1 Outcome Assessment Plan Program Mission The Sport Management program’s mission is to prepare undergraduate students for a wide range of positions within the sport industry. The program’s faculty strives to create an active learning environment that encourages students to be engaged, ethical, competent sport management professionals. The department’s teaching foundations value both theory and practice as students participate in experiential learning, community service, and peer and professional networking. These experiences are invaluable to graduates as they enter into the multi-faceted sport industry as future leaders. Efforts will also be directed at preparing all students to fully participate in a diverse global society. Program Broad Based Goals Students in the BS/BA Sport Management program within the Department of Kinesiology and Sport will obtain a breadth of understanding in sport within and across diverse populations and apply this understanding in academic and professional settings. 1. 2. 3. 4. 5. Provide a core curriculum that allows students to acquire knowledge, skills and dispositions specific to sport management. Facilitate the development of critical thinking and problem solving skills throughout the curriculum. Facilitate the ability to communicate effectively and persuasively, both verbally and in writing, in leadership roles in various professional settings and work effectively with diverse groups and organizations Display an understanding of the role and impact of growing and changing technologies on sport experiences of individual and communities and on sport management service delivery. Develop an appreciation of how sport can promote equity and social justice at the global, national, regional, state and local levels. Program –Level Student Learning Outcomes 1. Students have knowledge and skills related to COSMA Common Professional Component (CPC) content areas: (a) Social, Psychological and international foundations of sport, (b) Ethics in Sport Management, (c) Sport Marketing & Communication, (d) Finance & Accounting/Economics, (e) Legal Aspects of Sport, and (f) Integrative Experience . 2. Students have developed critical thinking and problem solving skills throughout the curriculum. 3. Students are able to communicate effectively. 4. Students demonstrate the ability to select and engage technologies appropriate for use in the sport industry. 5. Students have a familiarity of issues related to diversity (race, gender, age, nationality, sexual orientation, gender identity and disability). 2 Student Learning Outcomes Measures Student Learning Outcome #1 Students have knowledge and skills related to COSMA Common Professional Component (CPC) content areas (Social, psychological and international foundations of sport; Ethics in Sport Management; Sport Marketing & Communication; Finance & Accounting/Economics; Legal Aspects of Sport; Integrative Experience). Student Learning Outcome Measure Student Portfolio (Direct Measure) Embedded in SPTM 498 – Internship in Sport Management Students submit a portfolio that includes cover letter, resume, career goals, philosophy statement, academic or professional plan, academic/work artifacts and letter of recommendations. The Internship/Practicum Coordinator utilizes a rubric to evaluate student Criterion: B (80% or better) for all courses Goal: 70% or more of students meeting criterion Internship Presentations (Direct Measure) Embedded in the SPTM 498– Internship in Sport Management course Students submit biweekly timesheets and reports throughout the semester until 450 hours are complete. Students present at the end of the semester on their sport management internship experience. Criterion: Grade B (80% or better) Goal: 70% or more of students meeting criterion Internship Supervisor Surveys (Indirect Measure) Embedded in SMPT 498 – Internship in Sport Management Intern supervisor evaluations are used to provide feedback on various student learning outcomes using midterm and final Employee Internship Evaluations. Criterion: Students score at least a 4.0 on a 15 scale on all areas (employer midterm/final) Goal: 70% or more of students meeting criterion Sport Management Alumni Survey (Indirect) (Q 1-3) A survey given to all sport management graduates that provides feedback about all of the student learning outcomes. Criterion: 80% of students will agree and/or strongly agree the courses taken within the Sport Management major provided knowledge & skills, communication skills, technology skills, and a deeper understanding of diversity. Goal: 70% or more of students meeting criterion 3 Student Learning Outcome #2 Students have developed critical thinking and problem solving skills throughout the curriculum. Student Learning Outcome Measure Student Portfolio (Direct Measure) Embedded in SPTM 498 – Internship in Sport Management Students submit a portfolio that includes cover letter, resume, career goals, philosophy statement, academic or professional plan, academic/work artifacts and letter of recommendations. The Internship/Practicum Coordinator utilizes a rubric to evaluate student Criterion: B (80% or better) for all courses Goal: 70% or more of students meeting criterion Internship Presentations (Direct Measure) Embedded in the SPTM 498– Internship in Sport Management course Students submit biweekly timesheets and reports throughout the semester until 450 hours are complete. Students present at the end of the semester on their sport management internship experience. Criterion: Grade B (80% or better) Goal: 70% or more of students meeting criterion Internship Supervisor Surveys (Indirect Measure) Embedded in SMPT 498 – Internship in Sport Management Intern supervisor evaluations are used to provide feedback on various student learning outcomes using midterm and final Employee Internship Evaluations. Criterion: Students score at least a 4.0 on a 15 scale on all areas (employer midterm/final) Goal: 70% or more of students meeting criterion Sport Management Alumni Survey (Indirect) (Q 4-5) A survey given to all sport management graduates that provides feedback about all of the student learning outcomes. Criterion: 80% of students will agree and/or strongly agree the courses taken within the Sport Management major provided knowledge & skills, communication skills, technology skills, and a deeper understanding of diversity. Goal: 70% or more of students meeting criterion. 4 Student Learning Outcome #3 Students have developed critical thinking and problem solving skills throughout the curriculum (continued) Student Learning Outcome Measure Communication Assignments (Direct) (Q 6-9) Strategic Sport Communication Plan Group project Criterion: Grade B (80% or better) Goal: 70% or more of students meeting criterion & Embedded in SPTM 498 - Internship Survey with a specific focus on Communication (items 3 & 4) Employer Midterm and Final Evaluations (items 3 & 4) Criterion: Students score at least a 4.0 on a 15 scale on the Communication items (items 3 & 4) Goal: 70% or more of students meeting criterion. 5 Student Learning Outcome #4 Students demonstrate the ability to select and engage technologies appropriate for use in the sport industry. Student Learning Outcome Measure Technology Assignment (Direct) Sport Blog Project Assignment Presentations Criterion: Grade B (80% or better) Goal: 70% or more of students meeting criterion Sport Management Alumni Survey (Indirect) (Q 10-11) A survey given to all sport management graduates that provides feedback about all of the student learning outcomes. Criterion: 80% of students will agree and/or strongly agree the courses taken within the Sport Management major provided knowledge & skills, communication skills, technology skills, and a deeper understanding of diversity. Goal: 70% or more of students meeting criterion. 6 Student Learning Outcome #5 Students have a familiarity of issues related to diversity (race, gender, age, nationality, sexual orientation, gender identity and disability). Student Learning Outcome Measure Diversity Assignment (Direct) Diversity Case Study Assignment Criterion: Grade B (80% or better) Goal: 70% or more of students meeting criterion Sport Management Alumni Survey (Indirect) (Q 12-14) A survey given to all sport management graduates that provides feedback about all of the student learning outcomes. Criterion: 80% of students will agree and/or strongly agree the courses taken within the Sport Management major provided knowledge & skills, communication skills, technology skills, and a deeper understanding of diversity. Goal: 70% or more of students meeting criterion 7 Operational Effectiveness Goals Program effectiveness is evaluated utilizing a variety of operational outcome measures. The Sport Management program’s operating goals and the evidence to support the goal will be used to measure program effectiveness. 