Universum Talent Research 2015
Partner Report | American University of Beirut
Lebanon Edition | All main fields of study
2015 | Lebanon | All main fields of study
About Universum
EVERY YEAR
1.000.000
With over 25 years of experience
researching the field of Employer
Branding, Universum is a recognised
world leader with tried and tested
frameworks.
Universum is the thought leader in
Employer Branding, with local experts
in research, consulting and
communication solutions, offering highquality insights.
Universum annually conducts
quantitative and qualitative research
with over 1.000.000 talented individuals
to gather insights into their career
preferences, communication habits and
their perception of potential employers.
For our clients around the world,
Universum is a trusted partner
providing solutions and services to
develop, improve and implement
tailored Employer Branding strategies.
Universum’s unique global reach
ensures the comparability of research
results across markets. We partner
with approximately 2.000 of the top
academic institutions in the world.
Universum employs smart, friendly and
professional experts and consultants,
who work with our clients in long-term
partnerships.
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2015 | Lebanon | All main fields of study
We help higher educational institutions
Universum is the global leader in the field of employer branding and talent research. Through our market research,
consulting and media solutions we aim to close the gap between the expectations of employers and talent, as well as
support Higher Education Institutions in their roles.
Through our unique insight into the recruitment challenges of employers and the dynamics of the talent market, we help
nearly 2,000 colleges and universities worldwide to:
UNDERSTAND
IDENTIFY
PLAN
ATTRACT
PLAN
MANAGE
THE CAREER PREFERENCES AND
EXPECTATIONS OF STUDENTS AND ALUMNI
THE READINESS FOR PROFESSIONAL LIFE OF
YOUR STUDENTS AND ALUMNI
RELEVANT EMPLOYERS TO VISIT CAMPUS
THE BRAND PERCEPTION AND ATTRACTIVENESS
OF YOUR COLLEGE/UNIVERSITY
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2015 | Lebanon | All main fields of study
Sample client list
Some of the world´s most attractive employers
4
2015 | Lebanon | All main fields of study
Universum in the Media
Universum Rankings and Thought leadership Publishers
5
2015 | Lebanon | All main fields of study
What we cover in this report
5
4
CAREER SERVICES
Career Services are undergoing a
tremendous change around the
globe as they become a more and
more integral part of educational
institutions. Find out how students
currently use your career service,
how satisfied they are and how
you can better position your
career service for the future with
more relevant offerings.
CAREER & EMPLOYER
PREFERENCES
Find out which are students’ most
preferred employers and get insight
into the career preferences and
expectations of your students in
comparison to the overall
population. Also, understand how
your institution has shaped the
career path of your students and
alumni.
1
EXECUTIVE SUMMARY
Gain insight into the profile,
career and employer
preferences of your students
and the comparison groups.
2
1
5
2
4
3
3
EMPLOYABILITY & READINESS
FOR PROFESSIONAL LIFE
Identify what kind of practical
experience, skills and mindset your
students have and what separates
them from the overall target group.
These insights will help you
improve the employability of your
students and alumni by being able
to communicate their unique value
to employers.
UNIVERSITY BRAND
PERCEPTION
This chapter evaluates the brand
perception of your university with
respect to employability & career
advancement opportunities.
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2015 | Lebanon | All main fields of study
About the Universum Talent Research and the target groups
THIS REPORT
THE QUESTIONNAIRE
• Created with over 25 years of experience,
extensive research within HR, focus groups and
communication with our clients, students and
professionals.
• Global perspective - local insight.
• Conducted via an online survey. The online link
was distributed via university and alumninetworks, communities, the Universum Panel
and different local and global partners.
Number of respondents
GROUP 1
Your students
556
GROUP 2
RESPONDENTS
• Students at higher educational institutions.
All students
2 804
• Professionals with an academic degree
• Non-academics
FIELD PERIOD
December 2014 to May 2015
Total number of
respondents in the survey
2 804
7
Table of contents
1
1
EXECUTIVE SUMMARY
2
EMPLOYABILITY
3
UNIVERSITY BRAND PERCEPTION
4
CAREER & EMPLOYER PREFERENCES
5
CAREER SERVICES
EXECUTIVE SUMMARY
Get insight into the profile, career and employer preferences of
your students and the comparison groups.
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2015 | Lebanon | All main fields of study
Summary of your University Brand Perception
TOP OF MIND ASSOCIATIONS WITH YOUR UNIVERSITY
AVERAGE UNIVERSITY RECOMMENDATION SCORE
7,7
6,8
Your students
?
All students
• What is the first word that comes to mind when you think of your current educational institution?
• How likely is it that you would recommend your educational institution to friends or family?
• How satisfied are you with your current educational institution?
AVERAGE UNIVERSITY SATISFACTION SCORE
7,3
6,6
Your students
All students
• This is an extract from a University Report based on the results of the Universum Talent
Survey 2015 in Lebanon. Please visit www.universumglobal.com for more information about
Universum and our global research.
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2015 | Lebanon | All main fields of study
American University of Beirut Employability KPIs
Your students
PD
Professional
Development
PE
Practical
Experience
Practical
Experience
SL
Scalable
Learning
GC
Game
Changer
UNIVERSITY PROFESSIONAL DEVELOPMENT FOCUS
Do students perceive you focus on their professional development?
PRACTICAL EXPERIENCE
Do your students gain sufficient practical experience during their studies?
SCALABLE LEARNING
Do your students have a scalable learning mindset?
GAME CHANGER
How big is the share of game changers among your students?
Each KPI score is based on the share
of your students who qualify under
each category and is illustrated by a
gauge with five levels, going from red (020%) to green (80-100%).
0-20%
20-40%
40-60%
60-80%
80-100%
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2015 | Lebanon | All main fields of study
General profile and summary of career preferences
46 %
54 %
AVERAGE AGE (years)
AVERAGE REPORTED
ACADEMIC PERFORMANCE
20,2
7,7 out of 10
AVERAGE EXPECTED
MONTHLY SALARY
2 144 EUR
Your students
TOP CAREER GOALS
1. To have work/life balance
2. To be entrepreneurial or creative/innovative
3. To have an international career
TOP 5 OVERALL MOST IMPORTANT ATTRIBUTES
Professional training and
1. Professional
developmenttraining and development
Opportunities for international
2. Opportunities
travel/relocation
for international travel/relocation
High future earnings
3. High future earnings
Leadership opportunities
4. Leadership opportunities
A creative and dynamic work
5. A creative
environment
and dynamic work environment
STATEMENTS STUDENTS IDENTIFY THEMSELVES WITH
1. Future-Oriented
2. Solution-focused
3. Seeing the bigger picture
27%
31%
19%
TOP 3 MOST PREFERRED INDUSTRIES
1. Management and Strategy Consulting
YEAR OF
GRADUATION
DISTRIBUTION:
14%
6%
1%
2014
2015
2016
2017
2018
2019
2%
2020 or
later
2. Energy (Oil & Gas, Renewable Energy, Nuclear
Energy)
2. Health Care Services
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2015 | Lebanon | All main fields of study
General profile and summary of career preferences
42 %
58 %
AVERAGE AGE (years)
AVERAGE REPORTED
ACADEMIC PERFORMANCE
20,0
7,5 out of 10
AVERAGE EXPECTED
MONTHLY SALARY
1 716 EUR
All students
TOP CAREER GOALS
1. To have work/life balance
2. To be entrepreneurial or creative/innovative
3. To be secure or stable in my job
TOP 5 OVERALL MOST IMPORTANT ATTRIBUTES
High future earnings
1. High future earnings
Professional training and
2. Professional
developmenttraining and development
Recognising performance
3. Recognising
(meritocracy)performance (meritocracy)
Innovation
4. Innovation
Leadership opportunities
5. Leadership opportunities
STATEMENTS STUDENTS IDENTIFY THEMSELVES WITH
1. Future-Oriented
2. Solution-focused
3. Taking time to think
24%
28%
22%
14%
TOP 3 MOST PREFERRED INDUSTRIES
1. Management and Strategy Consulting
YEAR OF
GRADUATION
DISTRIBUTION:
1%
2014
2015
2016
2017
2018
7%
4%
2019
2020 or
later
2. Media and Advertising
3. Health Care Services
12
Table of contents
1
EXECUTIVE SUMMARY
2
EMPLOYABILITY
3
UNIVERSITY BRAND PERCEPTION
4
CAREER & EMPLOYER PREFERENCES
5
CAREER SERVICES
2
EMPLOYABILITY & READINESS FOR
PROFESSIONAL LIFE
Find out, what kind of practical experience, skills and mindset
your students have and what separate them from the overall
target group. These insights will help you improve the
employability of your students and alumni by being able to
communicate their unique value to employers.
