Britain

http://www.dw-world.de/dw/article/0,1564,942824,00.html

http://www.thefab.net/topics/culture_history/hg06_german-stonehenge_01.htm

Four Generic Types of Cultures
4. Vertical Individualism /
Market Pricing Cultures
Ch. 13 American Football
Ch. 14 The Traditional British House

Fig. 1.2. Four Generic Types of Cultures (p. 15)
POWER
DISTANCE
Low
(horizontal)
INDIVIDUALISM COLLECTIVISM
Equality
Matching
(interval)
Community
Sharing
(nominal)
High
(vertical)
Market
Pricing
(ratio)
Authority
Ranking
(ordinal)

Four Generic Types of Cultures
4. Vertical Individualism /
Market Pricing Cultures market pricing found in the United States and other market-dominated nations

Four Generic Types of Cultures
4. Vertical Individualism /
Market Pricing Cultures
• inequality resulting from the operation of the free market is deemed acceptable there is equality of opportunity and a level playing field
• but not equality of outcomes

Four Generic Types of Cultures
4. Vertical Individualism /
Market Pricing Cultures ethics revolves around the operation of a free market

Unit of analysis in the book = the nation or national culture
Other “units of analysis” may include: one person (e.g., Paul Buffalo ) the family (e.g., Strodtbeck) the community a region a culture

IBM study demonstrated that national culture explained 50% of the differences in attitudes in IBM’s
53 countries
(p. 5)