1. To recruit, hire and retain diverse, high quality faculty and staff. 2. To recruit and retain quality students to meet local and global demands for our graduates. 3. To provide students with the opportunity for professional growth. 4. To develop and maintain partnerships and community outreach opportunities with local business and organizations. 8 Operational Effectiveness Measures Operating Goal OG #1 - Recruit, hire and retain diverse, high quality faculty and staff. Evidence Hiring (recruit and hire) The university has an administrative and faculty hiring process set forth through the Provost office. The first step is an Administrative/Faculty Employment Requisition for posting positon advertisements. We advertise in a variety of venues including Chronicle of Higher Education, the North American Society of Sport Management (NASSM), and Women in NASSM (WIN). Criterion: To have at least a pool of 25 candidates when a SM position is open AND of the 25 have six viable candidates to interview (on-campus) Goal: 80% of the criterions. College Mentoring Program (retain) A college mentoring program that provides new faculty (first three years) with a mentor. The program also provides professional development workshops and social activities. Criterion: Faculty will participate in the College Mentoring Program during their first three years of their tenure. Goal: 100% of faculty meeting criterion. Full-time faculty teaching evaluations – promotion and tenure expectations to retain faculty Course evaluations provide individual faculty members the ability to evaluate their teaching effectiveness. The reviews are also used in annual reviews for reappointment and merit increases. Criterion: Faculty score at least a 3.5 on a 1-5 scale on all areas of evaluation. Goal: 80% or more of faculty meeting criterion. 9 OG #1 (continued) OG #2 - Recruit and retain quality students to meet local and global demands for our graduates. Faculty Publications and Presentations – promotion and tenure expectations to retain faculty Faculty are expected to be scholars in their professional disciplines. While scholarly activities may come in a variety of forms, receipt of tenure and/or promotion in academic rank is generally predicated upon publication of original research in recognized, peer-reviewed outlets. Criterion: Faculty produce at least 1-2 publications and presentations a year. Goal: 80% or more of faculty meeting criterion. Enrollment Based on yearly reports from the Office of Planning, Research and Assessment. Criterion: The Sport Management program will admit 30 students per year Goals: The Sport Management program will meet this criterion 90% each year. Degrees Conferred Based on yearly reports from the Office of Planning, Research and Assessment Criterion: The Sport Management Program will graduate 30 students per year. Goal: The Sport Management program will meet this criterion 80% of the time. Graduation Requirements The Sport Management graduation requirement is based on GPA average for Sport Management programs of 2.46. Criterion: Sport Management students will graduate with a GPA of 2.5. Goal: 100% of the students will graduate with a GPA of 2.5. OG #3 - Provide students with the opportunity for professional growth. Member of Sport Management Club The University of Southern Indiana Sport Management Club exists to provide students with a quality education through experiential learning, networking, and professional development opportunities while increasing knowledge about the sport management field. Our purpose is to express leadership, responsibility, and interaction with the student body, community, and local businesses. We seek to provide an enjoyable learning experience for all who are involved. Criterion: To recruit 50% of the student body to be a member of the Sport Management Club. 10 OG #3 (continued) Goal: The Sport Management Club membership will meet this criterion 50% of student body) 80% of the time per semester. Practica Students complete a 20 hour field experience their freshmen year and a 150 hour practicum both their sophomore and junior years prior to completing the internship. Criterion: To have students complete at least two different practica within recreational sports, intercollegiate athletics and/or professional sport the first time taken. Goal: to meet criterion 100% of the time. Internships Students complete a 450 hour internship their senior year the first time taken. Criterion: To have students complete a 450 hour internship. Goal: To meet criterion 100% of the time. OG #4 - Develop and maintain partnerships and community outreach opportunities with local business and organizations. Student Advisory Board To meet with SAB at least once a year to discuss curriculum and various community and outreach activities. Criterion: To have a SAB once per year. Goal: To meet this criterion 100% of the time. 11 OG #5 - Maintain and control undergraduate enrollments. Enrollment Based on yearly reports from the Office of Planning, Research and Assessment. Criterion: The Sport Management program will admit 30 students per year Goals: The Sport Management program will meet criterion 80% each year. Degrees Conferred Based on yearly reports from the Office of Planning, Research and Assessment Criterion: The Sport Management Program will graduate 50 students per year. Goals: The Sport Management program will meet criterion 80% of the time. Basic Skills Development Program All students in the BS/BA Sport Management program are required to complete 39-credit hours of general education. Through the Core 39, USI prepares individuals to live wisely in a diverse and global community by helping students acquire both discipline specific competence and broader knowledge and skills that reach across disciplines. Core 39 includes courses in the broader traditions of the liberal arts and a common set of experiences that are integrated across the curriculum. In our core, students expand foundational skills in communication and critical thinking, explore how different fields create and use knowledge, broaden their viewpoints through the study of diverse and global perspectives, and refine their writing skills through writing intensive experiences. Foundation Skills – 14 hours Composition (6 hours) Communications (3 hours) Mathematics (3 hours) Physical Activity and Wellness (1 hour) First Year Experience (1 hour) Bachelor of Science – 13 hours Natural Science including Lab (7 hours) Social Science (3 hours) World Language and Culture (3 hours) o No more than 9 hours of courses within the same prefix can satisfy the BS requirement Bachelor of Arts – 13 hours World Language (9 hours) Natural Science with Lab (4 hours) o No more than 9 hours of courses with the same prefix can satisfy the BA requirement o Students earning a BA must successfully complete a four-course sequence in the same language through language 204 or higher o Natural Science must be a lab course. 12 Ways of Knowing – 12 hours Creative and Aesthetic Expression Historical Inquiry Moral and Ethical Reasoning Scientific and Mathematical Inquiry Social Inquiry World Language and Culture o One course is requires from 4 of the 6 Ways of Knowing categories o No two courses selected may have the same prefix o With the exception of World Language’s, a course used to satisfy Ways of Knowing must have a different prefix than any course used to satisfy the BA/BS requirements. o Course satisfying World Language and Culture Ways of Knowing may have the same prefix as the World Language/World Languages and Culture satisfying the BA/BS o Students earning a bachelor’s degree which is not designated as a BA or BS must choose either the BA or BS track for the purposes of Core 39 requirement. Embedded Experiences Diversity (1 course) Global (1 course) Writing Intensive (2 courses) o Embedded experiences may be course found in other areas of Core 39, a major-specific course, or an elective course. o Foundation courses should be completed before the embedded experiences. o There are two writing intensive experiences. One has to be at 200+ level and one has to be at 300+ level. o ENG 201 is a pre-requisite for all embedded writing intensive courses. Personal Development Program The Sport Management Program is housed within the Department of Kinesiology and Sport. The Department of Kinesiology and Sport is housed under within the College of Science, Engineering, and Education. Within the BS/BA in Sport Management curriculum, students are taught both the skills and dispositions necessary to be effective personally and professionally. The program addresses diversity as it relates to the management of sport organizations, the offering of sport products and services, ethical decision making, and the management of relationships with key constituents. The program also covers the technologies involved with effective sport management practice and provide students with the opportunity to demonstrate competence with technologies commonly employed in the field. Beyond the curriculum, students in the BS/BA in Sport Management Program experience a range of opportunities that may assist them in developing personally and professionally. These include: 1. 