving and restraining forces affecting global marketing?
20) What are the environmental influences on pricing decisions?
21) Explain the global pricing objectives and strategies.
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