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2015 | Lebanon | All main fields of study
How we operationalize Employability in the Universum Talent
Survey
COMPETENCES
SKILLS
KNOWLEDGE
AT T I T U D E S
E M P L O YAB I L I T Y
EXPERIENCES
SELF-ESTEEM
REFLECTION
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2015 | Lebanon | All main fields of study
Employability KPIs in the Talent Survey 2015
1
IN
5
INTERNATIONAL MIND-SET
How international is the talent population?
International
Mind-set
Skill
Confidence
2
LP
6
LEADERSHIP POTENTIAL
How big is the share of future leaders in the
talent population?
Leadership
Potential
PE
7
GAME CHANGER
How big is the share of game changers in the
talent population?
Game
Changer
PRACTICAL EXPERIENCE
Does the target population gain sufficient
practical experiences during their studies?
Practical
Experience
3
GC
SKILL CONFIDENCE
How confident is the talent population
regarding their own skills?
SC
PD
Professional
Development
UNIVERSITY PROFESSIONAL
DEVELOPMENT FOCUS
Is your educational institution perceived to be
focused on talents’ professional development?
4
SL
Scalable
Learning
SCALABLE LEARNING
Does the target population have a scalable
learning mindset?
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2015 | Lebanon | All main fields of study
19% of your students have an International Mindset
IN
Internationalists
International
Mind-set
Your students
All students
19%
16%
Share of talent with an
international mindset
within the target group:
Being an Internationalist is not only an experience on a CV, but:
•
•
•
1
Comprises a global skill and mind-set which enables career success
Allows individuals to recognise market & growth opportunities
Enables individuals to handle complex situations and to successfully influence those who are
different from oneself
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2015 | Lebanon | All main fields of study
13% of your students have Leadership Potential
LP
Leaders
Leadership
Potential
Your students
All students
13%
12%
Share of talent with
Leadership Potential
within the target group:
Having a large share of future leaders in the population is important, as those will be the individuals
who have the chance to influence business, governments and society in the future. Leaders combine:
•
•
•
2
An ability to see the big picture in any situation, which helps them inspire both their teams and
themselves
They prefer the benefits of working with others in a team environment, rather than being a “lonewolf”
They understand responsibility as something to be desired and sought after
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2015 | Lebanon | All main fields of study
The Universum Career Profiles
Distribution per target group
Your students
All students
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2015 | Lebanon | All main fields of study
25% of your students have the ability to be Game Changers
GC
Game Changers
Game
Changer
Your students
All students
25%
28%
Share of talent with the
ability to be future
Game Changers:
Game Changers are those that will help business to grow, to remain in the market and/or stay
innovative. While in the past the most efficient workers were often the most successful ones, the future
of business will value the ones showing passion for what they do. Game Changers are defined as
combining the following personality skills:
• Questing: actively seeking challenges to rapidly improve their performance
• Commitment and responsibility: desire to have a lasting and increasing impact on a particularly
industry or function
• Networking disposition: seek deep interactions with others and build strong, trust-based
relationships to gain new insights
19
3
2015 | Lebanon | All main fields of study
45% of your students have a Scalable Learning Mindset
SL
Scalable Learning
Scalable
Learning
Your students
All students
45%
43%
Share of talent
showing a growth
learning mindset:
The new business order moves efforts from scalable efficiency to scalable learning. The mindset and attitudes
behind this are crucial for talent to succeed in their professional life.
In an essence, growth learning is about innovation and creativity. It is the ability to continue learning and
never “arrive”.
20
4
2015 | Lebanon | All main fields of study
How the scalable mindset differs between the target groups
Your students
All students
1
No, not at all
?
• Do you associate yourself with below statements?
2
3
4
5
Yes, always
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2015 | Lebanon | All main fields of study
69% of your students are confident in their personality skills
SC
Skill confidence
5
Skill
Confidence
Your students
All students
69%
70%
Share of talent
showing a high level of
skill confidence:
Self-esteem and having confidence into their own personality, soft-skills and experience is important for the
employability of talent, especially in presenting it to potential employers to gain, keep or find new employment
when needed.
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2015 | Lebanon | All main fields of study
Which personality skills describe each target group?
Your students
All students
1
Definitely not
?
• Do these personality skills describe who you are?
2
3
4
Definitely
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2015 | Lebanon | All main fields of study
37% of your students have gained significant practical experience
during their studies
PE
Practical Experience
Practical
Experience
Your students
All students
37%
25%
Share of talent having
gained significant
practical experience:
Academic qualifications are not the only important requirement. Employers will also expect talent to
have hands-on experience, to have taken on positions of leadership and responsibility, and to show
real initiative before they graduate. Practical experience will:
•
•
•
6
Provide talent with an insight into the workplace
Help to develop key skills
Provide opportunities to put one’s knowledge into practice
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2015 | Lebanon | All main fields of study
What kind of practical experiences do students have?
72%
I have travelled abroad
49%
46%
42%
I have been a tutor (e.g. in math or languages)
42%
I have been a group leader in student events
32%
41%
I have had a leading role in student organizations
29%
38%
38%
I have had a summer job in my home country
35%
I have done internships/apprenticeship in my home country
25%
30%
I have studied abroad
17%
28%
25%
I have had part-time jobs within my area of study
27%
31%
I have had part-time jobs outside my area of study
19%
I have done internships/apprenticeship abroad
10%
16%
17%
I have been a team leader in a sport club
I have done the military/volunteer service
14%
8%
10%
9%
I have had a summer job abroad
I have my own start-up
Other
?
9%
8%
6%
7%
• Which of the following experiences do you have? Please select as many as applicable.
Your students
All students
25
2015 | Lebanon | All main fields of study
44% of your students perceive your university to have a strong
focus on their professional development
PD
University Professional Development Focus
Share of talent who
perceive their university
has a strong
professional
development focus:
7
Professional
Development
Your students
All students
44%
31%
Being an entrepreneurial university or having a focus on employability & professional development of talent are
core strategic goals for higher education around the globe.
The above KPI reflects the internal perception your talent population has about their university and thus helps
to guide the transformation from being “knowledge-ivory towers” to becoming “talent hubs”.
26
Table of contents
1
EXECUTIVE SUMMARY
2
EMPLOYABILITY
3
UNIVERSITY BRAND PERCEPTION
3
4
CAREER & EMPLOYER PREFERENCES
5
CAREER SERVICES
UNIVERSITY BRAND PERCEPTION
This chapter evaluates the brand perception of your university
with respect to employability & career advancement
opportunities.
27
2015 | Lebanon | All main fields of study
Top of mind associations with American University of Beirut
?
• What is the first word that comes to mind when you think of your current educational institution?
• These are answers written in by students.
• Spelling mistakes might occur.
