Teacher’s Edition Legend of Hong Kong’s Industry, Commerce and Trade A. Learning objectives 1. 2. 3. 4. 5. 6. 7. 1. 2. 3. 4. 5. 1. 2. Knowledge To recognise concepts related to trade To recognise the process of trade development in Hong Kong To analyse the internal and external factors that help Hong Kong become an international industrial, commercial and trading centre To understand the importance of external trade to Hong Kong To appreciate close relationship in trade between Hong Kong and the mainland of China To understand the challenges faced by Hong Kong trade and evaluate the ways to cope with the challenges To recognise the work of the HKSAR Government and other organizations and possible solutions in promoting trade and investment Skills To strengthen the abilities of selecting and classifying information To acquire skills of drawing conclusion To acquire evaluating skills To enhance critical thinking skills, creativity and analytical ability To develop independent thinking Attitude and Values To enhance the awareness and participation of social affairs To nurture a habit of reflection on daily life 1 B. Prior Knowledge General Studies in primary school Strands Core Elements 4: Community and Goods, facilities and services in the community Citizenship Different kinds of work in society Exchange of goods and services to meet our needs and the needs of others The early history of Hong Kong Major features of the Hong Kong economy Factors affecting the economic development of Hong Kong The benefits for Hong Kong of trading with other parts of the world The functions and services provided by the government and local institutions in response to the needs and interests of Hong Kong residents Some current and relevant social issues in the community Suggestions for extension: studies on how government policy affects the economic development of Hong Kong and the economical relationship between the mainland of China and HKSAR 6: Global Reasons for people to exchange information, goods and Understanding and services the Information Era Extracting, organizing and classifying information Distinguishing fact from opinion Major current international events and their meanings to us The interdependence of different parts of the world C. Suggested no. of lessons: 11 2 D. Suggested learning activities Lesson 1 1. Ask students to read the introduction. Conduct 【Activity 1】. It is hoped that by stimulating students’ interests in the history of Hong Kong trade development, students are motivated to learn this topic. 2. Distribute【Activity 2】 and Worksheet 1. Students read Source 1 and write down their reflections. Teachers may invite students to share their reflections and link relate questions asked by students to later discussion. 3. Before the end of the lesson, divide students into groups and distribute【Activity 3】. Ask half of the groups in the class to finish Worksheet 2 and the rest of the groups Worksheet 3 at home. Teachers may suggest students to interview their family members to collect more information and to add more circles to the worksheet if needed. Lesson 2-3 1. Students discuss their findings of Worksheet 2 and Worksheet 3 in groups. 2. Students write down their findings on the blackboard and report to the class. 3. Show the ETV programme “香港的經濟發展”which can be found in “Personal, Social and Humanities Education: A Collection of Education Television Programme for Secondary School (1) ” Disc 8 “經濟教育”(File Name: 香港的經濟發展 ( AVSEQ11-14). The aim of watching the programme is to deepen students’ understanding in the development of industry, commerce and trade in Hong Kong, and to prepare for【Activity 4】. 4. Conduct【Activity 4】and distribute Worksheet 4. Students work in groups and discuss how to put the factors into different categories. 5. Before the end of the lesson, distribute【Activity 5】, Worksheet 5 and Worksheet 6. Divide the class into groups. Assign the odd number groups to complete Worksheet 5 and the even number groups Worksheet 6. 3 Lesson 4-5 1. Students discuss Worksheet 5 and Worksheet 6 in class. After the discussion, guide students to think about the importance of external trade to Hong Kong. 2. Distribute【Activity 6】and Worksheet 7. Students read the sources first, and think about Part A (The Challenge) for 3 minutes, Student choose one challenge which is the most critical to the development of Hong Kong industrial, commercial and trade and discuss in groups. Then, the group write down the toughest challenge on the worksheet. Then, groups pass the worksheet to the next group in clockwise direction. 3. Students in the next group have to discuss and provide 3 ways to cope with the challenge suggested by their classmates in Part A. Return the worksheet to the group when completed. 4. When groups receive suggestions from their classmates, groups evaluate the effectiveness of the suggestions and make notes in Part C. Students report to the class when every group is ready. 5. In teacher debriefing, concludes the challenges encountered by Hong Kong’s industry, commerce and trade and their possible solutions. Before the end of the lesson, distribute 【Activity 7】and ask students to complete the worksheet at home. Lesson 6-7 1. Students discuss【Activity 7】 in groups. Teacher may conclude that the government and different organizations contribute a lot to promote the external trade of Hong Kong. Given the importance of the external trade to Hong Kong, ask students to suggest how they can contribute themselves in promoting trade and investment of Hong Kong. 2. Distribute 【Activity 8】. With reference to what students have learnt in this topic, each group plans a trade symposium to promote the external trade of Hong Kong. To make the activity more meaningful and to enhance students’ participation in the activity, encourage students to send ideas to Hong Kong Trade Development Council to show their support to Hong Kong trade development. 