2. Field Experience Professional Development course – students begin to develop their cover letter, resume, and portfolio their freshmen year. They also are exposed to way of networking and interview training during this course. A 20-hour field experience is required to assist the student in determining their specialized area in sport management (intercollegiate athletics, recreational sports, sport communication, sport and business studies). Sport Management Club – Provides social, educational and professional opportunities with an emphasis on experiential learning and the development of relationships with key stakeholders. 13 3. 4. Experiential Learning within Kinesiology and Sport Department – Offers opportunities for experiential learning beyond the required practicum and internships and offers counsel on job searching. Office of Career Services – Provides expertise as it relates to job searching and effectively preparing application materials. The university also offers a variety of programs and services to assist students as they develop personally and professionally. These include: 1. 2. 3. 4. Academic Skills Personal counseling services Special guest speakers A host of student organizations beyond the Sport Management Club 14 Summary of Student Learning Outcomes Assessment Student Learning Outcome #1 (SLO 1): Students have knowledge and skills related to COSMA Common Professional Component (CPC) content areas (Social, psychological and international foundations of sport; Ethics in Sport Management; Sport Marketing & Communication; Finance & Accounting/Economics; Legal Aspects of Sport; Integrative Experience). Learning Outcome and Measurement Tool Identify the Benchmark Assessment Results: Total Number of Students Observed Assessment Results: Total Number of Students Meeting Expectation Assessment Results: Percentage of Students Meeting Expectation Criterion: Grade B (80% or better) Goal: 70% or more of students meeting criterion 10 9 90% of the students scored an 80% or better on the student portfolio. Measure 2 Internship Presentation Criterion: Grade B (80% or better) Goal: 70% or more of students meeting criterion 10 10 100% of the student scored an 80% or better on the internship presentation 3 Measure 3 Internship Employer Midterm/Final Evaluation Criterion: Grade B (80% or better) Goal: 70% or more of students meeting criterion 8 8 3 Measure 4 Sport Management Alumni Survey (Q 1-3) Criterion: 80% of students will agree and/or strongly agree Goal: 70% or more of students meeting criterion 11 11 100% of the student scored 4.0 or better on the internship employer midterm survey. 100% of the students reported they agreed and/or strongly agreed on items related to SLO 1 – knowledge & Skills SLO 1 Measure 1 Student Portfolio Assessment Results: 1. Does not meet expectation 2. Meets expectation 3. Exceeds expectation 4. Insufficient Data Spring 2015 3 3 15 Student Learning Outcome #2: Students have developed critical thinking and problem solving skills throughout the curriculum. Learning Outcome and Measurement Tool Identify the Benchmark Assessment Results: Total Number of Students Observed Assessment Results: Total Number of Students Meeting Expectation Assessment Results: Percentage of Students Meeting Expectation Criterion: Grade B (80% or better) Goal: 70% or more of students meeting criterion 10 9 Measure 2 Internship Presentation Criterion: Grade B (80% or better) Goal: 70% or more of students meeting criterion 10 10 Measure 3 Internship Employer Midterm/Final Evaluation Part A – Items 7&8 Criterion: Grade B (80% or better) Goal: 70% or more of students meeting criterion 8 8 Measure 4 Sport Management Alumni Survey Q 4-5 Criterion: 80% of students will agree and/or strongly agree Goal: 70% or more of students meeting criterion 11 10 90% of the students scored an 80% or better on the student portfolio. 100% of the student scored an 80% or better on the internship presentations. 100% of the student scored 4.0 or better on the internship employer midterm survey. 95% of the students reported they agreed and/or strongly agreed on items related to SLO 2 – critical thinking & Problem solving SLO 2 Measure 1 Student Portfolio Assessment Results: 5. Does not meet expectation 6. Meets expectation 7. Exceeds expectation 8. Insufficient Data Spring 2015 Graduates 3 3 3 3 16 Student Learning Outcome #3: Students are able to communicate effectively. Learning Outcome and Measurement Tool Identify the Benchmark Assessment Results: Total Number of Students Observed Assessment Results: Total Number of Students Meeting Expectation Assessment Results: Percentage of Students Meeting Expectation Criterion: Grade B (80% or better) Goal: 70% or more of students meeting criterion 10 9 90% of the students scored an 80% or better on the student portfolio. Measure 2 Internship Presentation Criterion: Grade B (80% or better) Goal: 70% or more of students meeting criterion 10 10 100% of the student scored an 80% or better on the internship presentation. Measure 3 Internship Employer Midterm/Final Evaluation Part A – Items 3 &4 Measure 4 Communication Assignment (paper and presentation) Measure 4 Sport Management Alumni Survey Q 6-9 Criterion: Grade B (80% or better) Goal: 70% or more of students meeting criterion 8 8 100 % of the student scored an 4.0 or better on the internship employer midterm survey. Criterion: Grade B (80% or better) Goal: 70% or more of students meeting criterion Criterion: 80% of students will agree and/or strongly agree Goal: 70% or more of students meeting criterion 11 7 63.6% of the students scored an 80% or better on the paper 1 11 11 10 (oral) 11 (written) 90% (oral) and 100% (written) of the students reported they agreed and/or strongly agreed on items related SLO 3 communication 3 3 SLO 3 Measure 1 Student Portfolio Assessment Results: 9. Does not meet expectation 10. Meets expectation 11. Exceeds expectation 12. Insufficient Data Spring 2015 Graduates 3 3 3 17 Student Learning Outcome #4: Students demonstrate the ability to select and engage technologies appropriate for use in the sport industry. Identify Each Intended Outcome Identify the Benchmark Assessment Results: Total Number of Students Observed Assessment Results: Total Number of Students Meeting Expectation Assessment Results: Percentage of Students Meeting Expectations Criterion: Grade B (80% or better) Goal: 70% or more of students meeting criterion 10 9 Measure 2 Internship Presentation Criterion: Grade B (80% or better) Goal: 70% or more of students meeting criterion 8 8 Measure 5 Sport Blog Project Criterion: Grade B (80% or better) Goal: 70% or more of students meeting criterion 13 7 Measure 4 Sport Management Alumni Survey Q 10-11 Criterion: 80% of students will agree and/or strongly agree Goal: 70% or more of students meeting criterion 11 (select) 11 (use) 9 (select) 10 (use) 90% of the students scored an 80% or better on the student portfolio. 100% of the student scored an 80% or better on the internship presentation. 53.8% of the students scored an 80% or better on the technology assignment 85% (select) & 90% (use) of the students reported they agreed and/or strongly agreed on items related to SLO 4 technology. SLO 4 Measure 1 Student Portfolio Assessment Results: 1. Does not meet expectation 2. Meets expectation 3. Exceeds expectation 4. Insufficient Data Spring 2015 3 3 1 3 3 18 Student Learning Outcome #5: Students have a familiarity of issues related to diversity (race, gender, age, nationality, sexual orientation, gender identity and disability). Identify Each Intended Outcome SLO 5 Measure 6 Diversity Case Study Measure 2 Sport Management Alumni Survey Q 12-14 Identify the Benchmark Assessment Results: Total Number of Students Observed Assessment Results: Total Number of Students Meeting Expectation Assessment Results: Percentage of Students Meeting Expectations Criterion: Grade B (80% or better) Goal: 70% or more of students meeting criterion 16 12 Criterion: 80% of students will agree and/or strongly agree Goal: 70% or more of students meeting criterion 11 11 75% of the students scored an 80% or better on the diversity case assignment 100% of the students reported they agreed and/or strongly agreed on items related to Diversity Assessment Results: 1. Does not meet expectation 2. Meets expectation 3. Exceeds