Perfect Search • Semantic Web – RDF – Objects, relationships – Reasoning • Examples – Dbpedia Vs. Wikipedia – Del.icio.us • How is this possible: – Need taxonomy --- Directory, Folksonomy – IBM’s WebFountain – What Paul Ford has to say • What is the use of the Semantic Web? – Better search – E-commerce (there is a downside as well) How Search is Evolving • New search interfaces – From a cell phone or personal device (remember the UPC scanning example – GPS • Aggressive personalization • New types of data – RFID (http://www.news.com/2010-1069-980325.html) – Blogs