LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034 M.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION FOURTH SEMESTER – April 2009 TG 22 VC 4803 - MEDIA EFFECTS AND ETHICS Date & Time: 18/04/2009 / 9:00 - 12:00 Dept. No. Max. : 100 Marks PART – A Write short notes on the following in 50 words each. (10 x 2 = 20 marks 1. Reality Defining 2. Agenda Setting 3. Media Rhetoric 4. Boomerang Effect 5. RTI 6. ASCI 7. Copyright 8. Constitutional Remedies 9. Unintended media effects 10. Development diffusion PART - B Answer any FIVE of the following in not more than 200 words. (5 x 8 = 40 marks) 11. Explain the history of Media effects research. 12. Discuss the various facets of freedom of speech and expression. 13. What is Copy Right? Explain the process of registering under Copy Right Act. 14. TV coverage of Mumbai terror attack has called for strict regulation of Broadcast media. What are the regulations would you recommend? 15. What are the determinants of a media text? Explain in detail. 16. Explain the process of film censorship. PART – C Answer any TWO of the following in not more than 400 words. (2 x 20 = 40 marks) 17. Explain the curbs on freedom of speech and expression in the context of Article 19(2). 18. Describe the topology of media effects and elaborate the long-term unplanned effects. 19. The Cable Television Networks (Regulation) Act, 1995 is insufficient to regulate cable TV networks in India. Discuss. 20. Explain the issues concerning Cyber media and Privacy. ************