expectation 4. Insufficient Data Spring 2015 1 3 19 Student Learning Outcomes Action Plan The sport management faculty is the primary group responsible for reviewing the data and for making recommendations about the effectiveness of the program. Program evaluation in the BS/BA Sport Management program occurs to assist in making decisions about students’ performance in regard to approved learning outcomes and in making decisions about the program’s operational effectiveness in light of the department’s mission and approved strategic plan. Each academic year, the sport management faculty meets to discuss and develop an annual report summarizing relevant student learning and operational effectiveness data and defining an action plan for program improvement to be employed the following year. The annual report is submitted to the College of Science, Engineering and Education and a presentation is presented each year. Recommendations within the action plan that have budget implications are submitted to the Dean of the College of Science, Engineering and Education. Data collected led to the following changes/enhancements being incorporated beginning in the fall of 2013. Data (fall 2014-summer 2015) for the candidacy paperwork submitted was used to evaluated the changes that were made. Additional data may requested on the fall 2013 to summer 2014. In response to the internship site supervisor evaluations there was a concern about our student’s ability to communicate effectively. The new sport management curriculum offers a sport communication track. In response to internship site supervisor evaluations of our students needing more experiences prior to their internships, we have added two practicum to the major. One of the practica is within recreational sports (302) and other practicum is within recreational sports (SMPT 303). Students will be placed within the Recreation, Fitness and Wellness Center and the Intercollegiate Athletic Departments prior to completing an internship. To enhance experiential learning, students will matriculate through the program in the following way: (a) SMPT 283 – Field Experience, (b) SMPT 302 – Practicum in Recreational Sports, (c) SMPT 303 – Practicum in Intercollegiate Athletics, and (d) SMPT 498 – Internship in Sport Management To increase knowledge of diversity within the program, the department created a new course called Diversity in Sport (SPTM 453) to be added to the curriculum beginning in the summer of 2014. To educate students about the role and impact of new and emerging technologies within the sport industries, we created a Sport Blogging and Social Media course (SPTM 353) to be added to the curriculum starting in the spring of 2013. Courses were modified to focus on better alignment with new accreditation standards. All courses contain major components that align with the COSMA CPC standards (SPTM 333 – Sport Marketing; SPTM – Sport Publicity & Promotion; SPTM 336 – Governance and Ethics in Sport; SPTM 451 – Legal Aspects of Sport; SPTM 452 – Sport Finance & Economics; SPTM 263 – Outdoor Education; and SPTM 223 – Principles of Recreation. 20 To provide students with multiple opportunities to experience different segments within sport, we created tracks/minors in intercollegiate athletics and recreational sports. In response to the internship site supervisor evaluations critical thinking and the ability to solve problems were an issue with our students. The majority of our students are interning within intercollegiate athletics In order to improve on professional development opportunities, sport management clubs students with the assistance of faculty advisors offered a sport management summit and introduced a guest speaker series. The sport management summit was held in the fall of 2012. And fall of 2013. The guest speakers began in the spring of 2013. To improve on Community Outreach initiatives the Sport Event Management class and the Sport Management Club planned, organized, implemented and led the Screaming Eagles Running Series in which all proceeds goes toward scholarship and professional development funds. 21 Summary of Operational Effectiveness Goals Identify Each Intended Outcome OG 1 Measure 1 Hiring (Recruit/Retain) Measure 2 College Mentoring Program (Retain) Measure Faculty Teaching Evaluations (Retain – by meeting promotion/tenure requirements) Measure 2 Faculty Publications and Presentations (Retain – by meeting promotion/tenure requirements) Identify the Benchmark Assessment Results: Total Number Observed Assessment Results: Total Number Meeting Expectation Assessment Results: Percentage Meeting Expectation Assessment Results: 1. Does not meet expectation 2. Meets expectation 3. Exceeds expectation 4. Insufficient Data Criterion: To have at least a pool of 25 candidates when a SM position is open AND of the 25 have six viable candidates to interview (oncampus) Summer 2015 26 applied 26 100% 3 6 phone interviewed &1 candidates interviewed on campus 6 16.6% 1 2 1 During 20142015 year we had one faculty completing his third year and the other faculty member was new. She resigned and only met one year. 50% 1 3 Fall 2014 3 Spring 2015 – 3 Fall 2014 – 100% Spring 2015 – 100% 3 2 2 100% of the faculty met 1-2 publications a year. 3 Goal: 80% of the criterions. Criterion: All new faculty will participate in the College Mentoring Program during the first three years of their tenure. Goal: 100% of faculty meeting criterion. Criterion: At least a 3.5 on a 1-5 scale on all areas of evaluation. Goal: 80% of the full-time faculty meeting criterion Criterion: Faculty produce at least 12 publications and presentations a year. Goal: 80% of faculty meeting criterion 22 Identify Each Intended Outcome OG 2 Measure 1 Enrollment Measure 2 Degrees Conferred Measure 3 Graduation Requirements Identify the Benchmark Assessment Results: Total Number Observed Assessment Results: Total Number Meeting Expectation Assessment Results: Percentage Meeting Expectation Criterion: The SM program will admit 30 students per year. Students being admitted 35 admitted 100% 3 Students graduating 44 graduated 88% 3 44 100% 3 Goal: The SM program will meet 80% of the criterion each year. Criterion: The SM program will graduate 50 students per year. Goal: The SM program will meet 80% of the criterion per year. Criterion: Sport Management students will graduate with a GPA of 2.5 Goal: 100% of the students will graduate with a 2.5 GPA. 44 Assessment Results: 1. Does not meet expectation 2. Meets expectation 3. Exceeds expectation 4. Insufficient Data 23 Identify Each Intended Outcome OG 3 Measure 1 Member of Sport Management Club Measure 2 Practica Measure 3 Internship Identify the Benchmark Assessme nt Results: Total Number Observed Assessment Results: Total Number Meeting Expectation Assessment Results: Percentage Meeting Expectation Criterion: To recruit 50% of the student body to be a member of the SM Club 124 15 8.3% 1 302 – 13 303 - 20 302 – 11 303-15 302 – 86.61% 303 – 75% 302 – 3 303 – 1 Combined – 78.7% - 1 14 87.5% 3 Goal: The SM Club membership will meet this criterion 80% each semester. Criterion: To have students complete at least two different practica within recreational sports, intercollegiate athletics and/or professional sport the first time taken. Goal: To meet criterion 80% of the time. Criterion: To have student complete a 450 hour internship their senior year the first time taken. Goal: To meet criterion 80% of the time. 16 Assessment Results: 1. Does not meet expectation 2. Meets expectation 3. Exceeds expectation 4. Insufficient Data 24 Identify Each Intended Outcome OG 4 Measure 1 Student Advisory Board Identify the Benchmark Student Advisory Board Criterion: To have a SAB once per year. Goal: To meet this criterion 100% of the time. Assessm ent Results: Total Number Observe d Assessment Results: Total Number Meeting Expectation Assessment Results: Percentage Meeting Expectation 1 1 100% Assessment Results: 1. Does not meet expectation 2. Meets expectation 3. Exceeds expectation 4. Insufficient Data 3 25 Identify Each Intended Outcome OG 5 Measure 1 Enrollment Measure 2 Degrees Conferred Identify the Benchmark Assessment Results: Total Number Observed Assessment Results: Total Number Meeting Expectation Assessment Results: Percentage Meeting Expectation Criterion: The SM program will admit 30 students per year. Students being admitted 35 admitted 100% 3 Students graduating 44 graduated 88% 3 Goal: The SM program will meet 80% of the criterion each year. Criterion: The SM program will graduate 50 students per year. Goal: The SM program will meet 80% of the criterion per year. Assessment Results: 1. Does not meet expectation 2. Meets expectation 3. Exceeds expectation 4. Insufficient Data 26 Summary of Operational Effectiveness Goals Strengths