Level 2 - Assignment booklet - January 2013 (DOC, 416KB)

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Set Assignments
Issued July 2012 (updated January 2013)
OCR Level 2 Award in Understanding Business Enterprise
Scheme Code 10316
OCR QUALIFICATION CODE: 600/5582/0
Please note:
Updated information is displayed in blue text
We recommend these OCR assignments are used to provide evidence for the qualification above.
The assignments contained within this booklet allow for completion of all of the required
assessment criteria for the qualification. It is the centre’s responsibility to ensure that assignments
are complete before the candidate work is dispatched to the OCR-appointed examiner-moderator.
Unit
Title
Credit value
Unit 9
Understand the personal qualities and abilities for business
1
Unit 10
Understand the opportunities and risks in running a business
1
Unit 11
Understand how to market a business
2
Unit 12
Understand how to negotiate in business
1
Unit 13
Understand business planning
1
Unit 14
Understand business resource and legal issues
1
Unit 15
Understand how to get help and support in business
1
Unit 16
Understand how to manage money in a business
1
Unit 17
Understand enterprise and enterprising skills
2
In order to achieve the OCR Level 2 Award in Understanding Business Enterprise candidates
must achieve units totalling a minimum of four credits.
Candidates must achieve a minimum of three credits from the Level 2 units contained within this
booklet.
Candidates may achieve the final credit from the Level 2 units contained within the booklet, or from
the Level 1 or 3 units which can be found in the relevant corresponding assignment booklets.
These OCR assignments remain live for the life of this qualification and must not be used as
candidate practice material.
ALL THESE MATERIALS MAY BE PHOTOCOPIED. Any photocopying must be done under the
terms of the Copyright Designs and Patents Act 1988 solely for the purpose of these assessments.
Candidates may complete these assignments electronically.
QCA accreditation number: 600/5582/0
© OCR 2013
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OCR Level 2 Award in Understanding Business Enterprise
Contents
Page Number(s)
TUTOR INFORMATION
Guidance for tutors
This section provides general guidance and support to centre staff. It is not
intended for use by candidates.
Notes for tutors
This section provides guidance on specific areas of the assignment that may
need further clarification. It is not intended for use by candidates.
CANDIDATE INFORMATION
(This section must be photocopied for each candidate)
General information for candidates
This section provides candidates with general information on completion of
the assignment in a question and answer format.
Tasks
This section contains all the tasks candidates must complete before
submission for assessment.
Unit 9
Understand the personal qualities and abilities for business
3–6
6 – 12
13 – 14
15 – 76
15 – 21
Unit 10 Understand the opportunities and risks in running a business
22 – 26
Unit 11 Understand how to market a business
27 – 35
Unit 12 Understand how to negotiate in business
36 – 40
Unit 13 Understand business planning
41 – 46
Unit 14 Understand business resource and legal issues
47 – 53
Unit 15 Understand how to get help and support in business
54 – 61
Unit 16 Understand how to manage money in a business
62 – 66
Unit 17 Understand enterprise and enterprising skills
67 – 76
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OCR Assignments – Issued January 2013
OCR Level 2 Award in Understanding Business Enterprise
Set Assignments: Tutor Information
OCR Level 2 Award in Understanding Business Enterprise
OCR Assignments – Issued January 2013
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OCR Level 2 Award in Understanding Business Enterprise
Guidance For Tutors
1
2
3
4
General
1.1
OCR assignments are available to download from the OCR website.
1.2
OCR recommends that centres use these OCR assignments for formal assessment of
their candidates. OCR assignments must NOT be used as practice material.
1.3
The assignments in this booklet form the assessment for the relevant unit. Units,
including suggested teaching content, are available for download from the OCR
website. Centres must ensure that the knowledge and understanding for each criterion
is fully covered before candidates attempt the assessment.
1.4
Tutor guidance is provided later in this document and provides guidance on specific
areas of the assignment that may need further clarification.
1.5
Where Centres choose not to use the OCR assignments, it is the responsibility of the
Centre to ensure that all assessment criteria are sufficiently covered and referenced.
1.6
These assignments have been designed to meet the full assessment requirements of
this qualification. Candidates will need to take part in a planned learning programme
that covers the underpinning knowledge and understanding of the unit.
Before carrying out the assignments
2.1
Candidates should be provided with a copy of the Candidate Information section of this
booklet which now includes the ‘Glossary of terms’.
2.2
Candidates may carry out preparations prior to undertaking the tasks; there is no time
limit for this.
2.3
Many of the tasks could initially be discussed either as a full group, if the numbers are
small enough to allow everyone to actively participate, or in small groups with feedback
to the whole group. This could generate a wide range of ideas, stimulating further
group discussion and individual thought. This will prepare candidates for individual
assessment which must be their own work.
2.4
Candidates may benefit from talking to business people, including Small Business
Advisers and specialists, to find out how other businesses have performed. This could
be done by visits to businesses or by having business people come in to the centre.
Ideally, candidates would have the opportunity to talk to someone who has started their
own business. Information could also be obtained from the internet.
When completing the assignments
3.1
Candidates should be allowed sufficient time to complete all of the tasks. The
recommended guided learning hours (glh) for each unit are provided in the Centre
Handbook. However, this may vary depending on the nature of the tasks and the
ability of individual candidates. It is suggested that evidence is produced in several
sessions.
3.2
Each candidate must produce individual and authentic evidence for each task within
the unit assignments.
3.3
Centre staff may give support and guidance to candidates. This support and guidance
should focus on checking that candidates understand what is expected of them. It is
not acceptable for tutors to provide model answers or to work through answers in
detail.
OCR Assignments – Issued January 2013
OCR Level 2 Award in Understanding Business Enterprise
3.4
Candidates may use information from any relevant source to help them with producing
evidence for the tasks.
3.5
The assignments have been provided in Word format so that candidates can complete
them electronically. Where this is the case, centres should provide each candidate
with an electronic copy of the assignments. This can be on disk, CD or on a secure
networked system. OCR requires only the hard copy prints of the work as evidence.
Candidates/centres must not alter the wording of the tasks in any way.
3.6
Each assessment criteria detailed within the unit has a corresponding task for
completion. Suitable teaching content and examples are also provided within the unit.
Tutors must teach to the unit and not to the assignment.
3.7
Unless the Assessment Criteria specifically states the method by which a task must be
completed (eg in writing), candidates may provide evidence by another suitable method
eg a presentation. Where this is the case, the candidate is required to provide suitable
evidence for the moderator eg presenter notes/slides etc, accompanied by a witness
statement
3.8
A tolerance of +/-20% will be accepted on all tasks specifying approximate word counts
3.9
The requirements of the tasks must be met by candidates. Where a task specifies
‘explain’ it is not sufficient for a candidate to merely ‘identify’ and work of this standard
would be rejected at moderation. A ‘Glossary of terms’ has been added to the
‘Candidate Information’ to assist in ensuring candidates and centres understand the
requirements.
3.10 Some of the units are frequently answered with a specific business in mind. In order to
reliably assess these responses, context is required. Therefore candidates are now
requested to give brief details if they are considering a particular business idea when
completing tasks on certain units.
4
5
After completing the tasks
4.1
Candidates’ evidence is assessed by the centre’s assessor against the qualification
specification contained in the units and tutor notes. For further information about
assessment please refer to the section on Assessment and Moderation in the Centre
Handbook.
4.2
Assessors’ decisions should be quality assured across the centre through internal
moderation. For further information about internal moderation please refer to the
Centre Handbook.
Presentation of work
The candidates’ completed tasks should be submitted to the named OCR-appointed
examiner-moderator with the relevant unit or full Submission Cover Sheet (downloadable
from the OCR website). Further information regarding submission of work can be found in
the Centre Handbook and the Administrative Guide to Vocational Qualifications (A850).
6
Reworking the assignment
6.1
If candidates do not meet the minimum PASS requirements for the assessment
objectives, further work will be required before the work can be submitted.
Tutors should not submit work that they have not assessed as PASS standard.
6.2
Tutors may give feedback to candidates to support and guide them in producing
evidence to the required standard.
OCR Assignments – Issued January 2013
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OCR Level 2 Award in Understanding Business Enterprise
6.3
6
OCR does not return copies of candidate work. As such, it is recommended that
centres keep copies of all work until results are received.
OCR Assignments – Issued January 2013
OCR Level 2 Award in Understanding Business Enterprise
Notes For Tutors
Unit 9 – Understand the personal qualities and abilities for business
This unit will develop a candidate’s understanding of whether they would like to run their own
business, the knowledge and skills required and how these could be developed.
Task 3 Evaluate own strengths and weaknesses in undertaking the
activities needed in setting up and running a business
Assessment criterion 1.3 is assessed in this task.
Candidates must identify and evaluate. Their responses and assessment should relate specifically
to the running of a business.
Task 5
Analyse own key skills and knowledge needed for setting up and
running a business and explain the ways in which these could be
developed
Assessment criteria 2.2 and 3.1 are assessed in this task.
The last part of this task requires candidates to EXPLAIN how they could improve their own skills
and knowledge. The responses need to explain or demonstrate how they could improve them. ‘By
going to college’ is not a sufficient answer on its own. Candidates should be learning about
different ways in which they could develop their skills and should be able to provide a variation in
responses to the explanations.
Task 7 Explain how to develop a plan for improving own knowledge and
skills needed to set up and run a business
Assessment criterion 3.3 is assessed in this task.
Candidates should understand that everything cannot be developed at the same time. They need
to take into account factors such as the order of priority and the timescale. Their explanation
should make use of your answers in the previous tasks but they are not required to develop a plan
for formal assessment.
Unit 10 –
Understand the opportunities and risks in running a business
This unit aims to develop a candidate’s understanding of identifying opportunities and the benefits
of innovation. The candidate will also consider the risks that may be faced by a business and how
these could be managed.
Task 2 Explain the steps in identifying opportunities for new products or
services when running a business
Assessment criterion 1.2 is assessed in this task.
Candidates are required to explain the steps briefly. Just identifying the steps is insufficient for this
task.
OCR Assignments – Issued January 2013
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OCR Level 2 Award in Understanding Business Enterprise
Task 4
Explain what is meant by innovation in running a business
Assessment criterion 2.1 is assessed in this task.
To complete this task, candidates should understand what is meant by innovation and how this
differs from an invention.
Unit 11 – Understand how to market a business
This unit aims to develop a candidate’s understanding of the market for a business by reviewing
the potential customers and what they might want from the business. Candidates will then
consider different methods by which to reach the customer and how businesses satisfy their
customers.
Task 1 Explain the factors that would make a business appealing to its
customers
Assessment criterion 1.1 is assessed in this task.
Centres are specifically reminded that the requirement of this task is for candidates to identify the
factors and then explain each. A full explanation is required for each factor.
Task 2
Assess potential customers for a business
Assessment criterion 1.2 is assessed in this task.
In order to complete this task you must understand that it is important to know the types of
customers, not named people, who you are trying to attract. In identifying potential customers, you
must be specific and not general e.g. ‘people living in Plumpton Village’ is too general, whereas
‘walkers who park their cars near my shop’ is more specific.
To complete this task you must:

