TROY UNIVERSITY
MASTER SYLLABUS
SORRELL COLLEGE OF BUSINESS
IS 6676
E-Commerce for Global Business
Vision Statement
Sorrell College of Business will be the first choice for higher business education students in their
quest to succeed in a dynamic and global economy. Sorrell College of Business will create the
model for 21st century business education and community service.
Mission Statement
Through operations that span the State of Alabama, the United States, and the world, Sorrell
College of Business equips our students with the knowledge, skills, abilities and competencies to
become organizational and community leaders who make a difference in the global village and
global economy. Through this endeavor, we serve students, employers, faculty, and Troy
University at large as well as the local and global communities.
Prerequisites
If part of the EMBA sequence, EMBA 5501. If part of the MBA sequence, MBA 5505 or
equivalent. Otherwise, graduate standing. Not available in the MSHRM program.
Description
Introduces state-of-the-art concepts and applications which are emerging in the field of electronic
commerce.
Objectives
On completion of the course, the student should be able to:
1. Identify electronic-commerce system technologies and explain their effects on firms,
industries, and the organization of work.
2. Identify the potential benefits and limitations of electronic-commerce system technology,
and the strategic efforts required to create a viable e-business.
3. Outline strategies for corporate growth based on the effective use and management of
electronic-commerce systems.
4. Analyze a business problem related to e-business challenges, and design an electroniccommerce system solution.
Master Syllabi are developed by the senior faculty in each business discipline. This Master Syllabus must be used as the basis for developing the
instructor syllabus for this course, which must also comply with the content specifications outlined in the Troy University Faculty Handbook.
The objectives included on this Master Syllabus must be included among the objectives on the instructor’s syllabus, which may expand upon the
same as the instructor sees fit. The statement of purpose seeks to position the course properly within the curriculum and should be consulted by
faculty as a source of advisement guidance. Specific choice of text and other details are further subject to Program Coordinator guidance.
1 August 2005
Master Syllabus: IS 6676
2
5. Explain how electronic-commerce systems can be used to transform business processes and
improve management control.
6. Apply electronic-commerce strategies to business objectives in an apt scenario.
Purpose
To introduce technologies and management issues in e-commerce, emphasizing the technologies
to support e-commerce, the advantages and limitations of e-commerce, and use of e-commerce
as a strategic tool to improve business processes. MBA Information Systems option requirement.
EMBA/MSM Information Systems concentration requirement. MBA unspecified elective (nonAccounting).
Approved Texts
Turban, E., King, D., Lee, J. K., & Viehland, D. (2006 or current). Electronic commerce: A
managerial perspective 2006 (4th ed.). Upper Saddle River, NJ: Prentice Hall.
Supplements
Levy, M. (2000 or current). E-volve-or-die.com: Thriving in the Internet age through ecommerce management (1st ed.). Upper Saddle River, NJ: Prentice Hall.
McClain, G. R., & Sachs, T. (2002 or current). Back to the user: Creating user-focused web sites
(1st ed.). Upper Saddle River, NJ: Prentice Hall.
Plant, R. (2000 or current). eCommerce: Formulation of strategy (1st ed.). Upper Saddle River,
NJ: Prentice Hall.
Seda, C. (2004 or current). Search engine advertising: Buying your way to the top to increase
sales (1st ed.). Upper Saddle River, NJ: Prentice Hall.
------------------------------------------------------------------------------(UPDATED by IS-DCC: August 15, 2008)
Added mission and vision statements.
Troy State University Faculty Handbook (2001): Section 3.8.2.8 [extract]—22 essential elements of the syllabus (somewhat modified for space):
a.
b.
c.
d.
e.
f.
g.
Course title
Course number
Term
Instructor
Prerequisites
Office hours
Class days, times
h.
i.
j.
k.
Classroom location n. Grading methods,
Office location
criterion weights,
Office telephone
make-up policy,
Course description,
mid-term grade
objectives
reports
l. Text(s)
o. Procedure, course
m. Other materials
requirements
p. General supports
r. Additional services u. Cheating policy
(computer works,
(Americans with
v. Specialization
writing center)
Disabilities Act,
requirements
q. Daily assignments,
other statements)
(certification,
holidays, add/drop s. Absence policy
licensure, teacher
& open dates, dead t. Incomplete-work
competencies)
day, final exam
policy