According to the results our greatest strengths are the following: OG #1 – recruit, hire and retain diverse, high quality faculty and staff OG #2 - recruit and retain quality students to meet local and global demands for our graduates OG #5 – to maintain and control undergraduate enrollments We need to reevaluate the goals and change the criterion in order to reach another level within the department. Specifically, the criterion for OG #2 and OG #3 must be revaluated. Weaknesses According to the results our weakest areas are the following: OG # #3 – to provide students with the opportunity for professional growth a OG #4 – to develop and maintain partnerships and community outreach opportunities with local business and organizations. The Sport Management program needs to consider the following to assist with these deficiencies: Encourage students to participate in the Sport Management Club Encourage faculty to incorporate experiential learning experiences within their courses. This may lead to relationships for the department but also an opportunity for the student to build their network. Encourage students to participate in volunteer activities. Faculty need to encourage and make students aware of the opportunities for volunteer work as well. Operational Effectiveness Goals Action Plan For the 2015-2016 academic year the Sport Management faculty must work on putting together higher criterion for OG #2 and OG #5 in order to take the Sport Management program to the next level. o We will continue to have bi-weekly meetings in working through these changes. We will continue to collect data for the 2015-2016 academic year and make changes to the criterion following the review of our self-study. The Sport Management faculty will work on the deficiencies mentioned in the “Summary of Operational Effectiveness Goals”. o The Sport Management Club leadership team will be the key to the success of getting more students into the club. The Sport Management Club leadership team will be encouraged to do the following: Send an email to all students within the Kinesiology and Sport Department letting students know about the club. Attend classes to let students know about the Sport Management Club. Develop a plan of events prior to the academic year beginning. Continue to encourage students to join their Facebook page. Encourage to develop a Twitter account. 27 o Experiential learning activities/events assist students in building their network and provides them valuable experience to add their resume. These experiential learning experiences would be built within the classes. Volunteer activities are a form of experiential learning that assist students in building their network and gives them valuable experience to add to their resume. Opportunities that are sent to the Chair of the Kinesiology and Sport Department will be given to the proper faculty member. The Sport Management faculty are encouraged to reach out to their network in finding out if there are experiential learning experiences. An option discussion with faculty will assist in finding out their needs in terms of making those connections with the proper community members. Summary Narrative The strategic plan is developed every five years but assessment results are collected on a yearly basis. The five student learning and operational effectiveness outcomes are addressed in the strategic plan so that initiatives may be added on a yearly basis. An annual strategy implementation plan is developed and a budget request is put forth. Funding is provided to implement strategies that will assist with outcome assessment and completion of strategic plan. An analysis of assessment results provides a yearly progress report. Rubrics and Measurement Tools Rubrics and measurement tools may be found in Appendices of this document (pages 28-53). 28 Appendix A – Student Portfolio (SPTM 498 – Internship) STUDENT GPA Portfolio Grade Final Grade 1 2 3 4 5 6 7 8 9 10 2.909 2.980 2.381 3.297 2.773 3.271 3.045 2.890 2.890 2.618 67 89 77 84 88 83 92 92 95 85 A A A A IN A A A A A Sample of portfolio provided if requested. 29 To focus on the student portfolio focus on goals, documented skills, academic work, volunteer efforts, education, work experience, awards, clubs and organizations, and certifications. The organization of the portfolio helps to focus on your strengths and weaknesses, and highlights your learning and growth within the respective sport program. The portfolio shows you are and your capabilities. With this type of personalized information in hand you can go into interview settings with perspective employer with confidence and “proof” of your capabilities, Instead of just talking about what you can do during an interview you can show the potential employer evidence of skills by highlighting your student portfolio. This may provide an edge if you are trying to find new ways to distinguish yourself from the rest of the competition. I. Cover Letter II. Self-Statement, Career Plan, and Academic Plan III. Sample of Work Related and/or Service Materials a. Academic b. Employment c. Volunteer d. Field Experience IV. Professional Development Materials a. Memberships to university and professional clubs and/or organizations b. Certifications c. Continuing Education d. Scholarship e. Awards f. Research Presentations g. Research Publications V. Support Materials a. Professor b. Advisor c. Professional or employer in the field d. Include faculty/employer biography for each letter of recommendation Additional Guidance is found in Chapter 5 of the following book: Bower, G. G. (2014). A guide to field experiences and careers in sport and physical activity, 2nd edition. Deer Park, NY: Linus Publications 30 *Sport Management Portfolio Rubric Criteria Descriptor Good (8-10) Satisfactory (5-7) Substandard (Below 5) Clear, Organized and Professional format Pages 116-118 Cover page, table of contents, dividers, make materials accessible and easy to read. Portfolio contains a cover page with name and contact information, business card, dividers are visible and readable, TOC directs reader to each section. All elements are present, but lack clarity. Some elements missing Career Plan Pages 118-122 A career plan based on the following criteria: academics, goals, related work experience, university/professional activities, certifications/membership/conferences and career strategies Career plan provides a vision of how to obtain valuable experience through all criteria over the next three years. Career plan provides criteria to accomplish over the next three years but does not provide clarity. Some elements of the career plan are missing Philosophy Statement Pages 118-119 The philosophy statement includes a 1 page description of the vision that clearly presents the beliefs of the student as it relates to leadership positions within sport management. Philosophy is clear and compelling—no grammatical or spelling errors. Philosophy is adequately developed--few grammatical or spelling errors. Resume Pages 40-73 Resume provide the majority of the following elements: content information, objectives and/or skills, personal attribute, education background, military experience, scholarship material, relevant work experience, volunteer experiences, professional certifications, memberships, awards Resume follows the guidelines available in chapter 3 of the book and addresses all items on the resume critiquing checklist located on page 73 Resume lacks items from the resume critiquing checklist on page 73 (see attached) Philosophy is poorly developed or missing-many grammatical or spelling errors Resume has several spelling or grammar errors and items are missing from the resume critiquing checklist on page 73. NOTE: not all of these headings will be appropriate for all students. 