IDENTIFY at least FOUR potential types of customer for a business

EXPLAIN key characteristics of each of these types of customers
Task 4 Describe the different methods which could be used to promote a
product or service to customers and assess the advantages and
disadvantages of different methods which can be used by a business to reach
customers
Assessment criteria 2.1 and 2.2 are assessed in this task.
Candidates must understand that there are many different ways in which a business could promote
a product or service, but that not all of them would necessarily be suitable for a particular business.
Candidates need to understand that effective promotion often focuses on the idea of adding value.
Candidates also need to demonstrate some variation in the advantages and disadvantages given
for this task.
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OCR Assignments – Issued January 2013
OCR Level 2 Award in Understanding Business Enterprise
Task 6 Explain ways of measuring the level of customer satisfaction with
the products or services of a business
Assessment criterion 3.1 is assessed in this task.
In order to complete this task candidates must understand that a business needs to retain its
present customers and the subtle differences between some of the ways of measuring consumer
satisfaction. Candidates must identify four different ways.
Task 8 Explain the different ways in which businesses deal with customer
complaints
Assessment criterion 3.3 is assessed in this task.
Candidates should understand different methods of dealing with customer complaints and the
effect it may have on the business. Giving a full refund may seem like a good solution but other
methods can provide a benefit to the business eg an exchange.
Unit 12 – Understand how to negotiate in business
This unit aims to develop the candidate’s understanding of successfully negotiating deals for a
business. This includes the recognised steps within the negotiation process and how they can
approach business negotiations in a professional manner.
Task 4 Explain the stages in the process of negotiating successful deals
when running a business
Assessment criterion 2.2 is assessed in this task.
To complete this task, candidates must understand what is meant by the negotiation process in
general, not a specific negotiation. This task is regarding the stages in the process.
Candidates need to realise that negotiation is about: all sides stating their position; exploring
differences; seeking solutions; coming to an agreement; and ratifying it. This is an outline and
candidates are expected to be able to expand on these. They may find it helpful to try role playing
negotiations, perhaps using something that has/could come up in a business environment.
Unit 13 – Understand Business Planning
This unit aims to develop the candidate’s understanding of the specific goals that various business
may have and how this will affect how the business operates. They will consider the value of
planning in business and how progress towards the goals can be tracked.
Task 4
Describe the ways of checking if the business has achieved its goals
Assessment criterion 2.1 is assessed in this task.
To complete this task, candidates need to be aware of how to check whether a goal has been
achieved. Candidates will identify suitable goals in task one and their responses to this task
should relate to the answers provided for in task 1.
OCR Assignments – Issued January 2013
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OCR Level 2 Award in Understanding Business Enterprise
Unit 14 – Understand Business Resource and Legal Issues
This unit aims to develop the candidate’s understanding of the resources required to set up the
business and how the work can be structured for efficiency. Candidates will also review the legal
issues that will impact on them when starting and running a business and the various legal
statuses they can consider for the business.
Task 2 Explain how organising work in different ways can help make best
use of time and resources
Assessment criterion 1.3 is assessed in this task.
In order to complete this task, candidates must understand that there are many ways of organising
work and that different ways may be appropriate in different situations or for different people. The
aim is to make best use of time and resources. The teaching content within the OCR unit
(available on the qualification pages of the OCR website) contains further information that may be
useful for tutors.
Task 3 Explain the main legal requirements with which a business has to
comply when starting up
Assessment criterion 2.1 is assessed in this task.
Candidates must understand that any new business has many legal requirements that they must
fulfil before starting to trade. They should understand the difference between legal requirements
and regulations and should choose laws that would be particularly appropriate for their business.
The candidate responses should clearly state the Act.
The list below is not is not a comprehensive list.