28
2015 | Lebanon | All main fields of study
Would your students recommend American University of Beirut to
a friend or family member? | Historical comparison
34%
30%
23%
19%
17%
16%
12% 12%
8%
6%
3%
0%
1
0%
2
1%
1%
3
4%
2%
4
6%
3%
2%
5
6
Not at all
?
7
8
9
10
Extremely
likely
Average rate
Average rate
2015:
2014:
7,7
8,1
• How likely is it that you would recommend your educational institution to friends or family?
29
2015 | Lebanon | All main fields of study
Would talent recommend their university to a friend or family
member? | Target Group Comparison
34%
21%
19%
19%
16%
13%
12%
12%
10%
8%
5%
3%
6%
5%
4%
4%
2%
3%
2%
1%
1
2
3
4
5
6
7
8
Not at all
?
9
10
Extremely
likely
Average rate:
Average rate:
7,7
6,8
Your students
All students
• How likely is it that you would recommend your educational institution to friends or family?
7,7
30
2015 | Lebanon | All main fields of study
How satisfied are your students with you?
34%
31%
24%
19%
18%
17%
16%
14%
11%
6%
5%
3%
6%
6%
6%
3%
0%
1%
1%
1
2
3
1%
3%
4%
4
11%
10%
11%
7%
4% 5%
5
6
7
8
Not at all
satisfied
?
13% 12%
9
10
Extremely
satisfied
Average rate
Average rate
Average rate
2015:
2014:
2015:
7,3
7,7
6,6
Your students
Your students
All students
• How satisfied are you with your current educational institution?
31
2015 | Lebanon | All main fields of study
Importance of employability & entrepreneurial aspects in university
branding
“Prospects for future
employment” is the
most integral factor in
choosing a college or
university
“Good reputation
among employers” is
the attribute that makes
a college or university
most attractive
(selected by 44% of students in
Europe)
(selected by 43% of students in
Europe)
• Source: Universum Student Survey 2013
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2015 | Lebanon | All main fields of study
The Universum Drivers of perceived Employability & Career
Advancement Opportunities
Respondents were asked to select which of the attributes below they consider most
important, as well as which of those they associate with their educational institution:
Facilitates exchange between students & alumni networks
Adapts to emerging trends and new knowledge
Provides individual career guidance / support
Supports and develops entrepreneurship
Introduces a wide variety of career contacts (tutors, counsellor,
advisors)
Provides a launching pad for a career in a wide variety of
industries/branches
Prepares graduates well for their professional life
Presents opportunities to network with employers
Teaches transferable and practical skills employers
are looking for
Embraces a diverse student body and teaching staff
Accommodates low student-to-professor ratio
Is considered a target school for employers in my field
• The items were developed with universities and career services around the world, to ensure
they are relevant and can be used for quality management, accreditation processes and
university brand management.
33
2015 | Lebanon | All main fields of study
Most attractive attributes per target group
YOUR UNIVERSITY’S STRENGTHS?
Your students
1. Prepares graduates well for their professional life
2. Is considered a target school for employers in my field
3. Presents opportunities to network with employers
Where do you see the strengths of your University?
What do you believe are the opportunities to
differentiate from your competition?
1.
2.
3.
4.
All students
5.
1. Prepares graduates well for their professional life
2. Presents opportunities to network with employers
3. Provides individual career guidance / support
?
• Which of these are most important to you? (Max. 3)
34
2015 | Lebanon | All main fields of study
Attractiveness vs. associations
Attractiveness of the attributes
within the target group
Average
association for
your university
Important areas where
your university rates low
–
Consider whether to
adapt communication
Important areas where your
university rates highly
–
Continue communicating
Average
attractiveness
of attributes
Less important areas
where your university
rates low
–
Monitor/no action
Less important areas
where your university rates
highly
–
Keep as is
Attributes that your students associate with your university
35
2015 | Lebanon | All main fields of study
Employability & Advancement Opportunities
Attractiveness vs. Associations | Your students
1. Accommodates low student-to-professor ratio
2. Adapts to emerging trends and new knowledge
3. Embraces a diverse student body and teaching
staff
4. Facilitates exchange between students &
alumni networks
5. Introduces a wide variety of career contacts
(tutors, counselor, advisors)
6. Is considered a target school for employers in
my field
7. Prepares graduates well for their professional
life
8. Presents opportunities to network with
employers
9. Provides a launching pad for a career in a wide
variety of industries/branches
10. Provides individual career guidance / support
11. Supports and develops entrepreneurship
12. Teaches transferable and practical skills
employers are looking for
?
• Which of the following attributes do you associate with your educational institution?. Select as many as
applicable.
• Which of these are most important to you? (Max. 3)
36
2015 | Lebanon | All main fields of study
?
Most attractive according to your students
The attributes are sorted by importance
Points of parity and points of difference
• Which of the following attributes do you associate with your educational institution?. Select as many as
applicable.
• Which of these are most important to you? (Max. 3)
37
2015 | Lebanon | All main fields of study
Most frequent associations
Is considered a target school for employers in my
field
64%
45%
64%
Presents opportunities to network with employers
49%
64%
Embraces a diverse student body and teaching staff
57%
Introduces a wide variety of career contacts (tutors,
counselor, advisors)
58%
44%
Provides a launching pad for a career in a wide
variety of industries/branches
58%
41%
56%
50%
Prepares graduates well for their professional life
Teaches transferable and practical skills employers
are looking for
52%
42%
50%
Adapts to emerging trends and new knowledge
42%
49%
Provides individual career guidance / support
43%
Facilitates exchange between students & alumni
networks
41%
30%
41%
Supports and develops entrepreneurship
35%
Your students
Accommodates low student-to-professor ratio
?
• Which of the following attributes do you associate with your educational institution?. Select as many as
applicable
31%
22%
All students
38
Table of contents
1
EXECUTIVE SUMMARY
2
EMPLOYABILITY
3
UNIVERSITY BRAND PERCEPTION
4
4
CAREER & EMPLOYER PREFERENCES
5
CAREER SERVICES
CAREER & EMPLOYER PREFERENCES
Find out which are the most preferred employers by students and
get insight into the career preferences and expectations of your
students in comparison to the overall population. Also,
understand how your institution has shaped the career path of
your students and alumni.
39
2015 | Lebanon | All main fields of study
Students’ most preferred industries
23%
Management and Strategy Consulting
17%
Energy (Oil & Gas, Renewable Energy, Nuclear
Energy)
11%
Health Care Services
16%
15%
Media and Advertising
14%
16%
Educational and Scientific Institutions
13%
12%
Engineering and Manufacturing
13%
10%
Non-Governmental Organisations (NGOs)/NonProfit Organisations (NPOs)
Software and Computer Services
Construction
Fashion, Accessories and Luxury Goods
?
16%
• In which industries would you like to work most after graduating? You can choose up to 3 industries
11%
8%
11%
8%
10%
12%
10%
10%
Your students
All students
40
2015 | Lebanon | All main fields of study
Students’ expected monthly salary
Your students
2 144
All students
EUR
All students - Female
1 553
?
1 716
EUR
All students - Male
EUR
• What is your expected salary before taxes (excluding commission and bonus) at your first employment
after graduation?
1 898
EUR
41
2015 | Lebanon | All main fields of study
How do we see that the world is changing?
