The Power of Your Brand
EPISODE 2: Next Steps Material
Awareness of personal image and others perception of your brand
Do they align?
1) Step one:
Ask three people (preferably in your professional environment) to give you three words that define their
perception of you, you can do this by e-mail or in person:
______________________
______________________
______________________
Ask the same three people to name what they think you have expertise in:
______________________
______________________
______________________
2) Step two:
Work with the feedback.
Do the answers above are aligned with how you want to be perceived?
YES
NO
If your answer is NO, identify what are the words you want to evoke? Think about what would you like
to change, how would you like to be recognized?
___________________________________________________________________________________
___________________________________________________________________________________
_______________________________________.
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If your answer is YES, think about other steps you can take to reinforce this perception in your network
and within a wider network.
3) Step 3:
After analyzing how others perceive you in the first two columns below, fill in worksheet third and
fourth columns with 3 or more different “labels” you would like to evoke in people’s minds. In the
fourth column, write the corresponding expertise you can highlight or develop to increase awareness
in how you want to be perceived.
Analyze others perception of you
Words others define
Expertise they think
you with (labels)
you have
Analyze your desired image
Words with which
Expertise you have
you want to be
that evoke these
defined
words
4) Step 4:
a. The experience or expertise you have identified is what you will highlight in your job
search related interactions and documents, like the elevator pitch, LinkedIn summary
resume summary, among others.
b. Identify what other work experiences are linked to the skills or character traits you want
to be known for: _________________________________________________________
_______________________________________________________________________
c. What social media tools (and other tools) can you use to promote your identified
experiences and traits in order to be known for what you want to be known?
_______________________________________________________________________
_______________________________________________________________________
d. Are there any necessary changes in behavior you need to make? These changes in
behavior are related to those actions that may have earned you the labels others define
you with and you don’t like. To change this you need to avoid repeating these actions or
diminishing the exposure of those activities that reinforce the concept others have of
you. Also, the changes in behavior can be actions/activities you need to practice in order
to be seen as such.
List them here:
-
I need to remove X industry from my LinkedIn
I need to write more online if I want to be known as a blogger
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-
I need to join more consulting organizations in HR to promote myself as
an HR consultant.
And the list continues….
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Now you have all the steps you need to TAKE ACTION and be known for what you want to be known!
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