health and safety

trade descriptions

sale of goods

consumer protection

employment law

contract law

data protection

equality
Task 4 Explain the main regulatory requirements with which a business has
to comply when starting up
Assessment criterion 2.2 is assessed in this task.
Candidates must understand that any new business has many regulatory requirements that they
must fulfil before starting to trade. They should understand the difference between legal
requirements, compliance with the law as enshrined in an Act of Parliament, and regulation, rules
designed to interpret applications of the law. The candidate responses should clearly state the
Regulation.
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OCR Assignments – Issued January 2013
OCR Level 2 Award in Understanding Business Enterprise
Unit 15 – Understand How to Get Help and Support in Business
This unit aims to develop the candidate’s understanding of the help and support available to
businesses. The unit reviews formal and informal sources and the merits of each and how
businesses can use the support available.
Task 3 Explain how to find out where help and support for a business can
be obtained
Assessment criterion 2.1 is assessed in this task.
Candidates are required to explain various ways, with details of actual internet links or company
names of who may be able to support them. Help and support should extend beyond the standard
sources such as a bank and business advisers.
Task 4 Explain how to build business contacts and networks to help own
business achieve its goals
Assessment criterion 2.2 is assessed in this task.
In order to complete this task you need to understand the idea of business network.
It may be beneficial for you to talk to business people, including a representative from the local
Chamber of Commerce, while doing this task so as to find out about developing business networks
and contacts. Your tutor/assessor may provide you with more information regarding such
discussions.
Candidates must address the word ‘build’ i.e. how would they go about building business networks
and contacts e.g. joining your local Chamber of Commerce. An answer which describes business
networks is not acceptable.
Unit 16 – Understand How to Manage Money in a Business
This unit aims to develop the candidate’s understanding of the principles of money management
and the importance of financial planning. Candidates will also review the importance of keeping
accurate financial records and the various methods of achieving this.
Task 1 Explain the meaning of profit, turnover and cash flow in a business
context
Assessment criterion 1.1 is assessed in this task.
The terms profit, turnover and cash flow have precise meanings. It is these which the candidates
are required to explain.
Task 4
Describe the financial records that a business should keep
Assessment criterion 2.1 is assessed in this task.
Candidates need to understand there are records that the business chooses to keep and records
that they are required to keep by law. Responses do not have to all be of records that must be
kept, although this area should have been sufficiently covered in the course material.
OCR Assignments – Issued January 2013
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OCR Level 2 Award in Understanding Business Enterprise
Unit 17 – Understand Enterprise and Enterprising Skills
This unit aims to develop the candidate’s understanding of the different ways of defining an
enterprise and the various characteristics. They will analyse their own skills to those required in an
enterprising environment and understand how these can be useful if different settings.
Task 2 Identify the types of organisation that demonstrate what is meant by
enterprise
Assessment criterion 1.3 is assessed in this task.
Candidate responses should focus on the types of business which illustrate the idea of enterprise.
Listing company names that they consider suitable is not sufficient to meet the assessment criteria.
Although these could be used as illustrations of the types.
Task 4
Evaluate the skills associated with being enterprising
Assessment criterion 2.1 is assessed in this task.
To complete this task, candidates need to understand what enterprising skills are how they are
different from enterprising behaviours. They should understand that these skills could apply to
anyone whether or not they are involved in an enterprise.
Task 5
Evaluate the behaviours associated with being enterprising
Assessment criterion 2.2 is assessed in this task.
To complete this task, candidates need to understand what enterprising behaviours are how they
are different from enterprising skills. They should understand that these skills could apply to
anyone whether or not they are involved in an enterprise.
Evaluate requires candidates to explain the behaviour and then to decide how important it is and
why.
Task 8 Explain how enterprising skills can be used in self-employment,
employment, education and volunteering.
Assessment criterion 3.1 is assessed in this task.
Candidates may write more on one, or more, of the settings e.g. self-employment, and more briefly
on others, as long as all four are covered.
Task 9 Analyse the advantages of enterprising skills in running an ownermanaged business
Assessment criterion 3.2 is assessed in this task.
An owner-managed business refers to one in which the owner is also the manager. It is more
likely, therefore, to refer to a sole trader or a partnership.
Relevant enterprising skills could include: risk-taking; networking; marketing; organisation; etc.
Candidates should be able to use experience from Tasks 4, 5 and 8 to help them complete this
task.
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OCR Assignments – Issued January 2013
OCR Level 2 Award in Understanding Business Enterprise
Task 10 Explain different ways in which developing own enterprising skills will
assist in setting up and running a business
Assessment criterion 3.3 is assessed in this task.
Candidates need to identify different ways of developing their skills which could include education
courses of different types, working as a volunteer, forms of work experience, job shadowing or
taking part in activities such as captaining a sports team or the Duke of Edinburgh’s Award. The
emphasis needs to be on ‘different’ and ‘developing’.
OCR Assignments – Issued January 2013
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OCR Level 2 Award in Understanding Business Enterprise
OCR Assignments: Candidate Information
OCR Level 2 Award in Understanding Business Enterprise
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OCR Assignments – Issued January 2013
OCR Level 2 Award in Understanding Business Enterprise
General Information for Candidates
Q
Do I have to pass these assignments?
A
Yes. You must pass these assignments to achieve the relevant units or full qualification.
Q
What help will I get?
A
Your tutor will help you when completing the OCR set assignments and will make sure that
you know what resources/facilities you need and are allowed to use.
Q
What if I don’t understand something?
A
It is your responsibility to read the tasks carefully and make sure you understand what you
need to do and what you should hand in. If you are not sure, check with your tutor.
Q
Can I copy other people’s work?
A
No. The work that you produce must be your own work and you may be asked to sign a
declaration to say that the work is your own. You should never copy the work of other
candidates or allow others to copy your work.
Q
Can I work in a group?
A
Yes. However, if you work in a group at any stage you must still produce work that shows
your individual contribution and answers appropriate to your own business.
Q
How should I present my work?
A
You should present your work on the task sheets provided. If you are unsure, check with
your tutor.
Q
When I have finished, what do I need to hand in?
A
You need to hand in the work that you have completed for each task. Do not include any
draft work or handouts unless these are asked for. When you hand in your work make sure
that it is titled and in the correct order for assessing.
Q
How will my work be assessed?
A
Your work will be marked by an assessor in your centre. The assessor will mark the work
using the assessment criteria in the qualification specification.
OCR Assignments – Issued January 2013
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OCR Level 2 Award in Understanding Business Enterprise
Glossary of terms
Analyse
Use business terms, concepts and ideas to fully explain the
idea, factor, etc.
Assess
To make a judgement about the importance or relevance of a
particular aspect.
Compare
To set against each other two aspects or the advantages and
disadvantages of an idea or situation.
Complete
Usually in terms of complete the table i.e. fill in the necessary
figures.
Describe
To give a straightforward account or statement of the idea or
situation.
Draw up
To produce a table, and complete it, or design.
Evaluate
To make a judgement about the importance or relevance of a
particular aspect and to come to a supported conclusion.
Explain
To make (something) comprehensible by giving a clear and
detailed account.
Explain has more detail than describe, but does not have to
have the business ideas etc of analyse.
To briefly give the main points, ideas, features or facts without
any detail.
Identify
Indicate
Show in terms of order, priority, importance etc usually in a
table or list.
State
To provide a list of points or to briefly describe or define a term,
concept or idea.
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OCR Assignments – Issued January 2013
OCR Level 2 Award in Understanding Business Enterprise
Unit 9 – Understand the Personal Qualities and Abilities for Business
Requested information
Frequently the responses provided for this unit will depend on a particular business the candidate
is thinking of. If you are thinking of a particular business when completing this unit, please provide
brief details below in order that your responses are given context.
Eg local builder, work on houses, extensions etc
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Task 1
Explain own reasons for setting up and running a business
Assessment criterion 1.1 is assessed in this task.
In order to complete this task you must understand that being able to explain why you might want
to run your own business is an important step in deciding whether setting up and running your own
business is appropriate for you.
To complete this task you must:
EXPLAIN in approximately 50 words why you would want to start and run a business.
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OCR Assignments – Issued January 2013
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OCR Level 2 Award in Understanding Business Enterprise
Task 2
Explain the key activities in setting up and running a business
Assessment criterion 1.2 is assessed in this task.
To complete this task you must:

IDENTIFY at least FIVE key activities in setting up and running a business.

EXPLAIN these key activities
Complete the table below
IDENTIFY KEY ACTIVITIES IN SETTING
UP AND RUNNING A BUSINESS
EXPLANATION OF THESE ACTIVITIES
1
2
3
4
5
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OCR Assignments – Issued January 2013
OCR Level 2 Award in Understanding Business Enterprise
Task 3 Evaluate own strengths and weaknesses in undertaking the
activities needed in setting up and running a business
Assessment criterion 1.3 is assessed in this task.
In order to complete this task you need to be aware of your strengths and weaknesses in terms of
running a business.
To complete this task you must:

Identify your own strengths and weaknesses concerning the key activities needed to start
and run a business

Evaluate these strengths and weaknesses in order to understand whether starting and
running a business would at present be appropriate for you
Complete the tables below
IDENTIFY STRENGTHS
EVALUATE STRENGTHS
IDENTIFY WEAKNESSES
EVALUATE WEAKNESSES
OCR Assignments – Issued January 2013
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OCR Level 2 Award in Understanding Business Enterprise
Task 4
Explain in what ways knowledge and skills assist in setting up and
running a business
Assessment criterion 2.1 is assessed in this task.
In order to complete this task you must understand the difference between a skill and knowledge.
To complete this task you must:
EXPLAIN in approximately 50 words how knowledge and skills help in starting and running a
business.
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Task 5
Analyse own key skills and knowledge needed for setting up and
running a business and explain the ways in which these could be
developed
Assessment criteria 2.2 and 3.1 are assessed in this task.
To complete this task you must:

IDENTIFY at least FIVE of your own relevant skills and knowledge, including experiences,
interests and achievements

ANALYSE how they would be helpful in starting and running a business.

EXPLAIN how you could improve your own skills and knowledge in order to start and run a
business
Complete the table overleaf
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OCR Assignments – Issued January 2013
OCR Level 2 Award in Understanding Business Enterprise
Complete the table
IDENTIFY RELEVANT SKILLS AND
KNOWLEDGE
ANALYSIS OF HOW SKILLS AND
KNOWLEDGE CAN BE HELPFUL IN
STARTING AND RUNNING A
BUSINESS
EXPLANATION OF HOW THESE SKILLS AND
KNOWLEDGE COULD BE DEVELOPED
1
2
3
4
5
OCR Assignments – Issued January 2013
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OCR Level 2 Award in Understanding Business Enterprise
Task 6 Explain who can assist in developing the knowledge and skills
needed to set up and to run a business
Assessment criterion 3.2 is assessed in this task.
In order to complete this task you must recognise that, even if you have relevant skills and
knowledge, you may still require help to develop them in order to prepare yourself for business.
To complete this task you must:

IDENTIFY people and organisations that could help you to develop your relevant skills and
knowledge

EXPLAIN how they could help.
Complete the table below
PEOPLE AND ORGANISATIONS
THAT COULD HELP DEVELOP
YOUR SKILLS AND KNOWLEDGE
22
EXPLANATION OF HOW THEY COULD HELP
OCR Assignments – Issued November 2012
OCR Level 2 Award in Understanding Business Enterprise
Task 7 Explain how to develop a plan for improving own knowledge and
skills needed to set up and run a business
Assessment criterion 3.3 is assessed in this task.
In order to complete this task you must understand that you are very unlikely to be able to develop
everything at the same time. You must, therefore, take into account factors such as the order of
priority and the timescale. Your explanation should make use of your answers in the previous
tasks.
To complete this task you must:
EXPLAIN in approximately 75 words how you could improve your own skills and knowledge.
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OCR Assignments – Issued January 2013
23
OCR Level 2 Award in Understanding Business Enterprise
Unit 10 – Understand the Opportunities and Risks in Running a Business
Task 1
Describe what constitutes a business opportunity
Assessment criterion 1.1 is assessed in this task.
In order to complete this task you must understand what is meant by a business opportunity.
To complete this task you must:
DESCRIBE in approximately 25 words what is meant by a business opportunity.
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Task 2 Explain the steps in identifying opportunities for new products or
services when running a business
Assessment criterion 1.2 is assessed in this task.
To complete this task you must:
EXPLAIN in approximately 75 words the steps you would take when identifying opportunities for
new products or services when running a business
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24
OCR Assignments – Issued November 2012
OCR Level 2 Award in Understanding Business Enterprise
Task 3 Explain the abilities required to identify opportunities when running a
business
Assessment criterion 1.3 is assessed in this task.
To complete this task you must:

STATE at least TWO abilities which may be required to identify opportunities.

EXPLAIN how these abilities could help you identify opportunities.
Complete the table below
ABILITIES NEEDED TO IDENTIFY
OPPORTUNITIES
EXPLANATION OF HOW THESE ABILITIES
WOULD HELP IDENTIFY OPPORTUNTIES
1
2
Task 4
Explain what is meant by innovation in running a business
Assessment criterion 2.1 is assessed in this task.
To complete this task you should understand what is meant by innovation and how this differs from
an invention.
To complete this task you must:
EXPLAIN in approximately 25 words what is meant by innovation when running a business.
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OCR Assignments – Issued January 2013
25
OCR Level 2 Award in Understanding Business Enterprise
Task 5 Assess the benefits associated with different types of innovation that
could be developed within a business and understand for own business the
benefits associated with different types of innovation
Assessment criteria 2.2 and 2.3 are assessed in this task.
To complete this task you should understand that different types of innovation will bring varying
benefits for businesses.
To complete this task you must:

IDENTIFY at least TWO different types of innovation that could be developed when running a
business

EXPLAIN the benefits that your business could gain from the different types of innovation.

