Keep Sedona Beautiful, Inc.
Intern Position
Fall Semester 2013
Capture the Wonder Photo Contest Website
Introduction:
Keep Sedona Beautiful, Inc. (KSB) is a 501(c)3 (non-profit) organization committed
to protecting and sustaining the unique scenic beauty and natural environment of
the Greater Sedona area since 1972.
In order to further this mission, KSB has created a photo Contest website called
Sedona Capture the Wonder Photo Contest (SCTW) where anyone, living locally or
visiting, may submit their photos of the Sedona Area. The purpose of the contest is
to showcase the very thing KSB is committed to protect through the use of photos,
taken by people from around the world, each touching upon a unique quality of our
red rocks and junipine forest, of Oak Creek and the Verde River, of the flora and
fauna who share this home. Prizes are awarded for first through third place
winners for each 3 month contest.
The SCTW website is designed to accept donations to help pay for its maintenance
and upkeep, to pay for the prizes awarded to the winners, and as a fundraising tool
for support of the KSB initiative, the establishment of a National Scenic Area (NSA).
As a non-profit Keep Sedona Beautiful, Inc. consists almost totally of volunteers.
Though many of these volunteers are retirees who have extensive marketing
experience, the organization is in need of an intern who can effectively and
efficiently provide current marketing skills and strategies to make the contest a
success.
Goal
The purpose of this internship is to give the intern an experiential awareness of
working real time on a project which also fulfills ecological goals and values. The
intern will have “hands-on” opportunities to make decisions that will have a real
outcome. Working with experienced KSB members and volunteers, the intern will
be able to implement a variety of marketing techniques.
This opportunity will prepare the intern to implement future real-world marketing
projects particularly in the area of marketing for conservation and non-profit
organizations.
Project
The intern, in consultation with Keep Sedona Beautiful’s members and volunteers
with marketing experience and SCTW committee members, will develop and
implement marketing strategies for the Capture the Wonder Photo Contest website,
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http://www.sedonacapturethewonder.org
Outcomes
The use of successful marketing strategies will generate increased submissions of
photos and donations resulting in an apparent increase in the importance of
sustaining the beauty of Sedona.
Through the increase of fundraising dollars generated through the website, KSB will
be able to increasing funding of the NSA initiative. The intern will have important
documentation, including growth numbers in dollars, traffic, and effectiveness of the
implemented marketing campaign which they may supply to potential employers to
demonstrate their ability. The intern will also enjoy knowing they have helped to
protect and sustain one of the most beautiful places on earth.
Desired Traits
The intern will need work with the KSB office staff and at times with members of the
KSB Board of Trustees in order to operate within KSB board policy. Marketing and
promotion of the contest will include not only web-based formats but also in-person
and phone contact with heads of organizations and city officials.
The intern must be well-versed in current social media skills and an aptitude to stay
on the cutting edge of new marketing opportunities. This person needs to be willing
to familiarize themselves with online photo contests and with the SCTW website
rules and processes for submitting photos and voting. They must be creative and
willing to think outside of the box.
The intern must furnish a written initial marketing strategy and timeline for
completion within two weeks of acceptance of the position. Monthly written
progress reports, including figures for growth and effectiveness, must be supplied in
a format useful for presentation to the KSB Board of Trustees.
Supervision and Evaluation
Jerry Buley, Ph.D.. Emeritus professor (Communication) from Arizona State
university) and Jan Wind (office manager and site manager), and members of the
KSB Board of Trustees will supervise the work and will prepare an evaluation at the
end of the semester which addresses the quality of the performance of the tasks and
success of the internship outcomes identified above.
To Apply
Please submit a resume and cover letter outlining your skills and interest to
Jan Wind via email at ksb@esedona.net . Questions, please call 928-282-4938.
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