PA S T
WORK
GOAL
MANAGER
INSTRUCTIONS
DOGMA
AVOID MISTAKES
NATIONAL
HIERARCHY
DEPARTMENTS
FUTURE
LIFE
PURPOSE
MODERATOR
VALUES & CULTURE
CURIOSITY
LEARNING BY DOING
GLOBAL DIVERSITY
MERITROCACY
NETWORKS
42
2015 | Lebanon | All main fields of study
“To have work/life balance” is the most important long term career
goal among your students
48%
46%
To have work/life balance
43%
43%
To be entrepreneurial or creative/innovative
39%
To have an international career
31%
To be a leader or manager of people
37%
36%
To be secure or stable in my job
35%
38%
To be dedicated to a cause or to feel that I am
serving a greater good
31%
30%
28%
To be competitively or intellectually challenged
22%
20%
To be autonomous or independent
To be a technical or functional expert
?
26%
13%
16%
• Which of these career goals are most important to you? Please select in order of preference, where '1'
is most important.
Your students
All students
• The graph shows career goals chosen as first, second or third choice.
43
2015 | Lebanon | All main fields of study
Career goals over time
All students
1
2
To have work/life balance
3
To be entrepreneurial or
creative/innovative
4
5
To be secure or stable in my job
To be a leader or manager of people
To have an international career
6
7
To be dedicated to a cause or to feel
that I am serving a greater good
To be autonomous or independent
8
9
To be competitively or intellectually
challenged
To be a technical or functional expert
2013
?
2014
• Which of these career goals are most important to you? Please select in order of preference, where '1'
is most important.
2015
• The graph shows career goals chosen as first, second or third choice.
44
2015 | Lebanon | All main fields of study
EMPLOYER REPUTATION & IMAGE
The attributes of the employer as an
organisation
• Attractive/exciting products and services
• Corporate Social Responsibility
• Environmental sustainability
• Ethical standards
• Fast-growing/entrepreneurial
• Financial strength
• Innovation
• Inspiring management
• Market success
• Prestige
SOFT
The Universum Drivers of Employer Attractiveness
PEOPLE & CULTURE
The social environment and attributes of the
workplace
•
•
•
•
•
•
•
•
•
•
A creative and dynamic work environment
A friendly work environment
Acceptance towards minorities
Enabling me to integrate personal interests in my
schedule
Interaction with international clients and colleagues
Leaders who will support my development
Recognising performance (meritocracy)
Recruiting only the best talent
Respect for its people
Support for gender equality
EXTRINSIC
INTRINSIC
REMUNERATION & ADVANCEMENT OPPORTUNITIES
HARD
The monetary compensation and other
benefits, now and in the future
• Clear path for advancement
• Competitive base salary
• Competitive benefits
• Good reference for future career
• High future earnings
• Leadership opportunities
• Overtime pay/compensation
• Performance-related bonus
• Rapid promotion
• Sponsorship of future education
JOB CHARACTERISTICS
The contents and demands of the job, including
the learning opportunities provided by the job
• Challenging work
• Client interaction
• Personal control over my number of working hours
• Flexible working conditions
• High level of responsibility
• Opportunities for international travel/relocation
• Professional training and development
• Secure employment
• Team-oriented work
• Variety of assignments
• This framework has been developed by Universum and is based on specific research within
HR, as well as focus groups and general communication with both our clients, students and
professionals.
45
2015 | Lebanon | All main fields of study
What is important to your students?
Your students
EMPLOYER REPUTATION & IMAGE
?
PEOPLE & CULTURE
1. Innovation
2. Market success
3. Financial strength
1. Recognising performance (meritocracy)
2. A creative and dynamic work environment
3. Leaders who will support my development
REMUNERATION & ADVANCEMENT OPPORTUNITIES
1. High future earnings
2. Leadership opportunities
3. Clear path for advancement
JOB CHARACTERISTICS
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
1. Professional training and development
2. Opportunities for international travel/relocation
3. Challenging work
46
2015 | Lebanon | All main fields of study
“Professional training and development” is the overall most
important attribute to your students
Employer
Reputation &
Image
People &
Culture
Your students
Professional training and development
1. Professional
training and development
Opportunities for international2.
travel/relocation
Opportunities for international travel/relocation
High future earnings
3. High future earnings
Leadership opportunities
4. Leadership opportunities
A creative and dynamic work
5.environment
A creative and dynamic work environment
Recognising performance 6.
(meritocracy)
Recognising performance (meritocracy)
Innovation 7. Innovation
Leaders who will support my
8.development
Leaders who will support my development
Market success
9. Market success
Challenging work
10. Challenging work
Job
Remuneration
& Advancement Characteristics
Opportunities
?
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
• This is the attractiveness of the 40 attributes in relation to how important respondents think its
driver is. This analysis gives a summarised 360 degree view of what influences employer
attractiveness.
47
2015 | Lebanon | All main fields of study
Most attractive attributes
All students
High future earnings
1. High
future earnings
Professional training and development
2. Professional training and development
Recognising performance 3.
(meritocracy)
Recognising performance (meritocracy)
Innovation 4. Innovation
Leadership opportunities
5. Leadership opportunities
Opportunities for international6.
travel/relocation
Opportunities for international travel/relocation
A creative and dynamic work
7.environment
A creative and dynamic work environment
Respect for its people
8. Respect for its people
Secure employment
9. Secure employment
Challenging work
10. Challenging work
?
Employer Reputation & Image
People & Culture
Remuneration & Advancement Opportunities
Job Characteristics
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
• This is the attractiveness of the 40 attributes in relation to how important respondents think its
driver is. This analysis gives a summarised 360 degree view of what influences employer
attractiveness.
48
2015 | Lebanon | All main fields of study
The Universum Communication Channel Framework
PRINT
DIGITAL
• Brochures presenting career possibilities
at a company/organisation
• Career magazines/guides/books
• Direct mailings per post
• Employer advertisements in business
magazines
• Employer advertisements in lifestyle
magazines & other periodicals
• Employer advertisements in newspapers
• University press & student organisation
publications
• Blogs
• Career and job related apps
• Career guidance websites
• Employer advertisement in social media
• Employer advertisements on news/businessrelated websites
• Employer websites
• Job boards
• Live online events with employers
• Social media
• Targeted messages/notifications via email
IN-PERSON
OTHER CHANNELS
• Career fairs
• Conferences arranged and hosted by employers
• Employer office/site visits
• Employer presentations on campus
• Employer-sponsored events
• Informational interviews with employers
• Lectures/case studies as part of curriculum
• Skills training sessions organised by employers
• Employer advertisements on the radio
• Employer advertisements on TV
• Outdoor/billboard advertisements
49
2015 | Lebanon | All main fields of study
Which communication channels do students use the most?
All students
Your students
Social media1.
Social media1. Social media
Social media
Employer websites
Employer websites
2. Employer websites
2. Employer websites
Career fairs3. Career fairs
Employer advertisements
on TV
3. Employer
advertisements on TV
4. Employer presentations on campus
4. Career fairs
ployer advertisements
on TV
Outdoor/billboard advertisements
5. Employer
advertisements on TV
5. Outdoor/billboard advertisements
Career guidance websites
Employer advertisement in
media
6. Career guidance websites
6.social
Employer
advertisement in social media
case studies as part
curriculum
campus
7. ofLectures/case
studies as part of curriculum Employer presentations7.on Employer
presentations on campus
s arranged and hosted
by employers
University press & student organisation
publications
press & student organisation publications
8. Conferences
arranged and hosted by employers
8. University
Employer office/site
Career guidance websites
8.visits
Employer office/site visits
9. Career guidance websites
ements on news/business-related
websites
Lectures/case
part of
curriculum
on news/business-related
websites studies as 10.
10. Employer advertisements
Lectures/case
studies as part of curriculum
Career fairs
Employer presentations on campus
?
Print
Digital
In-person
Other
• Through which channels have you learnt about these employers? Please choose as many as
applicable.
50
2015 | Lebanon | All main fields of study
The Universum Rankings
FULL COMPANY LIST
(115 employers within each
main field of study)
CONSIDERED EMPLOYER
RANKING
(as many as applicable)
“Below is a list of companies and
organisations. For which of
these employers would you
consider working?”
