Executive Enrollment
Management Committee
September 22, 2011
Committee Charge
• To develop and periodically revise enrollment objectives for
the University that are consistent with the institutional
mission, resources, facilities, demographics, legislative
mandates, and other factors that influence optimum
enrollment levels. Objectives should be segmented by
category (e.g., college and department of major, student
type, level, campus of dominant enrollment) and must
incorporate diversity objectives consistent with the longrange plan.
• To coordinate campus-wide efforts to achieve enrollment
objectives, with emphasis on recruitment, retention,
marketing, program and service offerings, and resource
allocation.
Access to Success Objectives
• Maintain modest growth/increase diversity
• Increase alternative pathway programs and
enrollments
• Ensure course availability
• Maintain competitive cost of attendance
• Increase retention and graduation rates
• Increase degrees in fields aligned to workforce
needs
• Increase STEM degrees awarded
Total Headcount Enrollment, Fall 1985 to Fall 2011
22,000
20,000
18,000
16,000
14,000
12,000
10,000
19,521
Start of 3 year 10%
decline in MO HS grads
Minimum ACT
Requirement imposed
16,416
Began implementation of core
curriculum requirement
16,470
Began implementation of
selective admission policy
1,000
500
500
500
-
-
-
First-time College
FA
SP
SU
Transfer
FA
SP
SU
Excludes students on China Campus
Graduates
FA SP SU
2011
1,000
2010
1,000
2009
1,500
2008
1,500
2011
1,500
2010
2,000
2009
2,000
2008
2,000
2007
2,500
2011
2,500
2010
2,500
2009
3,000
2008
3,000
2007
3,000
2007
New Degree-Seeking Students by Calendar Year,
2007 to 2011
Enrollment of Undergraduate, Degree-Seeking
Students by Class
6,000
5,000
4,000
3,000
2,000
1,000
0
Freshman
FA2006
Total
Sophomore
FA2007
FA2008
Junior
FA2009
FA2010
Senior
FA2011
FA2006
FA2007
FA2008
FA2009
FA2010
FA2011
14,627
14,708
14,770
15,270
15,493
15,546
Precollege
2,500
2,000
1,500
1,000
500
0
FA2006
FA2007
FA2008
FA2009
FA2010
FA2011
Graduate Students By Category
5%
1%
3%
6%
9%
76%
Masters
Specialist
Doctorate
Unclassified
Teacher Certification
Postbaccalaureate
Other Graduate Students by Category
Specialist
Doctorate
Unclassified*
Teacher Certification*
Postbaccalaureate
0
FA2006
FA2007
100
200
FA2008
*New categories added in FA 2009
300
FA2009
400
FA2010
500
FA2011
600
Change in Enrollment by College, 2006
to 2011
Agriculture, School of
Arts & Letters
Business Administration
Education
Extended Campus, The
Graduate College
Health & Human Services
Humanities & Public Affairs
Natural & Applied Sciences
Undergraduate College/Provost
-600 -400 -200
0
200 400 600 800 1,000
2006 data were adjusted to compensate for reorganization (i.e., move of Agriculture from CNAS to School of Agriculture; move of
Applied Consumer Sciences from CNAS to COBA)
Enrollment by
Campus of Dominant Enrollment
FA2009
FA2010
FA2011
Springfield Campus Day
15,580
15,859
15,462
Springfield Campus Eve
2,071
1,883
2,077
593
681
868
2,353
2,267
2,213
245
259
182
Online Campus
Off Campus
China Campus
Evening Students
Fall 2011
Age group
Number
% of total
Enrollment status
Number
% of
total
Under 21
434
20.9
22-24
559
26.9
Graduate full-time
448
21.6
25-39
821
39.5
Graduate part-time
663
31.9
40-59
224
10.8
647
31.2
60 or
older
39
1.9
Undergraduate fulltime
Undergraduate
part-time
319
15.4
Enrollment by Geographic Origin
20,000
18,000
16,000
14,000
12,000
10,000
8,000
6,000
4,000
2,000
0
International
FA2006
FA2007
Missouri
FA2008
FA2009
Out of State
FA2010
FA2011
Females as Percent of Total
64.0%
62.0%
60.0%
58.0%
Female as % of UG
Females as % of Graduates
56.0%
54.0%
52.0%
50.0%
FA2006
FA2007
FA2008
FA2009
FA2010
FA 2011
Missouri total: 61.4% women (source: Chronicle Almanac)
Enrollment by Age
12,000
10,000
8,000
6,000
4,000
2,000
0
Under 18
years
FA2006
18 to 21
years
FA2007
22 to 24
years
FA2008
25 to 39
years
FA2009
40 to 59
years
FA2010
60+ years
FA2011
Enrollment by Race/Ethnicity
18,000
16,000
14,000
12,000
10,000
8,000
6,000
4,000
2,000
0
White or Caucasian
FA2006
*Excludes Unknown.
FA2007
FA2008
All Other*
FA2009
FA2010
FA2011
Headcount by Race/Ethnicity
80.3%
5.9%
3.1%
1.0%
China Campus
Non-Resident Alien
Unknown
White or Caucasian
Historically
Underrepresented ,
9.6%
Historically Underrepresented
Fall 2011 All Students
7/1/2016
Enrollment Management Committee
27
Enrollment by Race/Ethnicity
0
200
400
600
800 1,000 1,200 1,400
American Indian or Alaskan Native
Asian
Black or African American
China Campus*
Hispanic OR Latino
More than one race*
Native Hawaiian or Other Pacific…
Non-Resident Alien
FA2006
FA2007
*New Category in Fall 2009.
FA2008
FA2009
FA2010
FA2011
First-time College Retention &
Graduation Rates
80%
75%
70%
65%
60%
55%
50%
45%
40%
Retention
Graduation
Includes only First-time, Full-time for Incoming Cohort Year. Graduation rate is after 6 years.
