LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
B.Sc. DEGREE EXAMINATION – VISUAL COMM.
THIRD SEMESTER – APRIL 2011
VC 3506/VC 2501 - MEDIA CULTURE AND SOCIETY
Date : 25-04-2011
Time : 1:00 - 4:00
Dept. No.
Max. : 100 Marks
PART – A
Answer ALL the questions in about 50 words each.
(10 X 2 =20)
1. Mass media
2. Rhetoric
3. Critical Autonomy
4. Realism
5. Mass audience
6. narrative
7. Community radio
8. Visual Coding
9. Citizen journalism
10. Alternative media
PART –B
Answer any FIVE questions in about 200 words each.
(5 X 8 =40)
1. Discuss media saturation among today’s audience.
2. How does management of information take place in media?
3. What are media determinants? Explain with examples.
4. Explain any four technique used in Media Rhetoric.
5. Discuss the impact of cartoon networks on children.
6. Explain the dominant and subordinate ideologies.
7. Discuss in detail the concept of alternative media.
PART – C
Answer any TWO questions in about 400 words each
( 2 X 20 = 40)
1. Do media glorify “reality”? Discuss with examples.
2. “Today’s audience are no more laggards” – Justify your answers
3. Discuss in detail the Indian initiatives towards alternative media.
4. Discuss the role of media during the recent “Commonwealth games – Delhi 2010”
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