IDEAL EMPLOYER RANKING
(maximum five employers)
“Now choose the 5 employers
you most want to work for, your
5 Ideal Employers.”
POTENTIAL APPLICANTS’
RANKING
(Yes, I have / Yes, I will)
“Have you applied or will you
apply to these employers?”
• For layout reasons, the employer’s name can be shortened in this report.
51
2015 | Lebanon | All main fields of study
The Universum Recruitment Funnel
UNIVERSUM
MEASUREMENT
AWARENESS
Do talent know
who the employer is?
Awareness
Percentage
Would they consider
working for that employer?
Considered
Ranking
DESIRE
Do they want to
work for them?
Ideal Employer
Ranking
APPLICATION
Would they apply to
work for them?
Potential Applicants’
Ranking
CONSIDERATION
52
2015 | Lebanon | All main fields of study
Considered Employer Ranking | Top 20
Your students | Business Administration
Employer
Google
Nestlé
L’Oréal Group
Procter & Gamble (P&G)
The Boston Consulting Group (BCG)
Unilever
Strategy& (former Booz & Company)
Deloitte
McKinsey & Company
PepsiCo
?
Rank
Percent
Employer
1
2
3
4
5
6
7
8
9
9
50,00%
41,67%
37,04%
33,33%
31,48%
30,56%
29,63%
28,70%
27,78%
27,78%
J.P. Morgan
Microsoft
Bain & Company
EY (Ernst & Young)
PwC (PricewaterhouseCoopers)
The Coca-Cola Company
Azadea Group
HSBC
Johnson & Johnson
Bank Audi
• Below is a list of companies and organisations. For which of these employers would you consider
working?
Rank
Percent
11
12
13
13
13
13
17
17
19
20
25,93%
25,00%
23,15%
23,15%
23,15%
23,15%
22,22%
22,22%
21,30%
20,37%
53
2015 | Lebanon | All main fields of study
Considered Employer Ranking | Top 20
Your students | Engineering/IT
Employer
Google
Dar Al-Handasah (Home of Engineering)
Microsoft
Samsung
Intel
Sony
IBM
Petrofac
Strategy& (former Booz & Company)
HP
?
Rank
Percent
Employer
1
2
3
4
5
6
7
8
9
10
41,08%
30,71%
28,63%
28,22%
26,14%
25,31%
23,24%
22,82%
22,41%
21,16%
Consolidated Contractors Company (CCC)
General Electric
The Boston Consulting Group (BCG)
McKinsey & Company
Procter & Gamble (P&G)
LG Electronics
Shell
Nokia
Bain & Company
Dell
• Below is a list of companies and organisations. For which of these employers would you consider
working?
Rank
Percent
11
11
13
14
15
16
16
18
19
19
19,92%
19,92%
18,26%
17,43%
17,01%
16,60%
16,60%
15,77%
14,94%
14,94%
54
2015 | Lebanon | All main fields of study
Ideal Employer Ranking | Top 20
Your students | Business Administration
Employer
Google
L’Oréal Group
The Boston Consulting Group (BCG)
J.P. Morgan
McKinsey & Company
Procter & Gamble (P&G)
Strategy& (former Booz & Company)
Deloitte
PwC (PricewaterhouseCoopers)
Al Futtaim Group
?
Rank
Percent
Employer
1
2
3
4
5
5
7
8
8
10
30,19%
20,75%
15,09%
14,15%
13,21%
13,21%
12,26%
11,32%
11,32%
10,38%
Bain & Company
Nestlé
PepsiCo
Unilever
Azadea Group
EY (Ernst & Young)
MBC
Microsoft
Bank Audi
Barclays
• Now choose the 5 employers you most want to work for, your 5 Ideal Employers.
Rank
Percent
10
10
10
10
15
15
17
17
19
19
10,38%
10,38%
10,38%
10,38%
7,55%
7,55%
6,60%
6,60%
5,66%
5,66%
55
2015 | Lebanon | All main fields of study
Ideal Employer Ranking | Top 20
Your students | Engineering/IT
Employer
Google
Dar Al-Handasah (Home of Engineering)
Samsung
Microsoft
Consolidated Contractors Company (CCC)
The Boston Consulting Group (BCG)
Intel
Sony
Strategy& (former Booz & Company)
McKinsey & Company
?
Rank
Percent
Employer
1
2
3
4
5
6
7
7
9
10
28,45%
17,57%
14,23%
13,81%
11,30%
10,04%
9,21%
9,21%
8,79%
8,37%
Daimler/Mercedes-Benz
Bain & Company
Petrofac
IBM
L’Oréal Group
Oracle
Ford Motor Company
General Electric
Unilever
General Motors
• Now choose the 5 employers you most want to work for, your 5 Ideal Employers.
Rank
Percent
11
12
12
14
15
15
17
17
17
20
7,95%
7,53%
7,53%
7,11%
6,69%
6,69%
6,28%
6,28%
6,28%
5,86%
56
2015 | Lebanon | All main fields of study
Potential Applicants’ Ranking | Top 20
Your students | Business Administration
Employer
Google
L’Oréal Group
The Boston Consulting Group (BCG)
Strategy& (former Booz & Company)
PwC (PricewaterhouseCoopers)
Deloitte
McKinsey & Company
Procter & Gamble (P&G)
Bain & Company
EY (Ernst & Young)
?
Rank
Percent
1
2
3
4
5
6
6
8
9
9
8,04%
6,03%
5,53%
5,03%
4,52%
4,02%
4,02%
3,52%
3,02%
3,02%
Employer
J.P. Morgan
Nestlé
PepsiCo
Azadea Group
Unilever
Daimler/Mercedes-Benz
Emirates (Airline)
KPMG
MBC
Al Futtaim Group
• Have you applied or will you apply to these employers? – Yes, I have applied / Yes, I will apply
(students)
• If you were looking for a new job, would you consider applying at these employers? – Yes, definitely
(Professionals)
Rank
Percent
9
9
9
14
14
16
16
16
16
20
3,02%
3,02%
3,02%
2,51%
2,51%
2,01%
2,01%
2,01%
2,01%
1,51%
57
2015 | Lebanon | All main fields of study
Potential Applicants’ Ranking | Top 20
Your students | Engineering/IT
Employer
Google
Dar Al-Handasah (Home of Engineering)
Consolidated Contractors Company (CCC)
The Boston Consulting Group (BCG)
Petrofac
Strategy& (former Booz & Company)
Microsoft
McKinsey & Company
Samsung
Intel
?
Rank
Percent
1
2
3
4
5
5
7
8
9
10
8,26%
5,41%
4,56%
4,27%
3,70%
3,70%
3,42%
3,13%
2,85%
2,56%
Employer
Bain & Company
Unilever
Alfa
L’Oréal Group
Saudi Aramco
Schlumberger
Daimler/Mercedes-Benz
General Electric
Johnson & Johnson
Sony
• Have you applied or will you apply to these employers? – Yes, I have applied / Yes, I will apply
(students)
• If you were looking for a new job, would you consider applying at these employers? – Yes, definitely
(Professionals)
Rank
Percent
11
11
13
13
13
13
17
17
17
17
2,28%
2,28%
1,99%
1,99%
1,99%
1,99%
1,71%
1,71%
1,71%
1,71%
58
Table of contents
1
EXECUTIVE SUMMARY
2
EMPLOYABILITY
3
UNIVERSITY BRAND PERCEPTION
4
CAREER & EMPLOYER PREFERENCES
5
CAREER SERVICES
5
CAREER SERVICES
Career Services are undergoing a tremendous change around
the globe while becoming a more and more integral part of
schools. Find out how students currently use your Career
Services, how satisfied they are and how you can better position
your Career Services with more adequate offerings for the future.