3. Show students the highlights of the exhibition “Supertrader” organised by the Hong Kong Trade Development Council (website: www.tdctrade.com/40/) to help them learn more about the exhibition and to stimulate their thinking. Students, then, discuss in groups. 4. Before the end of the lesson, remind students that they have to present their ideas with powerpoint presentation after a month. After the presentation, students (the audience) are expected to raise questions or give feedback to the presentation group, while the presenting group has to answer questions or express views on their classmates’ ideas. 4 Lesson 8-9 1. Students present their ideas on the symposium. 2. In teacher debriefing, give feedback to student presentations and show appreciation and recognition to their effort and creativity. Extended Activity Lesson 10-11 1. Before the end of last lesson, ask students to prepare some advertisements from newspaper or magazine for the next lesson. 2. In the beginning of the lesson, ask students to pay attention to the sales strategy used in the advertisements. Then, the whole class brainstorms the features of current sales strategy. 3. Review briefly the early trade development of Hong Kong discussed in this topic, and point out unique and interesting features in sales strategies in the 60’s and 70’s. 4. Distribute Source 24 and Source 25. Ask students to read the sources first, then discuss the sales strategies used in the 60’s and 70’s in groups. After that, students report the discussion results to the class. For better learning outcome, show some product advertisements in the 60’s and 70’s. 5. Distribute Worksheet 8. Ask students to complete Part I and think about which sales strategy, today’s or the 60’s-70’s, they prefer. 6. Finally, students complete Part II “My Conclusion”. 5 Legend of Hong Kong’s Industry, Commerce and Trade In the past 40 years, with hard work, creativity and flexibility, Hong Kong people have created a legend of industrial and trade development. The story began in the 1950s, when the outbreak of the Korean War triggered an embargo which disrupted Hong Kong's re-export trade. The disruption, however, was a double-edged sword, as it led to the rise of Hong Kong's manufacturing industry in the 1960s and 1970s. By 1979, the implementation of the mainland's open-door policy and related reforms provided unprecedented opportunities for growth in Hong Kong's manufacturing industry, and a booming service industry emerged in the 1980s and 1990s. To look back, Hong Kong has passed a rough way, but finally we went through it by turning risks to opportunities. The way ahead is full of challenges, how can we continue the cross-era legend? Source: “Time Wheel”, Hong Kong Trade Development Council –http://www.supertrader.com.hk/en/wheel_intro.htm 6 Activity 1 Where do they come from? Take a look at your schoolbag and stationery to see where they come from. Discuss the following questions with your classmates. Where do most of them come from? Why are those countries willing to export their products to Hong Kong? Do you think people in other countries can buy products made in Hong Kong? Why do we export products to other countries? Today, it is very hard to find goods labeled “Made in Hong Kong”. Years ago, these goods are everywhere. So, how did the legend “Made in Hong Kong” begin? 7 Activity 2 An Accident of History Read Source 1 and write down your reflection on Worksheet 1 Source 1 Hong Kong's economy began as an accident of history. Following World War ll, Hong Kong emerged as an entrepôt 1. In 1951, the outbreak of the Korean War triggered a US embargo2 on goods originating from China. The embargo had a serious impact on Hong Kong's entrepôt trade, which plummeted from HK$1.61 billion in 1951 to HK$520 million in 1952. Hong Kong came to a halt almost overnight. Sir Jack Cater, the second Executive Director of the TDC, recalled that at the time, Hong Kong exporters of salted fish had to prove to the US that their catch did not originate in Chinese waters. Similarly, exporters of preserved duck eggs had to prove that their produce did not originate from the mainland. The demise of entrepôt trade left Hong Kong with no choice but to develop its own industries. Beginning in the early 1950s, Shanghai industrialists began to relocate to Hong Kong, bringing with them capital and business skills. The southward migration of Mainland workers also provided Hong Kong with the labour it needed to develop industries. By 1959, these industries had begun to take shape, employing a workforce of 177,000. Domestic exports were valued at HK$2.2 billion that year, which was more than double that of entrepôt trade (HK$900 million). Textiles was the industry pillar at this time. In 1961, Hong Kong's textile products came under quota3 restrictions in the European and US markets. For the first time, Hong Kong industries had to look to other sectors and markets. Subsequently, Hong Kong exporters turned to Northern Europe, Australia and Canada. Source: “Time Wheel”, Hong Kong Trade Development Council http://www.supertrader.com.hk/en/wheel_6070_accident.htm Notes: 1. Entrepôt is a trading post where goods are imported from a place and then re-exported to another place. 2. Embargo, quota and tariff are commonly known trading restrictions. Embargo means a country stops importing some or all goods from a particular country. It is the most severe punishment measure on trade and thus is seldom adopted. 3. Quota is a trade restriction which is an imposed restriction on the maximum quantity of imported goods. Normally, a country imposes a quota or punitive tariff (heavy tax on imported goods) on other countries to protect domestic industry and employment opportunity of local workers. 8 Worksheet 1 “An Accident of History” 3–2–1 3 newly learnt knowledge points 2 interesting Students may answer the question freely Students may answer the question freely things 1 question to Students may answer the question freely ask Follow-up Activity Before next lesson, complete Worksheet 2 or Worksheet 3 as assigned: Odd number groups complete Worksheet 2; even number groups complete Worksheet 3. You may interview your family members to collect more information. You may also add more circles onto the worksheet if needed. 9 Activity 3 Time Wheel From the ’S to ’s Read Source 1 (An Accident of History) to Source 6 and use your own knowledge, analyse the favourable factors for the development of industry, commerce and trade in Hong Kong from the 60’s to 80’s. Source 2 Made in Hong Kong From modest beginnings, Hong Kong, was quickly transformed into a successful industrial city in the 1960s and 1970s on the basis of export-oriented, labour-intensive production. Major product categories emerged, including imitation jewellery, plastic products, enamel ware, carpets, denim jeans, wigs and toys. The scale of production ranged from a dozen workers in small workshops to several hundred in large factories. To keep up with growth, factory districts mushroomed in the areas of Tsuen Wan and Kwun Tong, and the buildings started heading skyward. While continuing to focus on production, Hong Kong manufacturers also began to explore overseas markets. Although "Made in Hong Kong" was synonymous with cheap products in the 1960s, the label began to make its mark in world markets, giving "Made in Hong Kong" a whole new meaning. Adapted from: “Time Wheel”, Hong Kong Trade Development Council http://www.supertrader.com.hk/en/wheel_6070_made.htm Department of Sociology, CUHK, The Support Programme on Integrated Humanities (S4-5) Module of Globalization http://www.cuhk.edu.hk/soc/courses/ih/globalization/lect02/e_lecture-eng-02.htm?page=2 10 Source 3 Four Asian Tigers Apart from the internal factors, Hong Kong’s industrial rise was also benefited from the relocation of facilites to Hong Kong from Europe and US. Starting from the 1970s, western countries moved their labour-intensive productions to areas of lower costs, benefiting the rise of “Four Asian Tigers”, including Hong Kong. Hong Kong, with its advantages in geographic location, technological know-how, skilled workforce, experience in conducting international business, a sound legal system as well as a free economy, becomes an important destination of western production transfers. The advantages also speed up the city’s industrial development. Hong Kong’s manufacturing industry grew at full speed at that time, focusing on the production of consumer goods, such as garment, electronics and toys, forming export-oriented light industries the pillars of Hong Kong industrial sector. Adapted from: “Time Wheel”, Hong Kong Trade Development Council http://www.supertrader.com.hk/en/wheel_6070_tigers.htm Department of Sociology, CUHK, The Support Programme on Integrated Humanities (S4-5) Module of Globalization http://www.cuhk.edu.hk/soc/courses/ih/globalization/lect02/e_lecture-eng-02.htm?page=2 Source 4 Through the Microscope - The Rise of Hong Kong's Electronics Industry Technology-driven industries such as electronics and watches and clocks developed rapidly during the 1970s. They were, however, hard pressed by high operating costs and labour shortages. To attract workers, factories would put out recruitment advertisements announcing a full range of fringe benefits. These included attendance bonuses, referral bonuses, and coach pick-up. With these benefits, many workers were willing to work hard and put in overtime. Some factories even operated around the clock, with three shifts of workers. Electronics production involved a high degree of precision. Many workers spent long hours looking through microscopes during work hours. Processes such as welding, assembly, and quality control done through "microscope looking" were hard work. Nevertheless, they paid off handsomely in building economic momentum and improving people's lives. Adapted from: “Time Wheel”, Hong Kong Trade Development Council http://www.supertrader.com.hk/en/wheel_7080_elec.htm 11 Source 5 Northward Expansion of the Industries The constraints of land and labour shortages became all the more pronounced with rapid industrial expansion. Despite many ingenious initiatives from manufacturers, Hong Kong industries had begun to experience a developmental bottleneck. In 1979, China opened its doors to the world. In the mid-1980s, Hong Kong industries faced both high production cost and competitions from new-emerging industrial economies (such as Thailand and Indonesian), and Hong Kong manufacturers began to seek overseas opportunities. As a result, northward expansion of Hong Kong factories became a leading production strategy. Attracted by low labour and land costs in the mainland, Hong Kong manufacturers began to expand northward. By 1985, just six years after China's opening up, the mainland of China overtook the US to become Hong Kong's largest trading partner. Adapted from: “Time Wheel”, Hong Kong Trade Development Council http://www.supertrader.com.hk/en/wheel_7080_north.htm Department of Sociology, CUHK, The Support Programme on Integrated Humanities (S4-5) Module of Globalization http://www.cuhk.edu.hk/soc/courses/ih/globalization/lect02/e_lecture-eng-02.htm?page=2 Source 6 Hong Kong – An Intermediary between the Economy of the Mainland of China and the World It has been more than a century since Hong Kong took part in international trade. Hong Kong has considerable strength in re-export trade, financial exchange and other commercial service industries. Hong Kong, being the intermediary between the mainland’s and the world’s economy in 1980s, thus becomes the driving force and the agent of the mainland’s trade and investment development. Hong Kong is also the mainland's major information gateway, springboard for trade, an avenue for raising capital for the development of the mainland, a channel for skill transfer and a training ground for the mainland's experiment with the market economy. Adapted from: Department of Sociology, CUHK, The Support Programme on Integrated Humanities (S4-5) Module of Globalization http://www.cuhk.edu.hk/soc/courses/ih/globalization/lect02/e_lecture-eng-03.htm?page=3 12 Worksheet 2 1. With reference to Source 1 to 6 and your own knowledge, analyse the favourable factors for the development of industry, commerce and trade in Hong Kong from the 60’s to 80’s. Embargo imposed on China by the US during Korean War Migration of Shanghai entrepreneurs and inhabitants to Hong Kong in the 1950’s Economic reform in China Hardworking and skilled workforce Favourable factors for the development of industry, commerce and trade in Hong Kong from the 60’s to 80’s Entrepreneurs with flexible minds Favourable geographic location Well-established legal s ystem Production transfer from Europe and the US Technological know-how Free econom y Other suggestions: Low tax Stable society with good public order Clean and efficient government Free flow of information 13 ’s to Present Based on Source 7 to 12 and your own knowledge, analyse the factors that benefit Hong Kong’s industrial, commercial and trade development from 1990’s to present. Source 7 Hong Kong’s reunification with China After the reunification of Hong Kong with China in 1997, Hong Kong became a Special Administrative Region of the People's Republic of China. Because of its political and economic status, Hong Kong could utilize the accumulated economic capital of the hinterland. The Mainland and Hong Kong Closer Economic Partnership Arrangement (CEPA) 4 is an example of one special economic benefit that Hong Kong has received from the mainland to enable it to gain a headstart in scouting market opportunities before the mainland opens its door to the WTO. CEPA is a free trade arrangement under WTO rules that takes effect on 1st January, 2004. The arrangement gives Hong Kong business preferential access to Mainland markets. Adapted from: Department of Sociology, CUHK, The Support Programme on Integrated Humanities (S4-5) Module of Globalization http://www.cuhk.edu.hk/soc/courses/ih/globalization/lect02/e_lecture-eng-03.htm?page=3 Notes: 4. Under Mainland and Hong Kong Closer Economic Partnership Arrangement (CEPA), all goods of Hong Kong origin importing into the mainland enjoys tariff-free treatment and thus lowers the entry threshold in some sectors and permits wider accessibility to Mainland market. The Agreement also encourages mutual recognition of professional qualification and allows Mainland residents of some cities to visit Hong Kong in their individual capacity. Notes adapted from: “CEPA感覺良好 實效商榷”, Ming Pao, 24 April 2007 14 Source 8 The change of Hong Kong’s role Most local manufacturing firms began to adopt alternative production strategies, for example, concentrating on trading, sales and marketing, and coordination of transnational flow of economic activities in the mainland. During this period, the number of cross border economic activities grew rapidly. The economic restructuring of Hong Kong's manufacturing facilitated the growth of various producer services, such as, financing of production in the mainland, trade-related services, insurance, communication, ports, transportation and logistics. These trends reflected changes in the strategies of Hong Kong's commercial and manufacturing industries under the process of restructuring. Adapted from: Department of Sociology, CUHK, The Support Programme on Integrated Humanities (S4-5) Module of Globalization http://www.cuhk.edu.hk/soc/courses/ih/globalization/lect02/e_lecture-eng-03.htm?page=3 Source 9 Globalization Connected to the world and thoroughly globalised, Hong Kong has scaled new heights. As the the mainland emerged as the world's factory, an increasing demand for high-quality services from Hong Kong was evident. The economic status of Hong Kong receives a further boost after the reunification to China. Today, Hong Kong serves as the dedicated financial and business services centre for the mainland. Adapted from: “Time Wheel”, Hong Kong Trade Development Council http://www.supertrader.com.hk/en/wheel_80now.htm http://www.supertrader.com.hk/en/wheel_80now_morph.htm 15 Source 10 A Well-Connected Logistics Hub Hong Kong's pivotal position as a logistics centre is closely related to the rapid economic development of the mainland. Transport and logistics-related activities (including cargo and passenger transport) account for more than seven per cent of Hong Kong's GDP. Hong Kong also boasts a world-class infrastructure. The Hong Kong International Airport, which opened in 1998, provides the foundation for Hong Kong's position as Asia's air cargo and logistics centre. The Pearl River Delta region becomes the “world factory” and its rising demand for raw materials, semi-finished and finished products generates more opportunities for Hong Kong logistics service providers. As the mainland's transport and logistics market opens up to the world, demand for high-quality professional logistical services from Hong Kong is set to grow. The Hong Kong-Shenzhen Western Corridor, scheduled for completion by 2007, will be able to handle double the current volume of cross-boundary traffic. Also, the planned Hong Kong-Zhuhai-Macau Bridge will link Hong Kong with the western part of the PRD, further expanding the logistics market for Hong Kong. Adapted from: “Time Wheel”, Hong Kong Trade Development Council http://www.supertrader.com.hk/en/wheel_80now_logistics.htm Source 11 Creative City Creative industries are also important to Hong Kong's economy, and notable achievements have been made in areas such as product design, packaging and promotion. Technological advancements have also been made in the creative and design industries. Source: “Time Wheel”, Hong Kong Trade Development Council http://www.supertrader.com.hk/en/wheel_80now_creative.htm 16 Source 12 Economic Landmark, Trade Fair Capital In 1988, the Hong Kong Convention and Exhibition Centre (HKCEC) opened. In 1997, the HKCEC Extension was completed, providing more space for Hong Kong's exhibition industry to grow. Every year, the TDC organises about 30 international trade exhibitions in Hong Kong, of which seven are the largest of their kind in Asia. The HKCEC is a symbol of Hong Kong's economic and trade development, advancing Hong Kong's trade fair business in Asia. Source: “Time Wheel”, Hong Kong Trade Development Council http://www.supertrader.com.hk/en/wheel_80now_landmark.htm 17 Worksheet 3 1. With reference to Source 7 to 12 and your own knowledge, identify the favourable factors for the development of Hong Kong’s industry, commerce and trade since the 90’s. Creative talents Hong Kong’s reunification with China Closer global economic cooperation Favourable factors for the development of industry, commerce and trade in Hong Kong since the 90’s World-class infrastructure Economic restructuring in Hong Kong Introduction of CEPA Rapid economic development in the mainland Premier exhibition facilities and services 18 Activity 4 Worksheet 4 Classify the favourable factors in Activity 3 into political, economic, social and other relevant aspects. Categories Political Factors Economic Social Geographical Embargo imposed on China by the US during Korean War Migration of Shanghai entrepreneurs to Hong Kong in 1950’s Hong Kong’s reunification with China Clean and efficient government Sound legal system Free economy Low tax rate International trade experiences World-class infrastructure Premier exhibition facilities and services Economic reform and rapid economic development in China Economic restructuring in Hong Kong Closer global economic cooperation Introduction of CEPA Stable society with good public order Hard-working and creative workforce Entrepreneurs with flexible minds Free flow of information Favourable geographic location Follow-up activity Before next lesson, each group completes worksheet 5 or 6 as assigned: Odd number groups complete worksheet 5; Even numbers groups complete worksheet 6. 19 Activity 5 Our External trade Since Hong Kong is a small and highly external-oriented economy, external trade plays an important role in our economic development. Source 13 is a brief introduction of the external trade in Hong Kong. Source 13 External trade in Hong Kong Hong Kong external trade comprises merchandise trade and trade in services of Hong Kong with external parties. Merchandise trade is composed of imports, domestic exports and re-exports of goods. Trade in services (TIS) refers to exports of services and imports of services. Exports of services are the sales of services to the rest of the world, whereas imports of services are the purchases of services from the rest of the world. Imports and exports of services are classified into different types of services, including transportation services, travel services, insurance services, financial services, merchanting and other trade-related services, and other services. Source: Census and Statistics Department http://www.censtatd.gov.hk/hong_kong_statistics/statistics_by_subject/concept/external_trade /index_tc.jsp 20 Worksheet 5 Name the 3 most important trading partners of Hong Kong which have the highest total trade value in 2006 in each merchandise trade category including exports, imports and re-exports. Then answer the questions below. Method: Visit the web site of the Census and Statistics Department (http://www.censtatd.gov.hk) > Hong Kong Statistics > Statistical Tables > Subject: External Trade Exports: External Merchandise Trade Statistics by Ten Main Countries/Territories – Domestic Exports to Ten Main Destinations Imports: External Merchandise Trade Statistics by Ten Main Countries/Territories – Imports from Ten Main Destinations Re-exports: External Merchandise Trade Statistics by Ten Main Countries/Territories – Re-exports to Ten Main Destinations Merchandise trade Export Import Re-export The First Countries / Regions Total Trade Value ( HK$ million) The mainland of China The mainland of China 1,192,952 40,268 The mainland of China 1,115,941 The Second Countries / Regions Total Trade Value (HK$ million) Japan USA 33,159 268,140 USA 337,971 The Third Countries / Regions UK Total Trade Value (HK$ million) 7,859 Taiwan 194,917 Japan 115,490 Questions: In 2006, which country / region was our most important partner in merchandise trade? The mainland of China Following the above question, find an example in our daily life to show the merchandise trade activities of that trading partner in Hong Kong. Students may answer the question freely 21 Worksheet 6 Name 3 most important trading partners of Hong Kong which have the highest total trade value in 2006 in each trade in service category including exports and imports of services. Then answer the questions below. Method: Go to Census and Statistics Department (http://www.censtatd.gov.hk) > Hong Kong Statistics > Statistical Tables > Subject: External Trade Exports of Services: Exports of Services by Main Destination of 2006 Imports of Services: Imports of Services by Main Source of 2006 Trade in services Exports of Services Imports of Services The mainland of China The mainland of China 137,007 76,486 USA USA The First Countries / Regions Total Trade Value (HK$ million) The Second Countries / Regions Total Trade Value 119,030 42,641 Japan (HK$ million) The Third Countries / Regions UK Total Trade Value 44,238 24,276 (HK$ million) Questions: In 2006, which country / region was our most important partner in trade in services? The mainland of China Following the above question, find an example in our daily life to show the trade in services activities of that trade partner in Hong Kong. Students may answer the question freely 22 Activity 6 “Risks” and “Opportunities” The economic relationship between Hong Kong and the mainland of China is getting closer. Some say this brings Hong Kong infinite business opportunities, while others say these opportunities may carry potential risks. In fact, whether they are opportunities or risks depends very much on HK’s ability in coping with challenges and its time-tested creativity to turn risks into opportunities… Read the following information and complete worksheet 7. Source 14 Although Hong Kong economy has successfully transformed into a commercial operation centre, Hong Kong is no longer the only platform for trade of the mainland of China with the world. Since China has gradually opened its door to the world in the 90’s, this strengthens its global economic relationship. This is why more and more people are concerned about the competition between Hong Kong and Shanghai ever since the mid-90’s. After China’s entry to the WTO, it began to lift economic barriers progressively. In a sense, Hong Kong's position as China's sole trading agent will be seriously undermined. It must therefore adjust its previous role as intermediary by finding a new strategic role to play in the global economy. Source:Department of Sociology, CUHK, The Support Programme on Integrated Humanities (S4-5) Module of Globalization http://www.cuhk.edu.hk/soc/courses/ih/globalization/lect02/e_lecture-eng-03.htm?page=3 23 Source 15 With China’s economy becoming more and more globalised and the deepening of CEPA, it is expected that more Hong Kong industries will be relocated to the mainland. These include some services and supporting processes originally based in Hong Kong and some high value-added research and development business. A small number of Hong Kong enterprises have returned to Hong Kong due to the zero tariff benefit under CEPA. However, the number cannot be compared to the ever-growing northward relocation cases. With the danger of hollow economy, the government and the industries should be alerted to the loss of talents and rebounded unemployment triggered off by the relocation… To solve the foreseeable problems of business relocation and brain drain, it is essential to upgrade our industries in the long run with emphasis on education including formulating policy to foster talents to alleviate the shortage of talents. Source from: “香港經濟未來面臨空心化問題”, Hong Kong Economic and Trade Association http://www.hketa.com.hk/art_detail.asp?tp=180 Source 16 (Chief Economist, Trade Development Council) Leung Hoi-kwok pointed out that there is a trend of increasing overseas buyers purchasing directly from the mainland. It is also witnessed that overseas companies tend to relocate their purchasing offices from Hong Kong to the mainland. After the mainland lifted the restrictions on trade, imports and exports, more and more trade-related activities in Hong Kong move to the Pearl River Delta region. It is a cause for concern. Hong Kong must expand the scale of its quality international (including the mainland) buyer and supplier groups from the mainland and worldwide, so as to maintain its status of international trade hub… Source: “港貿易平台漸失優勢”, Wen Wei Po, 14 November 2006 24 Source 17 ……In the coming year, Hong Kong exports are going to face huge difficulties such as constant appreciation of Renminbi, soaring production cost in the Pearl River Delta region, global trade conflicts, the increasing influence of protectionism and the reformation of the mainland’s trade policy…Hong Kong businessmen must carefully examine their development strategies. For example, on the production level, they can increase product values, improve technology and productivity. On the market level, factory owners can improve production management and quality control so as to gain market recognition. Source: “港首季出口信心指數回升”, Hong Kong Commercial Daily, 14 March 2007 Source 18 The government should establish a standing mechanism and hold regular meetings with business associations to discuss how it can help Hong Kong entrepreneurs penetrate the Mainland market, including providing further assistance to set up sales network in the mainland. Regarding the group’s suggestion of establishing a high-level Hong Kong brand group to help promote Hong Kong brands, Lau Chin-ho agrees with the proposal. He thinks that this can help Hong Kong products enter the Mainland market, but the consolidation of the brands has to rely on government support. Source: “設諮詢機制收集港商對CEPA的意見”, Hong Kong Economic Journal, 16 January 2007 25 Worksheet 7 Your Questions, My Answers This activity is divided into 3 parts. 1. According to source 14 to 18 and your own knowledge, discuss in groups the toughest challenge faced by Hong Kong’s industry, commerce and trade. Write down your discussion results on Part A (Challenge). (Each group should fill in one worksheet only). Pass the worksheet to the next group in the clockwise direction when every group is ready. 2. Discuss in your group 3 ways to cope with the challenge written on the worksheet you receive from your classmates. After discussion, fill in Part B and pass the worksheet back to the original group. 3. Evaluate the effectiveness of the ways suggested in Part C and present your evaluation to the class. Part A:Challenge Part B:Ways to cope with the challenge 1. Students may answer the question freely 2. Students may answer the question freely 3. Part C:Effectiveness of the ways to cope with the challenge Way 1 Way 2 Way 3 Effective: Yes/No Effective: Yes/No Effective: Yes/No Reason(s): Reason(s): Reason(s): Students may answer the question freely Students may answer the question freely 26 Students may answer the question freely Activity 7 Towards the World In order to maintain our position as an international industrial, commercial and trade centre, it is important for Hong Kong to develop a close economic relationship with business sectors of the mainland and the world. Not only does a strong relationship consolidate Hong Kong’s role as an intermediary between the mainland and international investors, it also helps explore the mainland and global markets, bringing Hong Kong infinite business opportunities. The following information helps you understand how Hong Kong develops a closer economic relationship with business sectors of the mainland and the world. Read the information and answer the questions below. Source 19 Trade Development Council (TDC) helps Hong Kong factory owners explore overseas market. By organising exhibitions and promotional activities, providing market information and establishing online business matching service, TDC provides a platform for SMEs (small and medium enterprises) to seek business partners from the mainland and overseas. Regarding brand promotion, TDC highly values the market of the Pearl River Delta region. It assists Hong Kong businessmen to explore the brand market on the mainland, and to promote Hong Kong as a commercial and trading platform through different activities… Adapted from: Trade Development Council http://www.tdctrade.com/annualreport2006/chinesepdf/Coreservice-Chi.pdf Commerce and Economic Development Bureau http://www.cedb.gov.hk/chi/speech/pr15112006b.htm Source 20 The CMA regularly organizes trade missions to overseas countries and international trade fairs with a view to developing new markets and seeking economic investment cooperation…The CMA also operates a Trade Enquiries Service to provide different kinds of consultation services and put local and overseas buyers into direct contact with members, so as to promote business trade…The CMA mediates trade dispute for members or non-local merchants to reach an amicable settlement… Adapted from: The Chinese Manufacturers’ Association of Hong Kong http://www.cma.org.hk/eng/aboutcma/firstpage.asp 27 Source 21 The Mainland and Hong Kong Closer Economic Partnership Arrangement (CEPA) was implemented in 2004. Since then, InvestHK has been actively organizing or participating in symposiums held in North America, Europe and the Asia Pacific region, with a view to promoting to investors from overseas, the mainland and Taiwan the strengths of establishing business in Hong Kong under CEPA. Adapted from : InvestHK http://www.investhk.gov.hk/PageControl/ShowDynamic.aspx?act=newsdetail&newsid=1590 Source 22 As provided for in the Basic Law, Hong Kong continues to deal with trade matters using the name "Hong Kong, China" (HKC) as a separate and full member after its reunification with China. This arrangement also applies to the participation in international trade organizations. The principal trade organizations that Hong Kong has joined include The World Trade Organization (WTO), Asia-Pacific Economic Cooperation (APEC), Organization of Economic Cooperation and Development (OECD) and Pacific Economic Cooperation Council (PECC). The membership of these organizations enables Hong Kong to cooperate with other members on trade matters within the region, fosters economic growth and development, improves Hong Kong’s international image and helps prevent unreasonable and discriminative trade actions. Adapted from: Trade and Industry Department of Hong Kong http://www.tid.gov.hk/tc_chi/trade_relations/tradefora/tradefora_maincontent.html Source 23 Hong Kong has one of the freest services regimes in the world. Foreign investment creates jobs and demand for local supporting services. Our service providers also possess the capacity to export our services. Given our already free and open regime, Hong Kong service providers will gain much if our trading partners remove market access restrictions in their services sectors. Source: Trade and Industry Department of Hong Kong http://www.tid.gov.hk/tc_chi/trade_relations/tradefora/wto_servnegot.html 28 Questions for Discussion 1. Apart from government departments and relevant organizations mentioned in Source 19 and 22, can you think of other organizations that help enhance Hong Kong external trade and investment? Name 2 examples. Students may answer the question freely Example:Hong Kong General Chamber of Commerce, Federation of Hong Kong Industries, Hong Kong Productivity Council, Hong Kong Export Credit Insurance Corporation, etc. 2. According to Source 19 to 23 and your own knowledge, list 3 ways that you think are most efficient in promoting Hong Kong external trade and investment. Explain your answer. Students may answer the question freely 29 Activity 8 Design your Trade Symposium Apart from government departments and relevant organizations, we