LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
B.Sc. DEGREE EXAMINATION – VISUAL COMM.
THIRD SEMESTER – NOVEMBER 2010
VC 3506/VC 2501 - MEDIA CULTURE AND SOCIETY
Date : 02-11-10
Time : 9:00 - 12:00
Dept. No.
Max. : 100 Marks
PART – A
Give brief answers to ALL the following questions.
01. Hypermedia.
02. Street Theatre.
03. Social Advertising.
04. Media Saturation.
05. Infotainment.
06. Rhetoric.
07. Audience effect.
08. Dominant Ideology.
09. Community Radio.
10. Reality Shows.
PART – B
(10 X 2 = 20 marks)
Write short notes on ANY FIVE of the following questions.
11. Do television programmes need censorship? Discuss with example.
(5 X 8 = 40 marks)
12. Explain how Media Dominate the Social Ideology?
13. Discuss the media rhetoric in relation to the controversies about 19th Commonwealth
Games of Delhi 2010.
14. “Film Promos on TV are saturating the viewers mind” Do you agree? Explain your position.
15. Does “The Right to Information Act" affect government media organizations? Discuss.
16. Is the growth of privatisation of information harmful to the society? Why?
17. “All news media are primarily businesses driven by a profit motive”. Comment on
the above statement from your learning of Media Culture and Society.
PART – C
Write essay on ANY TWO of the following
(2 X 20 = 40 marks)
18. What are the advantages of studying media for an individual?
19. “Late night crime based television shows subtly cultivate fear in the audience mind” Do you agree?
Write a critical evaluation of any one of the late night TV shows. Give special interest to the realism,
naturalism, construction, selection, denotation and connotation, discourse, the effect of camera
and crew, visual coding and audience positioning.
20. Conceptualize a media deconstructive campaign for Loyola college students. The objective of the
campaign is to tell the negative impacts of films on Indian youth.
21. Explain the various Media Determinants?
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