LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
M.A. DEGREE EXAMINATION – MEDICAL SOCIOLOGY
SUPPLYMENTARY EXAMINATION – JUNE 2007
CV 41
SO 3875 HEALTH COMMUNICATION
Date & Time: 26/06/2007 / 9:00 - 12:00 Dept. No.
Max. : 100 Marks
PART – A
Answer ALL questions in about 30 words each:
(10 x 2 = 20 Marks)
01. Define communication.
02. What are KAP Studies?
03. What do you understand by ‘Boomerang effect’?
04. Explain Third-person effect in communication.
05. State the need for studying inter-personal communication in the context of health.
06. What is feedback?
07. State the meaning of socio-psychological noise.
08. Define culture shock.
09. What do you understand by ‘alternative paradigm’?
10. Explain briefly the concept of participatory communication.
PART – B
Answer any FIVE questions in about 300 words each:
(5 X 8 = 40 Marks)
11. Comment on the dominant paradigm and its implication on health.
12. Explain how culture influences social structure.
13. What are the various types of communication?
14. Explain the concept of sociology of communication.
15. Who is an opinion leader? What is his role in health communication?
16. What are the barriers to communication between the doctors and a patient?
17. Elucidate the characteristics of communication between non-medical staff and patients.
PART – C
Answer any TWO questions in about 1200 words each:
(2 X 20 = 40 Marks)
18.How can you apply the principles of interpersonal communication in creating
individual health awareness?
19.Using different mass media, suggest a comprehensive health campaign to create
awareness among the masses.
20.Discuss various techniques of propaganda, which could be used in spreading
messages on health and hygiene.
21.Illustrate the use and modality of KAP model with reference to case studies.
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