[PPT] E & PO

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CXC Education & Public Outreach
CXC EPO Scope
EPO Program Scope:
 Public Affairs: Space Science Updates,
press releases, press conferences,
media contacts, media events &
activities
 Informal Ed/Outreach: printed
distributable materials, exhibits & displays,
public talks and events, permissions
 On-line Outreach: web site and digital
products
 Formal Education: classroom ready
education materials, teacher workshops,
mini-fellow program, EPO proposal peer
review
 CXC Support: support to public &
scientific talks, science conferences &
colloquia
CXC
(Jan. 2002 - June 2002)
CXC Education & Public Outreach
Press & Other Media
Press events:
 1 Space Science Update
 3 Press Conferences
 11 Press Releases
 7 Image Releases
Results:
 Print News articles in top 25 press markets: 155
(including 4 NY Times, 2 each Washington Post
& USA Today)
 Front page of: The New York Times, USA Today,
LA Times, Orlando Sentinal, San Diego UnionTribune, cover of Science News
 Broadcast News:
• 3 NPR broadcasts, featured on Boston area
program "Chronicle"
 On-line media
• AOL "Hot Link", USA Today "Hot Site"
• Regular coverage in on-line space news sites
• 6 Astronomy Picture of the Day, 13 additional
links to CXC website
• 16 HEASARC Picture of the Week
CXC
(Jan. 2002 - June 2002)
CXC Education & Public Outreach
Outreach: Materials Distribution

Supplied approximately 12,000 bookmarks,
20,000 postcards, 10,000 CDs, 10,000
lithos, 18,000 sticker books, 10,000
coloring books, 12,000 posters and 5,000
EPO lithos to various education
workshops, astronomy days, science
museum and planetarium events
SEU
Theme packages: 5,000 CDs, 10,000
printed items. Asked to resupply same for
2nd round distribution

Underserved library/planetarium network
(through JPL's Space Place: 400 of each
item)

NASA Education Resource Centers and
ERC-sponsored workshops: as asked

Project Astro: as asked
CXC
(Jan. 2002 - June 2002)
CXC Education & Public Outreach
Education Conferences & Teacher
Workshops
Education Conferences/Workshops Supported Jan.June 2002:
 AAPT Annual Meeting
 New England Regional AAPT
 National Science Olympiad (coaches clinic,
regional & national test events)
 ERC workshop at GSFC
Upcoming:
 ERC teachers workshop, Oklahoma City
 NVO education workshop
 Board Meeting, MacDonald Observatory
 Accepted presentations/short courses at all 3
NSTA fall Regional conferences
CXC Education workshops:
 June 25-30, 2002: 30 teachers
 July 28-Aug. 2, 2002: 7 master teachers
 5 Chandra master teacher "mini-fellows"
CXC
(Jan. 2002 - June 2002)
CXC Education & Public Outreach
Web Stats
(Usage: June 2001 - May 2002)
The power of images:
 Galactic Center: 1,142,475 hits [ Jan. 10 2002 ]
 Quark Star SSU: 397,411 hits [ April 11 2002 ]
 Jupiter: 304,596 hits [ March 1 2002 ]
 N132D: 287,455 hits [ May 23 2002 ]
 2 Years with Chandra Symposium:
1,366,734 hits [ Sept. 6, 2001 ]
(multiple image releases)
Top 10 Pages
1) Photo Album
2) Latest Press Release
3) Field Guide
4) Special Feature
5) Chandra Digest Subscription
6) Virtual Postcards, Desktops & Screensavers
7) Illustration / Resources section
8) Chandra Mission
9) Educational Games
10) Cosmic Distance
CXC
(Jan. 2002 - June 2002)
CXC Education & Public Outreach
(Jan. 2002 - June 2002)
Top 5 News Stories (June 2001 - June 2002)
“Chandra Takes In The Bright
Lights, Big City Of The Milky Way”
“Cosmic X-rays
May Reveal
New Form of
Matter”
“Chandra Catches
Milky Way Monster
Snacking”
CXC
“Jupiter Hot Spot
Makes Trouble
For Theory”
“Chandra Probes
Nature of Dark
Matter”
CXC Education & Public Outreach
(Jan. 2002 - June 2002)
Top 5 Images (2002)
Galactic Center
N132D
CXC
Crab Nebula
Jupiter
Eta Carinae
CXC Education & Public Outreach
(Jan. 2002 - June 2002)
SSU Actions



CXC
Held discussions with NASA HQ, MSFC, STScI, others
Established SSU Advisory Committee
Identified needed SSU capabilities:
• dedicated scientist
• research support
• animator
• image processor
• graphic illustrator
• web support
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