Launching SET & Building a
Strong Regional Team
Module
One
The SET Phase IV States:
2 New -- 5 Expanding
SET Phase IV
Purpose of SET
Help rural communities/counties
work together as a regional team in
developing and implementing
A High Quality
Regional Economic Development Plan
that builds on the
current and emerging
economic strengths
of their region
SET Core Process Modules
Moving
Into Action
The Basics
Gearing Up
Resources
& Goals
Launching SET
& Building a
Strong
Regional Team
Identifying the
Region’s
Comparative
Advantage
Defining Your
Regional
Vision and
Goals
Planning for
Success
Exploring Your
Region’s
Demographics
Exploring
Potential
Regional
Strategies
Discovering
Assets &
Barriers
Measuring for
Success
Producing a High Quality Plan:
The Essential Components
EvidenceBased
Aligned with
Vision &
Goals
Practical
Team’s
Regional
Plan
Focused on
Regional
Economic
Development
Broadly
Supported
Roles and Responsibilities
State Partner Team
• State Rural Development & Extension Service
Professionals
• Other relevant partners (5-7+)
• Assists in helping regional teams link to needed resources
State Coaching Team
• Has strong experience coaching groups
• Includes at least one person well versed in interpreting and
explaining technical economic data
• Coaches the SET region toward their plan
• Helps with the High Quality Plan development process
In This Session We Will:
• Define the region
• Examine benefits and barriers to building
this regional partnership
• Deliverable: Generate a list of essential
partners
• Deliverable: Develop a call to action
• HQP: Draft a plan for involving stakeholders
DEFINING A REGION:
DIFFERENT APPROACHES
Regions Can be Defined
Using Different Lenses
SET Focuses on Economic Regions
• SET begins with a group of
geographically linked counties
that want to work and think
regionally.
• SET’s main focus is connecting
counties that are economically
linked through economic
clusters.
Your Region
• Insert a map or list of your region’s
counties.
Building Your Team
Invite People to the Team that:
•
•
•
•
•
•
•
Can influence success
Have necessary skills
Have resources
Are respected leaders
Will encourage buy-in
Represent emerging industry sectors
Represent diverse populations
Source: Know Your Region
Who Should be at the Table?
Business
&
Industry
Local
Residents
Regional
Team
Members
Nonprofit,
Voluntary &
FaithBased
Groups
Local,
Regional
Government
Education
Who Else Should You Invite?
Name of Team Member
Major Sector/Interest Area the
Person Represents
Example: Joanne Smith
Business (Banker)
Example: Dr. Barbara Jones
Education (Comm. College President)
BUILDING
REGIONAL
NETWORKS &
COLLABORATIVES
Collaboration Math
The whole is greater than
the sum of the parts.
Building Toward Collaboration
Cooperating
Trust
Effectiveness
Collaborating
Coordinating
Networking
Green Light/Red Light
• Organizations to which you
currently belong
• Organizations of which you
once were a member
Why I Stayed and Why I Left
What Can We Learn?
How can we apply these lessons
to our partnership?
Creating a Win-Win Partnership
Existing
SET Team
What can the
current team
learn or gain
from their
involvement?
What can the new
partners learn or
gain from their
involvement?
New
Partners
21
Call to Action: Basic Principles
• Describe purpose
• Provide reason for
participation
• Identify timeline
• Explain intended outcomes
Source: Know Your Region
Looking Ahead . . .
In Module Two, we will:
• Explore the implications of the
region’s demographic
structure
• Draft the demographics
section of the High Quality
Plan
Preparing for Module Two
Final Thoughts
• Anything need clarification?
• Other questions about SET?
• SET contact persons:
 Extension Service:
 State USDA RD: