Institutional Planning, Assessment & Research
Strategic Action Plan 2010-13
College of Health and Human Performance
ECU Values:
ECU’s College of Health and Human Performance adheres to the established “enduring values”
outlined in ECU Tomorrow: A Vision for Leadership and Service (2007), ECU’s long-range strategic
plan and is aligned to the Strategic Action Plan, 2010-13 and its corresponding Key Performance
Indicators that advance our Mission.
ECU’s values are outlined below:
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Respect;
Authenticity;
Accountability;
Teamwork; and
Commitment to Serve.
ECU Mission:
To serve as a national model for public service and regional transformation by:
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Preparing our students to compete and succeed in the global economy and multicultural
society,
Distinguishing ourselves by the ability to train and prepare leaders,
Creating a strong, sustainable future for eastern North Carolina through education,
research, innovation, investment, and outreach,
Saving lives, curing diseases, and positively transforming health and health care, and
Providing cultural enrichment and powerful inspiration as we work to sustain and improve
quality of life.
Approved by the UNC Board of Governors - November 13, 2009
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Institutional Planning, Assessment & Research
Key Strategic Planning Principles:
Several key planning principles were established to develop this strategic plan:
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Support for student success throughout the continuum of their college learning experience;
Adherence to ECU Tomorrow: A Vision for Leadership and Service, 2007 and the ECU
Strategic Action Plan, 2010-13;
Support for effective leadership and professional development;
Purposeful decision-making, moving towards clearly defined goals and measurable
objectives;
A commitment to institutional effectiveness; and,
Allocation of resources to ensure attainment of established priorities.
Goals:
GOAL 1:
GOAL 2:
GOAL 3:
Education for a New Century
The Leadership University
Health, Health Care, and Medical Innovation
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Institutional Planning, Assessment & Research
Goal 1:
Education for a New Century
Outcome Objective: Advance global awareness through the internationalization of
premier curricula, programs, students, staff and faculty.
 Measure: Increase number of students involved in study abroad/exchange
programs by a minimum of 2% by 2013
 Measure: Increase number of projects in which HHP faculty interface with
international scholars/students in unit and on campus by a minimum of 2% by 2013
Outcome Objective: Leverage our global profile to extend partnerships with international
universities.
 Measure: Implement formal program with at least one international university by
2013
Outcome Objective: Empower our future leaders to succeed by offering experiences that
enlighten and nurture an understanding of diverse cultures.
 Measure: Students enrolled in HHP courses will increase volunteer and service
learning involving diverse cultures by ten percent by 2013
 Measure: One hundred percent of HHP undergraduate degree programs will
include at least one diversity designated course by 2013
 Measure: One hundred percent of graduate teaching assistants will complete
cultural competence training by 2013
 Measure: The HHP Diversity Climate Survey results will be used to identify specific
areas for enhancement in instructor training and course content by AY 2012-2013
Outcome Objective: Excel in the development and implementation of holistic approaches
to learning that advance the cultural competence of our students.
 Measure: HHP faculty work collaboratively with Campus Recreation and Wellness,
Disability Support Services, Student Affairs, and community resources to expand the
ECU Adapted Recreation and Wellness Day to incorporate campus-wide
understanding of persons with varying abilities through hands-on training and
engagement by 2013
Outcome Objective: Increase research, scholarship, and funding opportunities available to
undergraduate and graduate students.
 Measure: Work collaboratively with the Graduate School to increase Master's
stipends to levels commensurate with competing institutions
Outcome Objective: Substantially increase support for research and graduate programs
that are tied to UNC-GA's and ECU's highest priorities, among them STEM.
 Measure: Increase college external funding by a minimum of 10% by 2013
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Outcome Objective: Accelerate our efforts to create an environment that is highly
conducive to research.
 Measure: Continue to work collaboratively with IPAR and other space-related
entities to secure appropriate laboratory space for nexus of faculty investigating
diabetes and obesity related disease prevention
Outcome Objective: Sustain our commitment to attracting and retaining excellent faculty,
staff, administration, and students.
 Measure: Increase efforts to attract and retain underrepresented populations via
the implementation and ongoing assessment of the HHP diversity action plan
Goal 2:
The Leadership University
Outcome Objective: Define and develop opportunities to enhance the discovery and
practice of leadership.
 Measure: HHP faculty and administrators will develop an HHP Undergraduate
Program Inventory of Leadership Development Practices by fall 2011
 Measure: Increase documented evidence of student leadership activities by 2013
 Measure: Increase student involvement in advocacy leadership efforts related to
their disciplines and healthy living (e.g., service learning projects, professional
organization involvement, legislator engagement, community interaction, etc.) by a
minimum of 10% by 2013
 Measure: HHP faculty and administrators will identify opportunities to develop and
implement leadership focus separate courses by 2013
Outcome Objective: Develop programs to promote the well-being of self and others.
 Measure: Develop at least one formal activity and healthy lifestyle collaborative
program with Student Affairs (Campus Recreation and Wellness, WLLC, Student
Union, or others) by 2013
Goal 3:
Health, Health Care, and Medical Innovation
Outcome Objective: Increase external funding for health related research.
 Measure: Increase efforts to expand interdisciplinary research affiliations by a
minimum of 10% by 2013
 Measure: Maximize recruitment and hiring practices to facilitate success of new
tenure-track faculty to secure external funding
 Measure: Work with IPAR and other space-related entities to increase physical
space available to conduct research
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Outcome Objective: Create an approach that integrates basic, clinical, translational, and
community based health research.
 Measure: Seek to increase external financial support of HHP research labs (e.g.,
activity promotion lab, biofeedback lab, environmental health lab, etc.) related to
health by a minimum of 10% by 2013
Outcome Objective: Address health issues that face the region by increasing translational
research projects that address established priorities.
 Measure: Continue to evaluate and document HHP's role in an ECU School of Public
Health and develop a plan to be appropriately involved in public health-related
research
Outcome Objective: Remain responsive to a changing health environment by providing an
innovative educational experience for future health providers.
 Measure: Continue to evaluate and document HHP's role in School of Public Health
and develop a plan to be appropriately involved in public health-related educational
experiences
Outcome Objective: Expand graduate and post graduate educational programs in health
and health care.
 Measure: Continue discussion and documentation regarding the feasibility of
potential new doctoral programs
 Measure: Continue evaluation and documentation of curricular expansion of the
interdisciplinary Doctoral program in Bioenergetics and Exercise Science
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