WDDC Marketing
Shirley Fung - Dina Poteau
March 2007
MIT
Functional Requirements
• increase awareness within the local community
(in the developing country/around the workshop)
• increase awareness in the global community
• reach out to potential funding sources (nonprofit, for-profit, government, individuals)
• increase awareness in the MIT community (or
Boston) to encourage innovation
Design
Parameters
Pros
Cons
Contacts
Risk
Countermeasures
increase awareness within the local community (in the developing country/around the workshop)
hosting an event for the
community
area needs work;
hard to do
remotely;
Potential fellowship project that could follow other DPs in
this area, since this would require us to travel during the
semester
provide education and
informational materials
(i.e. pamphlets,
brochures available at
rehab centers)
educating the user;
ability to get the
word out;
may require more
research;
distribution may not
be easy; cost of
printing;
language/translatio
n required;
community
partners,
Amos W.
our pamplets end
up sitting on
someone's desk and
never get
distributed
work closely with
the community
partners to get
feedback, and ask
for involvment
advertisement campaign
(posters, free tshirts, ad
space on our own class
designs)
a free tshirt travels!
don't know how
effective this would
be; cost of
materials;
community
partners,
Amos W.
not knowing the
culture, and end up
being
counterproductive
work closely with
the community
partners to get
feedback, and ask
for involvment
Design
Parameters
Pros
Cons
Contacts
Risk
Countermeasures
increase awareness in the global community
website and video,
massive promotion to
get the word out on the
web
web is a great way
to disseminate
information
(time and money)
cost of maintaining
a server or just the
website;
getting media/press
(newspaper,
magazines, TV)
coverage
getting an article
on the Tech is
easy;
much harder to get
wider coverage (TV
may be
impossible);
We can't expect someone to help take care of the
website for us when we are done with the class (i.e.
Shuttletrack). There are also on going costs associated
with a website (domain name services, web hosting,
having a webmaster).
MIT news
office, The
Tech,
Edgerton
Center,
Public
Service
Center
not able to get
someone to host
our article
establish an early
relationship with all
of our references
Design
Parameters
Pros
Cons
Contacts
Risk
Countermeasures
reach out to potential funding sources (non-profit, for-profit, gov't, individuals)
website (even with
functionality for small
donations, like $1, $5,
$10, tax deductable?)
monetary support
for the workshops
is affective
requires a website,
that may need
significant web
development; cost
of maintenance;
requires further
research on how
this can be
implemented
same reasoning as the website item, there are definitely
more details that needs to be worked out, it might be too
big for us.
initiate contacts with
organizations and meet
with them
potentially get a
large amount of
money;
requires us to build
the connections;
where can we find
these sources?
Since we don't have any established contacts, it would be
very hard for us to guarantee any amount of success this
semester.
Design
Parameters
Pros
Cons
Contacts
Risk
Countermeasures
increase awareness in the MIT community (or Boston) to encourage innovation
on-campus event
(booth, showcase,
exhibition)
integrates well with
our class; would be
relatively easy, and
good for the scope
of semester
research/event
planning; our
showcase at the
MOS is good
enough already?
Edgerton
Center,
Public
Service
Center
end of term is a
busy time; what if
the groups don't
want to do it
start early, talk to
other students in
class to see what
others think
newspaper (MIT or
local) --similar to a
previous item
see previous item
see previous item
see
previous
item
see previous item
see previous item
Boston-wide area event
among other colleges
potential to get the
word out to a large
community
requires a lot of
resources; event
might be too big;
requires more than
what 2 people can
do
Too large of a project for us to handle, costly, and
requires too much resources!
invite a famous guest
speaker for an event
potential to get the
word out to a large
community; ability
to get a credible
figure behind the
cause
cost money to
invite a speaker; is
a semester enough
time?
Too large of a project for us to handle, costly, and
requires too much resources!
create a competition
among MIT students, or
with various colleges
ability to get other
smart students
involved
requires resources
like funding; we
don't have
established
connections; scope
is beyond a
semester-long
project
Too large of a project for us to handle, costly, and
requires too much resources! Running a competition will
require more than just 2 students to do…