Rhetorical Analysis
Conduct a rhetorical analysis of the following picture. Answer the questions listed below.
1-What is the purpose/goal of the argument being analyzed-what is it trying to achieve?
2-Who is making the argument or claim-who is speaker?
Any possible motives, what ethos does it create and how?
3-Who is the audience/target audience (demographics & psyche) and how does speaker appeal to them?
4-Evaluate argument based on emotional appeals –pathos
5-Evaluate argument based on credibility/character of speaker-look for evidence on credibility.
How does speaker establish credibility? Personal experience, knowledge, expertise
6-Evaluate argument based on facts and reasoning-what evidence is used, what are sources, etc.-logos
7-Examine the arrangement and style of argument
Any particular order or structure
Language use, picture painted, tone, straight forward or manipulating
8-What context surrounds the argument-social, political, historical, cultural etc.