Projected Missouri High School Graduates
(source: Western Interstate Commission on Higher Education, 2008)
PUBLIC BY RACE/ETHNICITY
American
Indian/
Asian/Pacific
Black non-
Alaska Native
Islander
Hispanic
Hispanic
Hispanic
PUBLIC &
NONPUBLIC
TOTAL
2009-10
313
1,234
10,165
1,996
48,717
70,136
2010-11
299
1,288
10,213
2,277
46,555
68,139
2011-12
295
1,403
9,522
2,321
44,573
65,304
2012-13
319
1,595
9,169
2,605
44,318
64,899
2013-14
334
1,647
8,886
2,771
44,425
64,946
2014-15
356
1,771
9,147
3,001
44,070
64,921
2015-16
368
1,928
9,542
3,671
44,975
67,010
2016-17
403
2,065
9,485
3,974
45,017
67,265
2017-18
446
2,354
9,533
4,831
45,001
67,812
White non-
Projected Change in MO High School Graduates,
2011 to 2013
Category
2011
2013
Number
change
Percent
change
Total (public and
private)
68,139
64,899
-3,240
-4.8%
Black, non-Hispanic
(public)
10,213
9,169
-1,044
-10.2%
Hispanic (public)
2,277
2,605
+328
+14.4%
Total minority (public)
14,077
13,688
-389
-2.8%
Source: WICHE
Enrollment in Missouri Institutions of
Higher Education
Type
Number
Enrollment
Public 4 year
13
141,208
Public 2 year
21
104,360
Private 4 year
53
148,648
Private 2 year
4
1,561
Private 4 year for
profit
22
19,360
Private 2 year for
profit
19
9,807
Total
132
424,944
Source: Chronicle of Higher Education Almanac Edition, 2011-12
Analysis of 2010 MO High School Graduates
Percent of graduates:
State of Missouri
Springfield R-XII
Entering 4 year college/university
36.4
41.5
Entering 2 year college
29.1
31.8
Entering post-secondary noncollege
2.7
2.3
Entering work force
16.7
7.9
Entering military
3.0
2.9
Entering other field
5.4
12.7
Unknown
6.7
1.0
Source: MO Dept. Elem. & Sec. Ed., Graduate Analysis
Market Share of First-time Freshmen at Selected
Four-Year MO Publics by Region: Fall 2009
Institution
Region
MU
UCM
SEMO
Truman
MO
State
NW
MO
UMKC
Central
22
22
1
5
11
10
10
Northeast
38
9
7
10
12
5
2
Northwest
16
6
0
4
7
23
6
Southeast
29
3
22
8
11
1
2
Southwest
12
3
0
2
41
2
2
State
25
9
9
7
14
7
5
Source: CBHE Statistical Summary
Enrollment of First-Time New in College from Selected SW MO
Counties, Fall 2009
OTC
MSU
Barry
40
22
Christian
427
90
Dallas
56
21
Greene
1318
327
Laclede
204
12
Lawrence
103
29
Polk
123
32
Pulaski
140
30
Stone
63
19
Taney
187
29
Webster
202
33
Wright
28
11
Source: CBHE Statistical Summary
The most elite colleges will always have…a ready
supply of students. Many flagship state
institutions also. For students who cannot get
into elite institutions or cannot afford them,
the large, nearby public university will be their
ideal. But the total group that attends those
types of institutions makes up far less than
half of college-goers, and it is shrinking.
Community colleges and for-profit institutions
should continue to thrive because of their
reputations for convenience. The rest…can
expect to compete for students based on price,
convenience, and the perceived strengths of
the institution.
The conversion to more convenience for students
will multiply over the next decade. Colleges
will need to offer those options in addition to
face to face instruction.
Educators are increasingly finding that students
want to design their own curricula and find
ways to learn in their own style.
For profit colleges spend up to a third of their
operating budgets on marketing, while
traditional colleges might spend a maximum
of 4 percent….
If colleges expect to increase attendance, they
also need to look into the high school dropout
population.
The location of a college, and the geographic
spread of its influence and recruiting area, will
be the most significant factor in determining
its flow of enrollees in the next decade.
Projected Fall Enrollment in Degree
Granting Institutions by Age
9000000
8000000
7000000
6000000
5000000
2010
4000000
2016
3000000
2000000
1000000
0
19 and
under
20 to 24
25-29
30-34
35 and older
•
•
•
•
52% attending within 100 miles of home
Only 15% applied only to one institution
70% plan to seek a master’s degree or higher
32% plan to seek a master’s or higher at the
institution they’re attending
• Most are not first generation. At least onefourth have one parent with a graduate
degree.
Reasons most often cited as “Very Important” in
deciding to go to this college
•
•
•
•
Good academic reputation (62%)
Graduates get good jobs (53%)
Offered financial assistance (46%)
Cost (41%)
Objectives most often ranked essential
or very important
•
•
•
•
Being well off financially (77%)
Helping others who are in difficulty (69%)
Becoming an authority in my field (58%)
Obtaining recognition for contributions to my
field (55%)
Reasons cited as very important to
smallest percentage
• To make me a more cultured person (50%)
Reasons for deciding to go to college ranked as
“Very Important” by highest percentage of
students
• To be able to get a better job (85%)
• To learn more about things that interest me
(83%)
• To get training for a specific career (78%)
• 62% strongly or somewhat agreed that “the
current economic situation significantly
affected my college choice”
From Chronicle Almanac 2011-12
• 10,628 new GED recipients
• 25.0% of Missourians have bachelor’s degree
or higher. 9.5% have master’s.
• Graduation rate of four year institutions:
55.4%
Discussion