ASSESS the benefits that could be derived from innovations when running a business
Complete the table for Task 5.
Task 6 Explain the risks a business might face in its development and
analyse actions that could be taken to minimise potential risks in running a
business
Assessment criteria 3.1 and 3.2 are assessed in this task.
To complete this task you must understand what is meant by a risk in business and that even
established businesses will face risks. Part of running a business is to know how to minimise
these so as to maximise the chances of continuing success.
To complete this task you must:

IDENTIFY at least THREE risks that a business could meet whilst it is growing

EXPLAIN what these risks could involve

ANALYSE how these potential risks could be dealt with.
Complete the table for Task 6.
26
OCR Assignments – Issued November 2012
OCR Level 2 Award in Understanding Business Enterprise
Complete the table below for Task 5
IDENTIFY DIFFERENT TYPES OF
INNOVATION
EXPLAIN THE BENEFITS FOR YOUR
BUSINESS
ASSESS THE BENEFITS
1
2
OCR Assignments – Issued November 2012
27
OCR Level 2 Award in Understanding Business Enterprise
Complete the table below for Task 6
IDENTIFY RISKS A BUSINESS COULD
MEET WHILE IT IS GROWING
EXPLANATION OF THESE RISKS
ANALYSIS OF HOW THEY COULD BE DEALT WITH
1
2
3
28
OCR Assignments – Issued November 2012
OCR Level 2 Award in Understanding Business Enterprise
Unit 11 – Understand How to Market a Business
Requested information
Frequently the responses provided for this unit will depend on a particular business the candidate
is thinking of. If you are thinking of a particular business when completing this unit, please provide
brief details below in order that your responses are given context.
Eg local builder, work on houses, extensions etc
........................................................................................................................................................
........................................................................................................................................................
Task 1 Explain the factors that would make a business appealing to its
customers
Assessment criterion 1.1 is assessed in this task.
In order to complete this task you must understand that it not just supplying what the customer
wants that will attract them to a business. In a competitive world many businesses may be
supplying these products or services – you need to think about what might make your business
appealing to customers and thus enable you to both gain and, also, retain customers.
To complete this task you must:

IDENTIFY at least FOUR factors that would attract customers and/or keep existing
customers

EXPLAIN why each of these would make a business attractive to customers
Complete the table below
FACTOR
EXPLANATION
1
2
3
4
OCR Assignments – Issued November 2012
29
OCR Level 2 Award in Understanding Business Enterprise
Task 2
Assess potential customers for a business
Assessment criterion 1.2 is assessed in this task.
In order to complete this task you must understand that it is important to know the types of
customers, not named people, who you are trying to attract. In identifying potential customers, you
must be specific and not general e.g. ‘people living in Plumpton Village’ is too general, whereas
‘walkers who park their cars near my shop’ is more specific.
To complete this task you must:

IDENTIFY at least FOUR potential types of customer for a business

EXPLAIN key characteristics of each of these types of customers
Complete the table below
TYPE OF CUSTOMER
KEY CHARACTERISTICS
1
2
3
4
30
OCR Assignments – Issued November 2012
OCR Level 2 Award in Understanding Business Enterprise
Task 3
Assess what customers want from a business
Assessment criterion 1.3 is assessed in this task.
In order to complete this task you must not only assess what customers want, but also which are
the most important and be able to explain why.
To complete this task you must:

IDENTIFY what customers want from a business

IDENTIFY the THREE most important ones

EXPLAIN in approximately 50 words why you consider these three to be the most important
IDENTIFY what customers want from your business and the THREE most important ones
Complete the table below
WHAT THE CUSTOMER WANTS
OCR Assignments – Issued November 2012
IDENTIFY THE 3 MOST
IMPORTANT ()
31
OCR Level 2 Award in Understanding Business Enterprise
EXPLAIN in approximately 50 words why you consider these three to be the most important
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Task 4 Describe the different methods which could be used to promote a
product or service to customers and assess the advantages and
disadvantages of different methods which can be used by a business to reach
customers
Assessment criteria 2.1 and 2.2 are assessed in this task.
In order to complete this task you must understand that there are many different ways in which a
business could promote a product or service, but that not all of them would necessarily be suitable
for a particular business.
To complete this task you must:

IDENTIFY and DESCRIBE at least FIVE different ways of promoting a product or service

COMPARE the advantages and disadvantages of the different methods
Complete the table overleaf
32
OCR Assignments – Issued November 2012
OCR Level 2 Award in Understanding Business Enterprise
Complete the table
METHOD OF PROMOTION
DESCRIPTION
ADVANTAGES
DISADVANTAGES
1
2
3
4
5
OCR Assignments – Issued November 2012
33
OCR Level 2 Award in Understanding Business Enterprise
Task 5
Explain how to review if a business is reaching its customers
Assessment criterion 2.3 is assessed in this task.
In order to complete this task you must understand that it is important to check if method(s) of
promotion is/are successful (i.e. it is reaching the intended market).
To complete this task you must:
EXPLAIN in approximately 30 words for each, TWO ways in which you could decide whether or
not methods of promotion are effective.
1
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2
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34
OCR Assignments – Issued November 2012
OCR Level 2 Award in Understanding Business Enterprise
Task 6 Explain ways of measuring the level of customer satisfaction with
the products or services of a business
Assessment criterion 3.1 is assessed in this task.
In order to complete this task you must understand that a business needs to retain its present
customers.
To complete this task you must:

IDENTIFY at least FOUR ways of measuring consumer satisfaction.

EXPLAIN each of these ways
Complete the table below
WAY OF MEASURING CONSUMER
SATISFACTION
EXPLANATION
1
2
3
4
OCR Assignments – Issued November 2012
35
OCR Level 2 Award in Understanding Business Enterprise
Task 7 Explain why it is important to continue to improve a business’
product or service
Assessment criterion 3.2 is assessed in this task.
To complete this task, you must understand the importance of continually trying to improve a
product or service.
To complete this task you must:
EXPLAIN in approximately 75 words why it is important that businesses continually try to improve
their product or service.
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36
OCR Assignments – Issued November 2012
OCR Level 2 Award in Understanding Business Enterprise
Task 8 Explain the different ways in which businesses deal with customer
complaints
Assessment criterion 3.3 is assessed in this task.
To complete this task, you must understand that providing customers with a good service,
including dealing efficiently with complaints, should lead not only to high levels of customer
satisfaction, but, also, to new custom.
To complete this task you must:

IDENTIFY at least FOUR ways in which a business could deal with complaints from
customers

EXPLAIN when and why each of these methods would be used
Complete the table below
WAY TO DEAL WITH COMPLAINTS
EXPLANATION OF WHEN AND WHY IT
WOULD BE USED
1
2
3
4
OCR Assignments – Issued November 2012
37
OCR Level 2 Award in Understanding Business Enterprise
Unit 12 – Understand How to Negotiate in Business
Task 1
Explain the benefits to a business of negotiation
Assessment criterion 1.1 is assessed in this task.
In order to complete this task you must understand what is meant by the idea of negotiation.
To complete this task you must:

STATE what is meant by negotiation

IDENTIFY and EXPLAIN at least FOUR benefits to a business of negotiation
STATE what is meant by negotiation
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........................................................................................................................................................
IDENTIFY and EXPLAIN at least FOUR benefits to a business of negotiation
Complete the table below
BENEFITS TO A BUSINESS OF
NEGOTIATION
EXPLANATION
1
2
3
4
38
OCR Assignments – Issued November 2012
OCR Level 2 Award in Understanding Business Enterprise
Task 2 Assess the contribution of different types of people involved in
negotiations when in business and assess the outcomes from negotiating
with different types of people when in business
Assessment criteria 1.2 and 1.3 are assessed in this task.
In order to complete this task you should understand that there are potentially many types of
people involved in negotiations in business and that you can gain in varying ways by negotiating
with these people.
In order to fully understand this you should take part in a group discussion and try to compile a list
of such people.
To complete this task you must:

IDENTIFY at least THREE different types of people involved in business negotiations

ASSESS their likely contributions to negotiations

ASSESS in approximately 100 words the likely results of negotiating in business with
different types of people.
Complete the table below
IDENTIFY DIFFERENT TYPES OF
PEOPLE INVOLVED IN BUSINESS
NEGOTIATIONS
ASSESS THEIR LIKELY CONTRIBUTIONS TO
NEGOTIATIONS
1
2
3
OCR Assignments – Issued November 2012
39
OCR Level 2 Award in Understanding Business Enterprise
ASSESS in approximately 100 words, the likely results of negotiating in business with different
types of people
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40
OCR Assignments – Issued November 2012
OCR Level 2 Award in Understanding Business Enterprise
Task 3 Explain the skills needed when negotiating successful deals in
business
Assessment criterion 2.1 is assessed in this task.
In order to complete this task you need to understand that negotiating successfully is something
that requires a set of skills.
To complete this task you must:

IDENTIFY at least THREE skills needed to negotiate successful deals

EXPLAIN each of these skills
Complete the table below
IDENTIFY SKILLS NEEDED FOR
SUCCESSFUL NEGOTIATION
EXPLANATION
1
2
3
OCR Assignments – Issued November 2012
41
OCR Level 2 Award in Understanding Business Enterprise
Task 4 Explain the stages in the process of negotiating successful deals
when running a business
Assessment criterion 2.2 is assessed in this task.
In order to complete this task you must understand that the parties involved in a negotiation often
start from very different positions and that a successful outcome often only comes about after
several rounds/stages of talks.
This is a generic task and the stages identified should be applicable to all negotiations.
To complete this task you must:
Explain in approximately 150 words, the stages in the process of negotiating successful deals
when running a business
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42
OCR Assignments – Issued November 2012
OCR Level 2 Award in Understanding Business Enterprise
Unit 13 – Understand Business Planning
Task 1
Describe the different types of goals for the business
Assessment criterion 1.1 is assessed in this task.
In order to complete this task, you must understand that business goals are the aims and
objectives of the business. Each business will have its own goals depending on factors such as
the owner and what its product or service is.
To complete this task you must:
IDENTIFY and DESCRIBE at least FIVE different goals a business can have.
Complete the table below.
IDENTIFICATION OF GOALS
DESCRIPTION OF THE GOALS
1
2
3
4
5
OCR Assignments – Issued November 2012
43
OCR Level 2 Award in Understanding Business Enterprise
Task 2
does
Explain how different business goals will affect what the business
Assessment criterion 1.2 is assessed in this task.
In order to complete this task, you must understand that the existence of goals may determine
what the business does, e.g. the goal of being environmentally friendly will restrict the type of
products produced or services provided.
To complete this task you must:
EXPLAIN in approximately 75 words how different goals will affect how the business operates.
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44
OCR Assignments – Issued November 2012
OCR Level 2 Award in Understanding Business Enterprise
Task 3 Assess the measures which could be used to track progress
towards achieving the goals of the business
Assessment criterion 2.2 is assessed in this task.
In order to complete this task, you need to be aware of the importance of not just checking that
goals have been achieved, but also tracking the progress towards this achievement.
To complete this task you must:
Assess at least THREE measures which could be used to TRACK PROGRESS towards achieving
the goals of the business
1
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2
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3
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OCR Assignments – Issued November 2012
45
OCR Level 2 Award in Understanding Business Enterprise
Task 4
Describe the ways of checking if the business has achieved its goals
Assessment criterion 2.1 is assessed in this task.
In order to complete this task, you need to be aware of the importance of not just setting goals, but
also checking to see if they have been achieved.
To complete this task you must:
DESCRIBE, using the goals from Task 1, how you could check to see whether a business has
achieved its goals.
Complete the table below.
NUMBER
OF THE
GOAL
DESCRIPTION OF HOW IT COULD BE CHECKED TO SEE IF IT HAS
BEEN ACHIEVED
1
2
3
4
5
46
OCR Assignments – Issued November 2012
OCR Level 2 Award in Understanding Business Enterprise
Task 5 Describe why it is important to plan in a business in order to achieve
the stated goals
Assessment criterion 3.1 is assessed in this task.
In order to complete this task, you need to understand that goals will not be achieved unless this is
planned for.
To complete this task you must:
DESCRIBE in approximately 50 words why it is important to plan in order to achieve goals.
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Task 6 Explain how working to a business plan can help achieve goals for
the business
Assessment criterion 3.2 is assessed in this task.
In order to complete this task, you need to understand that a formal business plan will help a
business achieve its goals.
To complete this task you must:
EXPLAIN in approximately 50 words how using a formal business plan can help achieve business
goals.
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OCR Assignments – Issued November 2012
47
OCR Level 2 Award in Understanding Business Enterprise
Task 7
Assess the factors that can impact on the process of planning
Assessment criterion 3.3 is assessed in this task.
In order to complete this task, you must realise that there are a lot of factors, many of which may
be beyond your control, which can have either a positive or a negative impact on your plans.
To complete this task you must:
ASSESS at least TWO internal and TWO external factors that can impact on the process of
planning
Internal
1
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2
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External
1
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2
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48
OCR Assignments – Issued November 2012
OCR Level 2 Award in Understanding Business Enterprise
Unit 14 – Understand Business Resources and Legal Issues
Requested information
Frequently the responses provided for this unit will depend on a particular business the candidate
is thinking of. If you are thinking of a particular business when completing this unit, please provide
brief details below in order that your responses are given context.
Eg local builder, work on houses, extensions etc
........................................................................................................................................................
........................................................................................................................................................
Task 1 Describe the different resources needed in starting and running a
business and explain how the different resources needed in starting and
running a business can be sourced
Assessment criteria 1.1 and 1.2 are assessed in this task.
In order to complete this task, you must understand what is meant by the term ‘resources’ in a
business.
To complete this task you must:

IDENTIFY and DESCRIBE the different resources required to start and run a business