31 Criteria Descriptor Good (8-10) Satisfactory (5-7) Substandard (Below 5) Academic or Graduate Plan/Transcript Page 121 A four year plan for graduation purposes obtained by meeting with academic advisor (PED 283). A clear documentation of the academic plan of study is logical and clearly shows the student has an understanding of graduation requirements (PED 283) OR Transcript is provided (PED 499/498) A copy of transcript from DARS report included within the portfolio (PED 283/499/498). The academic plan is not logical and clearly shows a lack of understanding in curriculum and graduation requirements (PED 283) OR no transcript provided (PED 283/499/498) A transcript of the course work completed throughout college (PED 499/498). Academic Samples Pages 121-122 Academic skills samples that are reflective of the student’s “best work” and demonstrates abilities to meet job requirements of sport management positions. The skills samples are based on COSMA standards of sport communication, management/leadership, governance/ethics, marketing, finance/economics, legal aspects, and international (Sport Management) The student provided academic samples that are reflective of “best work” based on all categories of the COSMA Standards. The student provided academic samples that are reflective of “best work” but 1-2 samples are missing from the categories of the COSMA Standards. The student did not provide academic samples of “best work” and missed more than 3 samples of the COSMA Standards. Previous Employment/Field Experience Pages 127-128 Relevant work experience and/or field experience artifacts that provide the employer with an idea of hands-on sport management skills. Relevant work experiences and/or field experience artifacts provided a clear understanding of the connection between the skills obtained and the ability to transfer to a position in sport management. Insufficient understanding of the connection between the skills obtained and the ability to between relevant work experience and/or field experience artifacts. Relevant work experience and/or field experience artifacts were lacking and did not provide a clear understanding of the connection between the skills obtained and the ability to transfer to a position within sport management. 32 Criteria Descriptor Good (8-10) Satisfactory (5-7) Substandard (Below 5) Professional Development Pages 123-127 Relevant professional development materials such as presentations, publications, organization memberships, continuing education, certifications, honors and awards Sufficient professional development summary and artifacts included within the portfolio. Insufficient or poorly written professional development summary and/or insufficient artifacts included within the portfolio. Missing summary but included supporting artifacts OR provided poorly written summary report and no artifacts. Service Material Pages 128-129 University, community, and professional organization with a summary report and artifacts to support the report. This section may also include pictures of involvement within the event. Sufficient service material summary report with artifacts provided within portfolio. Insufficient summary report with artifacts provided within portfolio. Support Material Pages 129-130 Support from individuals (faculty, employers, and coaches) who have seen you perform and would recommend you for a position. Biographies of individuals are included. Three credible references were included within portfolio (PED 283) OR Three credible letters of recommendation and biographies were included within portfolio (PED 499/498) One to two credible references were included within portfolio (PED 283) OR One to two credible letters of recommendations were present but no biographies (PED 499/498) Missing summary report but included supporting artifacts OR provided poorly written summary report and no supporting artifacts. References and/or letter of recommendations lacked credibility. Reference: Bower, G. G. (2014). A guide to field experiences and careers in sport and physical activity, 2nd edition. Deer Park, New York: Linus Publications. Grading Criteria Good= 8-10 points Satisfactory = 5-7 points Substandard = 0-5 points *Must receive an 80% or better on portfolio to pass class. Grading Scale 90-100 – A 88-89 – B+ 80-87 – B 78-79 – C+ 70-77 – C 68-69 – D+ 60-67 – D Below 60 - F 33 Appendix B – Internship Presentations (SPTM 498) ID STUDENT 1 2 3 4 5 6 7 8 9 10 000-51-2477 000-53-1293 000-53-5699 000-55-4694 000-50-8188 000-49-7848 000-50-9432 000-56-1603 000-49-7701 000-47-7102 GPA 2.909 2.980 2.381 3.297 2.773 3.271 3.045 2.890 2.890 2.618 Presentation Grade 50 50 50 50 50 50 50 50 50 50 Final Grade A A A A IN A A A A A Presentation Outline I. Internship Site Location Information II. Summary III. Write a brief description of your internship experience. Impact IV. Include Site Supervisor’s full name, title, company name, mailing address, phone number What did you learn about yourself? In what areas did you experience the most personal growth? In what areas did you experience the most professional growth? What insights have you gained about your field? How has the Internship influenced your career goals? Please Explain. Evaluation Did the experience meet your personal expectations? Would you recommend this site to future students? 34 SPTM 498 Oral Presentation Grading Sheet All student will need to come prepared to present on the day of the presentation. All students will have a maximum of 12 Powerpoint slides and be required to have enough copies to distribute to the entire class. Business attire is also a requirement of the presentation. Failure to turn in al the materials or dress in business attire for the presentations will result in a deduction of points from the presentation score. Students may use the presentation outline to develop the Powerpoint slides. Evaluation Criteria 1. The individual was dressed in proper business attire (dress shirt, tie/dress pants, skirt, etc) 1 2 3 2. The individual displayed excellent oral presentation skills (eye contact, not reading presentation, limiting uh…etc) 2 3. 4 8 4 8 The individual used effective means for displaying his/her presentation (powerpoint, handouts, etc) 2 7. 8 The individual had a clear understanding of the topic area for his/her presentation 2 6. 4 The individual used his/her time wisely. 2 5. 8 The individual was well-organized. 2 4. 4 4 8 The overall quality of his/her presentation was excellent 1 4 8. Total Points __________ 9. Overall Grade __________ A+ 50 A 49-45 B+ 44 B 43-40 8 C+ 39 C 38-35 D+ 34 Comments: ____________________________________________________________________________ 35 Appendix C – Midterm Evaluation STUDENT 1 2 3 4 5 6 7 8 9 10 ID 000512477 000531293 000535699 000554694 000508188 000497848 000509432 000561603 000497102 000477102 GPA 2.909 2.980 2.381 3.297 2.773 3.271 3.045 2.552 2.890 3.158 Presentation 50 50 50 50 50 50 50 50 50 50 Portfolio 67 89 77 84 88 83 92 92 95 85 Final Grade A A A A IN A A A A IN Midterm Employer Evaluation Category Produces a good volume of work Produces quality work Exhibits effective oral communication Exhibits effective written communications Has ability to apply academic training to job Has ability to learn Displays analytical ability Has good problem solving ability Demonstrates accuracy and thoroughness Has ability to work under pressure Demonstrates original and creative thinking Prepares and organizes work effectively Takes the initiative; a self-starter Adjust to organization’s procedures and policies Has ability to adjust to nonroutine assignments Keeps constructively busy and mentally alert Has healthy attitude toward organization Is cooperative in working relationships with others Exhibits diligences and perseverance Perform tasks with industry and drive Demonstrates a willingness to accept responsibility Average 4.4 4.6 4.6 4.3 4.7 4.9 4.7 4.6 4.6 4.9 4.4 4.9 4.7 4.9 4.7 4.4 4.9 4.9 4.7 4.7 4.7 36 Final Employer Evaluation Strengths Weaknesses More direct and forceful in confrontational situations. Desire for self-improvement Enthusiasm Adaptability Communication Very articulate in speech Physical Strength Displays self-confidence Customer Service Quick learner Delegating Responsibilities Self-driven Perfectionist Organized New to Campus REC Field Ambitious Initiative Likes to learn and wants to learn Self-starter Communicates with staff and participates well Leadership Attention to detail Willingness to accept responsibility Professionalism Listening Leadership Qualities Follows Direction Communication Knowledge of Facility Customer Service Vocal Enthusiastic Hard Working Personal Appearance Enthusiasm Willingness To Learn Dependability 37 Career Services 8600 University Boulevard Evansville, IN 44712 (812)464-1865 CO-OP/INTERNSHIP ASSIGNMENT REPORT STUDENT MIDTERM SELF-EVALUATION (SPTM 498) Name __________________________________________ Date Employer Name _________________________________ Faculty Advisor Department to Which Assigned ____________________________________Phone Immediate Supervisor ___________________________________________Title Days and Times you work ________________________________________________________________ General responsibilities for department Describe the major duties of your position PERFORMANCE SELF-RATING The following section is designed to let you evaluate yourself on your current practice assignment. This will help you to identify those aspects of your performance which can be considered assets to you professional growth, as well as those work habits that are in need of improvement. Using a scale of 1-5, please rank the following where 1 is strongly disagree and 5 is strongly agree. CATEGORY Produces a good volume of work Produces quality work Strongly Disagree COMMENTS 