TROY UNIVERSITY
MASTER SYLLABUS
SORRELL COLLEGE OF BUSINESS
BUS 6611
Global Business Strategy
Prerequisites
Completion of a minimum of 24 GSH in the MBA program with a B average or better, including
ACT 6691, ECO 6655, FIN 6631, MKT 6661, MGT 6615 and QM 6640 or program director
approval. Students should be in the last term of their program when completing this course.
Description
This course is the capstone course in the MBA program. It integrates the skills and knowledge
developed in earlier courses and emphasizes case analysis. Formulation and implementation of
strategies are stressed. The course includes an end-of-course comprehensive examination. A
grade of “B” or better is required to complete this course successfully. The course may not be
transferred into the MBA program.
Objectives
On completion of the course, the student should be able to:
1. Describe the strategic-management process, citing appropriate theories and research, and
specifically including strategy formulation, implementation, and evaluation. (Program
SLO 1, 2, 4, 5)
2. Identify and critically evaluate mission statements, company SWOT, strategic objectives,
and organization-level strategies. . (Program SLO 2, 3)
3. List and describe the major competitive challenges facing organizations today. . (Program
SLO 1, 2, 3, 5)
4. Apply multi-disciplinary business strategies to company situational analysis in a scenario
to craft a strategic plan that optimizes the conditions for sustainable competitive
advantage, correctly using quantitative tools, matrices, and models. (Program SLO 1, 2,
3, 4, 5
Troy University Faculty Handbook (2010): Section 3.9.2.8 [extract] — essential elements of the syllabus (somewhat modified for space):
1. Course title
2. Course number +
section
3. Term
4. Instructor
5. Prerequisites
6. Office hours
7. Class days, times
8. Classroom
location
9. Office location +
e-mail address
10. Office telephone
11. Course
description,
objectives
12. Text(s)
13. Other materials
14. Grading methods, 16. General supports
criterion weights,
(computer works,
make-up policy,
writing center)
mid-term grade
17. Daily assignments,
reports
holidays, add/drop
15. Procedure, course
& open dates, dead
requirements
day, final exam
18. ADA statement
19. Electronic device
statement
20. Additional
services,
statements
21. Absence policy
22. Incomplete-work
policy
23. Cheating policy
24. Specialization
requirements
(certification,
licensure, teacher
competencies)
Program SLOs
1.0
2.0
3.0
4.0
5.0
Advanced knowledge/cross-disciplinary competence of global functional business areas
Analytical & critical thinking techniques
Effective communication skills
Team effectiveness skills
Ethical & socially responsible decision making in a global environment
Purpose
To examine how and why a well-conceived and well executed strategy enhances a company’s
long-term performance, to integrate the knowledge gained in the core curriculum, and to enable
the application of the strategic-management process in actual business settings. The course
centers on the theme that a company achieves sustained success if and only if its leadership can
implement proficiently an astute, time-strategic game plan for running the company. MBA
capstone. It adheres closely to the capstone examination preparation guidelines prepared for the
MBA program.
Approved Texts
Textbooks for this course are standardized by major unit (by campus in Alabama, by region in
UC, and within TROY eCampus). Instructors are directed to ascertain with their major-unit
Department or Program Chairs which of the following materials have been approved for their
major unit.
David, F. R. (2014 or current). Strategic management: Concepts and cases (15th ed.). Upper
Saddle River, NJ: Prentice Hall.
Harrison, J. S., & St. John, C. H. (2005 or current). Foundations of strategic management (3rd ed.).
Mason, OH: Thomson/South-Western.
Rothaermel, F. (2012 or current). Strategic Management: Concepts and Cases. (1st ed.). Boston,
MA: McGraw-Hill/Irwin. [eVersions available in numerous formats. Connect Plus
available with 1st and subsequent editions, LearnSmart available for 2nd and subsequent
editions.]
Thompson, A. A., Strickland, A. J., & Gamble, J. E. (2005 or current). Crafting and executing
strategy: The quest for competitive advantage: Concepts and cases [with online content
and premium content card] (14th ed.). Boston, MA: McGraw-Hill.
Troy University Faculty Handbook (2010): Section 3.9.2.8 [extract] — essential elements of the syllabus (somewhat modified for space):
1. Course title
2. Course number +
section
3. Term
4. Instructor
5. Prerequisites
6. Office hours
7. Class days, times
8. Classroom
location
9. Office location +
e-mail address
10. Office telephone
11. Course
description,
objectives
12. Text(s)
13. Other materials
14. Grading methods, 16. General supports
criterion weights,
(computer works,
make-up policy,
writing center)
mid-term grade
17. Daily assignments,
reports
holidays, add/drop
15. Procedure, course
& open dates, dead
requirements
day, final exam
18. ADA statement
19. Electronic device
statement
20. Additional
services,
statements
21. Absence policy
22. Incomplete-work
policy
23. Cheating policy
24. Specialization
requirements
(certification,
licensure, teacher
competencies)
Wheelen, T. L., & Hunger, J. D. (2004 or current). Strategic management and business policy (9th
ed.). Upper Saddle River, NJ: Prentice Hall.
Supplements
Bartlett, C. A., & McLean, A. N. (2005 or latest revision). GE’s talent machine: The making of a
CEO [Case #9-304-049]. Cambridge, MA: Harvard Business School.
Eisenmann, T., Bakshi, S., Briens, S., & Singh, S. (2005 or latest revision). Google, Inc. [Case
#9-804-141]. Cambridge, MA: Harvard Business School.
Required Assessments
This course requires three assessments:
MBA Capstone exams (two exams: capstone multiple choice exam and capstone essay exam.):
Both exams total will carry 10% of the final course grade. (MBA capstone essay exam is a case
study graded with a rubric. The completed program assessment rubrics MUST be completed by
the time grades are turned in.)
MFT exam: A nation-wide external field assessment test for MBA programs: The exam will
carry 10% of the final course grade
Please refer http://business.troy.edu/Portal/mba-mbai-and-emba-capstone.aspx for instructions
about the assessments. These assessments are computer based and take several hours. Each
instructor is responsible for completing their own assessments.
Troy University Faculty Handbook (2010): Section 3.9.2.8 [extract] — essential elements of the syllabus (somewhat modified for space):
1. Course title
2. Course number +
section
3. Term
4. Instructor
5. Prerequisites
6. Office hours
7. Class days, times
8. Classroom
location
9. Office location +
e-mail address
10. Office telephone
11. Course
description,
objectives
12. Text(s)
13. Other materials
14. Grading methods, 16. General supports
criterion weights,
(computer works,
make-up policy,
writing center)
mid-term grade
17. Daily assignments,
reports
holidays, add/drop
15. Procedure, course
& open dates, dead
requirements
day, final exam
18. ADA statement
19. Electronic device
statement
20. Additional
services,
statements
21. Absence policy
22. Incomplete-work
policy
23. Cheating policy
24. Specialization
requirements
(certification,
licensure, teacher
competencies)