59
2015 | Lebanon | All main fields of study
To what extent are students using the career services you offer?
American University of Beirut
Career / job / internship fairs
51%
Employer presentations
19%
81%
40%
Career preparation workshops (e.g. resume/CV
writing, interviewing)
34%
General help with job/internship search and
CV/interview preparation
34%
Personality or skills testing to better understand
my career preferences and options
27%
Help with my career planning
25%
Company database with job and internship
postings
24%
Virtual career fairs/meet-ups with employers
21%
Online career advice
Share of students using one or more
career services at their university
Share of students not using any career
service at their university
?
• Which of these career services have you used at your educational institution? Select as many as
applicable.
Other
None of the above
17%
5%
19%
60
2015 | Lebanon | All main fields of study
General usage of career services
All universities
Career / job / internship fairs
40%
Career preparation workshops (e.g. resume/CV
writing, interviewing)
21%
79%
32%
Personality or skills testing to better understand
my career preferences and options
30%
Help with my career planning
29%
General help with job/internship search and
CV/interview preparation
29%
Employer presentations
26%
Online career advice
21%
Virtual career fairs/meet-ups with employers
19%
Company database with job and internship
postings
Share of students using one or more
career services at their university
Share of students not using any career
service at their university
?
• Which of these career services have you used at your educational institution? Select as many as
applicable.
Other
None of the above
18%
5%
21%
61
2015 | Lebanon | All main fields of study
How satisfied are your students with the career services you offer?
AVERAGE
SATISFACTION:
23%
6,7
19%
18%
16%
14%
12%
12%
11%
10%
9%
7%
3%
1
6,2
6%
6%
5%
5%
9%
8%
5%
3%
2
3
4
5
6
Poor
7
8
9
10
Excellent
American University of Beirut
All universities
?
• How would you rate the career services offered at your educational institution? 1 – Poor, 10 – Excellent
62
2015 | Lebanon | All main fields of study
Which are the most important career services to your students?
47%
Career / job / internship fairs
40%
Career preparation workshops (e.g. resume/CV writing,
interviewing)
42%
32%
37%
40%
Help with my career planning
General help with job/internship search and CV/interview
preparation
33%
32%
Personality or skills testing to better understand my career
preferences and options
27%
32%
22%
21%
Employer presentations
16%
13%
Company database with job and internship postings
10%
13%
Virtual career fairs/meet-ups with employers
Online career advice
?
• Which of these are most important to you? (Max. 3)
8%
9%
Other
6%
3%
None of the above
5%
6%
Your students
All students
63
2015 | Lebanon | All main fields of study
Next steps for your strategy?
The top five most attractive
attributes for your students
The top five most attractive
attributes of American
University of Beirut
according to your students
• Prepares graduates well for their
• Is considered a target school for
professional life
• Is considered a target school for
employers in my field
• Presents opportunities to
employers in my field
• Presents opportunities to
network with employers
• Embraces a diverse student
network with employers
body and teaching staff
• Provides individual career
• Introduces a wide variety of
guidance / support
• Provides a launching pad for a
career in a wide variety of
industries/branches
FOCUS
DIFFERENTIATING
ARE YOU
CURRENTLY
FOCUSING ON
THE RIGHT
ATTRIBUTES?
DO THESE
ATTRIBUTES
DIFFERENTIATE
YOU FROM YOUR
COMPETITORS?
career contacts (tutors,
counselor, advisors)
• Provides a launching pad for a
career in a wide variety of
industries/branches
IF NOT, WHICH
ATTRIBUTES
SHOULD YOU
FOCUS ON IN
THE NEXT YEAR?
64
2015 | Lebanon | All main fields of study
APPENDIX
•
•
•
•
•
•
Highest qualification
Main field of study
Educational institutions
Area of study
Employer rankings
Importance of attributes for all four drivers of
employer attractiveness
65
2015 | Lebanon | All main fields of study
Highest qualification
78%
Bachelor's
68%
13%
Master's (non-MBA)
18%
3%
PhD
3%
2%
I have already graduated
2%
4%
Other
9%
?
• What qualification or degree are you currently pursuing? (students)
• What is your highest qualification or degree? (professionals)
Your students
All students
66
2015 | Lebanon | All main fields of study
Main field of study
45%
Engineering/IT
35%
21%
Business Administration
21%
18%
Health/Medicine
17%
17%
Humanities/Liberal Arts/Education/Law
18%
Natural Sciences
9%
?
• What is your main field of study? (students)
• What was your main field of study? (professionals)
Your students
All students
67
2015 | Lebanon | All main fields of study
Educational institutions (1/1)
All students
University
Lebanese American University
American University of Beirut
?
• Which educational institution do you attend? (students)
• Which educational institution did you mainly attend? (professionals)
All students
37%
27%
University
Other
All students
35%
68
2015 | Lebanon | All main fields of study
Areas of study
All students | Business (1/1)
Area of study
Finance
Marketing
Economics
Management
Accounting/Auditing/Taxation
International Business
Public Administration
Tourism Management
Entrepreneurship
?
• Please select your major(s)/main area(s) of study.
All students
23%
22%
17%
17%
14%
7%
5%
4%
4%
Area of study
Human Resources Management
Strategy
Econometry
International Trade
Management Information Systems
Logistics Management
Labour Economics and Industrial Relations
Communication Studies
Other Business
All students
4%
4%
3%
3%
3%
3%
3%
1%
5%
69
2015 | Lebanon | All main fields of study
Areas of study
All students | Engineering (1/1)
Area of study
Architectural Engineering
Civil/Construction Engineering
Mechanical Engineering
Computer Engineering/Computer Science
Electronic & Communication Engineering
Electrical Engineering
Chemical Engineering
Industrial Engineering
Software Engineering
Urban and Regional Planning
Petroleum Engineering
Environmental Engineering
Management Engineering
Agriculture/Food Engineering
Biomedical Engineering
Robotics
?
• Please select your major(s)/main area(s) of study.
All students
20%
17%
16%
14%
13%
11%
5%
4%
4%
3%
3%
2%
2%
2%
1%
1%
Area of study
Mechatronics Engineering
Manufacturing Engineering
Finance Engineering
Control & Automation Engineering
Aeroneutical / Aerospace Engineering
Mathematics Engineering
Naval Architecture
Mining Engineering
Geomatics Engineering
Marine/Maritime Engineering
Meteorological Engineering
Quality Engineering
Metallurgical and Materials Engineering
Physics Engineering
Other Engineering
All students
1%
1%
1%
1%
1%
0%
0%
0%
0%
0%
0%
0%
0%
0%
5%
70
2015 | Lebanon | All main fields of study
Areas of study
All students | IT (1/1)
Area of study
Computer Science / Engineering
Software Engineering
Information Systems
Information Management
e-Business Systems
?
• Please select your major(s)/main area(s) of study.
All students
58%
46%
26%
22%
16%
Area of study
Artificial Intelligence
Business Systems Analysis and Design
Electronic Publishing
Business Computing Systems
Other IT
All students
15%
12%
11%
6%
5%
71
2015 | Lebanon | All main fields of study
Areas of study
All students | Natural Sciences (1/1)
Area of study
Molecular Biology & Genetics
Chemistry
Mathematical Sciences
Biochemistry
Physics
Nutrition
?
• Please select your major(s)/main area(s) of study.
All students
27%
25%
16%
14%
10%
8%
Area of study
Human Sciences
Geology/Earth Sciences
Physical Science
Statistics
Other Natural Science
All students
7%
5%
3%
2%
17%
72
2015 | Lebanon | All main fields of study
Areas of study
All students | Humanities (1/1)
Area of study
Political Science
Psychology
Design
Creative Arts
Literature
International Relations
Communication
Social Sciences
?