can also contribute ourselves in promoting external trade of Hong Kong. This task is to plan a symposium to promote Hong Kong external trade. Below is the information of the symposium: Aim: The aim of this symposium is to promote Hong Kong as an international industrial, commercial and trade centre, and to help the mainland and international businessmen and organizations understand Hong Kong’s future development in industry, commerce and trade. To explore collaboration opportunities, local representatives from relevant industries might also be invited to meet buyers or members of trade organizations. Requirements: (1) In order to achieve the aims of the symposium, you need to consider the form of the symposium, the focus, the presentation, the target audience and the production budget when designing the event. Give reasons to support your design. (The questions on the next page may help you design the symposium.) (2) You need to present your ideas and elaborate the key messages delivered in the symposium to your classmates by using powerpoint presentation. You also need to demonstrate and explain how the design of the symposium venue helps convey the messages. (Your classmates will ask questions concerning the ideas you present. You should clarify, emphasise the key messages to be conveyed or decide if you would accept your classmates’ suggestions). ** After the presentation, you may send your proposal to the Hong Kong Trade Development Council by post to show your support. 30 Thinking Questions: When designing the symposium, you may consider the following points: 1. What is the product/service you promote? Why? 2. Who is your target group? (e.g. Mainland businessmen, foreign trade organizations, etc.) 3. What kind of information/content/ideas will be conveyed in your symposium? 4. Which way will you choose to promote this product/service? (e.g. exhibition, forum, government officials or celebrities from the business sector as officiating guests/guest speakers, performance show, stall games etc.)Why? 5. What are the advantages of the presentation? 6. What is the estimated budget for this symposium? 7. Others Other Useful Information 1. The “Supertrader” by the Hong Kong Trade Development Council www.tdctrade.com/40/ *The web site provides detail information and features of the “Supertrader” exhibition, which is a good reference for designing the symposium. 2. Trade and Industry Department. http://www.tid.gov.hk/ 3. Census and Statistics Department. http://www.censtatd.gov.hk 4. Newspaper 31 Extended Activity PAST & P R E SEN T In the preceding activities, we have learnt the development of trade in Hong Kong and its transformation from the 60’s and 70’s until now. Take a closer look at the sales strategies of the enterprises at that time. The features of the strategies were unique and interesting. Are you interested in knowing more about the similarities and differences of the sales strategies in the 60’s and 70’s with those of today? 32 Activity 9 Our old good days… Read the following information carefully and complete worksheet 8. Source 24 The Story of "Red-A" In the 1960s, Hong Kong faced acute water shortage. In 1963, the water supply was limited to four hours every four days and the government distributed water to dry areas using hoses and water trucks. Turning off the tap to release water, queuing for water, carrying water and storing water were all part of people's lives. Star Industrial Co Ltd, a plastics-ware manufacturer, realised an opportunity and produced a line of water buckets and basins called Red-A. These products virtually dominated the market during those years. The company also ran an extensive promotion campaign to educate people on how to consume just one gallon of water per shower by using a flower-style watering sprinkler. The advice was well taken. Source: “Time Wheel”, Hong Kong Trade Development Council http://www.supertrader.com.hk/en/wheel_6070_reda.htm Source 25 Caring Society Looks After Household Products In the 1960s and 1970s, material life at that time was a far cry from that of today. "Value for money, excellent quality and durability" were key considerations when people made a purchase. Hong Kong produced large quantities of vacuum flasks during that time, among which the brand "Gold Coin" was a household name. The so-called "hospital for vacuum flasks" was in fact a free service provided by the manufacturer to replace the broken inner lining. Nowadays, with rapid product cycles and widespread use of disposable items, the promise of lifelong care seems to have lost its appeal. Nevertheless, a "lifetime warranty" represented the promise of the last generation of entrepreneurs to provide premium service to their customers. Source: “Time Wheel”, Hong Kong Trade Development Council http://www.supertrader.com.hk/en/wheel_6070_society.htm 33 Worksheet 8 I. With reference to Sources 24 and 25 and the advertisements you collected, fill in the left hand column of the worksheet with features of sales strategies in the 60’s-70’s and the right hand column the features of sales strategies today. Then, write the similarities they share on the lines between them. Comparison of the features of sales strategies in the 60’s -70’s and those of today Features of sales strategies Features of sales strategies Students may answer the question freely 34 today Enterprises Today Similar features Enterprises in the 60’s-70’s in the 60’s to 70’s 銷售策 略,因為 II. My Conclusion Based on part I, conclude which kind of sales strategies you prefer. I prefer the sales strategies of because _________________________________________________ Students may answer the question freely _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ 35