Measuring for Success
Module
Nine
Which One Is You?
It’s Personal
Using ABC’s to Promote Success
Refresher: ABCs
Attitudes,
Knowledge
and Skills
Short-Term
Behavior
Intermediate
Real Impacts
Conditions
Long-Term
Success
Measuring ABCs: An Example
Your team decides to focus on
fostering small business growth by
providing training on developing and
managing Web-based sales.
Strategy:
Web Training for
Small Business
Owners
Thriving
Small
Business
Sector
Measuring ABCs: An Example
Problem: You have conducted the
training for five years, but small
business numbers are static or
declining.
Discussion: What are some possible
points at which the strategy failed to
produce the desired condition?
Points for Course Correction
Web
Training for
Small
Business
Owners
Number of
Trainings &
Participants
Attitudes,
Knowledge,
and Skills
Scores on
Post
Assessment
Behavior
Conditions
Number of
Websites
Started
Thriving
Small
Business
Sector
Number of
New
Websites
Generating
Income
CREATING A PLAN TO
MEASURE FOR SUCCESS
Key Questions in Developing a Plan
• What information do we need?
 Does it already exist? OR
 Will you need to gather it?
• Who has access to the information?
• When should we gather? How often?
• How can we gather the information?
Measurement Plan Template
What you want to
measure
Strategies:
The Strategy
The Participants
Attitudes/Knowledge/
Skills you want to
change
Behavior you want to
change
Condition you want
to change
What
information
you need
Who has the
information
How you will
get the
information
How
often/when you
will get the
information
Measurement Plan Feedback
• Any new strategies or steps
identified?
• Opportunities for course
corrections?
• How will this plan foster success?
• Are measurement responsibilities
assigned?
• Additional information needed?
Keeping Your Eyes on the Goal
Did the strategies:
• Move us closer to achieving our regional goals?
• Make effective use of our regional assets,
strengths and opportunities?
• Generate additional problems?
• Other thoughts?
Session Debrief
• Questions
• Insights
• Other thoughts