• Please select your major(s)/main area(s) of study.
All students
18%
16%
16%
14%
13%
11%
11%
9%
Area of study
Linguistics/Foreign Languages
Teaching/Education
Western Languages & Literature
Philosophy
History/Philosophy
Music
Other Humanities
All students
8%
7%
5%
4%
3%
2%
9%
73
2015 | Lebanon | All main fields of study
Areas of study
All students | Law (1/1)
Area of study
International Law
Criminal Litigation
Law and Property Valuation
Commercial Law
?
• Please select your major(s)/main area(s) of study.
All students
39%
30%
17%
15%
Area of study
Media Law
International Commercial Law
Other Law
All students
10%
6%
33%
74
2015 | Lebanon | All main fields of study
Considered Employer Ranking | Top 30
All students | Business Administration
Employer
Google
Nestlé
Procter & Gamble (P&G)
L’Oréal Group
Microsoft
Bank Audi
Samsung
PepsiCo
The Coca-Cola Company
Sony
Deloitte
Johnson & Johnson
Azadea Group
Emirates (Airline)
BLOM Bank
?
Rank
Percent
Employer
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
41,99%
33,98%
29,61%
27,12%
25,70%
25,66%
24,65%
23,50%
22,80%
22,22%
21,83%
21,43%
20,87%
19,78%
19,63%
General Motors
MBC
Bank of Beirut
EY (Ernst & Young)
The Boston Consulting Group (BCG)
Unilever
Byblos Bank
IKEA
Solidere
J.P. Morgan
Ford Motor Company
HSBC
Qatar Airways
Strategy& (former Booz & Company)
Philip Morris International
• Below is a list of employers. Which of these employers would you consider working for? Please select
as many as applicable.
Rank
Percent
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
19,06%
18,54%
18,17%
17,67%
16,22%
15,97%
15,92%
15,82%
15,79%
15,72%
15,16%
15,14%
14,70%
14,60%
14,33%
75
2015 | Lebanon | All main fields of study
Considered Employer Ranking | Top 30
All students | Engineering/IT
Employer
Google
Dar Al-Handasah (Home of Engineering)
Microsoft
Samsung
Sony
Intel
IBM
HP
Petrofac
General Electric
LG Electronics
Consolidated Contractors Company (CCC)
Strategy& (former Booz & Company)
General Motors
Ford Motor Company
?
Rank
Percent
Employer
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
33,40%
30,45%
27,17%
24,60%
22,16%
20,93%
16,48%
15,65%
14,81%
14,79%
14,53%
13,75%
13,56%
12,66%
12,59%
Dell
Emirates (Airline)
Qatar Airways
Daimler/Mercedes-Benz
Alfa
Nokia
Cisco Systems
Oracle
The Boston Consulting Group (BCG)
Shell
Siemens
Philips
Saudi Aramco
MTC group
McKinsey & Company
• Below is a list of employers. Which of these employers would you consider working for? Please select
as many as applicable.
Rank
Percent
16
17
17
19
20
21
22
23
24
25
26
27
28
29
30
12,59%
12,54%
12,54%
12,38%
12,00%
11,94%
11,80%
11,55%
11,30%
11,02%
10,96%
10,31%
10,22%
9,92%
9,72%
76
2015 | Lebanon | All main fields of study
Considered Employer Ranking | Top 30
All students | Natural Sciences
Employer
American University of Beirut Medical Center (AUBMC)
L’Oréal Group
Nestlé
Google
Sidra Medical and Research Center
Johnson & Johnson
Microsoft
PepsiCo
The Coca-Cola Company
Samsung
Mondelez International (formerly Kraft Foods)
Petrofac
Pfizer
Emirates (Airline)
GSK - GlaxoSmithKline
?
Rank
Percent
Employer
1
2
3
4
5
6
7
7
9
10
11
12
12
14
15
39,15%
21,70%
21,23%
20,28%
16,04%
12,74%
11,32%
11,32%
10,85%
8,02%
7,08%
6,13%
6,13%
5,66%
5,19%
Mars
MBC
Saudi Aramco
Unilever
British American Tobacco
Dar Al-Handasah (Home of Engineering)
Shell
Sony
Henkel
IBM
Alfa
BLOM Bank
HP
IKEA
Procter & Gamble (P&G)
• Below is a list of employers. Which of these employers would you consider working for? Please select
as many as applicable.
Rank
Percent
15
15
15
15
20
20
20
20
24
24
26
26
26
26
26
5,19%
5,19%
5,19%
5,19%
4,72%
4,72%
4,72%
4,72%
4,25%
4,25%
3,77%
3,77%
3,77%
3,77%
3,77%
77
2015 | Lebanon | All main fields of study
Ideal Employer Ranking | Top 30
All students | Business Administration
Employer
Google
Procter & Gamble (P&G)
Bank Audi
L’Oréal Group
Nestlé
Deloitte
Microsoft
EY (Ernst & Young)
J.P. Morgan
Azadea Group
MBC
Samsung
Emirates (Airline)
BLOM Bank
The Coca-Cola Company
?
Rank
Percent
Employer
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
26,23%
15,08%
13,32%
12,70%
12,67%
11,48%
9,20%
9,06%
8,46%
8,14%
8,10%
7,98%
7,94%
7,08%
6,95%
The Boston Consulting Group (BCG)
Bank of Beirut
PepsiCo
PwC (PricewaterhouseCoopers)
Strategy& (former Booz & Company)
Unilever
McKinsey & Company
Qatar Airways
Sony
Byblos Bank
General Motors
Johnson & Johnson
Daimler/Mercedes-Benz
Solidere
Al Futtaim Group
• Now choose the 5 employers you most want to work for, your 5 Ideal Employers.
Rank
Percent
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
6,83%
6,57%
6,12%
6,08%
5,82%
5,78%
5,77%
5,61%
5,60%
5,42%
5,39%
5,24%
5,04%
5,00%
4,40%
78
2015 | Lebanon | All main fields of study
Ideal Employer Ranking | Top 30
All students | Engineering/IT
Employer
Google
Dar Al-Handasah (Home of Engineering)
Microsoft
Samsung
Sony
Intel
Consolidated Contractors Company (CCC)
Daimler/Mercedes-Benz
Strategy& (former Booz & Company)
The Boston Consulting Group (BCG)
Emirates (Airline)
Petrofac
Ford Motor Company
IBM
General Motors
?
Rank
Percent
Employer
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
24,77%
20,35%
16,45%
12,45%
8,93%
8,82%
8,04%
6,68%
6,64%
6,27%
5,89%
5,80%
5,45%
5,34%
5,22%
Oracle
McKinsey & Company
Saudi Aramco
General Electric
Alfa
Emaar
Schlumberger
Cisco Systems
Qatar Airways
Bain & Company
IKEA
Shell
Procter & Gamble (P&G)
L’Oréal Group
Nestlé
• Now choose the 5 employers you most want to work for, your 5 Ideal Employers.
Rank
Percent
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
4,98%
4,51%
4,48%
4,32%
4,30%
4,18%
4,10%
3,85%
3,84%
3,56%
3,54%
3,44%
3,42%
3,42%
3,36%
79
2015 | Lebanon | All main fields of study
Ideal Employer Ranking | Top 30
All students | Natural Sciences
Employer
American University of Beirut Medical Center (AUBMC)
L’Oréal Group
Nestlé
Google
Sidra Medical and Research Center
Johnson & Johnson
The Coca-Cola Company
GSK - GlaxoSmithKline
Mondelez International (formerly Kraft Foods)
Saudi Aramco
Microsoft
PepsiCo
Pfizer
Petrofac
Dar Al-Handasah (Home of Engineering)
?