EXPLAIN how each of these resources can be sourced
IDENTIFY and DESCRIBE the different resources required to start and run a business
Complete the table overleaf.
OCR Assignments – Issued November 2012
49
OCR Level 2 Award in Understanding Business Enterprise
Complete the table
RESOURCE
50
DESCRIPTION
EXPLAIN HOW IT CAN BE SOURCED
Set Assignments – Issued November 2012
OCR Level 2 Award in Understanding Business Enterprise
Task 2 Explain how organising work in different ways can help make best
use of time and resources
Assessment criterion 1.3 is assessed in this task.
In order to complete this task, you must understand that there are many ways of organising work
and that different ways may be appropriate in different situations or for different people. The aim is
to make best use of time and resources.
To complete this task you must:
EXPLAIN, in approximately 150 words, how organising work in different ways can help make best
use of time and resources.
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OCR Assignments – Issued November 2012
51
OCR Level 2 Award in Understanding Business Enterprise
Task 3 Explain the main legal requirements with which a business has to
comply when starting up
Assessment criterion 2.1 is assessed in this task.
In order to complete this task you must understand that any new business has many legal
requirements that they must fulfil before starting to trade. You should understand the difference
between legal requirements and regulations.
To complete this task you must:

STATE at least FIVE laws with which a new business must comply

EXPLAIN the requirements of each of these laws.
Complete the table below
LAW
EXPLANATION
1
2
3
4
5
52
OCR Assignments – Issued November 2012
OCR Level 2 Award in Understanding Business Enterprise
Task 4 Explain the main regulatory requirements with which a business has
to comply when starting up
Assessment criterion 2.2 is assessed in this task.
In order to complete this task you must understand that any new business has many regulatory
requirements that they must fulfil before starting to trade. You should understand the difference
between legal requirements and regulations.
To complete this task you must:

STATE at least FIVE regulations with which a new business must comply

EXPLAIN the requirements of each of these regulations
Complete the table below
REGULATIONS
EXPLANATION
1
2
3
4
5
OCR Assignments – Issued November 2012
53
OCR Level 2 Award in Understanding Business Enterprise
Task 5 Explain different types of business ownership commonly used by
start up businesses
Assessment criterion 3.1 is assessed in this task.
In order to complete this task, you should understand that although there are several types of
business ownership not all of them are normally appropriate for new businesses and that they have
different legal status.
To complete this task you must:

IDENTIFY THREE types of business ownership commonly used by new businesses

EXPLAIN the key characteristics of each type
Complete the table below
TYPE OF BUSINESS OWNERSHIP
54
EXPLANATION OF KEY CHARACTERISTICS
OCR Assignments – Issued November 2012
OCR Level 2 Award in Understanding Business Enterprise
Task 6 Analyse the advantages and disadvantages of the different legal
statuses that can be used by a business
Assessment criterion 3.2 is assessed in this task.
In order to complete this task, you should understand that the different types of business
ownership have different advantages and disadvantages.
To complete this task you must:
IDENTIFY and EXPLAIN the advantages and disadvantages of the different types of businesses
from Task 5.
TYPE OF BUSINESS
ORGANISATION
EXPLANATION OF THE
ADVANTAGES
OCR Assignments – Issued November 2012
EXPLANATION OF THE
DISADVANTAGES
55
OCR Level 2 Award in Understanding Business Enterprise
Unit 15 – Understand how to get help and support in Business
Task 1 Analyse the informal sources of help and support available for a
business and explain how they can benefit a business
Assessment criteria 1.1 and 1.3 are assessed in this task.
To complete this task you need to understand that there is a wide range of informal sources of
information available to a business.
To complete this task you must:

STATE what is meant by informal sources of help for a business

IDENTIFY at least SIX examples

EXPLAIN the type of help and support they can supply

EXPLAIN how these sources can help a business
STATE what is meant by informal sources of help for a business
........................................................................................................................................................
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........................................................................................................................................................
IDENTIFY at least SIX examples of informal sources of help, EXPLAIN the type of help and
support provided and EXPLAIN how these can help a business
Complete the table overleaf
56
OCR Assignments – Issued November 2012
OCR Level 2 Award in Understanding Business Enterprise
Complete the table below
EXAMPLES OF INFORMAL HELP
EXPLANATION OF THE TYPES OF HELP
AND SUPPORT
1
2
3
4
5
6
OCR Assignments – Issued November 2012
57
EXPLANATION OF HOW THEY CAN HELP A
BUSINESS
OCR Level 2 Award in Understanding Business Enterprise
Task 2 Analyse the formal sources of help and support available for a
business and explain how formal and informal sources of help and support
can benefit a business
Assessment criteria 1.2 and 1.3 are assessed in this task.
To complete this task you need to understand that there is a wide range of formal sources of
information available to a business.
To complete this task you must:

STATE what is meant by formal sources of help for a business

IDENTIFY at least SIX examples

EXPLAIN the type of help and support they can supply

EXPLAIN how these sources can help a business
STATE what is meant by formal sources of help for a business
........................................................................................................................................................
........................................................................................................................................................
........................................................................................................................................................
IDENTIFY at least SIX examples of formal sources of help, EXPLAIN the type of help and support
provided and EXPLAIN how these can help a business
Complete the table overleaf
58
Set Assignments – Issued November 2012
OCR Level 2 Award in Understanding Business Enterprise
Complete the table below
EXAMPLES OF FORMAL HELP
EXPLANATION OF THE TYPES OF HELP
AND SUPPORT
1
2
3
4
5
6
OCR Assignments – Issued November 2012
59
EXPLAINATION OF HOW THEY CAN HELP
A BUSINESS
OCR Level 2 Award in Understanding Business Enterprise
Task 3 Explain how to find out where help and support for a business can
be obtained
Assessment criterion 2.1 is assessed in this task.
To complete this task you must:
EXPLAIN in approximately 100 words ways of identifying sources of help and support for a
business.
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60
Set Assignments – Issued November 2012
OCR Level 2 Award in Understanding Business Enterprise
Task 4 Explain how to build business contacts and networks to help own
business achieve its goals
Assessment criterion 2.2 is assessed in this task.
In order to complete this task you need to understand the idea of business network.
It may be beneficial for you to talk to business people, including a representative from the local
Chamber of Commerce, while doing this task so as to find out about developing business networks
and contacts. Your tutor/assessor may provide you with more information regarding such
discussions.
You may also find information gathered for Tasks 1, 2 and 3 useful.
To complete this task you must:

EXPLAIN in approximately 30 words what is meant by a business network.

