LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034 M.Sc. DEGREE EXAMINATION - VISUAL COMM. FIRST SEMESTER – November 2008 VC 1813 - VISUAL CULT & CULTURE Date : 08-11-08 Time : 1:00 - 4:00 Dept. No. KB 07 Max. : 100 Marks PART – A Answer the following not exceeding 50 words each. (10x2 =20) 1. Globalization 2. Ideology 3. Frankfurt school 4. Consumerism 5. Seeing sex 6. Virtual reality 7. Popular culture 8. Visuality 9. Constructed reality 10. Critical autonomy PART – B Answer any FIVE questions in 150 words each. (5 x 7 = 35) 11. Why photography is considered as ‘Democratic Image’. 12. Write about the early perspectives about perspective. 13. Explain the socialization process. 14. What is society? Write about the structure of Indian society. 15. What are our perceptions about colour? 16. Describe the signs of postmodern society. 17. Differentiate between film and television. PART – C Answer any THREE questions in 300 words each. 18. Trace the growth of visuals from drawings to pixel zone. 19. Discuss the role of mass media in shaping our perceptions. 20. Define cultural theory. Explain its key concepts. 21. ‘We live in the age of images’ – Discuss. 22. Write about the impacts of mass culture on society. ************** 1 (3 x 15 = 45)