1 2 3 1 2 3 Strongly Agree 4 4 5 5 Exhibits effective oral communications 1 2 3 4 5 Exhibits effective written communications 1 2 3 4 5 Has ability to apply academic training to job 1 2 3 4 5 Prepare and organize work effectively 1 2 3 4 5 Take the initiative; a self-starter 1 2 3 4 5 Adjust to organization’s procedures and policies 1 2 3 4 5 38 ADDITIONAL COMMENTS: Career Services 8600 University Boulevard Evansville, IN 44712 (812)464-1865 CO-OP/INTERNSHIP ASSIGNMENT REPORT STUDENT FINAL SELF-EVALUATION (SPTM 498) Name _______________________________________Date Employer Name ________________________________Faculty Advisor Department to Which Assigned ________________________________Phone Immediate Supervisor _________________________________Title _______ PERFORMANCE SELF-RATING Paying particular attention to those areas which you indicated on your mid-term evaluation that needed improvement, rate yourself on the same criteria. In the comments section, discuss briefly what specific progress you have made in each area. CATEGORY Produces a good volume of work Produces quality work Strongly Disagree 1 2 3 1 2 3 Strongly Agree 4 5 4 5 Exhibits effective oral communications 1 2 3 4 5 Exhibits effective written communications 1 2 3 4 5 Has ability to apply academic training to job 1 2 3 4 5 Prepare and organize work effectively 1 2 3 4 5 Take the initiative; a self-starter 1 2 3 4 5 Adjust to organization’s procedures and policies 1 2 3 4 5 Comments ADDITIONAL COMMENTS SITE RATING 1. How frequently did your supervisor review your progress with you? Daily _____ Weekly _____ Occasionally _____ Did not review _____ 2. Has this experience altered your academic or career goals? Yes ___ No ___ Please Explain: 3. All work experiences, regardless of how enjoyable or frustrating, are learning experiences. Describe your most enlightening learning/work experience while participating in this program. 39 White copy: Yellow copy: Career Services Employer Copy ____________________________ Supervisor’s Signature Career Services 8600 University Boulevard Evansville, IN 44712 (812)464-1865 EMPLOYER EVALUATION CO-OP/INTERNSHIP STUDENT MIDTERM EVALUATION (SPTM 498) Student Name ________________________________Date Employer Name _______________________________Phone ____________________ Student’s Supervisor ______________________________________________________________________________ Name Title EVALUATION INSTRUCTIONS This form should be completed by the individual in the best position to evaluate the student’s training. Using a scale 1-5, please rank the following where 1 is strongly disagree and 5 is strongly agree. A. POSITION PERFORMANCE: Circle the number which best describes the student’s performance on this assignment. CATEGORY Strongly Disagree Strongly Agree COMMENTS Produces a good volume of work 1 2 3 4 5 Produces quality work 1 2 3 4 5 Exhibits effective oral communications Exhibits effective written communications 1 1 2 2 3 3 4 4 5 5 Has ability to apply academic training to job 1 2 3 4 5 Has ability to learn 1 2 3 4 5 Displays analytical ability 1 2 3 4 5 Has good problem solving ability 1 2 3 4 5 Demonstrates accuracy and thoroughness 1 2 3 4 5 Has ability to work under pressure 1 2 3 4 5 Demonstrates original and creative thinking 1 2 3 4 5 B. WORK HABITS: Circle the number which best describes the student’s individual work habits. CATEGORY Prepares and organizes work effectively Takes the initiative; a self-starter Strongly Disagree COMMENTS 1 2 3 1 2 3 Strongly Agree 4 4 5 5 Adjust to organization’s procedures and policies 1 2 3 4 5 Has ability to adjust to nonroutine assignments 1 2 3 4 5 Keeps constructively busy and mentally alert 1 2 3 4 5 Has healthy attitude toward organization 1 2 3 4 5 Is cooperative in working relationships with others 1 2 3 4 5 Exhibits diligences and perseverance 1 2 3 4 5 Performs tasks with industry and drive 1 2 3 4 5 Demonstrates a willingness to accept responsibility 1 2 3 4 5 40 C. ADDITIONAL COMMENTS: Please attach a separate sheet if desired. Supervisor Signature ____________________________ 41 Career Services 8600 University Boulevard Evansville, IN 44712 (812)464-1865 EMPLOYER EVALUATION CO-OP/INTERNSHIP STUDENT FINAL EVALUATION (SPTM 498) Student Name __________________________________Date Employer Name ___________________________Phone Student’s Supervisor ______________________________________________________________________________ Name Title PROFESSIONAL DEVELOPMENT A. PERSONAL CHARACTERISITCS that will help or hinder the student’s professional development. Consider such categories as professional maturity, personal appearance and habits, authority acceptance, self-reliance, dependability, desire for self-improvement, adaptability, leadership abilities, enthusiasm, honesty, acceptance of constructive criticism, and willingness to adjust self-interest to group interests. (Other applicable characteristics may be added by the rater.) SUMMARY OF STRENGTHS SUMMARY OF DEVELOPMENTAL NEEDS 1. ______________________________________________ 1. 2. ______________________________________________ 2. 3. ______________________________________________ 3. B. GROWTH AND DEVELOPMENT 1. Does this student appear to be making satisfactory progress for this stage of development? Yes ___ No __ Please Explain: ____________________________________________________________________________ ______________________________________________________________________________________ 2. Estimate student’s potential ____________________________________________________________________________________________ _____________________________________________________________________________________________ 3. Would you recommend this student for future employment in this or another firm? Yes ___ No ___ Why? _____________________________________________________________________________ This report has been discussed with the student: Yes ___ No ___ May we share this report with the student? Yes ___ No ___ PROGRAM EVALUATION 1. Has the USI’s Internship/Co-op program been effective in meeting the needs of your organization? Yes ___ No ___ 2. Was the student’s academic training appropriate and related to the Professional practice position in your organization? Yes ___ No ___ 3. Any additional comments about the program: Supervisor’s Signature ________________________________________________ 42 Appendix D – Communication Assignment Spring 2015 STUDENT ID GPA 1 2 3 4 5 6 7 8 9 10 000-53-1349 000-53-1924 000-56-1649 000-59-1290 000-56-6915 000-53-2976 000-56-6437 000-53-1098 000-55-0492 000-54-5499 000-53-2807 2.846 2.217 1.990 2.406 1.7336 2.772 2.500 3.534 2.116 2.288 2.462 Communication Assignment Grade (paper) 94 77 86 86 80 87 96 92 78 80 82 Final Grade A C+ B B B B+ A A C+ B B 43 Strategic Sport Communication Plan Group Project 200 points Each student will be assigned to a group for a half a semester long communication project. As part of the project each group will act as the communication department for a professional sports organization. The professor will assign each group a sport. It will be the responsibility of the group to develop a strategic sport communication plan. Components that should be included are personal communication, organizational communication, publishing and print communication, electronic and visual communication, new media, advertising, public relations and crisis communication, and research. Each component should include policies and at least 5 specific examples of each component. The project will include a 20 minute presentation worth 100 points and a minimum of a 15 page paper which discusses the components of your plan in more detail. The paper will be worth 100 points. Each student must participate in the presentation and in the development of the paper in order to receive credit. Each student is expected to contribute to all aspects of the group project and presentation. Peer evaluations may be completed by all members of the group to assess each student’s contribution. Any issues with a group member’s contribution will be reflected in their grade with a minimum penalty of a full letter grade drop in the student’s group project grade. A 2-3 page outline/update of work completed on the project will be due in class on 11/6/14 and will be part of your paper grade The final paper for all groups will be due on 12/2/14. MLA format should be used. Objective of Assignment: Student partners will prepare a strategic sport communication plan for a professional sports team. The purpose is to apply and synthesize the material presented on sport communication over the course of the semester so that they understand sport communication principles applied to the sport environment. Elements of Assignment: 1. 2. 3. 4. 5. 6. 7. 