At the IAB town hall meeting in Miami, attendees were split into 2 groups (one with new
members and one with existing members) The groups were asked for ideas on what
types of things IAB should be working on or get involved in. We really got a wide variety
of answers. The list has been put into categories. Please vote for up to 3 of the 8
categories that you think the IAB should consider tackling as future opportunities:
1. Awards: - Create an award for successful application of IE skills to various fields
2.
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Education/Knowledge Sharing
Webinars for IE professionals
Add a session to the conference about IE’s ability to impact Green initiatives
Monthly webinars to better share ideas and promote IAB
3. Communication
 Translate Website into different languages
4. Networking:
 IIE needs help leveraging Facebook and linked-in
5. Marketing the Industrial Engineering Profession (i.e., educating people on value
of IE’s)
 Communicate to the world that we’re IE’s whether in manufacturing settings or any
other industry
 Promote IE’s ability to impact green initiatives
 Link Google searches for continuous improvement or other words that describe IE
activities to IIE website (Think about what words are used in other cultures)
 Use companies intranets to gain exposure
 Consider a new definition of IE – “Industrial Engineering is: The creation and
improvement of concepts that increase value”
 Advertise in airline magazines, iPhone, U-Tube
 Remove lower quality “IE” u-tube videos
 Get best “IE” u-tube videos on IIE web site
 Take ownership of “100 year track” and enhance
6. Marketing the IIE organization
 IIE should have more aggressive marketing
 Link Google searches for continuous improvement or other words that describe IE
activities to IIE website (Think about what words are used in other cultures)
 Use companies intranets to gain exposure
 Consider adding “proud member of IIE” to your business cards
 Leverage Wikipedia to promote IIE
 Advertise in airline magazines, iPhone, U-Tube
7. Marketing Industrial Engineering to young people
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8.
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Create a kit for promoting IE to students
Leverage other groups who are promoting STEM groups to kids (Boston Museum of
Science, SWE, etc)
Work to train and promote IIE/IAB with math and science teachers
Other:
Promote PE
Promote certifications
Promote ABET
Greater partnership with CETA
Promote IAB - Reach out to Student and Senior Chapters to promote IAB and get
their involvement
 Promote plant tours at all our conferences
 Increase international IAB presence