Home Sale Preparation:
It’s Never Too Early to Start
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Sally Chvany, Professional Organizer
Owner - Acme Organizing
617-872-8543
Sally@acmeorganizing.com
Eileen Maxcy, Realtor
Coldwell Banker Residential Brokerage
978-314-2460
Eileen.Maxcy@NEMoves.com
Today’s topics
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Market update
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The 4 P’s for a Successful Sale
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Best Return on Investment
What’s really going on in the market?
Real data
 Good news
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Burlington
Cambridge
Watertown
Middlesex County
Single Family Homes
%
2013
2012
Inventory*
1516
1875
-19%
Solds
10,879
9938
+9 %
Avg. Sale Pr
$545K
$510K
+7%
Days On Mkt
73
124
-41%
*Active homes for sale on 3/8/13 vs 3/8/12
Info taken from MLSPIN the Multiple Listing Service for MA
Getting Started
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It is a big project and it is daunting. But it is
not impossible
Break down into parts or buckets and make
it manageable
You are the Project Manager
Assemble a team
The Four Ps
The Plan
Choose a Realtor/Project Manager
 Setting a time line
 What about money & price?
 Where are you going?
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The Price
Part Science…part Art
 CMA & Needs assessment
 Current competition
 Re visiting price
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Preparation
Curb Appeal
 De clutter
 CLEAN sells!
 Less is More
 Repairs/Updates
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Presentation:
Exposing the property  Great Pictures
 Internet…Internet…Internet
 Caravan…Open Houses…Signs
 Get Social
The Rest of the Pack
Your
House
 Property
Pictures
Bad Photos
Better Photos
Best
Long Term
Property Improvement Projects:
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What makes sense?
Top 5 Improvements:
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2.
3.
4.
5.
Minor Kitchen remodel
Deck Addition (wood vs composite)
Entry Door (steel vs fiberglass)
Attic bedroom remodel
Siding replacement (vinyl)
88.5%
86.0%
80.9%
78.1%
78.1%
Cost vs. Value Report 2013 – a survey by Remodeling magazine in
cooperation with REALTOR®
Magazine
Long Term
Property Improvement Projects:
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What doesn’t make sense?
Worst 5 Improvements:
1.
2.
3.
4.
5.
Home Office Remodel
Sunroom Addition
Bathroom Addition
Backup Power Generator
Basement Remodel
46.2%
51.0%
55.8%
59.1%
62.4%
Cost vs. Value Report 2013 – a survey by Remodeling magazine in
cooperation with REALTOR®
Magazine
Big Bang Short Term Projects:
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Paint
Carpet
Refinish Hardwood
Paint or replace front door
 But . . . . .
The 2 BEST investments
you can make
are
Organizing & De-cluttering
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Thank you