8. Personal communication Organizational communication, Publishing and print communication Electronic and visual communication New media Advertising Public relations and crisis communication Research *Each element should include policies and at least 5 specific examples of communication within its component. *Each of the elements in the above list is a subsection of the assignment. Designate in boldface type. 44 Soccer Football Baseball Auto Racing Basketball Golf Hockey Mixed Marshall Arts Volleyball SPTM 288 FINAL PRESENTATION GRADING RUBRIC ITEM COMMENTS Excellent INTRODUCTION GROUP PREPARATION INVOLVEMENT BY ALL MEMBERS CREATIVITY CONCLUSION TOTAL SCORE Average 5 27-30 Above Average 4 24-26 Unacceptable 3 21-23 Below Average 2 18-20 0-1 0-17 POSSIBLE POINTS 5 30 27-30 24-26 21-23 18-20 0-17 30 27-30 5 90-100 24-26 4 80-89 21-23 3 70-79 18-20 2 60-69 0-17 0-1 30 5 100 Above Average 4 24-26 24-26 Average 24-26 4 80-89 21-23 3 70-79 0-59 SPTM 288 FINAL PAPER GRADING RUBRIC ITEM INTRODUCTION ORGANIZATION EXAMPLES OF COMMUNICATION CREATIVITY CONCLUSION TOTAL SCORE COMMENTS Excellent 5 27-30 27-30 27-30 5 90-100 3 21-23 21-23 Below Average 2 18-20 18-20 18-20 2 60-69 Unacceptable 0-1 0-17 0-17 0-17 0-1 0-59 POSSIBLE POINTS 5 30 30 30 5 100 45 Appendix E – Technology Assignment (SPTM 353 – Social Media and Sport Blogging Project) Spring 2015 STUDENT 1 2 3 4 5 6 7 8 9 10 11 12 13 ID 000-53-9726 000-12-2578 000-57-3719 000-54-8534 000-53-1293 000-55-4694 000-52-6126 000-53-1924 000-49-7701 000-54-8893 000-61-2284 000-55-9565 000-55-0492 GPA 3.059 2.570 2.600 3.087 2.980 3.297 3.119 2.217 2.890 2.633 .833 3.295 2.116 Technology Assignment Grade 78 77 28 88 100 93 93 63 97 88 66 97 38 Final Grade B C F B A A A C+ B B C A D 46 SPTM 353 Sport Blog Project Ongoing project throughout the semester that will be completed in groups of 3 or 4. Each group member will write posts on various topics, which are assigned weekly on Monday in class. We will briefly discuss your week of blogging the following Monday. Each group will give a 20-25 minute presentation where they explain/show their blog to the class. Each student is expected to contribute to all aspects of the group project and presentation. Peer evaluations will be completed by all members of the group to assess each student’s contribution. Consistent evaluations of non-participation will be reflected in the student’s grade with a minimum penalty of a full letter grade. Will blog for 10 weeks total. Will be given weekly sport blog topics. Each individual is responsible for 6 posts over the course of 10 weeks. Each group is responsible for having a minimum of 2 posts per week. Because of the odd numbers in each group, groups of 3 will have some weeks of 1 post and groups of 4 will have some weeks of 3 posts. Each group determines their work schedule. Recommended that each post be a minimum of 500 words. Will be having in-class blog days on most Friday’s where you can work in groups. 200 points total. Presentation dates 4/21/14, 4/23/14, 4/25/14. Copies of all group blogs in chronological order in paper version are due on Monday, 4/21/14. Presentation Scoring Rubric Introduction 10 points Involvement by all members 50 points Creativity 50 points Quantity 50 points Uniqueness 15 points Overall Presentation 25 points ________________________________________ Total 200 points 47 SPTM 353 SPORT BLOG PRESENTATION RUBRIC ITEM INTRODUCTION INVOLVEMENT BY ALL MEMBERS CREATIVITY QUANTITY UNIQUENESS OVERALL PRESENTATION TOTAL SCORE COMMENTS Excellent Average 9-10 45-50 Above Average 8 40-44 Unacceptable 7 35-39 Below Average 6 30-34 0-5 0-29 POSSIBLE POINTS 10 50 45-50 45-50 13-15 23-25 40-44 40-44 12 20-22 35-39 35-39 11 18-19 30-34 30-34 10 15-17 0-29 0-29 0-9 0-14 50 50 15 25 90-100 80-89 70-79 60-69 0-59 100 48 Appendix F – Diversity Assignment SPTM 453 – Diversity in Sport Case Study Spring 2015 STUDENT 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 ID 000-53-9726 000-54-6983 000-12-2578 000-57-3719 000-61-0824 000-52-9805 000-52-9570 000-53-1349 000-52-6470 000-52-6126 000-53-9918 000-59-3754 000-51-5049 000-56-2777 000-53-8920 000-53-0260 GPA 3.059 2.594 2.570 2.600 3.437 2.363 3.041 2.846 2.805 3.119 2.218 3.538 2.362 3.636 2.831 2.394 Diversity Assignment Grade 83 60 84 81 97 81 80 81 84 78 0 83 85 85 83 77 Final Grade B C C+ C A C A A B B F B+ B A C B 49 SPTM 453 case study Directions A case study can be defined as the study of an individual unit or social group in order to compare a larger group to that unit or a particular instance of something for use in the illustration of a more general principle. For this assignment, you will develop a preliminary illustrative case study that seeks to utilize a few (at least 2) instances of an event to show what an overall situation is like (illustrate). This case study should revolve around one of the issues of diversity in sport that will be investigated throughout this course (see syllabus). Utilizing your chosen issue, you will observe participants within an active sporting environment, paying careful attention to their intra/interpersonal communications and interactions, in an effort to determine how impactful the diversity issue may be within that particular environment. Environments for study may include: professional sport (participants/spectators), collegiate sport (participants/spectators), recreational sport (intramurals, club sports, informal sport participants), or other areas as approved by Dr. Anderson. Your study should be supported by applicable background research outlining the importance of the diversity issue that is being studied and the appropriateness of the environment in which the issue is being studied. This background material will help to explain to the reader why your case study was undertaken and the significance of the environment and diversity issue investigated. Case studies will not have a specific minimum number of pages that must be written, however these assignments should be complete enough to establish the justification of the study and explain the results of the investigation, including the use of field notes and observations where appropriate. Studies should be written according to APA 6th Edition style requirements. A detailed grading rubric will be made available to students later in the course. Studies will be submitted via Blackboard Assignment by 5:00 PM CDT on the stated due date in the syllabus. Late submissions will not be graded. 50 SPTM 453 CASE STUDY GRADING RUBRIC ITEM APPROPRIATENESS OF CHOSEN TOPIC KNOWLEDGE OF DIVERSE CULTURES, LIFE EXPERIENCES AND WORLDVIEWS IDENTIFICATION OF ETHICAL AND SOCIAL JUSTICE ISSUES (INCLUDING PERSONAL SOCIAL RESPONSIBILITY) CRITICAL INQUIRY REGARDING IDENTITY AND CULTURE IDENTIFICAITION OF INTRA/INTERPERS ONAL COMMUNIICATION OF SUBJECTS BACKGROUND RESEARCH AND EXPLANATION (OVERALL STRENGTH AND CLARITY) WRITING CLARITY AND GRAMMAR APA FORMAT TOTAL SCORE COMMENTS Excellent Average 9-10 Above Average 8 Unacceptable 7 Below Average 6 0-5 POSSIBLE POINTS 10 9-10 8 7 6 0-5 10 9-10 8 7 6 0-5 10 9-10 8 7 6 0-5 10 13-15 12 11 10 0-9 15 18-20 15-17 14 13 0-12 20 18-20 15-17 14 13 0-12 20 3 70-79 2 60-69 0-1 5 100 5 90-100 4 80-89 0-59 51 Appendix G Sport Management Alumni Survey Spring 2015 11 out of 25 students Category My courses prepared me for a career in sport management. My course provided me with the skills and hands-on experience necessary to be successful in sport management. My courses provided me with well-rounded knowledge of the sport management field. My course provided me with necessary problem solving skills. My courses provided me with the ability to analyze problems facing the sport management field. My courses prepared me to be effective with written communication. My courses prepared me to be effective with verbal communication. My course prepared me to be persuasive in my written communication. My course prepared me to be persuasive in my verbal communication. My courses provided me with the ability to select appropriate technologies for use in the industry. My courses provided me with the ability to effectively use technologies in the sport industry. My courses prepared me to embrace diverse working environments within the sport industry. My courses prepared me to engage with a diverse group of customers/clients within a sport industry. Strongly Agree 40% Agree Disagree 60% Neither Agree/Disagree None None Strongly Disagree None 30% 70% None None None 60% 40% None None None 40% 50% None 10% None 40% 50% None None None 50% 50% None None None 50% 40% 10% None None 30% 60% 10% None None 30% 60% 10% None None 30% 50% 20% None None 40% 50% 10% None None 20% 80% None None None 40% 60% None None None 52 My courses provided me with a familiarity of issues related to diversity in sporting environments. 20% 80% None None None 53 54 55 56