EXPLAIN in approximately 120 words how to develop business networks and contacts so as
to assist in the development of a business.
EXPLAIN in approximately 30 words what is meant by a business network.
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EXPLAIN in approximately 120 words how to develop business networks and contacts so as to
assist in the development of a business.
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OCR Level 2 Award in Understanding Business Enterprise
Task 5 Assess the personal qualities that are important when networking
with others
Assessment criterion 2.3 is assessed in this task.
In order to complete this task you should understand that to successfully build networks you must
possess certain personal qualities.
You may find it beneficial to work in small groups to discuss the personal qualities which could be
useful before completing this task.
To complete this task you must:

IDENTIFY at least FOUR personal qualities important for networking

EVALUATE the importance of these personal qualities.
Complete the table overleaf
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OCR Assignments – Issued November 2012
OCR Level 2 Award in Understanding Business Enterprise
Complete the table below
PERSONAL QUALITY
EVALUATION OF THE IMPORTANCE OF THESE PERSONAL QUALITIES
1
2
3
4
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OCR Level 2 Award in Understanding Business Enterprise
Unit 16 – Understand How to Manage Money in a Business
Task 1 Explain the meaning of profit, turnover and cash flow in a business
context
Assessment criterion 1.1 is assessed in this task.
In order to complete this task you must be absolutely clear what the concepts profit, turnover and
cash flow mean in a business context.
To complete this task you must:
EXPLAIN fully what is meant by profit, turnover and cash flow.
1.
Profit
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2.
Turnover
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3.
Cash flow
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OCR Assignments – Issued November 2012
OCR Level 2 Award in Understanding Business Enterprise
Task 2
Explain why cash flow is important in a business
Assessment criterion 1.2 is assessed in this task.
In order to complete this task, you must realise that maintaining a close watch on the cash flow is
essential if a business is to survive.
To complete this task you must:
Explain in approximately 50 words why cash flow is important for a business
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OCR Level 2 Award in Understanding Business Enterprise
Task 3
Analyse the importance of financial planning in running a business
Assessment criterion 1.3 is assessed in this task.
In order to complete this task you need to understand what is meant by financial planning. You
should understand:

capital

loans, overdrafts and interest

cash flow

creditors, debtors and payments

budgets
To complete this task you must:

STATE what is meant by financial planning

EXPLAIN in approximately 50 words why financial planning is important for a business.
STATE what is meant by financial planning
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EXPLAIN in approximately 50 words why financial planning is important for a business.
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OCR Assignments – Issued November 2012
OCR Level 2 Award in Understanding Business Enterprise
Task 4
Describe the financial records that a business should keep
Assessment criterion 2.1 is assessed in this task.
To complete this task, you need to understand the reasons why financial records are important in
order to understand why they must be kept and what records are required.
To complete this task you must:
IDENTIFY and DESCRIBE at least THREE types of financial records kept by businesses
Complete the table below
TYPE OF FINANCIAL RECORD
DESCRIPTION
1
2
3
OCR Assignments – Issued November 2012
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OCR Level 2 Award in Understanding Business Enterprise
Task 5 Explain the reasons for keeping financial records in running a
business
Assessment criterion 2.2 is assessed in this task.
To complete this task you must:
EXPLAIN in approximately 50 words why businesses keep financial records.
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Task 6 Assess the advantages and disadvantages of different methods of
keeping financial records
Assessment criterion 2.3 is assessed in this task.
In order to complete this task you must understand that all methods of keeping records will have
both advantages and disadvantages.
To complete this task you must:
ASSESS in approximately 75 words the advantages and disadvantages of the different methods
of keeping financial records
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OCR Assignments – Issued November 2012
OCR Level 2 Award in Understanding Business Enterprise
Unit 17 – Understand Enterprise and Enterprising Skills
Task 1
Describe the different ways of defining an enterprise
Assessment criterion 1.1 is assessed in this task.
In order to complete this task, you must understand what is meant by the term ‘enterprise’.
To complete this task you must:
DESCRIBE at least TWO ways of defining what is meant by an enterprise
1
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2
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Task 2 Identify the types of organisation that demonstrate what is meant by
enterprise
Assessment criterion 1.3 is assessed in this task.
IDENTIFY at least THREE types of business which illustrate the idea of enterprise
1
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2
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3
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OCR Level 2 Award in Understanding Business Enterprise
Task 3
Explain the key characteristics of an owner-managed enterprise
Assessment criterion 1.2 is assessed in this task.
In order to complete this task, you must understand what is meant by owner-managed enterprise.
To complete this task you must:

IDENTIFY at least TWO types of owner-managed enterprises

EXPLAIN their key characteristics
Complete the table below
IDENTIFY AT LEAST TWO
TYPES OF OWNERMANAGED ENTERPRISES
EXPLAIN THEIR KEY CHARACTERISTICS
1
2
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OCR Assignments – Issued November 2012
OCR Level 2 Award in Understanding Business Enterprise
Task 4
Evaluate the skills associated with being enterprising
Assessment criterion 2.1 is assessed in this task.
To complete this task you must:
EVALUATE at least THREE skills associated with being enterprising
1
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2
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3
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OCR Level 2 Award in Understanding Business Enterprise
Task 5
Evaluate the behaviours associated with being enterprising
Assessment criterion 2.2 is assessed in this task.
EVALUATE at least THREE behaviours associated with being enterprising
1
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2
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3
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OCR Level 2 Award in Understanding Business Enterprise
Task 6 Explain the personal qualities that might help the development of
enterprising skills and behaviours
Assessment criterion 2.1 is assessed in this task.
In order to complete this task successfully, you should concentrate on the personal qualities that
you possess. Some of these qualities might help the development of enterprising skills and
behaviours, e.g. being a friendly person might help you to make sales.
To complete this task you must:
IDENTIFY and EXPLAIN at least FOUR personal qualities that might help the development of
enterprising skills and behaviours
PERSONAL QUALITIES
EXPLANATION
1
2
3
4
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OCR Level 2 Award in Understanding Business Enterprise
Task 7 Analyse the extent to which own enterprising skills and behaviours
can be developed
Assessment criterion 2.4 is assessed in this task.
To complete this task you need to understand that while some enterprising skills and behaviours
may be fairly easily developed others are more difficult to do so.
To complete this task you must:
ANALYSE in approximately 75 words how far you can develop your own skills and behaviours.
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OCR Assignments – Issued November 2012
OCR Level 2 Award in Understanding Business Enterprise
Task 8 Explain how enterprising skills can be used in self-employment,
employment, education and volunteering.
Assessment criterion 3.1 is assessed in this task.
In order to complete this task you should understand that enterprising skills are not just useful
when setting up and running a business, but have far wider applications.
To complete this task you must:
Explain, in approximately 150 words, how enterprising skills can be used in self-employment,
employment, education and volunteering.
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OCR Level 2 Award in Understanding Business Enterprise
Task 9 Analyse the advantages of enterprising skills in running an ownermanaged business
Assessment criterion 3.2 is assessed in this task.
In order to complete this task, you must understand that different enterprise skills may be required
in different situations. However, there are specific advantages for running an owner-managed
business.
To complete this task you must:

IDENTIFY at least THREE advantages of enterprising skills in running an owner-managed
business

ANALYSE each of the advantages
ADVANTAGE 1 ......................................................................................................................
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ADVANTAGE 2 ......................................................................................................................
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ADVANTAGE 3 ......................................................................................................................
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OCR Assignments – Issued November 2012
OCR Level 2 Award in Understanding Business Enterprise
Task 10 Explain different ways in which developing own enterprising skills will
assist in setting up and running a business
Assessment criterion 3.3 is assessed in this task.
In order to complete this task, you must understand that different enterprise skills may be
developed in different ways.
To complete this task you must:
IDENTIFY and EXPLAIN at least THREE different ways of developing your own enterprising skills
which would help you when setting up and running a business.
WAYS
EXPLANATION
1
2
3
OCR Assignments – Issued November 2012
77
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