Semantic Web & Semantic Web Processes A course at Universidade da Madeira, Funchal, Portugal June 16-18, 2005 Dr. Amit P. Sheth Professor, Computer Sc., Univ. of Georgia Director, LSDIS lab CTO/Co-founder, Semagix, Inc Special Thanks: Cartic Ramakrishnan, Karthik Gomadam Semantic (Web) Technology Applications Part III (a) Representative consumer-centric applications Taalee’s MediaAnywhere: Ontology-driven Semantic Search of A/V content (2000-2002) Delightful, relevant information, exceptional targeting opportunity Context and Domain Specific Attributes Taalee, Inc. 1999-2002 Uniform Metadata for Content from Multiple Sources, Can be sorted by any field The Streaming Search Engine That Reads Your Mind Metadata: Targeting Taalee, Inc. 1999-2002 Taalee, Inc. 1999-2002 Creating a Web of related information What can a context do? Taalee, Inc. 1999-2002 Semantic/Interactive Targeting Buy Al Pacino Videos Buy Russell Crowe Videos Buy Christopher Plummer Videos Buy Diane Venora Videos Buy Philip Baker Hall Videos Buy The Insider Video Precisely targeted through the use of Structured Metadata and integration from multiple sources Taalee Directory Georgia Bulldogs System recognizes ENTITY & CATEGORY Taalee, Inc. 1999-2002 Taalee Directory Careless whisper Taalee, Inc. 1999-2002 Semantic Relationships Taalee, Inc. 1999-2001 Example 1 – Snapshots (“Jamal Anderson”) Search for ‘Jamal Anderson’ in ‘Football’ Click on first result for Jamal Anderson View the original source HTML page. Verify that the source page contains no mention of Team name and League name. They were Taalee’s valueadditions to the metadata to facilitate easier search. Taalee, Inc. 1999-2001 View metadata. Note that Team name and League name are also included in the metadata Example 2 – Snapshots (“Gary Sheffield”) Search for ‘Gary Sheffield’ in ‘Baseball’ Click on first result for Gary Sheffield View the original source HTML page. Verify that the source page contains no mention of Team name and League name. They were Taalee’s valueadditions to the metadata to facilitate easier search. View metadata. Note that Team name and League name are also included in the metadata BLENDED BROWSING & QUERYING INTERFACE VideoAnywhere and Taalee Semantic Search Engine (2000) Targeted e-shopping/e-commerce ATTRIBUTE & KEYWORD QUERYING assets access SEMANTIC BROWSING uniform view of worldwide distributed assets of similar type Blended Semantic Browsing and Querying (Intelligence Analyst Workbench): 2002 Semantic Technology Applications HP developed Education Portal/Web Community for Singapore government Highlighted in Eric Miller keynote in Semantic Technology conference Semantic Technology Applications RDF-driven Web portal for Nokia developers/partners Highlighted in Eric Miller keynote in Semantic Technology conference Semantic Technology Applications Nokia forum