Rank
Percent
Employer
1
2
3
4
5
6
6
8
8
8
11
11
11
14
15
32,66%
14,57%
13,57%
12,06%
11,06%
6,53%
6,53%
5,03%
5,03%
5,03%
4,52%
4,52%
4,52%
4,02%
3,52%
Mars
Samsung
Unilever
Emirates (Airline)
Shell
MBC
Procter & Gamble (P&G)
Sony
Daimler/Mercedes-Benz
Ford Motor Company
HP
Novartis
• Now choose the 5 employers you most want to work for, your 5 Ideal Employers.
ADNOC and its Group of Companies (Abu Dhabi National Oil Company)
General Electric
Henkel
Rank
Percent
15
15
15
19
19
21
21
21
24
24
24
24
28
28
28
3,52%
3,52%
3,52%
3,02%
3,02%
2,51%
2,51%
2,51%
2,01%
2,01%
2,01%
2,01%
1,51%
1,51%
1,51%
80
2015 | Lebanon | All main fields of study
Potential Applicants’ Ranking | Top 30
All students | Business Administration
Employer
Google
Deloitte
Bank Audi
Procter & Gamble (P&G)
Nestlé
EY (Ernst & Young)
L’Oréal Group
Azadea Group
PwC (PricewaterhouseCoopers)
Strategy& (former Booz & Company)
BLOM Bank
J.P. Morgan
MBC
The Boston Consulting Group (BCG)
Emirates (Airline)
?
Rank
Percent
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
6,45%
5,01%
4,68%
4,28%
3,92%
3,83%
3,72%
3,08%
2,68%
2,64%
2,47%
2,29%
2,26%
2,23%
2,20%
Employer
PepsiCo
McKinsey & Company
Samsung
Unilever
HSBC
Byblos Bank
Johnson & Johnson
Daimler/Mercedes-Benz
Philip Morris International
Chalhoub Group
Al Futtaim Group
Sony
Microsoft
Bank of Beirut
Qatar Airways
• Have you applied or will you apply to these employers? – Yes, I have applied / Yes, I will apply
(students)
• If you were looking for a new job, would you consider applying at these employers? – Yes, definitely
(Professionals)
Rank
Percent
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
2,15%
2,13%
1,83%
1,75%
1,68%
1,64%
1,58%
1,40%
1,39%
1,34%
1,33%
1,31%
1,30%
1,23%
1,22%
81
2015 | Lebanon | All main fields of study
Potential Applicants’ Ranking | Top 30
All students | Engineering/IT
Employer
Dar Al-Handasah (Home of Engineering)
Google
Microsoft
Consolidated Contractors Company (CCC)
Strategy& (former Booz & Company)
Petrofac
Samsung
Intel
The Boston Consulting Group (BCG)
Daimler/Mercedes-Benz
Schlumberger
McKinsey & Company
Emirates (Airline)
Saudi Aramco
Emaar
?
Rank
Percent
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
8,13%
7,84%
4,35%
4,26%
3,50%
3,27%
2,89%
2,57%
2,55%
2,27%
2,20%
2,05%
1,96%
1,95%
1,83%
Employer
Alfa
Sony
Procter & Gamble (P&G)
Bain & Company
MTC group
General Electric
L’Oréal Group
Unilever
Cisco Systems
IBM
Oracle
Shell
PwC (PricewaterhouseCoopers)
Solidere
Deloitte
• Have you applied or will you apply to these employers? – Yes, I have applied / Yes, I will apply
(students)
• If you were looking for a new job, would you consider applying at these employers? – Yes, definitely
(Professionals)
Rank
Percent
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
1,77%
1,69%
1,56%
1,49%
1,45%
1,37%
1,37%
1,31%
1,26%
1,25%
1,25%
1,25%
1,25%
1,19%
1,18%
82
2015 | Lebanon | All main fields of study
Potential Applicants’ Ranking | Top 30
All students | Natural Sciences
Employer
American University of Beirut Medical Center (AUBMC)
Nestlé
Saudi Aramco
Sidra Medical and Research Center
GSK - GlaxoSmithKline
L’Oréal Group
Mars
PepsiCo
Petrofac
Daimler/Mercedes-Benz
Emirates (Airline)
Google
Mondelez International (formerly Kraft Foods)
Pfizer
Shell
?
Rank
Percent
Employer
1
2
3
3
5
5
5
5
5
10
10
10
10
10
10
23,68%
7,89%
5,26%
5,26%
3,95%
3,95%
3,95%
3,95%
3,95%
2,63%
2,63%
2,63%
2,63%
2,63%
2,63%
The Coca-Cola Company
averda
Consolidated Contractors Company (CCC)
Dar Al-Handasah (Home of Engineering)
Dell
General Motors
Halliburton
Intel
Johnson & Johnson
Microsoft
Procter & Gamble (P&G)
PwC (PricewaterhouseCoopers)
SABIC
The Boston Consulting Group (BCG)
Unilever
• Have you applied or will you apply to these employers? – Yes, I have applied / Yes, I will apply
(students)
• If you were looking for a new job, would you consider applying at these employers? – Yes, definitely
(Professionals)
Rank
Percent
10
17
17
17
17
17
17
17
17
17
17
17
17
17
17
2,63%
1,32%
1,32%
1,32%
1,32%
1,32%
1,32%
1,32%
1,32%
1,32%
1,32%
1,32%
1,32%
1,32%
1,32%
83
2015 | Lebanon | All main fields of study
Employer Reputation & Image
Attractive attributes
40%
40%
Innovation
37%
Market success
32%
34%
Financial strength
30%
32%
Prestige
28%
26%
Attractive/exciting products and services
21%
26%
Ethical standards
30%
24%
Fast-growing/entrepreneurial
21%
20%
19%
Inspiring management
Corporate Social Responsibility
Environmental sustainability
?
13%
12%
12%
10%
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
Your students
All students
84
2015 | Lebanon | All main fields of study
People & Culture
Attractive attributes
43%
44%
Recognising performance (meritocracy)
40%
40%
A creative and dynamic work environment
38%
Leaders who will support my development
32%
33%
A friendly work environment
30%
33%
Respect for its people
39%
Enabling me to integrate personal interests in my
schedule
29%
24%
27%
25%
Interaction with international clients and colleagues
12%
13%
Support for gender equality
10%
12%
Recruiting only the best talent
Acceptance towards minorities
?
7%
7%
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
Your students
All students
85
2015 | Lebanon | All main fields of study
Remuneration & Advancement Opportunities
Attractive attributes
50%
49%
High future earnings
45%
Leadership opportunities
41%
31%
Clear path for advancement
20%
30%
30%
Good reference for future career
25%
23%
Rapid promotion
23%
25%
Performance-related bonus
21%
20%
Sponsorship of future education
19%
17%
Competitive base salary
Competitive benefits
Overtime pay/compensation
?
14%
14%
Your students
13%
18%
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
All students
86
2015 | Lebanon | All main fields of study
Job Characteristics
Attractive attributes
47%
44%
Professional training and development
46%
Opportunities for international travel/relocation
42%
Challenging work
35%
33%
Secure employment
34%
35%
25%
25%
High level of responsibility
21%
22%
Flexible working conditions
Client interaction
19%
18%
Team-oriented work
18%
16%
16%
17%
Personal control over my number of working hours
Variety of assignments
?
12%
9%
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
Your students
All students
87
THANK YOU!
Are you INTERESTED
In getting MORE insights about
students, alumni or employers?
THANK YOU!
Julie Giraud-Avril
Senior University Relations Manager EMEA
Julie.giraud-avril@universumglobal.com
+33 6 74 76 64 25